2.1 | Report Scope |
2.1.1 | Market Definition |
2.1.2 | Report Coverage |
2.1.2.1 | Market Classification |
2.1.2.1.1 | Market Segmentation By Components |
2.1.2.1.2 | Market Segmentation By Geography |
2.1.3 | Assumptions & Limitations |
2.1.4 | Stakeholders |
2.2 | Research Parameters |
2.2.1 | Factor Analysis |
2.2.1.1 | Demand Side Analysis – Macro-Economic Factors |
2.2.1.1.1 | Growing Population With Growing Food Demand |
2.2.1.1.2 | Decrease In The Arable Land Globally |
2.2.1.1.3 | Water Scarcity And Need To Conserve Water |
2.3 | Research Design |
2.3.1 | Secondary Research |
2.3.2 | Primary Research |
2.3.3 | Data Analyzing & Market Estimation |
2.3.3.1 | Bottom-Up Approach |
2.3.3.2 | Top-Down Approach |
A quick peek into the report


Report Description
The market is estimated to reach $7.6 billion by 2022 at a CAGR of 12.7% through the forecast period 2016-2022.

Key Questions Answered in this Report
What are the dominant components, services & systems used in precision agriculture?

Market Overview
The market is estimated to reach $7.6 billion by 2022 at a CAGR of 12.7% through the forecast period 2016-2022.
Table of Contents
EXECUTIVE SUMMARY
REPORT SCOPE & METHODOLOGY
MARKET DYNAMICS
3.1 | Introduction |
3.2 | Market Drivers |
3.2.1 | Increasing Global Demand For Food |
3.2.2 | Economic Boom In The Asia Pacific Region |
3.2.3 | Cost Reduction |
3.2.4 | Modern Technologies And It Pushing The Demand |
3.3 | Restraints |
3.3.1 | Huge Capital Investments |
3.3.2 | Lack Of Awareness About Technology |
3.3.3 | Management Of Data For Productive Decision Making |
3.4 | Opportunities |
3.4.1 | Abundance Of Arable Land |
3.4.2 | Usage Of Unmanned Aerial Vehicles (UAV) |
3.4.3 | Expansion Of Smartphone Technology |
COMPETITIVE LANDSCAPE
4.1 | Market Share Analysis |
4.2 | Key Strategies & Developments In Precision Agriculture Market |
4.2.1 | Introduction |
4.2.2 | Mergers And Acquisitions |
4.2.3 | Partnerships, Collaborations & Joint Ventures |
4.2.4 | Product Launches |
4.2.5 | Business Expansion |
4.2.6 | Others (Awards & Recognitions) |
4.3 | Porter’s Five Forces Analysis |
4.3.1 | Introduction |
4.3.2 | Threat Of New Entrants |
4.3.2.1 | Capital Requirements |
4.3.2.2 | Product Differentiation |
4.3.2.3 | Government Policies |
4.3.2.4 | Economies Of Scale |
4.3.2.5 | Access To Distribution Channel |
4.3.3 | Bargaining Power Of Buyers |
4.3.3.1 | Concentration Of Buyers |
4.3.3.2 | Product Differentiation |
4.3.3.3 | Buyer’s Information About Supplier’s Product |
4.3.3.4 | Switching Cost |
4.3.3.5 | Presence Of Substitutes |
4.3.4 | Bargaining Power Of Suppliers |
4.3.4.1 | Product Differentiation |
4.3.4.2 | Supplier Concentration |
4.3.4.3 | Threat Of Forward Integration |
4.3.4.4 | Switching Cost |
4.3.5 | Threat From Substitutes |
4.3.5.1 | Switching Costs |
4.3.5.2 | Buyer’s Propensity Towards Substitute |
4.3.6 | Intensity Of Competitive Rivalry |
4.3.6.1 | Industry Concentration |
4.3.6.2 | Intermittent Over Capacity |
4.3.6.3 | Customer’s Loyalty Towards Brand |
4.3.6.4 | Switching Cost |
4.3.6.5 | Product Differentiation |
4.3.6.6 | Entry Barriers |
PRECISION AGRICULTURE MARKET, BY COMPONENTS
5.1 | Introduction |
5.2 | Hardware |
5.2.1 | GNSS/ GPS Devices |
5.2.1.1 | GNSS/GPS Devices – By Applications |
5.2.1.1.1 | Tractor Guidance |
5.2.1.1.2 | Automated Steering |
5.2.1.1.3 | VRT |
5.2.1.1.4 | Asset Management |
5.2.1.2 | GNSS/GPS Devices – By Geography |
5.2.2 | Sensing Devices & Other Devices |
5.2.2.1 | Types Of Sensors |
5.2.2.1.1 | Moisture Sensor |
5.2.2.1.2 | Temperature Sensors |
5.2.2.1.3 | Humidity Sensor |
5.2.2.1.4 | Rain Sensor |
5.3 | Management Systems & Services |
5.3.1 | Crop Management |
5.3.2 | Financial Management |
5.3.3 | Farm Inventory Management |
5.3.4 | Personnel Management |
5.3.5 | Weather Tracking And Forecasting |
PRECISION AGRICULTURE MARKET, BY APPLICATION
6.1 | Introduction |
6.2 | Yield Monitoring |
6.3 | Variable Rate Application |
6.4 | Field Mapping |
6.5 | Soil Monitoring |
6.6 | Crop Scouting |
6.7 | Precision Irrigation |
6.8 | Uav/Drones In Precision Agriculture |
GEOGRAPHIC ANALYSIS – PRECISION AGRICULTURE MARKET
7.1 | Introduction |
7.2 | North America |
7.2.1 | U.S. |
7.2.2 | Rest Of North America |
7.3 | Asia-Pacific |
7.3.1 | Australia |
7.3.2 | Japan |
7.3.3 | China |
7.3.4 | India |
7.3.5 | Rest Of Asia-Pacific |
7.4 | Europe |
7.4.1 | Eu28 |
7.4.2 | Non-Eu28 |
7.5 | Rest Of The World |
7.5.1 | South America |
7.5.2 | Middle-East & Africa |
KEY COMPANY PROFILES
8.1 | Introduction |
8.2 | AGCO Corporation |
8.2.1 | Company Overview |
8.2.2 | Financials |
8.2.2.1 | Overall Financials |
8.2.2.2 | Geographic Revenue Mix |
8.2.2.3 | Segment Revenue Mix |
8.2.2.4 | Financial Summary |
8.2.3 | Key Strategies & Developments |
8.2.4 | Swot Analysis |
8.3 | Ag Junction |
8.3.1 | Company Overview |
8.3.2 | Financials |
8.3.2.1 | Overall Financials |
8.3.2.2 | Segment Revenue Mix |
8.3.2.3 | Geography Revenue Mix |
8.3.2.4 | Financial Summary |
8.3.3 | Key Strategies & Developments |
8.3.4 | Swot Analysis |
8.4 | Ag Leader Technology |
8.4.1 | Company Overview |
8.4.2 | Key Strategies & Developments |
8.5 | Ag-Nav Inc. |
8.5.1 | Company Overview |
8.5.2 | Key Strategies & Developments |
8.6 | CNH Industrial |
8.6.1 | Company Overview |
8.6.2 | Financials |
8.6.2.1 | Overall Financials |
8.6.2.2 | Geographic Revenue Mix |
8.6.2.3 | Segment Revenue Mix |
8.6.2.4 | Financial Summary |
8.6.3 | Key Strategies & Developments |
8.6.4 | Swot Analysis |
8.7 | Deere & Company |
8.7.1 | Company Overview |
8.7.2 | Financials |
8.7.2.1 | Overall Financials |
8.7.2.2 | Segment Revenue Mix |
8.7.2.3 | Geography Revenue Mix |
8.7.2.4 | Financial Summary |
8.7.3 | Key Strategies & Developments |
8.7.4 | Swot Analysis |
8.8 | DICKEY- john |
8.8.1 | Company Overview |
8.8.2 | Key Strategies & Developments |
8.9 | Lindsay Corporation |
8.9.1 | Company Overview |
8.9.2 | Financials |
8.9.2.1 | Overall Financials |
8.9.2.2 | Segment Revenue Mix |
8.9.2.3 | Geography Revenue Mix |
8.9.2.4 | Financial Summary |
8.9.3 | Key Strategies & Developments |
8.9.4 | Swot Analysis |
8.10 | McCrometer, inc. |
8.10.1 | McCrometer, Inc. Summary |
8.10.2 | Key Developments |
8.11 | Monsanto |
8.11.1 | Company Overview |
8.11.2 | Financials |
8.11.2.1 | Overall Financials |
8.11.2.2 | Segment Revenue Mix |
8.11.2.3 | Geography Revenue Mix |
8.11.2.4 | Financial Summary |
8.11.3 | Key Strategies & Developments |
8.11.4 | Swot Analysis |
8.12 | Raven Industries |
8.12.1 | Company Overview |
8.12.2 | Financials |
8.12.2.1 | Overall Financials |
8.12.2.2 | Segment Revenue Mix |
8.12.2.3 | Geography Revenue Mix |
8.12.2.4 | Financial summary |
8.12.3 | Key Strategies & Developments |
8.12.4 | Swot Analysis |
8.13 | Topcon Corporation |
8.13.1 | Company Overview |
8.13.2 | Financials |
8.13.2.1 | Overall Financials |
8.13.2.2 | Segment Revenue Mix |
8.13.2.3 | Geography Revenue Mix |
8.13.2.4 | Financial Summary |
8.13.3 | Key Strategies & Developments |
8.13.4 | Swot Analysis |
8.14 | Toro Company |
8.14.1 | Company Overview |
8.14.2 | Financials |
8.14.2.1 | Overall Financials |
8.14.2.2 | Segment Revenue Mix |
8.14.2.3 | Geographic Revenue Mix |
8.14.2.4 | Financial Summary |
8.14.3 | Key Strategies & Developments |
8.14.4 | Swot Analysis |
8.15 | Trimble Navigation |
8.15.1 | Company Overview |
8.15.2 | Financials |
8.15.2.1 | Overall Financials |
8.15.2.2 | Segment Revenue Mix |
8.15.2.3 | Geographic Revenue Mix |
8.15.2.4 | Financial Summary |
8.15.3 | Key Strategies & Developments |
8.15.4 | Swot Analysis |
8.16 | Valmont Industries |
8.16.1 | Company Overview |
8.16.2 | Financials |
8.16.2.1 | Overall Financials |
8.16.2.2 | Segment Revenue Mix |
8.16.2.3 | Geographic Revenue Mix |
8.16.2.4 | Financial Summary |
8.16.3 | Key Strategies & Developments |
8.16.4 | Swot Analysis |
8.17 | Yara Inetrnational |
8.17.1 | Company Overview |
8.17.2 | Financials |
8.17.2.1 | Overall Financials |
8.17.2.2 | Geographic Revenue Mix |
8.17.2.3 | Segment Revenue Mix |
8.17.2.4 | Financial Summary |
8.17.3 | Key Strategies & Developments |
8.17.4 | Swot Analysis |
LIST OF TABLES
TABLE 1 | PRESENT & ESTIMATED CHANGE IN POPULATION IN THE TEN MOST POPULOUS COUNTRIES |
TABLE 2 | PRECISION AGRICULTURE MARKET SIZE, BY COMPONENTS, 2016 – 2022 ($ MILLION) |
TABLE 3 | PRECISION AGRICULTURE HARDWARE MARKET SIZE, BY TYPE, 2016 – 2022 ($ MILLION) |
TABLE 4 | PRECISION AGRICULTURE HARDWARE MARKET SIZE, BY TYPE, 2016 – 2022 ($ MILLION) |
TABLE 5 | MARKET PLAYERS PROVIDING GNSS/GPS DEVICES |
TABLE 6 | GNSS/GPS DEVICES MARKET SIZE, BY TRACTOR GUIDANCE APPLICATION, 2016 – 2022 ($ MILLION) |
TABLE 7 | GNSS/GPS DEVICES MARKET SIZE, BY AUTOMATED STEERING APPLICATION, 2016 – 2022 ($ MILLION) |
TABLE 8 | GNSS/GPS DEVICES MARKET SIZE, BY VRT APPLICATION, 2016 – 2022 ($ MILLION) |
TABLE 9 | GNSS/GPS DEVICES MARKET SIZE, BY ASSET MANAGEMENT APPLICATION, 2016 – 2022 ($ MILLION) |
TABLE 10 | DEVELOMENTS PERTAINING TO GNSS/ GPS DEVICES |
TABLE 11 | GNSS/GPS DEVICES MARKET SIZE, BY GEOGRAPHY, 2016 – 2022 ($ MILLION) |
TABLE 12 | GNSS/GPS DEVICES MARKET SIZE, BY GEOGRAPHY, 2016 – 2022 (UNITS) |
TABLE 13 | SENSING & OTHER DEVICES MARKET SIZE, BY GEOGRAPHY, 2016 – 2022 ($ MILLION) |
TABLE 14 | MARKET PLAYERS PROVIDING SENSING DEVICES |
TABLE 15 | DEVELOMENTS PERTAINING TO SENSING DEVICES |
TABLE 16 | MANAGEMENT SYSTEMS & SERVICES MARKET SIZE, BY GEOGRAPHY, 2016 – 2022 ($ MILLION) |
TABLE 17 | PRECISION AGRICULTURE MARKET SIZE, BY APPLICATION, 2016 – 2022 ($MILLION) |
TABLE 18 | MARKET PLAYERS PROVIDING CUSTOMERS WITH YIELD MONITORING PRODUCTS |
TABLE 19 | MARKET PLAYERS PROVIDING CUSTOMERS WITH VRA PRODUCTS |
TABLE 20 | MARKET PLAYERS PROVIDING CUSTOMERS WITH FARM MAPPING PRODUCTS |
TABLE 21 | MARKET PLAYERS PROVIDING CUSTOMERS WITH SOIL MONITORING SOLUTIONS |
TABLE 22 | MARKET PLAYERS PROVIDING CUSTOMERS WITH CROP SCOUTING SOLUTIONS |
TABLE 23 | MARKET PLAYERS PROVIDING WITH PRECISION IRRIGATION PRODUCTS |
TABLE 24 | DEVELOPMENTS PERTAINING TO UAV IN PRECISION AGRICULTURE |
TABLE 25 | LISTS OF PLAYERS IN AGRICULTURE UAV MARKET |
TABLE 26 | UAV UNITS SHIPPED IN AGRICULTURE, 2016 – 2022 (UNITS) |
TABLE 27 | PRECISION AGRICULTURE MARKET SIZE, BY GEOGRAPHY, 2016 – 2022 ($MILLION) |
TABLE 28 | NORTH AMERICA: PRECISION AGRICULTURE MARKET SIZE, BY COUNTRY, 2016 – 2022 ($MILLION) |
TABLE 29 | APAC: PRECISION AGRICULTURE MARKET SIZE, BY COUNTRY, 2016 – 2022 ($MILLION) |
TABLE 30 | EUROPE: PRECISION AGRICULTURE MARKET SIZE, BY COUNTRY, 2016 – 2022 ($MILLION) |
TABLE 31 | ROW: PRECISION AGRICULTURE MARKET SIZE, BY REGION |
LIST OF FIGURES
FIGURE 1 | GLOBAL PRECISION AGRICULTURE MARKET |
FIGURE 2 | GLOBAL PRECISION AGRICULTURE MARKET BY COMPONENTS |
FIGURE 3 | PRECISION AGRICULTURE MARKET BY APPLICATION |
FIGURE 4 | PRECISION AGRICULTURE MARKET BY GEOGRAPHY |
FIGURE 5 | PRECISION AGRICULTURE MARKET SEGMENTATION |
FIGURE 6 | PRECISION AGRICULTURE MARKET SEGMENTATION, BY COMPONENT |
FIGURE 7 | PRECISION AGRICULTURE MARKET SEGMENTATION, BY GEOGRAPHY |
FIGURE 8 | PRECISION AGRICULTURE MARKET – STAKEHOLDERS |
FIGURE 9 | RESEARCH PARAMETERS |
FIGURE 10 | GROWING POPULATION AND FOOD DEMAND |
FIGURE 11 | CHANGE IN WORLD’S ARABLE LAND AREA |
FIGURE 12 | PROJECTED WATER SCARCITY, 2025 – HEAT MAP |
FIGURE 13 | REPORT DESIGN |
FIGURE 14 | DATA TRIANGULATION |
FIGURE 15 | SOURCES OF SECONDARY RESEARCH |
FIGURE 16 | PRIMARY INTERVIEWS BREAKDOWN, BY PLAYERS, DESIGNATION, AND REGION |
FIGURE 17 | BOTTOM-UP APPROACH |
FIGURE 18 | TOP-DOWN APPROACH |
FIGURE 19 | DRO OF PRECISION AGRICULTURE MARKET & THE INTENSITY OF IMPACT |
FIGURE 20 | PRECISION AGRICULTURE MARKET SHARE ANALYSIS, 2014 |
FIGURE 21 | ORGANIC & INORGANIC STRATEGIES ADOPTED BY THE KEY PLAYERS |
FIGURE 22 | TOTAL NUMBER OF STRATEGIES & DEVELOPMENTS |
FIGURE 23 | KEY MERGERS & ACQUISITIONS (2013 TO PRESENT) |
FIGURE 24 | KEY PARTNERSHIPS & COLLABORATIONS (2014-15) |
FIGURE 25 | KEY PRODUCT LAUNCHES (2013-15) |
FIGURE 26 | KEY BUSINESS EXPANSION ACTIVITIES (2013-15) |
FIGURE 27 | PORTER’S FIVE FORCES ANALYSIS FOR THE PRECISION AGRICULTURE INDUSTRY |
FIGURE 28 | PRECISION AGRICULTURE MARKET SIZE, BY COMPONENT, 2016 AND 2022 ($ MILLION) |
FIGURE 29 | PRECISION AGRICULTURE HARDWARE COMPONENTS MARKET SIZE, BY TYPE, 2016 AND 2022 ($ MILLION) |
FIGURE 30 | PRECISION AGRICULTURE MARKET SIZE FOR GNSS/GPS, 2016 AND 2022 |
FIGURE 31 | SNAPSHOTS - GNSS/GPS MARKET BY APPLICATIONS |
FIGURE 32 | GNSS/GPS MARKET – GEOGRAPHIC ANALYSIS, 2016 |
FIGURE 33 | SENSING & OTHER DEVICES MARKET SNAPSHOT |
FIGURE 34 | MANAGEMENT SYSTEMS & SERVICES MARKET SIZE, 2016 AND 2022 ($MILLION) |
FIGURE 35 | PRECISION AGRICULTURE MARKET BY APPLICATION |
FIGURE 36 | YIELD MONITORING – THE FASTEST GROWING APPLICATION OF PRECISION AGRICULTURE |
FIGURE 37 | UAVS ARE EXTENSIVELY USED IN AGRICULTURE APPLICATION |
FIGURE 38 | PRECISION AGICULTURE MARKET GROWTH - GEOGRAPHIC SNAPSHOT, 2016 |
FIGURE 39 | ASIA-PACIFIC REGION TO HAVE THE FASTEST GROWTH IN PRECISION AGRICULTURE MARKET |
FIGURE 40 | NORTH AMERICAN PRECISION AGRICULTURE MARKET SNAPSHOT |
FIGURE 41 | U.S.: PRECISION AGRICULTURE MARKET, 2016 – 2022 ($MILLION) |
FIGURE 42 | ASIA-PACIFIC: PRECISION AGRICULTURE MARKET SNAPSHOT |
FIGURE 43 | EUROPEAN PRECISION AGRICULTURE MARKET SNAPSHOT |
FIGURE 44 | PROS & CONS IN EUROPE |
FIGURE 45 | ATTRACTIVE OPPORTUNITIES FOR GNSS/GPS DEVICES IN EUROPE |
FIGURE 46 | EU28: PRECISION AGRICULTURE MARKET SIZE, BY COMPONENTS |
FIGURE 47 | EU28: PRECISION AGRICULTURE MARKET SIZE |
FIGURE 48 | NONEU28: PRECISION AGRICULTURE MARKET SIZE |
FIGURE 49 | NONEU28: PRECISION AGRICULTURE MARKET SIZE |
FIGURE 50 | ROW: PRECISION AGRICULTURE MARKET |
FIGURE 51 | GEOGRAPHIC REVENUE MIX OF TOP 6 PLAYERS IN THE MARKET |
FIGURE 52 | OVERALL FINANCIALS, 2012-14 ($ MILLION) |
FIGURE 53 | GEOGRAPHIC REVENUE MIX, 2012-14 ($ MILLION) |
FIGURE 54 | SEGMENT REVENUE MIX, 2012-14 ($ MILLION) |
FIGURE 55 | OVERALL FINANCIALS, 2012-14 ($ MILLION) |
FIGURE 56 | SEGMENT REVENUE MIX, 2012-14 ($ MILLION) |
FIGURE 57 | GEOGRAPHIC REVENUE MIX, 2012-14 ($ MILLION) |
FIGURE 58 | OVERALL FINANCIALS, 2012-14 ($ BILLION) |
FIGURE 59 | GEOGRAPHIC REVENUE MIX, 2013-14 ($ BILLION) |
FIGURE 60 | SEGMENT REVENUE MIX, 2012-14 ($ BILLION) |
FIGURE 61 | OVERALL FINANCIALS, 2013-15 ($ BILLION) |
FIGURE 62 | SEGMENT REVENUE MIX, 2013-15 ($ BILLION) |
FIGURE 63 | GEOGRAPHIC REVENUE MIX, 2013-15 ($ BILLION) |
FIGURE 64 | OVERALL FINANCIALS, 2013-15 ($ MILLION) |
FIGURE 65 | SEGMENT REVENUE MIX, 2013-15 ($ MILLION) |
FIGURE 66 | GEOGRAPHIC REVENUE MIX, 2013-15 ($ MILLION) |
FIGURE 67 | OVERALL FINANCIALS, 2013-15 ($ BILLION) |
FIGURE 68 | SEGMENT REVENUE MIX, 2013-15 ($ BILLION) |
FIGURE 69 | GEOGRAPHIC REVENUE MIX, 2013-15 ($ MILLION) |
FIGURE 70 | OVERALL FINANCIALS, 2013-15 ($ MILLION) |
FIGURE 71 | SEGMENT REVENUE MIX, 2013-15 ($ MILLION) |
FIGURE 72 | GEOGRAPHIC REVENUE MIX, 2013-15 ($ MILLION) |
FIGURE 73 | OVERALL FINANCIALS, 2012-14 ($ MILLION) |
FIGURE 74 | SEGMENT REVENUE MIX, 2012-14 ($ MILLION) |
FIGURE 75 | GEOGRAPHIC REVENUE MIX, 2012-14 ($ MILLION) |
FIGURE 76 | OVERALL FINANCIALS, 2012-14 ($ BILLION) |
FIGURE 77 | SEGMENT REVENUE MIX, 2012-14 ($ BILLION) |
FIGURE 78 | GEOGRAPHIC REVENUE MIX, 2012-14 ($ BILLION) |
FIGURE 79 | OVERALL FINANCIALS, 2012-14 ($ MILLION) |
FIGURE 80 | SEGMENT REVENUE MIX, 2012-14 ($ MILLION) |
FIGURE 81 | GEOGRAPHIC REVENUE MIX, 2012-14 ($ MILLION) |
FIGURE 82 | OVERALL FINANCIALS, 2012-14 ($ MILLION) |
FIGURE 83 | SEGMENT REVENUE MIX, 2012-14 ($ MILLION) |
FIGURE 84 | GEOGRAPHIC REVENUE MIX, 2012-14 ($ MILLION) |
FIGURE 85 | OVERALL FINANCIALS, 2012-14 ($ MILLION) |
FIGURE 86 | GEOGRAPHIC REVENUE MIX, 2012-14 ($ MILLION) |
FIGURE 87 | SEGMENT REVENUE MIX, 2012-14 ($ MILLION) |