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The agriculture technology-as-a-service market is projected to grow from $XX million in 2019 to $2,492.6 million by 2024, at a CAGR XX% from 2019 to 2024.
Key Questions Answered in this Report:
• What is the expected global agriculture technology-as-a-service market size in terms of value from 2018 to 2024?
• What is the expected future scenario and revenue generation by the different types of service including software-as-a-service (SaaS) and equipment-as-a-service (EaaS)?
• What is the expected future scenario and revenue generation by different types of agriculture technologies offered as service including data analytics and intelligence, guidance technology, sensing technology, and variable rate application technology, among others?
• What is the expected future scenario and revenue generation by the application segments for which agriculture technologies are offered as service including yield mapping and monitoring, soil management, crop health management, and navigation and positioning, among others?
• Which region is the largest market for global agriculture technology-as-a-service market?
• What is the expected future scenario and the revenue generation by different regions and countries in the agriculture technology-as-a-service market − North America, Europe, Asia-Pacific, and Rest-of-the-World?
• What is the competitive strength of the key players in the agriculture technology-as-a-service market on the basis of the analysis of their recent developments, product offerings, and regional presence?
• What are the different pricing models available in the global agriculture technology-as-a-service market?
• How is the adoption scenario, related opportunities, and challenges associated with agriculture technology-as-a-service?
• What are the market dynamics of the global agriculture drones and robots market including market drivers, restraints, and opportunities?
• What is the SWOT analysis for leading companies in the agriculture technology-as-a-service market?
Figure: Global Agriculture Technology-as-a-Service Market Snapshot
Source: Secondary Research, Expert Interviews, and BIS Research Analysis
The Global Agriculture Technology-as-a-Service Industry Analysis by BIS Research projects the market to grow at a significant CAGR of xx% during the forecast period from 2019 to 2024. High growth in the market is expected to be driven by the growing need to adopt agriculture technologies across the industry, conversion of capital expenditure into operational expenditure for customers, and greater customer retention for service providers. The added benefits of lower costs, scalability, integration, and accessibility associated with ATaaS are also expected to be responsible for the reported growth of the business model.
Agriculture is the source of livelihood and sustenance of economy in several regions of the world. Hence, the need to adopt advanced technologies in the agriculture industry has driven favorable initiatives, policies, and support shown by governments in countries such as the U.S., Canada, the U.K., Germany, France, Australia, India, and China. In emerging countries, the growth of the market is expected to be driven by rising awareness among governments and manufacturers-turned-service providers about the need to elevate farm produce, while evaluating the farm expenditure of their growers. Furthermore, rising concerns over global food security and sustainability have led to extensive investments by the governments across the world.
Expert Quote
“ATaaS business model allows the customers to procure their desired agriculture technologies as services under different affordable pricing models rather than acquiring them as a one-time purchase. By relieving the customers of ownership of agriculture technologies through the service model, the entire responsibility of ownership of assets relies on the service providers, leading to a higher cost of operations for them. Despite these additional costs, by adopting the Agriculture Technology-as-a-Service model, service providers are expected to experience better customer retention and recurring revenue, owing to the direct contact with their customers for constant feedback.”
Scope of the Global Agriculture Technology-as-a-Service Market
The global agriculture technology-as-a-service market research provides a detailed perspective regarding the service type, its value, and estimation, among others. The purpose of this market analysis is to examine the agriculture technology-as-a-service industry outlook in terms of factors driving the market, trends, developments, and regulatory landscape, among others.
The report further takes into consideration the market dynamics and the competitive landscape along with the detailed financial and product contributions of the key players operating in the market. The agriculture technology-as-a-service report is a compilation of different segments including market breakdown by service type, technology, application, and region.
Market Segmentation
The global agriculture technology-as-a-service market (on the basis of service type) is segmented into software-as-a-service (SaaS) and equipment-as-a-service (EaaS). The Software-as-a-Service segment dominated the global agriculture technology-as-a-service market in 2018 and is anticipated to maintain its dominance throughout the forecast period (2019-2024).
The global agriculture technology-as-a-service market (on the basis of technology) is segmented into data analytics and intelligence, guidance technology, sensing technology, variable rate technology, and other technologies. The data analytics and intelligence segment dominated the global agriculture technology-as-a-service market in 2018 and is anticipated to maintain its dominance throughout the forecast period (2019-2024).
The global agriculture technology-as-a-service market (on the basis of application) is segmented into yield mapping and monitoring, soil management, crop health management, navigation and positioning, and other applications. The yield mapping and monitoring segment dominated the global agriculture technology-as-a-service market in 2018 and is anticipated to maintain its dominance throughout the forecast period (2019-2024).
The global agriculture technology-as-a-service market by region is segregated under four major regions, namely North America, Europe, APAC, and Rest-of-the-World. Data for each of these regions is provided by country.
Key Companies in the Agriculture Technology-as-a-Service Industry
The key market players in the global agriculture technology-as-a-service market include Trimble Inc., Deere & Company, AGCO Corporation, CNH Industrial N.V., Accenture plc, Airbus S.A.S., AT&T Inc., Raven Industries, Topcon Corporation, SGS S.A., Intertek plc, Taranis, PrecisionHawk, Naio Technologies, IBM Corporation, and Microsoft Corporation, among others.
List of Tables
Table 1.1: Impact Analysis of Market Drivers
Table 1.2: Impact Analysis of Market Restraints
Table 3.1: Summary Table of Satellite Sensor Features
Table 3.2: Cost Features of Satellite Sensors
Table 3.3: Key Players with ARaaS Business Model and their Products
Table 3.4: Key Players with ARaaS Business Model and their Products
Table 4.1: Global Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2018-2024
Table 4.2: Key Players with SaaS Service Type
Table 4.3: Key Players with EaaS Service Type
Table 5.1: Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Table 5.2: Key Data Analytics & Intelligence Services in Global ATaaS Market
Table 5.3: Key Guidance Technology Services in Global ATaaS Market
Table 5.4: Key Sensing Technology Services in Global ATaaS Market
Table 5.5: Key Variable Rate Application Technology Services in Global ATaaS Market
Table 6.1: Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Table 6.2: Key Yield Mapping and Monitoring Services in Global ATaaS Market
Table 6.3: Key Soil Management Services in Global ATaaS Market
Table 6.4: Key Crop Health Management Services in Global ATaaS Market
Table 6.5: Key Navigation and Positioning Services in Global ATaaS Market
Table 7.1: Global Agriculture Technology-as-a-Service Market (By Region), $Million, 2018-2024
Table 7.2: North America Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024
Table 7.3: Europe Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024
Table 7.4: Asia-Pacific Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024
Table 7.5: RoW Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024
Table 8.1: AGCO Corporation: Service Portfolio
Table 8.2: CLAAS Group: Service Portfolio
Table 8.3: CNH Industrial N.V.: Service Portfolio
Table 8.4: Deere & Company: Service Portfolio
Table 8.5: Kubota Corporation: Service Portfolio
Table 8.6: Yanmar Co. Ltd: Service Portfolio
Table 8.7: 365FarmNet GmbH: Product Portfolio
Table 8.8: Agrivi: Service Portfolio
Table 8.9: CropIn Technology Solutions Pvt Ltd.: Product Portfolio
Table 8.10: Fujitsu Limited: Product Portfolio
Table 8.11: IBM Corporation: Product Portfolio
Table 8.12: Microsoft Corporation: Product Portfolio
Table 8.13: Robert Bosch GmbH: Service Portfolio
Table 8.14: Trimble Inc.: Service Portfolio
Table 8.15: Parrot SA: Service Portfolio
Table 8.16: Pixhawk: Service Portfolio
Table 8.17: PrecisionHawk Inc. Service Portfolio
Table 8.18: SZ DJI Technology Co. Ltd: Product Portfolio
Table 8.19: Harvest Automation Inc.: Service Portfolio
Table 8.20: Naio Technologies: Product Portfolio
Table 8.21: Small Robot Company: Product Portfolio
Table 8.22: Accenture plc: Product Portfolio
Table 8.23: Airbus S.A.S.: Service Portfolio
Table 8.24: AT&T: Service Portfolio
Table 8.25: Ceres Imaging Inc.: Product Portfolio
Table 8.26: Hexagon Agriculture: Product Portfolio
Table 8.27: Intertek Group plc: Services Portfolio
Table 8.28: Nutrien AgSolutions, Inc.: Service Portfolio
Table 8.29: Raven Industries Inc.: Service Portfolio
Table 8.30: SGS S.A.: Services Portfolio
Table 8.31: Taranis: Product Portfolio
Table 8.32: Teejet Technologies: Product Portfolio
Table 8.33: Topcon Corporation: Service Portfolio
List of Figures
Figure 1: Macroeconomic Trends Impacting the Farming Industry Growth
Figure 2: Future Agriculture Field Scenario with Smart Farm Technologies
Figure 3: Drivers and Restraints: Global Agriculture Technology-as-a-Service Market
Figure 4: Global Agriculture Technology-as-a-Service Market Snapshot
Figure 5: Global Agriculture Technology-as-a-Service, by Service Type, 2019 and 2024
Figure 6: Global Agriculture Technology-as-a-Service Market (by Technology), $Million 2019 and 2024
Figure 7: Global Agriculture Technology-as-a-Service Market (by Application), $Million 2019 and 2024
Figure 8: Regional Agriculture Technology-as-a-Service Market, $Million, 2019-2024
Figure 1.1: Market Dynamics and Impact Analysis
Figure 1.2: The Global Agricultural Productivity Index, 2004-2050
Figure 1.3: The U.S. Farm Expenditure Vs. Income Statistics, 2011-2017
Figure 2.1: Strategies Adopted by the Key Players (May 2016- May 2019)
Figure 2.2: Share of Key Market Strategies and Developments (May 2016 – May 2019)
Figure 2.3: Product Launches and Development Share (by Company)
Figure 2.4: Partnerships, Collaborations and Joint Ventures Share (by Company)
Figure 2.5: Business Expansion and Contract Share (by Company)
Figure 2.6: Mergers and Acquisitions Share (by Company)
Figure 2.7: Competitive Benchmarking Matrix
Figure 3.1: Advantages-Disadvantages of Bundled Per Acre Model
Figure 3.2: Advantages-Disadvantages of Per Pass/Service Model
Figure 3.3: Advantages-Disadvantages of Percentage of Yield Bump/Gain Model
Figure 3.4: Advantages-Disadvantages of Per Unit of Product Sold Model
Figure 3.5: Graphical Representation of Break-Even Analysis
Figure 3.6: Mathematical Representation of Break-Even Analysis
Figure 3.7: Break-Even Point of Satellite Images (ha)
Figure 4.1: Service Type in Global Agriculture Technology-as-a-Service Market
Figure 4.2: Advantages of Agriculture SaaS Service Type
Figure 4.3: Software-as-a-Service in Global Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2018-2024
Figure 4.4: Key Applications of AI & ML in Agriculture
Figure 4.5: Growth of Equipment-as-a-Service with Agriculture Technology
Figure 4.6: Equipment-as-a-Service in Global Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2019-2024
Figure 4.7: Advantages of Equipment-as-a-Service
Figure 5.1: Applications in Global Agriculture Technology-as-a-Service Market
Figure 5.2: Technologies in Global Agriculture Technology-as-a-Service Market
Figure 5.3: Advantages of Data Analytics for Agriculture Industry
Figure 5.4: Data Analytics & Intelligence in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Figure 5.5: Guidance Technology in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Figure 5.6: Sensing Technology in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Figure 5.7: Variable Rate Application Technology in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Figure 5.8: Other Technologies in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Figure 6.1: Applications in Global Agriculture Technology-as-a-Service Market
Figure 6.2: Applications in Global Agriculture Technology-as-a-Service Market
Figure 6.3: Yield Mapping and Monitoring in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Figure 6.4: Soil Management in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Figure 6.5: Crop Health Management in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Figure 6.6: Navigation and Positioning in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Figure 6.7: Other Applications in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Figure 7.1: Global Agriculture Technology-as-a-Service Market, Market Share and CAGR (By Region)
Figure 7.2: North America Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.3: North America Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024
Figure 7.4: The U.S. Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.5: Use of Guidance Technologies by ATaaS Retailers in U.S., $Million, 2005-2017
Figure 7.6: Use of Sensing Technologies by ATaaS Retailers in U.S., $Million, 2005-2017
Figure 7.7: Canada Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.8: Rest-of-North America Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.9: Europe Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.10: Europe Agriculture Technology-as-a-Service Market (By Country), $Million, 2018-2024
Figure 7.11: Germany Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.12: The U.K. Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.13: France Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.14: Italy Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.15: Rest-of-Europe Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.16: Asia-Pacific Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.17: Asia-Pacific Agriculture Technology-as-a-Service Market (By Country), $Million, 2018-2024
Figure 7.18: Major Field of Innovation in Agriculture Technology (by CSIRO Australia)
Figure 7.19: Australia and New Zealand Agriculture Robots Market, $Million, 2018-2024
Figure 7.20: Employment in Agriculture (% of total employment) in China, 1991 and 2017
Figure 7.21: China Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.22: Japan Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.23: India Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.24: Rest-of-Asia-Pacific Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.25: Rest-of-the-World Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.26: Brazil Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.27: Argentina Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.28: Israel Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.29: South Africa Agriculture Technology-as-a-Service Market, $Million, 2017-2028
Figure 7.30: Rest-of-RoW Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 8.1: Share of Key Companies
Figure 8.2: AGCO Corporation: Overall Financials, 2016-2018
Figure 8.3: AGCO Corporation: Net Revenue by Major Products 2016-2018
Figure 8.4: AGCO Corporation: Net Revenue by Regional Segment 2016-2018
Figure 8.5: AGCO Corporation: SWOT Analysis
Figure 8.6: CLAAS Group: Overall Financials, 2016-2018
Figure 8.7: CLAAS Group: Net Revenue by Regional Segment 2016-2018
Figure 8.8: CLAAS Group: SWOT Analysis
Figure 8.9: CNH Industrial N.V.: Overall Financials, 2016-2018
Figure 8.10: CNH Industrial: Net Revenue by Business Segments 2016-2018
Figure 8.11: CNH Industrial N.V.: Net Revenue by Regional Segment 2016-2018
Figure 8.12: CNH Industrial N.V.: SWOT Analysis
Figure 8.13: Deere & Company: Overall Financials, 2016-2018
Figure 8.14: Deere & Company: Net Revenue, by Business Segment, 2016-2018
Figure 8.15: Deere & Company: Net Revenue, by Regional Segment, 2016-2018
Figure 8.16: Deere & Company: SWOT Analysis
Figure 8.17: Kubota Corporation: Overall Financials, 2016-2018
Figure 8.18: Kubota Corporation: Net Revenue by Segments 2016-2018
Figure 8.19: Kubota Corporation: Net Revenue by Regional Segment 2016-2018
Figure 8.20: Kubota Corporation: SWOT Analysis
Figure 8.21: Yanmar Co. Ltd.: Overall Financials, 2016-2018
Figure 8.22: Yanmar Co. Ltd: SWOT Analysis
Figure 8.23: 365FarmNet GmbH: SWOT Analysis
Figure 8.24: Agrivi: SWOT Analysis
Figure 8.25: CropIn Technology Solutions Pvt Ltd.: SWOT Analysis
Figure 8.26: Fujitsu Limited: Overall Financials, 2016-2018
Figure 8.27: Fujitsu Limited: Net Revenue by Operating Segment 2016-2018
Figure 8.28: Fujitsu Limited: Net Revenue by Regional Segment 2016-2018
Figure 8.29: Fujitsu Limited: SWOT Analysis
Figure 8.30: IBM Corporation: Overall Financials, 2016-2018
Figure 8.31: IBM Corporation: Net Revenue by Business Segment, 2016-2018
Figure 8.32: IBM Corporation: Net Revenue by Regional Segment, 2016-2018
Figure 8.33: IBM Corporation: SWOT Analysis
Figure 8.34: Microsoft Corporation: Overall Financials, 2016-2018
Figure 8.35: Microsoft Corporation: Net Revenue by Business Segment, 2016-2018
Figure 8.36: Microsoft Corporation: Net Revenue by Regional Segment, 2017-2018
Figure 8.37: Microsoft Corporation: SWOT Analysis
Figure 8.38: Robert Bosch GmbH: Overall Financials, 2016-2018
Figure 8.39: Robert Bosch GmbH: Net Revenue by Operating Segment, 2016-2018
Figure 8.40: Robert Bosch GmbH: Net Revenue by Regional Segment, 2016-2018
Figure 8.41: Robert Bosch GmbH: SWOT Analysis
Figure 8.42: Trimble Inc.: Overall Financials, 2016-2018
Figure 8.43: Trimble Inc.: Net Revenue by Operating Segment 2016-2018
Figure 8.44: Trimble Inc.: Net Revenue by Regional Segment 2016-2018
Figure 8.45: Trimble Inc.: SWOT Analysis
Figure 8.46: Parrot SA: Overall Financials, 2015-2017
Figure 8.47: Parrot SA: Net Revenue (by Business Segment), 2015
Figure 8.48: Parrot SA: Net Revenue (by Business Segment), 2016-2017
Figure 8.49: Parrot SA: Net Revenue by Regional Segment 2015-2017
Figure 8.50: Parrot SA: SWOT Analysis
Figure 8.51: Pixhawk: SWOT Analysis
Figure 8.52: PrecisionHawk Inc.: SWOT Analysis
Figure 8.53: SZ DJI Technology Co. Ltd: SWOT Analysis
Figure 8.54: Harvest Automation Inc.: SWOT Analysis
Figure 8.55: Naio Technologies: SWOT Analysis
Figure 8.56: Small Robot Company: SWOT Analysis
Figure 8.57: Accenture plc: Overall Financials, 2016-2018
Figure 8.58: Accenture plc: Net Revenue by Business Segment, 2016-2018
Figure 8.59: Accenture plc: Net Revenue by Regional Segment 2016-2018
Figure 8.60: Accenture plc: SWOT Analysis
Figure 8.61: Airbus S.A.S.: Overall Financials, 2016-2018
Figure 8.62: Airbus S.A.S.: Net Revenue by Operating Segment 2016-2018
Figure 8.63: Airbus S.A.S.: Net Revenue by Regional Segment 2016-2018
Figure 8.64: Airbus S.A.S.: SWOT Analysis
Figure 8.65: AT&T: Overall Financials, 2016-2018
Figure 8.66: AT&T: Net Revenue by Operating Segment 2016-2018
Figure 8.67: AT&T: Net Revenue by Regional Segment 2016-2018
Figure 8.68: AT&T: SWOT Analysis
Figure 8.69: Ceres Imaging Inc.: SWOT Analysis
Figure 8.70: Hexagon Agriculture: SWOT Analysis
Figure 8.71: Intertek Group plc: Overall Financials, 2016-2018
Figure 8.72: Intertek Group plc: Net Revenue by Operating Segment 2016-2018
Figure 8.73: Intertek Group plc: Net Revenue by Regional Segment 2016-2018
Figure 8.74: Intertek Group plc: SWOT Analysis
Figure 8.75: Nutrien AgSolutions, Inc.: SWOT Analysis
Figure 8.76: Raven Industries Inc.: Overall Financials, 2016-2018
Figure 8.77: Raven Industries Inc.: Net Revenue by Segments 2016-2018
Figure 8.78: Raven Industries Inc.: Net Revenue by Regional Segment 2016-2018
Figure 8.79: Raven Industries Inc.: SWOT Analysis
Figure 8.80: SGS S.A.: SWOT Analysis
Figure 8.81: Taranis: SWOT Analysis
Figure 8.82: Teejet Technologies: SWOT Analysis
Figure 8.83: Topcon Corporation: Overall Financials, 2016-2018
Figure 8.84: Topcon Corporation: Net Revenue by Business Segments 2016-2018
Figure 8.85: Topcon Corporation: Net Revenue by Regional Segment 2016-2018
Figure 8.86: Topcon Corporation: SWOT Analysis
Figure 9.1: Agriculture Technology-as-a-Service Market Scope
Figure 9.2: Global Agriculture Technology-as-a-Service Market Segmentation
Figure 9.3: Report Methodology
Figure 9.4: Primary Interviews Breakdown, by Player, Designation, and Region
Figure 9.5: Sources of Secondary Research
Figure 9.6: Data Triangulation
Figure 9.7: Top Down-Bottom-Up Approach for Market Estimation
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Key Questions Answered in this Report:
• What is the expected global agriculture technology-as-a-service market size in terms of value from 2018 to 2024?
• What is the expected future scenario and revenue generation by the different types of service including software-as-a-service (SaaS) and equipment-as-a-service (EaaS)?
• What is the expected future scenario and revenue generation by different types of agriculture technologies offered as service including data analytics and intelligence, guidance technology, sensing technology, and variable rate application technology, among others?
• What is the expected future scenario and revenue generation by the application segments for which agriculture technologies are offered as service including yield mapping and monitoring, soil management, crop health management, and navigation and positioning, among others?
• Which region is the largest market for global agriculture technology-as-a-service market?
• What is the expected future scenario and the revenue generation by different regions and countries in the agriculture technology-as-a-service market − North America, Europe, Asia-Pacific, and Rest-of-the-World?
• What is the competitive strength of the key players in the agriculture technology-as-a-service market on the basis of the analysis of their recent developments, product offerings, and regional presence?
• What are the different pricing models available in the global agriculture technology-as-a-service market?
• How is the adoption scenario, related opportunities, and challenges associated with agriculture technology-as-a-service?
• What are the market dynamics of the global agriculture drones and robots market including market drivers, restraints, and opportunities?
• What is the SWOT analysis for leading companies in the agriculture technology-as-a-service market?
Figure: Global Agriculture Technology-as-a-Service Market Snapshot
Source: Secondary Research, Expert Interviews, and BIS Research Analysis
The Global Agriculture Technology-as-a-Service Industry Analysis by BIS Research projects the market to grow at a significant CAGR of xx% during the forecast period from 2019 to 2024. High growth in the market is expected to be driven by the growing need to adopt agriculture technologies across the industry, conversion of capital expenditure into operational expenditure for customers, and greater customer retention for service providers. The added benefits of lower costs, scalability, integration, and accessibility associated with ATaaS are also expected to be responsible for the reported growth of the business model.
Agriculture is the source of livelihood and sustenance of economy in several regions of the world. Hence, the need to adopt advanced technologies in the agriculture industry has driven favorable initiatives, policies, and support shown by governments in countries such as the U.S., Canada, the U.K., Germany, France, Australia, India, and China. In emerging countries, the growth of the market is expected to be driven by rising awareness among governments and manufacturers-turned-service providers about the need to elevate farm produce, while evaluating the farm expenditure of their growers. Furthermore, rising concerns over global food security and sustainability have led to extensive investments by the governments across the world.
Expert Quote
“ATaaS business model allows the customers to procure their desired agriculture technologies as services under different affordable pricing models rather than acquiring them as a one-time purchase. By relieving the customers of ownership of agriculture technologies through the service model, the entire responsibility of ownership of assets relies on the service providers, leading to a higher cost of operations for them. Despite these additional costs, by adopting the Agriculture Technology-as-a-Service model, service providers are expected to experience better customer retention and recurring revenue, owing to the direct contact with their customers for constant feedback.”
Scope of the Global Agriculture Technology-as-a-Service Market
The global agriculture technology-as-a-service market research provides a detailed perspective regarding the service type, its value, and estimation, among others. The purpose of this market analysis is to examine the agriculture technology-as-a-service industry outlook in terms of factors driving the market, trends, developments, and regulatory landscape, among others.
The report further takes into consideration the market dynamics and the competitive landscape along with the detailed financial and product contributions of the key players operating in the market. The agriculture technology-as-a-service report is a compilation of different segments including market breakdown by service type, technology, application, and region.
Market Segmentation
The global agriculture technology-as-a-service market (on the basis of service type) is segmented into software-as-a-service (SaaS) and equipment-as-a-service (EaaS). The Software-as-a-Service segment dominated the global agriculture technology-as-a-service market in 2018 and is anticipated to maintain its dominance throughout the forecast period (2019-2024).
The global agriculture technology-as-a-service market (on the basis of technology) is segmented into data analytics and intelligence, guidance technology, sensing technology, variable rate technology, and other technologies. The data analytics and intelligence segment dominated the global agriculture technology-as-a-service market in 2018 and is anticipated to maintain its dominance throughout the forecast period (2019-2024).
The global agriculture technology-as-a-service market (on the basis of application) is segmented into yield mapping and monitoring, soil management, crop health management, navigation and positioning, and other applications. The yield mapping and monitoring segment dominated the global agriculture technology-as-a-service market in 2018 and is anticipated to maintain its dominance throughout the forecast period (2019-2024).
The global agriculture technology-as-a-service market by region is segregated under four major regions, namely North America, Europe, APAC, and Rest-of-the-World. Data for each of these regions is provided by country.
Key Companies in the Agriculture Technology-as-a-Service Industry
The key market players in the global agriculture technology-as-a-service market include Trimble Inc., Deere & Company, AGCO Corporation, CNH Industrial N.V., Accenture plc, Airbus S.A.S., AT&T Inc., Raven Industries, Topcon Corporation, SGS S.A., Intertek plc, Taranis, PrecisionHawk, Naio Technologies, IBM Corporation, and Microsoft Corporation, among others.
List of Tables
Table 1.1: Impact Analysis of Market Drivers
Table 1.2: Impact Analysis of Market Restraints
Table 3.1: Summary Table of Satellite Sensor Features
Table 3.2: Cost Features of Satellite Sensors
Table 3.3: Key Players with ARaaS Business Model and their Products
Table 3.4: Key Players with ARaaS Business Model and their Products
Table 4.1: Global Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2018-2024
Table 4.2: Key Players with SaaS Service Type
Table 4.3: Key Players with EaaS Service Type
Table 5.1: Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Table 5.2: Key Data Analytics & Intelligence Services in Global ATaaS Market
Table 5.3: Key Guidance Technology Services in Global ATaaS Market
Table 5.4: Key Sensing Technology Services in Global ATaaS Market
Table 5.5: Key Variable Rate Application Technology Services in Global ATaaS Market
Table 6.1: Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Table 6.2: Key Yield Mapping and Monitoring Services in Global ATaaS Market
Table 6.3: Key Soil Management Services in Global ATaaS Market
Table 6.4: Key Crop Health Management Services in Global ATaaS Market
Table 6.5: Key Navigation and Positioning Services in Global ATaaS Market
Table 7.1: Global Agriculture Technology-as-a-Service Market (By Region), $Million, 2018-2024
Table 7.2: North America Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024
Table 7.3: Europe Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024
Table 7.4: Asia-Pacific Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024
Table 7.5: RoW Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024
Table 8.1: AGCO Corporation: Service Portfolio
Table 8.2: CLAAS Group: Service Portfolio
Table 8.3: CNH Industrial N.V.: Service Portfolio
Table 8.4: Deere & Company: Service Portfolio
Table 8.5: Kubota Corporation: Service Portfolio
Table 8.6: Yanmar Co. Ltd: Service Portfolio
Table 8.7: 365FarmNet GmbH: Product Portfolio
Table 8.8: Agrivi: Service Portfolio
Table 8.9: CropIn Technology Solutions Pvt Ltd.: Product Portfolio
Table 8.10: Fujitsu Limited: Product Portfolio
Table 8.11: IBM Corporation: Product Portfolio
Table 8.12: Microsoft Corporation: Product Portfolio
Table 8.13: Robert Bosch GmbH: Service Portfolio
Table 8.14: Trimble Inc.: Service Portfolio
Table 8.15: Parrot SA: Service Portfolio
Table 8.16: Pixhawk: Service Portfolio
Table 8.17: PrecisionHawk Inc. Service Portfolio
Table 8.18: SZ DJI Technology Co. Ltd: Product Portfolio
Table 8.19: Harvest Automation Inc.: Service Portfolio
Table 8.20: Naio Technologies: Product Portfolio
Table 8.21: Small Robot Company: Product Portfolio
Table 8.22: Accenture plc: Product Portfolio
Table 8.23: Airbus S.A.S.: Service Portfolio
Table 8.24: AT&T: Service Portfolio
Table 8.25: Ceres Imaging Inc.: Product Portfolio
Table 8.26: Hexagon Agriculture: Product Portfolio
Table 8.27: Intertek Group plc: Services Portfolio
Table 8.28: Nutrien AgSolutions, Inc.: Service Portfolio
Table 8.29: Raven Industries Inc.: Service Portfolio
Table 8.30: SGS S.A.: Services Portfolio
Table 8.31: Taranis: Product Portfolio
Table 8.32: Teejet Technologies: Product Portfolio
Table 8.33: Topcon Corporation: Service Portfolio
List of Figures
Figure 1: Macroeconomic Trends Impacting the Farming Industry Growth
Figure 2: Future Agriculture Field Scenario with Smart Farm Technologies
Figure 3: Drivers and Restraints: Global Agriculture Technology-as-a-Service Market
Figure 4: Global Agriculture Technology-as-a-Service Market Snapshot
Figure 5: Global Agriculture Technology-as-a-Service, by Service Type, 2019 and 2024
Figure 6: Global Agriculture Technology-as-a-Service Market (by Technology), $Million 2019 and 2024
Figure 7: Global Agriculture Technology-as-a-Service Market (by Application), $Million 2019 and 2024
Figure 8: Regional Agriculture Technology-as-a-Service Market, $Million, 2019-2024
Figure 1.1: Market Dynamics and Impact Analysis
Figure 1.2: The Global Agricultural Productivity Index, 2004-2050
Figure 1.3: The U.S. Farm Expenditure Vs. Income Statistics, 2011-2017
Figure 2.1: Strategies Adopted by the Key Players (May 2016- May 2019)
Figure 2.2: Share of Key Market Strategies and Developments (May 2016 – May 2019)
Figure 2.3: Product Launches and Development Share (by Company)
Figure 2.4: Partnerships, Collaborations and Joint Ventures Share (by Company)
Figure 2.5: Business Expansion and Contract Share (by Company)
Figure 2.6: Mergers and Acquisitions Share (by Company)
Figure 2.7: Competitive Benchmarking Matrix
Figure 3.1: Advantages-Disadvantages of Bundled Per Acre Model
Figure 3.2: Advantages-Disadvantages of Per Pass/Service Model
Figure 3.3: Advantages-Disadvantages of Percentage of Yield Bump/Gain Model
Figure 3.4: Advantages-Disadvantages of Per Unit of Product Sold Model
Figure 3.5: Graphical Representation of Break-Even Analysis
Figure 3.6: Mathematical Representation of Break-Even Analysis
Figure 3.7: Break-Even Point of Satellite Images (ha)
Figure 4.1: Service Type in Global Agriculture Technology-as-a-Service Market
Figure 4.2: Advantages of Agriculture SaaS Service Type
Figure 4.3: Software-as-a-Service in Global Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2018-2024
Figure 4.4: Key Applications of AI & ML in Agriculture
Figure 4.5: Growth of Equipment-as-a-Service with Agriculture Technology
Figure 4.6: Equipment-as-a-Service in Global Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2019-2024
Figure 4.7: Advantages of Equipment-as-a-Service
Figure 5.1: Applications in Global Agriculture Technology-as-a-Service Market
Figure 5.2: Technologies in Global Agriculture Technology-as-a-Service Market
Figure 5.3: Advantages of Data Analytics for Agriculture Industry
Figure 5.4: Data Analytics & Intelligence in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Figure 5.5: Guidance Technology in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Figure 5.6: Sensing Technology in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Figure 5.7: Variable Rate Application Technology in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Figure 5.8: Other Technologies in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024
Figure 6.1: Applications in Global Agriculture Technology-as-a-Service Market
Figure 6.2: Applications in Global Agriculture Technology-as-a-Service Market
Figure 6.3: Yield Mapping and Monitoring in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Figure 6.4: Soil Management in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Figure 6.5: Crop Health Management in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Figure 6.6: Navigation and Positioning in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Figure 6.7: Other Applications in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024
Figure 7.1: Global Agriculture Technology-as-a-Service Market, Market Share and CAGR (By Region)
Figure 7.2: North America Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.3: North America Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024
Figure 7.4: The U.S. Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.5: Use of Guidance Technologies by ATaaS Retailers in U.S., $Million, 2005-2017
Figure 7.6: Use of Sensing Technologies by ATaaS Retailers in U.S., $Million, 2005-2017
Figure 7.7: Canada Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.8: Rest-of-North America Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.9: Europe Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.10: Europe Agriculture Technology-as-a-Service Market (By Country), $Million, 2018-2024
Figure 7.11: Germany Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.12: The U.K. Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.13: France Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.14: Italy Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.15: Rest-of-Europe Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.16: Asia-Pacific Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.17: Asia-Pacific Agriculture Technology-as-a-Service Market (By Country), $Million, 2018-2024
Figure 7.18: Major Field of Innovation in Agriculture Technology (by CSIRO Australia)
Figure 7.19: Australia and New Zealand Agriculture Robots Market, $Million, 2018-2024
Figure 7.20: Employment in Agriculture (% of total employment) in China, 1991 and 2017
Figure 7.21: China Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.22: Japan Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.23: India Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.24: Rest-of-Asia-Pacific Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.25: Rest-of-the-World Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.26: Brazil Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.27: Argentina Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.28: Israel Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 7.29: South Africa Agriculture Technology-as-a-Service Market, $Million, 2017-2028
Figure 7.30: Rest-of-RoW Agriculture Technology-as-a-Service Market, $Million, 2018-2024
Figure 8.1: Share of Key Companies
Figure 8.2: AGCO Corporation: Overall Financials, 2016-2018
Figure 8.3: AGCO Corporation: Net Revenue by Major Products 2016-2018
Figure 8.4: AGCO Corporation: Net Revenue by Regional Segment 2016-2018
Figure 8.5: AGCO Corporation: SWOT Analysis
Figure 8.6: CLAAS Group: Overall Financials, 2016-2018
Figure 8.7: CLAAS Group: Net Revenue by Regional Segment 2016-2018
Figure 8.8: CLAAS Group: SWOT Analysis
Figure 8.9: CNH Industrial N.V.: Overall Financials, 2016-2018
Figure 8.10: CNH Industrial: Net Revenue by Business Segments 2016-2018
Figure 8.11: CNH Industrial N.V.: Net Revenue by Regional Segment 2016-2018
Figure 8.12: CNH Industrial N.V.: SWOT Analysis
Figure 8.13: Deere & Company: Overall Financials, 2016-2018
Figure 8.14: Deere & Company: Net Revenue, by Business Segment, 2016-2018
Figure 8.15: Deere & Company: Net Revenue, by Regional Segment, 2016-2018
Figure 8.16: Deere & Company: SWOT Analysis
Figure 8.17: Kubota Corporation: Overall Financials, 2016-2018
Figure 8.18: Kubota Corporation: Net Revenue by Segments 2016-2018
Figure 8.19: Kubota Corporation: Net Revenue by Regional Segment 2016-2018
Figure 8.20: Kubota Corporation: SWOT Analysis
Figure 8.21: Yanmar Co. Ltd.: Overall Financials, 2016-2018
Figure 8.22: Yanmar Co. Ltd: SWOT Analysis
Figure 8.23: 365FarmNet GmbH: SWOT Analysis
Figure 8.24: Agrivi: SWOT Analysis
Figure 8.25: CropIn Technology Solutions Pvt Ltd.: SWOT Analysis
Figure 8.26: Fujitsu Limited: Overall Financials, 2016-2018
Figure 8.27: Fujitsu Limited: Net Revenue by Operating Segment 2016-2018
Figure 8.28: Fujitsu Limited: Net Revenue by Regional Segment 2016-2018
Figure 8.29: Fujitsu Limited: SWOT Analysis
Figure 8.30: IBM Corporation: Overall Financials, 2016-2018
Figure 8.31: IBM Corporation: Net Revenue by Business Segment, 2016-2018
Figure 8.32: IBM Corporation: Net Revenue by Regional Segment, 2016-2018
Figure 8.33: IBM Corporation: SWOT Analysis
Figure 8.34: Microsoft Corporation: Overall Financials, 2016-2018
Figure 8.35: Microsoft Corporation: Net Revenue by Business Segment, 2016-2018
Figure 8.36: Microsoft Corporation: Net Revenue by Regional Segment, 2017-2018
Figure 8.37: Microsoft Corporation: SWOT Analysis
Figure 8.38: Robert Bosch GmbH: Overall Financials, 2016-2018
Figure 8.39: Robert Bosch GmbH: Net Revenue by Operating Segment, 2016-2018
Figure 8.40: Robert Bosch GmbH: Net Revenue by Regional Segment, 2016-2018
Figure 8.41: Robert Bosch GmbH: SWOT Analysis
Figure 8.42: Trimble Inc.: Overall Financials, 2016-2018
Figure 8.43: Trimble Inc.: Net Revenue by Operating Segment 2016-2018
Figure 8.44: Trimble Inc.: Net Revenue by Regional Segment 2016-2018
Figure 8.45: Trimble Inc.: SWOT Analysis
Figure 8.46: Parrot SA: Overall Financials, 2015-2017
Figure 8.47: Parrot SA: Net Revenue (by Business Segment), 2015
Figure 8.48: Parrot SA: Net Revenue (by Business Segment), 2016-2017
Figure 8.49: Parrot SA: Net Revenue by Regional Segment 2015-2017
Figure 8.50: Parrot SA: SWOT Analysis
Figure 8.51: Pixhawk: SWOT Analysis
Figure 8.52: PrecisionHawk Inc.: SWOT Analysis
Figure 8.53: SZ DJI Technology Co. Ltd: SWOT Analysis
Figure 8.54: Harvest Automation Inc.: SWOT Analysis
Figure 8.55: Naio Technologies: SWOT Analysis
Figure 8.56: Small Robot Company: SWOT Analysis
Figure 8.57: Accenture plc: Overall Financials, 2016-2018
Figure 8.58: Accenture plc: Net Revenue by Business Segment, 2016-2018
Figure 8.59: Accenture plc: Net Revenue by Regional Segment 2016-2018
Figure 8.60: Accenture plc: SWOT Analysis
Figure 8.61: Airbus S.A.S.: Overall Financials, 2016-2018
Figure 8.62: Airbus S.A.S.: Net Revenue by Operating Segment 2016-2018
Figure 8.63: Airbus S.A.S.: Net Revenue by Regional Segment 2016-2018
Figure 8.64: Airbus S.A.S.: SWOT Analysis
Figure 8.65: AT&T: Overall Financials, 2016-2018
Figure 8.66: AT&T: Net Revenue by Operating Segment 2016-2018
Figure 8.67: AT&T: Net Revenue by Regional Segment 2016-2018
Figure 8.68: AT&T: SWOT Analysis
Figure 8.69: Ceres Imaging Inc.: SWOT Analysis
Figure 8.70: Hexagon Agriculture: SWOT Analysis
Figure 8.71: Intertek Group plc: Overall Financials, 2016-2018
Figure 8.72: Intertek Group plc: Net Revenue by Operating Segment 2016-2018
Figure 8.73: Intertek Group plc: Net Revenue by Regional Segment 2016-2018
Figure 8.74: Intertek Group plc: SWOT Analysis
Figure 8.75: Nutrien AgSolutions, Inc.: SWOT Analysis
Figure 8.76: Raven Industries Inc.: Overall Financials, 2016-2018
Figure 8.77: Raven Industries Inc.: Net Revenue by Segments 2016-2018
Figure 8.78: Raven Industries Inc.: Net Revenue by Regional Segment 2016-2018
Figure 8.79: Raven Industries Inc.: SWOT Analysis
Figure 8.80: SGS S.A.: SWOT Analysis
Figure 8.81: Taranis: SWOT Analysis
Figure 8.82: Teejet Technologies: SWOT Analysis
Figure 8.83: Topcon Corporation: Overall Financials, 2016-2018
Figure 8.84: Topcon Corporation: Net Revenue by Business Segments 2016-2018
Figure 8.85: Topcon Corporation: Net Revenue by Regional Segment 2016-2018
Figure 8.86: Topcon Corporation: SWOT Analysis
Figure 9.1: Agriculture Technology-as-a-Service Market Scope
Figure 9.2: Global Agriculture Technology-as-a-Service Market Segmentation
Figure 9.3: Report Methodology
Figure 9.4: Primary Interviews Breakdown, by Player, Designation, and Region
Figure 9.5: Sources of Secondary Research
Figure 9.6: Data Triangulation
Figure 9.7: Top Down-Bottom-Up Approach for Market Estimation
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