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Due to relentless efforts from governments and health organizations worldwide the smoking population has been declining globally since 2010, however smokeless tobacco products, escaping the regulatory sight have witnessed a steady rise in consumption. Smokeless tobacco products are a small category of tobacco products that are not burnt on consumption. Although smokeless tobacco were perceived to challenge the combustible cigarette market, the entry of Big Tobacco converted the competition into alliance.
The report on ‘The Smokeless Tobacco Industry’ is a meticulous compilation of the various facets of the smokeless tobacco industry. After a thorough analysis of the current trends, the market dynamic chapter includes the key push and pull forces prevailing in the global smokeless tobacco market. Owing to the dependency of the market growth on the legal and regulatory framework, the report at each step has considered the effect of laws (both implemented and anticipated) in terms of regulations and taxation in estimation and forecast of the market size.
Big Tobacco companies have acquired smokeless tobacco brands in both the U.S. and Scandinavian region as well as rolled out their own products. Having identified the concentrated nature of the market, with few companies controlling majority of the market share, the market share for top companies including Reynolds American, Imperial Tobacco, Altria and Swedish Match among others has been given for the U.S. moist snuff market and Scandinavian snus market.
The smokeless tobacco market is anticipated to grow due to growing smoking bans and awareness associated with cigarette consumption. The product choices are expected to evolve based on ease of use, cost and regulatory sights. Therefore, the smokeless tobacco market estimation and forecast has been initiated with an exhaustive set of assumptions, following which market size information for both key geographical areas and key products has been provided.
The report involves a mix of companies chosen on the basis of their market developments, revenue generation and market share in the industry. The companies profiled in the report include Altria, Imperial Tobacco, BAT, Swedish Match, JMJ Group, Manikchand Group and Swisher among others.
Key Questions answered in the report:
• How will the intensity of competitive rivalry evolve through the forecast period?
• Which factors will be driving the market through the forecast period?
• What factors are currently challenging smokeless tobacco market?
• How are the regulatory bodies such as the Food and Drug Administration (FDA) among others participating in the industry?
• What are the prevalent smokeless tobacco product types and what is the market size for each of them?
• What are the key geographical regions and what is their market share in the global market?
• How will the smokeless tobacco market grow in the next ten years?
• Who are the key players in the smokeless tobacco market?
| TABLE OF CONTENT | ||
| Executive Summary | ||
| 1 | Research Scope and Methodology | |
| 1.1 | Scope of the Report | |
| 1.2 | The Global Smokeless Tobacco Research Methodology | |
| 1.2.1 | Assumptions and Limitations: | |
| 1.2.2 | Primary Data Sources | |
| 1.2.3 | Secondary Data Sources | |
| 2 | Market Dynamics | |
| 2.1 | Market Drivers | |
| 2.1.1 | Perceived as Less Harmful than Cigarettes | |
| 2.1.2 | Increased Smoking Bans | |
| 2.1.3 | Affordability and Easy Availability | |
| 2.1.4 | Misconceived as Medicinal Products | |
| 2.2 | Market Challenges | |
| 2.2.1 | Negative Health Consequences | |
| 2.2.2 | Restrictions on Advertising and Marketing | |
| 3 | Competitive Insights | |
| 3.1 | Market Share Analysis | |
| 3.2 | Industry Attractiveness | |
| 4 | Regulatory Bodies | |
| 4.1 | Food and Drug Adminstration (FDA) | |
| 4.2 | WHO (FCTC) | |
| 4.3 | European Union Tobacco Products Directive (EU-TPD) | |
| 5 | Smokeless Tobacco Market by Product Type | |
| 5.1 | Chewing Tobacco | |
| 5.1.1 | Loose Leaf | |
| 5.1.2 | Plug | |
| 5.1.3 | Twist | |
| 5.1.4 | Gutka , Zarda | |
| 5.2 | Dipping Tobacco | |
| 5.2.1 | Moist Snuff | |
| 5.2.2 | Dry Snuff | |
| 5.2.3 | Snus | |
| 5.2.4 | American Snus | |
| 5.2.4.1 | Loose Snus | |
| 5.2.4.2 | Portion Snus | |
| 5.2.5 | Naswar | |
| 5.3 | Dissolvable Tobacco | |
| 6 | Smokeless Tobacco Market by Geography | |
| 6.1 | Market Overview | |
| 6.2 | North America | |
| 6.2.1 | The U.S. | |
| 6.3 | Market Overview | |
| 6.4 | Europe | |
| 6.4.1 | Sweden | |
| 6.4.2 | Norway | |
| 6.4.3 | Rest of Europe | |
| 6.5 | Africa | |
| 6.6 | Asia Pacific | |
| 6.6.1 | India | |
| 6.6.2 | Pakistan | |
| 7 | Company Profiles | |
| 7.1 | Altria Group, Inc. | |
| 7.1.1 | Altria Group, Inc. Summary | |
| 7.1.2 | U.S. Smokeless Tobacco Company | |
| 7.1.2.1 | Brands | |
| 7.1.2.1.1 | Copenhagen | |
| 7.1.2.1.2 | Skoal | |
| 7.1.2.1.3 | Red Seal | |
| 7.1.2.1.4 | Husky | |
| 7.1.3 | Overall Financials | |
| 7.1.3.1 | Business Segment Revenue Mix | |
| 7.1.3.2 | Financial Summary | |
| 7.2 | British American Tobacco PLC (BAT) | |
| 7.2.1 | British American Tobacco PLC. Summary | |
| 7.2.2 | Fiedler and Lundgren AB | |
| 7.2.3 | Overall Financials | |
| 7.2.3.1 | Financial Summary | |
| 7.3 | Dharampal Satyapal Group | |
| 7.3.1 | Dharampal Satyapal Group Summary | |
| 7.3.2 | Brands | |
| 7.3.2.1 | BABA | |
| 7.3.2.2 | Tulsi Zarda | |
| 7.4 | Imperial Tobacco Group | |
| 7.4.1 | Imperial Tobacco Group Plc Summary | |
| 7.4.2 | Skruf Snus AB | |
| 7.4.3 | Financials | |
| 7.4.3.1 | Financial Summary | |
| 7.5 | Japan Tobacco, Inc. (JT) | |
| 7.5.1 | Japan Tobacco Company Summary | |
| 7.5.1.1 | Overall Financials | |
| 7.5.1.2 | Business Segments Revenue Mix | |
| 7.5.1.3 | Financial Summary | |
| 7.6 | JMJ Group | |
| 7.6.1 | JMJ Group Summary | |
| 7.7 | Manikchand Group | |
| 7.7.1 | Manikchand Group Summary | |
| 7.7.2 | Brands: | |
| 7.8 | Reynolds American Inc. (RAI) | |
| 7.8.1 | Reynolds American Inc. (RAI) Summary | |
| 7.8.2 | American Snuff Company, LLC | |
| 7.8.2.1 | Moist Snuff Brands | |
| 7.8.2.2 | Loose Leaf Brands: | |
| 7.8.2.3 | Other Chewing Tobacco: | |
| 7.8.3 | Overall Financials | |
| 7.8.3.1 | Financial Summary | |
| 7.9 | Swedish Match | |
| 7.9.1 | Swedish Match Summary | |
| 7.9.2 | Financials | |
| 7.9.2.1 | Overall Financials | |
| 7.9.2.2 | Business Segment Revenue Mix | |
| 7.9.2.3 | Financial Summary | |
| 7.10 | Swisher International, Inc. | |
| 7.10.1 | Swisher International, Inc. Summary | |
| List of Tables | ||
| Table:2.1 | Market Drivers Impact Analysis | |
| Table 2.2 | Market Challenges- Impact Analysis | |
| Table 5.1 | Market Size of Key Smokeless Tobacco Products | |
| Table 5.2 | Brands of Chewing Tobacco and their Prices | |
| Table 5.3 | Brands of Moist Snuff and their Prices | |
| Table 5.4 | Brands of Snus and their Prices | |
| Table 5.5 | Key Smokeless Tobacco Products, Countries of Use, Ingredients and Nicotine Strength | |
| Table 6.1 | Market Revenue of Smokeless Tobacco Industry by Geography | |
| List of Figures | ||
| Figure 1 | Market Share by Geography and CAGR of Different Regions | |
| Figure 2 | Key Smokeless Tobacco Products Market Size ($Million), 2015 and 2025 | |
| Figure: 1.1 | Key Considerations for Analysis | |
| Figure: 1.2 | Market Segmentation | |
| Figure: 2.1 | Global Smokeless Tobacco Market Drivers and Challenges | |
| Figure 3.1 | Market Share U.S. Moist Snuff Market by Retail Volume | |
| Figure 3.2 | Market Share Scandinavian Snus by Retail Volume | |
| Figure 3.3 | Porter’s Five Forces Analysis | |
| Figure 5.1 | Market Segmentation of Smokeless Tobacco Industry by Product Type | |
| Figure 5.2 | Types of Chewing Tobacco | |
| Figure 5.3 | Types of Dipping Tobacco | |
| Figure 6.1 | Prevalence of Smokeless Tobacco by Geography: | |
| Figure 6.2 | Market Share of Different Smokeless Tobacco Products in the U.S., 2015 and 2025 | |
| Figure 6.3 | Share of Different Tobacco Products in the European Tobacco Industry | |
| Figure 6.4 | Market Share of Different Tobacco Products in the Indian Tobacco Industry | |
| Figure 7.1 | Altria Group, Inc.: Overall Financials ($Billion); 2013-2015 | |
| Figure 7.2 | Altria group, Inc: Business Segments Revenue Mix ($Million)., 2013-2015 | |
| Figure 7.3 | British American Tobacco Plc (Bat): Overall Financials ($Billion); 2012-2014 | |
| Figure 7.4 | British American Tobacco Plc (BAT): Geography Revenue Mix ($Billion), 2012-2014 | |
| Figure 7.5 | Imperial Tobacco Group Plc: Overall Financials ($Billion), 2013-2015 | |
| Figure 7.6 | Imperial Tobacco Group Plc: Geography Revenue Mix ($Billion), 2012-2015 | |
| Figure 7.7 | Japan Tobacco Corporation (JT): Overall Financials ($Billion), 2013-2015 | |
| Figure 7.8 | Japan Tobacco Corporation (JT): Business Segments Revenue Mix ($Billion), 2013-2015 | |
| Figure 7.9 | Reynolds American Inc. (RAI): Overall Financials ($Billion), 2013- 2015 | |
| Figure 7.10 | Swedish Match: Overall Financials ($ Million), 2013-2015 | |
| Figure 7.11 | Swedish Match: Business Segments Revenue Mix ($Million), 2013-2015 | |
Smokeless tobacco products are a small but growing segment of the tobacco industry, which is currently dominated by cigarette sales. Implementation of smoking bans in public spaces and rise in cigarette taxes has tobacco consumers turning to alternative products to satisfy their nicotine cravings leading to a steady rise in percentage of smokeless tobacco users in the recent years.
Smokeless tobacco products are tobacco products that are not burnt on consumption, but either chewed on, sucked or sniffed, and spat out once the tobacco juice has been absorbed by the body through the mouth or nasal lining. Although many variants of these products are found worldwide, they can be clubbed largely into four product types, namely chewing tobacco, dipping tobacco, nasal sprays and dissolvables.
However, a global market for smokeless tobacco products does not exist and prevalence of use remains centered to certain geographically regions where these products have been used traditionally.
The Asia Pacific region, being one of the largest consumers of tobacco, demonstrates the highest percentage of smokeless tobacco users. It holds the largest market share, XX%, of the global market with a value of $XX billion and is expected to continue leading the market throughout the forecast period, growing at the fastest CAGR of XX% from 2015 to 2025. It is followed by North America, which consists primarily of the U.S. market, amounting to $XX billion and growing at a steady CAGR of around XX% throughout the forecast period. Scandinavia, though boasts of high snus prevalence, is a smaller market due to their small population as compared to other regions.
The following figure provides a snapshot of the market share of key geographies in the global smokeless tobacco market:
Global Smokeless Tobacco Market Share (2015) of Key Geographies
BIS Research Analysis
In Sweden and Norway, Swedish Match controlled more than 85% of the snus retail volume in 2010., However with the entry of Japan Tobacco, BAT and Altria have significantly reduced its share in recent years, to less than 65% in 2015. Swedish Match also competes with Big Tobacco in the U.S. market of moist snuff, where Altria is the leading player with 54.31% market share, followed by Reynolds American.
The market is expected to be driven by their lack of restriction in public use in contrast to cigarettes, their easy availability, and their cheap cost among others. However, the growth of the industry will be impeded by strict restriction on advertisement and marketing and growing awareness about negative health consequences associated with tobacco use.
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