Vape up, coz Smoke up is passé

The electronic cigarette market is on the course of gradual advancement despite the lack of uniformity regarding its regulations in the global market. The electronic cigarette, or e-cigarette, is a battery-operated device used to emulate the overall conventional experience of smoking, by emitting variable doses of nicotine and non-nicotine solutions that are inhaled instead of burning tobacco.

Extensive debates are taking place regarding the issue of regulatory policies concerning e-cigarettes, more so as the health risks of these products still remain uncertain. National and international legislations on e-cigarettes vary considerably. E-cigarettes are being summarily banned for public smoking in an increasing number of places in the U.S, as the question of their potentially harmful side-effects surges on. Some feel that the ban is baseless due to the fundamental differences between an electronic and a tobacco cigarette.

However, many are asserting that the e-cigarette is a latest form of technology which is structurally different from that of a traditional cigarette, and hence, the industry should not be coerced into abiding the existing tobacco laws or paying tobacco taxes. The e-cigarette is currently taxed at the normal sales tax rate, wherein a pack will be tax levied at $0.40.

On one hand, the tobacco companies are making solid efforts into securing their position in the market by introducing new brands; the pharmaceutical industries seem to be opposing the growing propensity of e-cigarettes in the upcoming market. As per the market analysis done by BIS Research on the global e-cigarette industry, “The demand for e-cigarettes escalated since 2012 and is anticipated to grow over $50 billion by 2025 at an estimated CAGR of 22.36% from 2015 to 2025.”

Analysts at BIS Research believe that the market will witness a staggering growth until 2017, by when it is believed that most of the regulatory and policy agenda will shape up into a more established framework of action. With these policies being finally built up in innumerable countries from its nascency, the onset of the coming years is expected to showcase a more stable and concrete picture of the e-cigarette industry in the international market.

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