A quick peek into the report
Table of Contents
|1.2||Market Analysis And Segmentation|
|1.3.1||Bis Research Methodology|
|1.3.2||Apac E-Cigarette And Vaporizer Device Market Research Methodology|
|1.3.3||Assumptions And Limitations|
|3.2.1||High Smoking Population And Need For Tobacco Alternatives|
|3.2.2||Emergence Of Vape Shops And Online Distribution Channels|
|3.2.3||Price Sensitivity And Long Term Cost Effectiveness|
|3.3.1||Fragmented Market And Regulatory Framework|
|3.3.2||Increase In Counterfeit Products|
|3.3.3||Unregulated Manufacturing In China|
|4.1||Porter’s Five Forces Analysis|
|4.1.1||Threat Of New Entrants|
|220.127.116.11||Economies Of Scale|
|18.104.22.168||Access To Distribution Channels|
|4.1.2||Bargaining Power Of Buyers|
|22.214.171.124||Differentiation Of Output|
|126.96.36.199||Buyer’s Information About Supplier’s Products|
|188.8.131.52||Importance Of Volume To Buyers|
|184.108.40.206||Threat Of Backward Integration|
|4.1.3||Bargaining Power Of Suppliers|
|220.127.116.11||Importance Of Regulations And Standards|
|18.104.22.168||Customers Loyalty To Brands|
|22.214.171.124||Threat Of Forward Integration|
|4.1.4||Presence Of Substitutes|
|126.96.36.199||Buyer’s Propensity Towards Substitute|
|4.1.5||Intensity Of Competitive Rivalry|
|188.8.131.52||Intermittent Over Capacity|
|184.108.40.206||Customer’s Loyalty Towards Brands|
|4.2||Apac E-Cigarette Industry Key Consortiums And Alliances|
|4.2.2||Asian Vape Association (AVA)|
|4.2.4||Malaysia E-Vaporizers And Tobacco Alternatives Association (MEVTA)|
|4.2.5||Tobacco Free Alternatives Association Of India (TFFAI)|
|4.2.6||Philippine E-Cigarette Industry Association (PECIA)|
|5.2||Electronic Cigarette Use|
|5.3||Motivation To Use|
|6.1.1||An Overall Market Statistics|
|6.4.1||Egos And Tanks|
|6.4.2||Advanced Personal Vaporizers Or Mods|
|7.2||Online Distribution Channel|
|7.3||Retail Distribution Channel|
|7.3.1||Convenience Stores (C-Stores)|
|7.3.3||Others (Pharmacies, Drug Stores And Gas Stations)|
|8.1.1||Overall Market Statistics|
|8.2.2||China Market Statistics|
|8.3.2||Malaysia Market Statistics|
|8.4.2||India Market Statistics|
|8.5.2||Japan Market Statistics|
|8.8||Legal Status Of E-Cigarettes In Apac, By Country|
|9.2||Electronic Cigarette Just Fog Co., Ltd.|
|9.2.1||Electronic Cigarette Just Fog Co., Ltd. Summary|
|220.127.116.11||Financial Summary By Geography|
|9.3.3||Key Strategies And Developments|
|9.4||Innokin Technology Co., Ltd.|
|9.4.1||Innokin Technology Co., Ltd. Summary|
|9.4.2||Key Strategies And Developments|
|9.5.1||Itc Limited Summary|
|9.6||Japan Tobacco, Inc. (JT)|
|18.104.22.168||Business Segments Revenue Mix|
|9.7.2||Key Strategies And Developments|
|9.8||Kanger Technology Co., Ltd.|
|9.8.1||Kanger Technology Co., Ltd. Summary|
|9.9.1||Kimree, Inc Summary|
|22.214.171.124||Revenue Summary By Geography|
|9.9.4||Key Strategies And Developments|
|9.10||L-Rider Technology Co., Ltd.|
|9.10.1||L-Rider Technology Co., Ltd. Summary|
|9.12||Shenzhen Smoore Technology Co., Ltd.|
|9.12.1||Shenzhen Smoore Technogogy Co., Ltd. Summary|
|9.14||Timiya Technology Co., Ltd|
|126.96.36.199||Revenue Summary By Geography|
|TABLE 1||ASIA PACIFIC E-CIGARETTE DEVICE MARKET VALUE BY PRICE BANDS ($MILLIONS), 2015-2025|
|TABLE 2||TOP RATED DISPOSABLE E-CIGARETTES BRAND WITH PRICE|
|TABLE 3||TOP RATED RECHARGEABLE E-CIGARETTE BRAND WITH PRICE|
|TABLE 4||PERSONAL VAPORIZER BRANDS WITH PRICES|
|TABLE 5||E-HOOKAH, E-CIGAR AND E-PIPE BRANDS AND PRICES|
|TABLE 6||ASIA PACIFIC E-CIGARETTE DEVICE MARKET BY DISTRIBUTION CHANNELS ($MILLIONS), 2015-2025|
|TABLE 7||ASIA PACIFIC E-CIGARETTE DEVICE MARKET BY RETAIL CHANNELS ($MILLIONS), 2015-2025|
|TABLE 8||APAC E-CIGARETTE DEVICE MARKET VALUE ($MILLIONS), BY GEOGRAPHY, 2015-2025|
|TABLE 9||CHINA E-CIGARETTE DEVICE MARKET VALUE ($ MILLIONS), 2015-2025|
|TABLE 10||MALAYSIA E-CIGARETTE DEVICE MARKET VALUE ($ MILLIONS), 2015-2025|
|TABLE 11||INDIA E-CIGARETTE DEVICE MARKET VALUE ($ MILLIONS), 2015-2025|
|TABLE 12||JAPAN E-CIGARETTE DEVICE MARKET VALUE ($ MILLIONS), 2015-2025|
|TABLE 13||ITC LIMITED: OVERALL FINANCIALS ($MILLIONS) 2013-2015|
|TABLE 14||SHARE OF EXPORT REVENUE (2014)|
|FIGURE 1||APAC E-CIGARETTE AND VAPORIZER DEVICE MARKET ANALYSIS SCOPE AND COVERAGE|
|FIGURE 2||MARKET ESTIMATION AND FORECAST PERIOD|
|FIGURE 3||APAC E-CIGARETTES AND VAPORIZER DEVICE MARKET ANALYSIS AND SEGMENTATION|
|FIGURE 4||BIS RESEARCH METHODOLOGY|
|FIGURE 5||BOTTOM-UP APPROACH FOR MARKET ESTIMATION|
|FIGURE 6||APAC E-CIGARETTE DEVICE MARKET VALUE ($ MILLIONS) BY KEY COUNTRIES, 2015-2025|
|FIGURE 7||APAC E-CIGARETTE DEVICE MARKET VALUE ($MILLIONS), 2015-2025|
|FIGURE 8||PORTER’S FIVE FORCES ANALYSIS FOR APAC E-CIGARETTE AND VAPORIZER DEVICE MARKET|
|FIGURE 9||THREAT OF NEW ENTRANTS|
|FIGURE 10||BARGAINING POWER OF BUYERS|
|FIGURE 11||BARGAINING POWER OF SUPPLIERS|
|FIGURE 12||PRESENCE OF SUBSTITUTES|
|FIGURE 13||INTENSITY OF COMPETITIVE RIVALRY|
|FIGURE 14||ADVANTAGES OF ONLINE SALE CHANNEL|
|FIGURE 15||ADVANTAGES OF RETAIL SALES CHANNEL|
|FIGURE 16||REGULATIONS UNDER THE NATIONAL TOBACCO CONTROL LAW (CHINA)|
|FIGURE 17||COMMERCIAL IMPORTATION AND RETAIL SALE OF NON-NICOTINE ELECTRONIC CIGARETTES|
|FIGURE 18||JAPAN TOBACCO CORPORATION (JT): OVERALL FINANCIALS, ($BILLION) 2012-2014|
|FIGURE 19||JAPAN TOBACCO CORPORATION (JT): BUSINESS SEGMENTS REVENUE MIX, ($BILLION) 2011-2013|
|FIGURE 20||KIMREE, INC: OVERALL FINANCIALS ($MILLION); 2012-2014|
While the U.S and European e-cigarette markets are witnessing exponential growth, the Asia Pacific e-cigarette market is only beginning to gain momentum in the global scenario. The market is largely fragmented and comprises of a multitude of small and medium sized home manufacturers, with very little competition from foreign brands. The low levels of entry barriers and non-uniformity in regulations have enabled a large number of players to enter the market, significantly intensifying the competitive rivalry. The rate of consumption of e-cigarettes among smokers is still very low in the region, leaving potential for vast growth as the region is home to countries with some of the largest smoking populations in the world.
The report is a meticulous compilation of the different aspects of the e-cigarette industry including the Porter’s five forces analysis, market dynamics, and key consortiums. The e-cigarette market breakdown is presented by major product types, distribution channels, and geography. The market values form a critical part of the report; herein the revenue generated from sales of e-cigarettes devices is tracked to calculate the total market size.
While highlighting the key driving and restraining forces for this dynamic market the report also provides a comprehensive section of the prominent consortiums and their involvement in the e-cigarette industry. Moreover, the report includes a section dedicated to consumer’s perspective analysis.
The report has laid down special emphasis on the legal and regulatory framework, owing to the changing paradigms in the industry. Where on one hand, the state and local governments are planning to impose taxes on e-cigarettes following the likes of conventional tobacco, on the other hand, there are several consortiums identified who are opposing the proposals and wish to back e-cigarette by scientific studies. The industry analysis has been included analyzing the impact of the five major forces to understand the overall attractiveness of the industry.
The company profile section consists of the key players in the industry. The companies have been chosen on the basis of their market developments and revenue generation.
The Asia Pacific e-cigarette device market is expected to grow over $5.37 billion by 2025, at a double digit CAGR from 2016 to 2025. The market will witness a staggering growth until 2018, by when most of the regulatory and policy framework will fall into place. The growth rate will significantly increase thereafter, with significant revenue generation from evolving markets of China, India and Malaysia. Moreover, while disposable e-cigarettes dominated the APAC e-cigarette product market till 2016, rechargeable e-cigarettes, followed by personal vaporizers and Mods will soon take over the top market positions in terms of revenue generation. Although Malaysia dominated the market in 2016, China is expected to become the largest revenue generating country by the end of 2025, while India is expected to grow at the fastest CAGR of 43.6% throughout the forecast period and become the second largest market in the region by 2025.
Key Questions Answered in this Report
Key questions answered in the report:
• How will the intensity of competitive rivalry evolve through the forecast period?
• Which factors will be driving the market through the forecast period?
• What factors are currently challenging the e-cigarette industry and how can they be addressed through the forecast period?
• Which consortiums are active in the e-cigarette industry?
• What are the prevalent e-cigarette product types?
• What is the average cost of each e-cigarette types along with their key market players?
• How will the region, known to be an e-cigarette manufacturing hub grow through the forecast period?
• Which country will lead the Asia Pacific e-cigarette market by the end of the forecast period?
• Who are the key players in the e-cigarette market?
In the wake of increasing tobacco consumption and its detrimental health effects, the first e-cigarette was designed in China, back in 2003, in the hopes of finding an alternative to tobacco smoking. The market has now evolved through three generations and is standing at the point of influx, wherein a plethora of companies are entering, thanks to the low entry barriers such as government policy and capital requirements. The Asia Pacific e-cigarette market is poised to grow over $5 billion by 2025, at a double digit CAGR from 2016 to 2025.
The market has been largely driven by a flurry of activities including low cost, technological advancements in products and large number of smokers in the region among others. Moreover, the emergence of vape shops is increasingly engaging more number of users through their wide variety of products and better assistance while shopping for their desired products. However, the state and federal government’s proposals to regulate, heavily tax, or outright ban e-cigarettes are emerging as a key challenge for the market. Further, a growing market of counterfeit products and the unregulated manufacturing process in China are other restraining factors in the e-cigarette market.
Low end e-cigarettes, consisting primarily of disposable and rechargeable e-cigarettes, have been identified as the dominant e-cigarette type as far as revenue generation is concerned, accounting for over $150 million in 2016. However, owing to the changing preferences of users and the long term cost effectiveness factor, high end personal vaporizers and mods are expected to witness the fastest growth rate throughout the forecast period.
In spite of the proposals of stringent regulations and policies governing the e-cigarette market, the revenue from the key countries will continue to rise at a double digit CAGR through the forecast period. While China is expected to lead the market throughout the forecast period, India is expected to grow at the fastest CAGR, accounting for more than 26% of the global e-cigarette market value by 2025. Significant revenue flow will also be observed in South Korea.
Tobacco consortiums, recently established vaping associations, and regulatory bodies have a significant role to play in the Asia Pacific e-cigarette industry since the future growth of the market largely depends on the regulatory framework. Singapore and Thailand have completely banned vapor products; Hong Kong and Japan have banned nicotine containing e-cigarettes, while South Korea is considering taxing e-cigarettes in a similar fashion to regular cigarettes.
Revenue generation from retail distribution channel will continue dominating the APAC e-cigarette device market throughout the forecast period. Following the proposal, the companies will have to bring about drastic changes in their marketing and distribution strategies, which might affect the market growth through the forecast period. Moreover, five Malaysian states viz. Johor, Kedah, Penang, Kelantan and Terengganu have already banned sale of e-cigarettes and accessories, and a similar trend is expected to be followed through the forecast years.
The key market players profiled in the company include MistLife, Smoore Technology Limited, Kanger Tech, First Union, Kimree, Just Fog, ITC Limited and Japan Tobacco among others.