ACQUISTIONS: THE WAY FORWARD IN THE ELECTRONIC CIGARETTE INDUSTRY?

ACQUISTIONS: THE WAY FORWARD IN THE ELECTRONIC CIGARETTE INDUSTRY?


Acquisition has been identified as the key market entry strategy for tobacco giant, as per the latest report by BIS Research on global electronic cigarette market (2014-2024). Similarly, the study identifies new product launch as…

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THE WHO AND THE CASE OF ELECTRONIC CIGARETTES

THE WHO AND THE CASE OF ELECTRONIC CIGARETTES


As a functionary body of the United Nations, the World Health Organization (WHO) exerts substantial influence in the making of health and medical policies across the globe. In that context, its vehement rejection of electronic…

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