Market Research Report

A quick peek into the report

1.1

EXECUTIVE SUMMARY

2.1

REPORT DESCRIPTION

3.1

INTRODUCTION TO HYDROPONICS

4.1

GLOBAL HYDROPONICS MARKET SNAPSHOT

5.1	Porter’s Five Forces Analysis
5.1.1	Threat From New Entrants
5.1.2	Threat From Substitutes
5.1.3	Bargaining Power Of Suppliers
5.1.4	Bargaining Power Of Buyers
5.1.5	Intensity Of Competitive Rivalry

6.1	Global Hydroponic Market Drivers
6.1.1	Growing Emphasis On Food Security, Especially In Developing Regions
6.1.2	The Feature Of Customized Farming
6.1.3	The Safest Way To Ensure High Return On Investments (ROI)
6.1.4	Increasing Use Of Medicinal Plants (And Legalization Of Medical Marijuana)
6.1.5	Hydroponics Systems Are Like Food Factories With Appreciable Consistency In Quantity And Quality
6.1.6	Buyer’s Propensity Towards Salad Crops And Exotic Vegetables
6.1.7	Profitable Farming Without “Associated” Environmental Degradations Of Soil, Water, Etc.
6.1.7.1	Water Conservation
6.1.7.2	Pesticide And Herbicide Reduction
6.2	Global Hydroponic Market Challenges
6.2.1	High Start-Up Cost When Compared With Traditional Farming
6.2.2	Soil-Less Farming Techniques Surrounded By Beliefs Of Uncertainties And Ambiguity
6.2.3	Requirement Of Trained And Skilled Farmers Unlike In Traditional Farming Technique
6.2.4	Lack Of Industry Standards
6.2.5	Absence Of Private And Public Investments And Funding

7.1	Introduction
7.2	Tomatoes
7.3	Cucumber
7.4	Peppers
7.5	Lettuce
7.6	Other Crops

8.1	Introduction
8.2	Europe
8.3	Americas
8.4	APAC
8.5	MEA

9.1	Indian Hydroponics Market Statistics
9.2	Indian Hydroponics Market Drivers
9.2.1	Evolving Population Of Middle Class With Increasing Disposable Income
9.2.2	Ease Of Access To Technology
9.2.3	Low Cost Of Labour
9.2.4	Increasing Buyer’s Propensity Towards Salad Crops And Exotic Vegetables
9.2.5	Rich And Diverse Climatic Conditions
9.3	Indian Hydroponic Market Challenges
9.3.1	Extremely Price Sensitive Market
9.3.2	Farmers Are Potential Entrants, But Are Hesitant To Enter Because Of High Start Up Cost
9.3.3	Energy Requirement In Hydroponics Conflicts With The Energy Availability In The Country (Especially In Rural Areas)
9.3.4	Unorganized Supply Chain And Poor Infrastructural Facilities
9.3.5	End Products By Traditional Farming And That By Hydroponics Are Treated As Equal
9.3.6	Ignorance And Lack Of Awareness On The Part Of Producers And End-Users

10.1	Swot Analysis For Hydroponics In India
10.1.1	Strengths
10.1.2	Weakness
10.1.3	Opportunities
10.1.4	Threats
10.2	Indian Market Opportunity Evaluation
10.2.1	Competitive Activity
10.2.2	Lettuce
10.2.2.1	Defining Competitors
10.2.2.2	Price Advantages/Financial Muscle
10.2.2.3	Market Position/Strategic Plan
10.2.3	Cherry Tomatoes
10.2.3.1	Defining Competitors
10.2.3.2	Price Advantages/Financial Muscle
10.2.3.3	Market Position/Strategic Plans
10.2.4	Buyer’s Requirement
10.2.4.1	Product Attributes
10.2.4.1.1	Freshness/ Shelf Life
10.2.4.1.2	Appearance (SHAPE, COLOR, ETC)
10.2.4.1.3	Taste
10.2.4.1.4	Price
10.2.4.2	Branding/Labeling
10.2.4.2.1	Product Quality
10.2.4.2.2	Choice
10.2.4.3	Packaging
10.2.5	Pest Analysis
10.2.5.1	Political Forces
10.2.5.2	Economic Forces
10.2.5.3	Social Forces
10.2.5.4	Technological Forces

11.1	Defining Competitors
11.2	Global
11.3	Indian

12.1	Village Farms International
12.1.1	Company Overview
12.1.2	Product Portfolio
12.1.2.1	Financials
12.1.2.2	Key Developments
12.1.3	Thanet Farms
12.1.3.1	Company Overview
12.1.3.2	Product Portfolio
12.1.3.3	Key Developments
12.1.4	Pegasus Agritech
12.1.4.1	Company Overview
12.1.4.2	Product Portfolio
12.1.4.3	Key Developments
12.1.5	James Foskett Farms
12.1.5.1	Company Overview
12.1.5.2	Product Portfolio
12.1.5.3	Key Developments
12.2	Key Hydroponic Equipment Manufacturer/Supplier Profile
12.2.1	Terra Tech
12.2.1.1	Company Overview
12.2.1.2	Product Portfolio
12.2.1.3	Financials
12.2.1.4	Key Developments
12.2.2	Growlife
12.2.2.1	Company Overview
12.2.2.2	Product Portfolio
12.2.2.3	Financials
12.2.2.4	Key Developments
12.2.3	American Hydroponics
12.2.3.1	Company Overview
12.2.3.2	Product Portfolio
12.2.3.3	Key Developments
12.2.4	General Hydroponics
12.2.4.1	Company Overview
12.2.4.2	Product Portfolio

13.1

HYDROPONICS: THE WAY FORWARD (CONCLUSION )

14.1	Indian Lettuce Producers/Suppliers
14.2	Indian Cherry Tomato Producers/Suppliers

Table 1	THREAT FROM NEW ENTRANTS
Table 2	THREAT FROM SUBSTITUTES
Table 3	BARGAINING POWER OF SUPPLIER
Table 4	BARGAINING POWER OF BUYERS
Table 5	INTENSITY OF COMPETITIVE RIVALRY
Table 6	HYDROPONICS VS OPEN FIELD: COMPARING THE YIELDS (METRIC TONS/HECTARE)
Table 7	COMPARISON OF GROWING MARIJUANA IN SOIL-BASED AND SOIL-LESS MEDIUM
Table 8	COMPARISON OF OPEN VS GLASSHOUSE FARMING (WATER USE)
Table 9	VALUE BY HYDROPONIC CROP SEGMENT ($MILLION), 2015-2020
Table 10	AREA UNDER HYDROPONIC PRODUCTION FOR TOMATO, WORLD MARKETS 2015-2020 (HECTARES)
Table 11	VALUE OF HYDROPONICALLY PRODUCED TOMATOES BY REGION ($MILLION), 2015-2020
Table 12	AREA UNDER HYDROPONIC PRODUCTION FOR CUCUMBER, WORLD MARKETS 2015-2020 (HECTARES)
Table 13	VALUE OF HYDROPONICALLY PRODUCED CUCUMBERS BY REGION ($MILLION), 2015-2020
Table 14	AREA UNDER HYDROPONIC PRODUCTION FOR PEPPER, WORLD MARKETS 2015-2020 (HECTARES)
Table 15	VALUE OF HYDROPONICALLY PRODUCED PEPPERS BY REGION ($MILLION), 2015-2020
Table 16	AREA UNDER HYDROPONIC PRODUCTION FOR LETTUCE/GREENS, WORLD MARKETS 2015-2020 (HECTARES)
Table 17	VALUE OF HYDROPONICALLY PRODUCED LETTUCE/GREENS, BY REGION ($ MILLION), 2015-2020
Table 18	AREA UNDER HYDROPONIC PRODUCTION FOR LETTUCE/GREENS, WORLD MARKETS 2015-2020 (HECTARES)
Table 19	VALUE OF HYDROPONICALLY PRODUCED OTHER CROPS BY REGION (MILLION USD)
Table 20	LAND AREA UNDER HYDROPONIC FOOD CROP PRODUCTION, BY REGION (HECTARES), WORLD MARKETS 2015-2020
Table 21	VALUE OF HYDROPONIC FOOD CROP PRODUCTION BY REGION, WORLD MARKETS 2015-2020 ($MILLION)
Table 22	VALUE OF HYDROPONIC FOOD CROP PRODUCTION IN EUROPE ($MILLION), 2015-2020
Table 23	VALUE OF HYDROPONIC FOOD CROP PRODUCTION IN THE AMERICAS, 2015-2020 ($MILLION)
Table 24	VALUE OF HYDROPONIC FOOD CROP PRODUCTION IN APAC ($MILLION), 2015-2020
Table 25	VALUE OF HYDROPONIC FOOD CROP PRODUCTION IN THE MEA ($MILLION), 2015-2020
Table 26	VALUE BY HYDROPONICS CROP SEGMENT FRO INDIA ($MILLION), 2015-2020
Table 27	COMPARING THE YIELD QUANTITIES FOR CONVENTIONAL, GREENHOUSE, AND HYDROPONICS FARMING
Table 28	COMPARISON OF HYDROPONICALLY AND CONVENTIONALLY GROWN LETTUCE
Table 29	SHELF LIFE OF LETTUCE GROWN CONVENTIONALLY AND HYDROPONICALLY
Table 30	PRICE COMPARISON FOR CONVENTIONALLY AND HYDROPONICALLY GROWN LETTUCE
Table 31	BUYER’S PREFERENCES FOR LETTUCE AND CHERRY TOMATO IN INDIA
Table 32	GLOBAL HYDROPONIC KEY PLAYERS

FIGURE 1	COMPARING THE HYDROPONIC CROP VALUE BY REGION ($MILLION), 2015-2020
FIGURE 2	COMPARING THE YIELD QUANTITY: HYDROPONICS VS. OPEN FIELD FARMING
FIGURE 3	AREA UNDER HYDROPONIC PRODUCTION BY CROP SEGMENT (HECTARES), 2014
FIGURE 4	VALUE BY HYDROPONIC CROP SEGMENT, WORLD MARKETS ($MILLION), 2015-2020
FIGURE 5	YIELD COMPARISON FOR KEY HYDROPONICS CROPS WHEN GROWN IN SOIL AND SOIL-LESS MEDIUMS
FIGURE 6	LAND AREA UNDER HYDROPONIC FOOD CROP PRODUCTION, BY REGION FOR 2014 & 2020
FIGURE 7	EUROPEAN HYDROPONIC CROP VALUE ($ MILLION), 2015-2020
FIGURE 8	THE AMERICAS HYDROPONIC CROP VALUE ($ MILLION), 2015-2020
FIGURE 9	ASIA PACIFIC HYDROPONIC CROP VALUE ($MILLION), 2015-2020
FIGURE 10	MEA HYDROPONICS CROP VALUE ($MILLION), 2014-2018
FIGURE 11	VARIATION IN YIELD (METRIC TONS/HECTARE) OF PEPPERS AMONG GREENHOUSES USING SOIL/HYDROPONICS/GREENHOUSE
FIGURE 12	UNDERSTANDING HOW HYDROPONICS CAN ENSURE FOOD SECURITY
FIGURE 13	HOW HYDROPONICS IS HELPING THE ENVIRONMENT
FIGURE 14	DEAD ZONES AROUND THE WORLD (OF BOTH KNOWN AND UNKNOWN SIZE)
FIGURE 15	PERCENTAGE SPLIT OF AREA UNDER HYDROPONICS FOR KEY CROPS FOR 2014
FIGURE 16	COMPARISON OF CROP SEGMENT VALUE AND GROWTH, 2014-2020 ($ MILLION)
FIGURE 17	TOTAL INDIAN HYDROPONIC CROP VALUE ($MILLION) VS. Y-O-Y, 2015-2020
FIGURE 18	PRODUCTION SCENARIO FOR EXOTIC VEGETABLES IN INDIA (2014)
FIGURE 19	SWOT ANALYSIS FOR HYDROPONICS IN INDIA
FIGURE 20	INDIAN LETTUCE PRODUCERS/SUPPLIERS
FIGURE 21	INDIAN CHERRY TOMATO PRODUCERS/ SUPPLIERS
FIGURE 22	APPEARANCE OF CONVENTIONALLY GROWN LETTUCE
FIGURE 23	APPEARANCE OF HYDROPONICALLY GROWN LETTUCE
FIGURE 24	NORTH AMERICA: GREENHOUSE TOMATO PRODUCTION STATISTICS 2013
FIGURE 25	GLOBAL HYDROPONIC MARKET- KEY PLAYERS SPLIT
FIGURE 26	COMPETITIVE ADVANTAGE OF GREENS FARM TECH PVT. LTD. IN INDIA
FIGURE 27	VILLAGE FARMS PRODUCT PORTFOLIO
FIGURE 28	VILLAGE FARMS OVERALL FINANCIALS 2011-2013 ($ MILLION)
FIGURE 29	FINANCIALS BY GEOGRAPHY, 2011-2013
FIGURE 30	THANET EARTH PRODUCT PORTFOLIO
FIGURE 31	JAMES FOSKETT FARMS PRODUCT PORTFOLIO
FIGURE 32	TERRA TECH PRODUCT PORTFOLIO
FIGURE 33	TERRA TECH OVERALL FINANCIALS 2011-2013 ($MILLION)
FIGURE 34	GROWLIFE OVERALL FINANCIALS 2011-2013 ($ MILLION)
FIGURE 35	AMERICAN HYDROPONICS PRODUCT PORTFOLIO
FIGURE 36	GENERAL HYDROPONICS PRODUCT PORTFOLIO

Report Description

The report identifies the key market drivers and challenges after interviewing the key market players, end users and consulting key opinion leaders from both demand and supply side. The report identifies the factors which can propel the market demand for hydroponics. Further, it has been targeted at providing quantitative insights into the hydroponics market based on the key geographies and crop types.

The report delves deeper into the quantitative aspect of the hydroponics market. The overall market figures have been estimated on the basis of key geographies (viz. the Americas, Europe, Asia Pacific, and MEA), and key crop types (viz. Tomato, Cucumber, Pepper, Lettuce and others). The report provides market figures in terms of crop value and the land under hydroponics cultivation, mapped across the key geographies and crop type both.

Key Questions Answered in the Report

• What are the driving factors for the global Hydroponics market through 2015 to 2020?
• Which factors need to be addressed for wide scale adoption of hydroponics through the forecast years?
• Why should new entrants invest in Hydroponics irrespective of the high upfront cost when compared to conventional farming practices?
• Which crop type will hold dominant share in the global hydroponics market value by 2020?
• Which region will be exhibiting the fastest growth through 2015 to 2020?
• How will the Indian Hydroponics market evolve through 2015 to 2020?

Market Overview

The research study has modeled the analysis for emerging new market with India as a subject and therefore, has a dedicated segment for opportunity evaluation for Indian hydroponics market. The chapter entails a comprehensive SWOT analysis for hydroponics in India, to provide detailed insights regarding the present industry situation in the country. The result of a thorough market analysis and the perception of hydroponics in the country, both from the supplier and buyer’s point of view has led to the compilation of the Indian Hydroponic Market Opportunity Evaluation.