Global IoT in Agriculture Market

Global IoT in Agriculture Market: Focus on Systems (Sensing, Communication, Cloud Computing, Data Management), Applications (Precision Crop Farming, Indoor Farming, Livestock Monitoring, Aquaculture)- Analysis and Forecast (2018-2023)

The IoT in agriculture market is projected to grow from $xx billion in the year 2018 to $28.65 billion by 2023, growing at a CAGR of xx% from 2018 to 2023.

SKU: AG008B
Published Year: 2018
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With the exponential growth of world population, shrinking agricultural lands, and depletion of finite natural resources, the need to enhance farm yield has become critical. Limited availability of natural resources such as fresh water and arable land along with slowing yield trends in several staple crops, have further aggravated the problem. Another looming concern over the farming industry is the shifting structure of agricultural workforce. Moreover, agricultural labor in most of the countries has declined. As a result of the declining agricultural workforce, adoption of internet connectivity solutions in farming practices has been triggered, to reduce the need for manual labor.

To address the escalating demand for food from the limited farmlands and labor, established agriculture machinery developers and technology vendors are introducing innovative solutions to the farming arena. These solutions are focused on helping farmers close the supply demand gap, by ensuring high yields, profitability, and protection of the environment. The approach of using IoT technology to ensure optimum application of resources to achieve high crop yields and reduce operational costs is called precision agriculture. IoT in agriculture technologies comprise specialized equipment, wireless connectivity, software and IT services.

The IoT in agriculture market research study offers a wide perspective on where the industry is heading toward. The research is based on extensive primary interviews (in-house experts, industry leaders, and market players) and secondary research (a host of paid and unpaid databases), along with the analytical tools that have been used to build the forecast and the predictive models.

The report answers the following questions about the IoT in agriculture market:

•    What is the IoT in agriculture market size in terms of revenue from 2017-2023, and what is the expected growth rate during the forecast period 2018-2023?
•    What is the revenue generated from the different applications, such as precision crop farming, livestock monitoring and management, indoor farming and others? 
•    What are the key trends and opportunities in the market pertaining to the Global IoT in the agriculture industry?
•    What are the key systems covered in the IoT in agriculture market?
•    How attractive is the market for different stakeholders present in the industry on the basis of the analysis of futuristic scenario of the Global IoT in agriculture industry?
•    What are the major driving forces that are expected to increase the demand for Global IoT in agriculture market during the forecast period?
•    What are the major challenges inhibiting the growth of the Global IoT in agriculture market?
•    What kind of new strategies are adopted by the existing market players to expand their market position in the industry?
•    What is the competitive strength of the key players in the Global IoT in agriculture market on the baiss of the analysis of their financial stability, product offerings, and regional presence?

The report further includes a thorouh analysis of the impact of the Porter’s five major forces to understand the overall attractiveness of the industry. The report also focuses on the key developments and investments made in the Global IoT in agriculture market by the players, research organizations, and government bodies.

Further, the report includes an exhaustive analysis of the regional split into North America, Europe, Asia-Pacific and Rest-of-the-World. Each region details the individual push-and-pull forces in addition to the key players from that region. Some of the prominent players in the Global IoT in agriculture market are AGCO Corporation, Deere & Company, and CNH Industrial, DeLaval, Afimilk, Allflex, and TeeJet Technologies, among others.

   Executive Summary
   1    Market Dynamics
         1.1    Market Drivers
                  1.1.1    Increasing Demand for Data Management in Agriculture Industry
                  1.1.2    Increasing Concerns over Global Food Security
                  1.1.3    Favorable Government Initiatives and Investments
         1.2    Market Restraints
                  1.2.1    High Initial Investment
                  1.2.2    Lack of Awareness and Infrastructure in Emerging Economies
         1.3    Market Opportunities
                  1.3.1    Increasing Growth Opportunities in Developing Countries
                  1.3.2    Need of Increased Cloud Security
                  1.3.3    IoT based Smart Automation Using Drones in Agriculture Industry
 
   2    Competitive Landscape
         2.1    Key Market Developments and Strategies
                  2.1.1    New Product Launch and Development
                  2.1.2    Partnerships, Collaborations, and Joint Ventures
                  2.1.3    Mergers and Acquisitions
                  2.1.4    Business Expansion and Contracts
                  2.1.5    Others (Awards and Recognitions)
         2.2    Market Share Analysis
                  2.2.1    Market Share Analysis of Global Precision Crop Farming Vendors in IoT in Agriculture Market
 
   3    Industry Analysis
         3.1    Key Venture Capital Investments
         3.2    Emerging Trends in the IoT in Agriculture Market
                  3.2.1    Artificial Intelligence (AI) in the Agriculture Industry
                  3.2.2    Securing the Agriculture Value Chain with Blockchain Technology
         3.3    Industry Attractiveness
                  3.3.1    Threat of New Entrants
                  3.3.2    Bargaining Power of Buyers
                  3.3.3    Bargaining Power of Suppliers
                  3.3.4    Threat from Substitutes
                  3.3.5    Intensity of Competitive Rivalry
         3.4    Opportunity Matrix
 
   4    Global IoT in Agriculture Market
         4.1    Assumptions and Limitations for Analysis and Forecast of the Global IoT in Agriculture Market
         4.2    Market Overview
         4.3    Regional IoT in Agriculture Market, by Devices Shipped
 
   5    Global IoT in Agriculture Market (by System)
         5.1    Market Overview
         5.2    Sensing Systems
         5.3    Communication Systems
         5.4    Cloud Computing
         5.5    Data Management Systems
 
   6    Global IoT in Agriculture Market (by Application)
         6.1    Precision Crop Farming
                  6.1.1    Yield Monitoring and Farm Mapping
                  6.1.2    Crop Scouting
                  6.1.3    Weather Tracking and Forecasting
                  6.1.4    Irrigation Management
                  6.1.5    Other Precision Crop Farming Applications
         6.2    Livestock Monitoring and Management
                  6.2.1    Milk Harvesting
                  6.2.2    Animal Health Monitoring and Comfort
                  6.2.3    Feeding Management
                  6.2.4    Heat Stress and Fertility Monitoring
                  6.2.5    Other Livestock Management Applications
         6.3    Indoor Farming
                  6.3.1    Climate Control Management
                  6.3.2    Lighting Management
                  6.3.3    Plant Development Monitoring
                  6.3.4    Others Indoor Farming Applications
         6.4    Aquaculture
                  6.4.1    Feed Monitoring
                  6.4.2    Aquatic Species Tracking and Navigation
                  6.4.3    Water Quality Management
                  6.4.4    Others Aquaculture Applications
         6.5    Others
 
   7    Global IoT in Agriculture Market (by Region)
         7.1    North America
                  7.1.1    North America (by Application)
                  7.1.2    North America (by Country)
                              7.1.2.1    The U.S.
                              7.1.2.2    Canada
                              7.1.2.3    Mexico
         7.2    Europe
                  7.2.1    Europe (by Application)
                  7.2.2    Europe (by Country)
                              7.2.2.1    Germany
                              7.2.2.2    The U.K.
                              7.2.2.3    France
                              7.2.2.4    Italy
                              7.2.2.5    The Netherlands
                              7.2.2.6    Spain
                              7.2.2.7    Denmark
                              7.2.2.8    Rest-of-Europe
         7.3    Asia-Pacific
                  7.3.1    Asia-Pacific (by Application)
                  7.3.2    Asia-Pacific (by Country)
                              7.3.2.1    China
                              7.3.2.2    Japan
                              7.3.2.3    Australia and New Zealand (ANZ)
                              7.3.2.4    India
                              7.3.2.5    Indonesia
                              7.3.2.6    Vietnam
                              7.3.2.7    Malaysia
                              7.3.2.8    Rest-of-Asia-Pacific
         7.4    Rest-of-the-World
                  7.4.1    Rest-of-the-World (RoW) (by Application)
                  7.4.2    Rest-of-the-World (RoW) (by Country)
                              7.4.2.1    Brazil
                              7.4.2.2    Argentina
                              7.4.2.3    Israel
                              7.4.2.4    South Africa
                              7.4.2.5    Others
 
   8    Company Profiles
         Overview
         Precision Crop Farming
         8.1    Deere & Company
                  8.1.1    Company Overview
                  8.1.2    Product Portfolio
                  8.1.3    Financials
                              8.1.3.1    Financial Summary
                  8.1.4    SWOT Analysis
         8.2    Trimble Inc.
                  8.2.1    Company Overview
                  8.2.2    Product Portfolio
                  8.2.3    Financials
                              8.2.3.1    Financial Summary
                  8.2.4    SWOT Analysis
         8.3    Raven Industries
                  8.3.1    Company Overview
                  8.3.2    Product Portfolio
                  8.3.3    Financials
                              8.3.3.1    Financial Summary
                  8.3.4    SWOT Analysis
         8.4    Topcon Corporation
                  8.4.1    Company Overview
                  8.4.2    Product Portfolio
                  8.4.3    Financials
                              8.4.3.1    Financial Summary
                  8.4.4    SWOT Analysis
         8.5    Proagrica
                  8.5.1    Company Overview
                  8.5.2    Product Portfolio
                  8.5.3    Corporate Summary
                  8.5.4    SWOT Analysis
         8.6    Ag Leader Technology
                  8.6.1    Company Overview
                  8.6.2    Product Portfolio
                  8.6.3    Corporate Summary
                  8.6.4    SWOT Analysis
         8.7    DICKEY-John
                  8.7.1    Company Overview
                  8.7.2    Product Portfolio
                  8.7.3    Corporate Summary
                  8.7.4    SWOT Analysis
         8.8    PrecisionHawk Inc.
                  8.8.1    Company Overview
                  8.8.2    Product Portfolio
                  8.8.3    Corporate Summary
                  8.8.4    SWOT Analysis
         Livestock Monitoring
         8.9    Afimilk Ltd.
                  8.9.1    Company Overview
                  8.9.2    Product Portfolio
                  8.9.3    Corporate Summary
                  8.9.4    SWOT Analysis
        8.10   Allflex USA Inc.
                  8.10.1    Company Overview
                  8.10.2    Product Portfolio
                  8.10.3    Corporate Summary
                  8.10.4    SWOT Analysis
        8.11   Boumatic LLC
                  8.11.1    Company Overview
                  8.11.2    Product Portfolio
                  8.11.3    Corporate Summary
                  8.11.4    SWOT Analysis
        8.12   DeLaval
                  8.12.1    Company Overview
                  8.12.2    Product Portfolio
                  8.12.3    Corporate Summary
                  8.12.4    SWOT Analysis
        8.13   Cowlar
                  8.13.1    Company Overview
                  8.13.2    Product Portfolio
                  8.13.3    Corporate Summary
                  8.13.4    SWOT Analysis
        Indoor Farming
        8.14    OSRAM Licht AG
                   8.14.1    Company Overview
                   8.14.2    Product Portfolio
                   8.14.3    Financials
                                 8.14.3.1    Financial Summary
                   8.14.4    SWOT Analysis
         8.15   AeroFarms
                   8.15.1    Company Overview
                   8.15.2    Product Portfolio
                   8.15.3    Corporate Summary
                   8.15.4    SWOT Analysis
         8.16   Smartcultiva Corporation
                   8.16.1    Company Overview
                   8.16.2    Product Portfolio
                   8.16.3    Corporate Summary
                   8.16.4    SWOT Analysis
         Aquaculture
         8.17   AKVA Group ASA
                   8.17.1    Company Overview
                   8.17.2    Product Portfolio
                   8.17.3    Financials
                                 8.17.3.1    Financial Summary
                   8.17.4    SWOT Analysis
         8.18   Eruvaka Technologies
                   8.18.1    Company Overview
                   8.18.2    Product Portfolio
                   8.18.3    Corporate Summary
                   8.18.4    SWOT Analysis
 
   9    Report Scope and Methodology
         9.1    Report Scope
         9.2    IoT in Agriculture Market Research Methodology
                  9.2.1    Assumptions
                  9.2.2    Limitations
                  9.2.3    Primary Data Sources
                  9.2.4    Secondary Data Sources
                  9.2.5    Data Triangulation
                  9.2.6    Market Estimation and Forecast
 

List of Tables

Table 1.1    Initiatives by Governments of Various Countries to Promote IoT
Table 3.1    Recent Developments: Venture Capital Investments, (2016-2018)
Table 3.2    Analyzing the Threat of New Entrants
Table 3.3    Analyzing Bargaining Power of Buyers
Table 3.4    Analyzing the Bargaining Power of Suppliers
Table 3.5    Analyzing the Threat from Substitutes
Table 3.6    Analyzing the Intensity of Competitive Rivalry
Table 4.1    Regional IoT in Agriculture Market, by Devices Shipped, 2017-2023
Table 5.1    Global IoT in Agriculture Market (by Systems), 2017-2023
Table 5.2    Sensing Systems by Key Companies
Table 5.3    RFID Tags and Readers by Key Companies
Table 5.4    Recent Developments in Tracking and Positioning Systems
Table 5.5    Recent Developments in Telematics Systems
Table 5.6    Recent Developments in Cloud Computing
Table 6.1    Global IoT in Agriculture Market (by Application), 2017-2023
Table 6.2    Global IoT in Agriculture Market for Precision Crop Farming Application (by Type), 2017-2023
Table 6.3    Crop Scouting Products by Leading Companies
Table 6.4    Weather Tracking and Forecasting Products by Leading Companies
Table 6.5    Global IoT in Agriculture Market for Livestock Monitoring and Management Application, 2017-2023
Table 6.6    Milk Harvesting Systems and Services by Key Companies
Table 6.7    Animal Health Monitoring and Comfort Systems and Services by Key Companies
Table 6.8    Heat Stress and Fertility Monitoring Solutions by Key Companies
Table 6.9    Global IoT in Agriculture Market for Indoor Farming Application, 2017-2023
Table 6.10    Climate Control Management Solutions by Key Companies
Table 6.11    Global IoT in Agriculture Market for Aquaculture Application, 2017-2023
Table 6.12    Feed Management Solutions by Key Companies
Table 6.13    Aquatic Species Tracking and Navigation Solutions by Key Companies
Table 6.14    Water Quality Management Solutions by Key Companies
Table 6.15    Products in Other Application Areas in IoT in Agriculture Market
Table 7.1    Global IoT in Agriculture Market (by Region), 2017-2023
Table 7.2    North America IoT in Agriculture Market (by Application), 2017-2023
Table 7.3    North America IoT in Agriculture Market (by Country), 2017-2023
Table 7.4    Europe IoT Agriculture Market (by Application), 2017-2023
Table 7.5    Europe IoT in Agriculture Market (by Country), 2017-2023
Table 7.6    Asia-Pacific IoT in Agriculture Market (by Application), 2017-2023
Table 7.7    Asia-Pacific IoT in Agriculture Market (by Country), 2017-2023
Table 7.8    Rest-of-the-World (RoW) IoT in Agriculture Market (by Application), 2017-2023
Table 7.9    RoW IoT in Agriculture Market (by Country), 2017-2023
Table 8.1    Deere & Company: Product Portfolio
Table 8.2    Trimble Inc.: Product Portfolio
Table 8.3    Raven Industries Inc.: Product Portfolio
Table 8.4    Topcon Corporation: Product Portfolio
Table 8.5    Proagrica: Product Portfolio
Table 8.6    AgLeader Technology: Product Portfolio
Table 8.7    DICKEY-John: Product Portfolio
Table 8.8    PrecisionHawk Inc.: Product Portfolio
Table 8.9    Afimilk Ltd.: Product Portfolio
Table 8.10    Allflex Inc.: Product Portfolio
Table 8.11    Boumatic LLC: Product Portfolio
Table 8.12    DeLaval: Product Portfolio
Table 8.13    Cowlar: Product Portfolio
Table 8.14    OSRAM Licht AG: Product Portfolio
Table 8.15    Smart Cultiva Corporation: Product Portfolio
Table 8.16    AKVA Group: Product Portfolio
Table 8.17    Product Portfolio: Eruvaka Technologies

List of Figures

Figure 1    Macroeconomic Trends Impacting the Global Farming Industry
Figure 2    Global IoT in Agriculture Market Snapshot
Figure 3    Global IoT in Agriculture Market (by System), 2018 and 2023
Figure 4    Global IoT in Agriculture Market (by Application), $Billion, 2018 and 2023,
Figure 5    Global IoT in Agriculture Market (by Region), 2018-2023
Figure 1.1    Market Dynamics
Figure 1.2    Impact Analysis of Drivers
Figure 1.3    Importance of Data Management by IoT
Figure 1.4    Global Food Demand Projection, 2017-2050
Figure 1.5    Impact Analysis of Restraints
Figure 2.1    Strategies Adopted by the Key Players (March 2015-August2018)
Figure 2.2    Share of Key Market Strategies and Developments (March 2015-August 2018)
Figure 2.3    New Product Launches and Development Share (by Companies)
Figure 2.4    Partnerships, Collaborations, and Joint Ventures Share (by Companies)
Figure 2.5    Mergers and Acquisitions Share (by Companies)
Figure 2.6    Business Expansion and Contracts Share (by Companies)
Figure 2.7    Market Share Analysis of Precision Crop Farming Vendors in IoT in Agriculture Market (%)
Figure 3.1    Venture Capital Investments in Agri-Tech Sector, 2011-2015
Figure 3.2    Applications of Blockchain Technology in Agriculture
Figure 3.3    Porter’s Five Forces Analysis for the IoT in Agriculture Market
Figure 3.4    Global IoT in Agriculture Market Opportunity Matrix, (by Region), 2018 and 2023
Figure 4.1    Global IoT in Agriculture Market (by Value and Volume), 2017-2023
Figure 4.2    Regional IoT in Agriculture Market, by Devices Shipped 2018 and 2023
Figure 5.1    Global IoT in Agriculture Market (by Systems), 2017, 2018 and 2023
Figure 6.1    Global IoT in Agriculture Market (by Application Areas)
Figure 6.2    Precision Crop Farming Application Area (by Type)
Figure 6.3    Global IoT in Agriculture Market for Precision Crop Farming Application, 2017-2023
Figure 6.4    Livestock Monitoring and Management Application Area
Figure 6.5    Global IoT in Agriculture Market for Livestock Monitoring and Management Application, 2017-2023
Figure 6.6    Performance Factors of Milk Harvesting System
Figure 6.7    Advantages of Liquid Feeding System over Dry Feeding Systems
Figure 6.8    Indoor Farming Application Area
Figure 6.9    Global IoT in Agriculture Market for Indoor Farming Application, 2017-2023
Figure 6.10    Aquaculture Application Area
Figure 6.11    Global IoT in Agriculture Market for Aquaculture Application, 2017-2023
Figure 7.1    Global IoT in Agriculture Regional Market Share and Growth Rate, 2018-2023
Figure 7.2    North America IoT in Agriculture Market, 2017-2023
Figure 7.3    North America IoT in Agriculture Market (by Country)
Figure 7.4    Smartphone Market Penetration in the U.S., 2012-2016 (%)
Figure 7.5    The U.S. IoT in Agriculture Market, 2017-2023
Figure 7.6    Canada IoT in Agriculture Market, 2017-2023
Figure 7.7    Mexico IoT in Agriculture Market, 2017-2023
Figure 7.8    Europe IoT in Agriculture Market, 2017-2023
Figure 7.9    Europe IoT in Agriculture Market (by Country)
Figure 7.10    Germany IoT in Agriculture Market, 2017-2023
Figure 7.11    The U.K. IoT in Agriculture Market, 2017-2023
Figure 7.12    France IoT in Agriculture Market, 2017-2023
Figure 7.13    Italy IoT in Agriculture Market, 2017-2023
Figure 7.14    The Netherlands IoT in Agriculture Market, 2017-2023
Figure 7.15    Spain IoT in Agriculture Market, 2017-2023
Figure 7.16    Denmark IoT in Agriculture Market, 2017-2023
Figure 7.17    Rest-of-Europe IoT in Agriculture Market, 2017-2023
Figure 7.18    Asia-Pacific IoT in Agriculture Market, 2017-2023
Figure 7.19    Asia-Pacific IoT in Agriculture Market (by Country)
Figure 7.20    Employment in Agriculture (Percentage of total employment) in China, 1991 and 2017
Figure 7.21    China IoT in Agriculture Market, 2017-2023
Figure 7.22    Japan IoT in Agriculture Market, 2017-2023
Figure 7.23    Australia and New Zealand IoT in Agriculture Market, 2017-2023
Figure 7.24    India IoT in Agriculture Market, 2017-2023
Figure 7.25    Indonesia IoT in Agriculture Market, 2017-2023
Figure 7.26    Vietnam IoT in Agriculture Market, 2017-2023
Figure 7.27    Malaysia IoT in Agriculture Market, 2017-2023
Figure 7.28    Rest-of-Asia-Pacific IoT in Agriculture Market, 2017-2023
Figure 7.29    Rest-of-the-World (RoW) IoT in Agriculture Market, 2017-2023
Figure 7.30    Brazil IoT in Agriculture Market, 2017-2023
Figure 7.31    Argentina IoT in Agriculture Market, 2017-2023
Figure 7.32    Israel IoT in Agriculture Market, 2017-2023
Figure 7.33    South Africa IoT in Agriculture Market, 2017-2023
Figure 7.34    Others IoT in Agriculture Market, 2017-2023
Figure 8.1    Share of Key Companies
Figure 8.2    Deere & Company: Overall Financials, 2015-2017
Figure 8.3    Deere & Company: Net Revenue (by Region), 2015-2017
Figure 8.4    Deere and Company: Net Revenue (by Business Segment), 2015-2017
Figure 8.5    Deere and Company: SWOT Analysis
Figure 8.6    Trimble Inc.: Overall Financials, 2015-2017
Figure 8.7    Trimble Inc.: Net Revenue (by Region), 2015-2017
Figure 8.8    Trimble Inc.: Net Revenue (by Business Segment), 2015-2016
Figure 8.9    Trimble Inc.: Net Revenue (by Business Segment), 2017
Figure 8.10    Trimble Inc.: SWOT Analysis
Figure 8.11    Raven Industries Inc.: Overall Financials, 2016-2018
Figure 8.12    Raven Industries Inc.: Net Revenue (by Region), 2016-2018
Figure 8.13    Raven Industries Inc.: Net Revenue (by Business Segment), 2016-2018
Figure 8.14    Raven Industries Inc.: SWOT Analysis
Figure 8.15    Topcon Corporation: Overall Financials, 2015-2017
Figure 8.16    Topcon Corporation: Net Revenue (by Region), 2015-2017
Figure 8.17    Topcon Corporation: Net Revenue (by Business Segment), 2015-2017
Figure 8.18    Topcon Corporation: SWOT Analysis
Figure 8.19    Proagrica: SWOT Analysis
Figure 8.20    Ag Leader Technology: SWOT Analysis
Figure 8.21    DICKEY-John: SWOT Analysis
Figure 8.22    PrecisionHawk Inc. – SWOT Analysis
Figure 8.23    Afimilk Ltd.: SWOT Analysis
Figure 8.24    Allflex Inc.: SWOT Analysis
Figure 8.25    Boumatic LLC: SWOT Analysis
Figure 8.26    DeLaval: SWOT Analysis
Figure 8.27    Cowlar- SWOT Analysis
Figure 8.28    OSRAM Licht AG: Overall Financials, 2015-2017
Figure 8.29    OSRAM Licht AG: Net Revenue (by Region), 2015-2017
Figure 8.30    OSRAM Licht AG: Net Revenue (by Business Segment), 2015-2017
Figure 8.31    OSRAM Licht AG: SWOT Analysis
Figure 8.32    AeroFarms: SWOT Analysis
Figure 8.33    Smart Cultiva Corporation– SWOT Analysis
Figure 8.34    AKVA Group: Overall Financials, 2015-2017
Figure 8.35    AKVA Group: Net Revenue (by Region), 2015-2017
Figure 8.36    AKVA Group: Net Revenue (by Business Segment), 2015-2017
Figure 8.37    AKVA Group: SWOT Analysis
Figure 8.38    Eruvaka Technologies: SWOT Analysis
Figure 9.1    IoT in Agriculture Market Scope
Figure 9.2    Report Methodology
Figure 9.3    Primary Interviews Breakdown, by Player, Designation, and Country
Figure 9.4    Sources of Secondary Research
Figure 9.5    Data Triangulation
Figure 9.6    Top Down-Bottom-Up Approach for Market Estimation

Over the last decade, the global agricultural industry has witnessed a massive transformation owing to the increasing demand for sustainable farming practices. Rising global population and high-income growth have resulted in growing concerns of food security across the world. Various agricultural start-ups and technology innovators are developing numerous sustainable farming systems. One of the most disruptive technologies in the field of smart agriculture has been the internet of things (IoT) due to its increasing role in the field. Agriculture industry’s interest in IoT based farming has been evolving rapidly with applicability in various verticals, such as crop farm management, livestock monitoring, indoor farming, and aquaculture. The advantages of the IoT technology for agriculture are wide-ranging from farmers to equipment manufacturers to internet service providers. Adoption of IoT technology in the farming industry results in increased agricultural productivity and sustainability.

The IoT technologies have completely transformed the agriculture sector by providing decision support systems, supported by real time data that is gathered by utilizing the most modern technologies. IoT in agriculture is an ecosystem comprising wide-ranging components. It enables the user to gain a multifaceted view of the farming operations and also contributes to decision making. IoT technologies actively assist in collecting data regarding crop and soil behavior, animal/cattle conditions & their locations, agricultural machines, and inventory status, among others, with the combination of different technologies such as sensors, cloud computing, RFID tags, and data management software, in one system.

With the rapid introduction of information and communication technologies (ICT) since 2008, the farming industry has been witnessing another revolutionary phase. Integration of sensing systems into farming equipment has led to the generation of large amounts of data that can be analyzed using software tools, providing farmers with valuable insights to promote yield growth. Moreover, incorporation of navigation systems into agricultural machinery and equipment has led to their precise movement and application in the field. Earlier, the use of IoT in agriculture was restricted to large farm operations that could invest in the IT infrastructure and other technology resources. However, with the rapid advancements in technology, the application of IoT in agriculture sector has gradually moved to farming cooperatives and small-scale farms, from 2013 to till now.

The IoT in agriculture market includes a wide array of systems, such as sensing, communication, cloud computing, and data management. Sensing systems encompass a broad range of systems including different sensors, GPS devices, and Radio Frequency Identification (RFID). Addition of sensing and navigation capabilities makes it even more promising. Site-specific farming and variable rate application are two of the major applications of IoT based solutions; and sensing and navigation components are two of the most critical contributors for its execution.

Major application areas of IoT in agriculture technologies include precision crop farming, livestock monitoring and management, indoor farming, and aquaculture, among others. Precision crop farming represents the most significant application in the market for the IoT based technologies. Precision crop farming has the capability to efficiently utilize water by finely matching irrigation inputs to yields in each area of a field. During the forecast period, application areas, such as aquaculture and indoor farming are expected to display the maximum growth, owing to the high possibilities of value addition in these application areas.

Livestock monitoring and management applications also present colossal market growth opportunities. With the globally growing demand for livestock products, innovative techniques and systems are employed to aid in the monitoring and management of herds. Automated infrastructure, livestock monitoring equipment, and various other management technologies have enabled livestock enterprises to manage large herds with reduced manual labor requirements and have ensured high productivity. These technologies have given rise to several livestock monitoring and management applications to simplify the complexities of herd management and improve performance.

Figure 1
Global IoT in Agriculture Market Snapshot

Global IoT in Agriculture Market

Source: Secondary Research, Expert Views, and BIS Research Analysis, 

The IoT in agriculture market is projected to grow from $xx billion in the year 2018 to $28.65 billion by 2023, growing at a CAGR of xx% from 2018 to 2023. Deployment of automation and control and sensing systems to steer the application of agricultural inputs is expected to augment the growth of the market. In emerging countries, the growth of the market is expected to be driven by rising awareness among the governments of different countries about the need of elevating farm produce while taking care of the environment. Furthermore, rising concerns over global food security and sustainability have led to extensive investments by governments of different countries in terms of initiatives and trade policies. The rapid market penetration of Internet of Things (IoT) technology in farming practices has led to the enhancement of agricultural productivity by minimizing manual labor and providing an efficient platform for proper data management of production inputs. Widespread implementation of the cloud-based software systems has fueled the market for IoT in agriculture by reducing risks and increasing overall production capacities.

The IoT in agriculture market holds a prominent share in various countries of North America, Europe, Asia-Pacific (APAC), and Rest-of-the-World (RoW). North America is at the forefront of the global IoT in agriculture market, with high market penetration rate in the U.S., Mexico, and others, which are expected to display robust market growth in the coming five years.

North America, followed by the Europe region, generated the highest revenue in the IoT in agriculture market in 2017. The Europe market for IoT in agriculture technologies is significantly developed with major growth opportunities arising from countries in the Eastern Europe region. The increasing adaptability of modern technologies by farmers and the positive support from the government are also expected to augment the growth in the region. The fastest growth rate is expected from the Asia-Pacific and South America regions. Presence of key agricultural producing countries, such as China, India, Indonesia, Brazil, and Argentina, in Asia-Pacific and South America is estimated to boost the market for advanced farming techniques.

Competitive Landscape

The IoT in agriculture market ecosystem comprises established agricultural OEMs, technology vendors, agri-input suppliers, and software and services providers. The rising interest in Internet of Things (IoT) amongst the agricultural machinery vendors, such as AGCO Corporation, Deere & Company, and CNH Industrial, has been a major trend in the market. Moreover, players including agri-input giants, such as The Climate Corporation, AGCO Corporation, DeLaval, Afimilk, Allflex, and TeeJet Technologies, among others are also focusing on incorporating data analytics and IoT based systems in their product offerings. The major IoT in technology vendors are Trimble Inc., Raven Industries, Topcon Positioning Systems, Hexagon Agriculture, Ag Leader Technology, and DICKEY John Corporation, among others.

The competitive landscape for the IoT in agriculture market demonstrates an inclination toward the companies that are adopting strategies such as partnerships and collaborations along with new product launches for introducing new technologies and enhance their existing product portfolio. The majority of the companies are launching new products actively to enhance their presence, while the relatively less adoptive strategies comprise business expansion and contracts. Moreover, major players operating in this industry are focusing on mergers and acquisition to maintain a strong hold on the market. Successful mergers and acquisitions among the companies across the value chain of the IoT industry can be seen as a major strategic move.

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With the exponential growth of world population, shrinking agricultural lands, and depletion of finite natural resources, the need to enhance farm yield has become critical. Limited availability of natural resources such as fresh water and arable land along with slowing yield trends in several staple crops, have further aggravated the problem. Another looming concern over the farming industry is the shifting structure of agricultural workforce. Moreover, agricultural labor in most of the countries has declined. As a result of the declining agricultural workforce, adoption of internet connectivity solutions in farming practices has been triggered, to reduce the need for manual labor.

To address the escalating demand for food from the limited farmlands and labor, established agriculture machinery developers and technology vendors are introducing innovative solutions to the farming arena. These solutions are focused on helping farmers close the supply demand gap, by ensuring high yields, profitability, and protection of the environment. The approach of using IoT technology to ensure optimum application of resources to achieve high crop yields and reduce operational costs is called precision agriculture. IoT in agriculture technologies comprise specialized equipment, wireless connectivity, software and IT services.

The IoT in agriculture market research study offers a wide perspective on where the industry is heading toward. The research is based on extensive primary interviews (in-house experts, industry leaders, and market players) and secondary research (a host of paid and unpaid databases), along with the analytical tools that have been used to build the forecast and the predictive models.

The report answers the following questions about the IoT in agriculture market:

•    What is the IoT in agriculture market size in terms of revenue from 2017-2023, and what is the expected growth rate during the forecast period 2018-2023?
•    What is the revenue generated from the different applications, such as precision crop farming, livestock monitoring and management, indoor farming and others? 
•    What are the key trends and opportunities in the market pertaining to the Global IoT in the agriculture industry?
•    What are the key systems covered in the IoT in agriculture market?
•    How attractive is the market for different stakeholders present in the industry on the basis of the analysis of futuristic scenario of the Global IoT in agriculture industry?
•    What are the major driving forces that are expected to increase the demand for Global IoT in agriculture market during the forecast period?
•    What are the major challenges inhibiting the growth of the Global IoT in agriculture market?
•    What kind of new strategies are adopted by the existing market players to expand their market position in the industry?
•    What is the competitive strength of the key players in the Global IoT in agriculture market on the baiss of the analysis of their financial stability, product offerings, and regional presence?

The report further includes a thorouh analysis of the impact of the Porter’s five major forces to understand the overall attractiveness of the industry. The report also focuses on the key developments and investments made in the Global IoT in agriculture market by the players, research organizations, and government bodies.

Further, the report includes an exhaustive analysis of the regional split into North America, Europe, Asia-Pacific and Rest-of-the-World. Each region details the individual push-and-pull forces in addition to the key players from that region. Some of the prominent players in the Global IoT in agriculture market are AGCO Corporation, Deere & Company, and CNH Industrial, DeLaval, Afimilk, Allflex, and TeeJet Technologies, among others.

   Executive Summary
   1    Market Dynamics
         1.1    Market Drivers
                  1.1.1    Increasing Demand for Data Management in Agriculture Industry
                  1.1.2    Increasing Concerns over Global Food Security
                  1.1.3    Favorable Government Initiatives and Investments
         1.2    Market Restraints
                  1.2.1    High Initial Investment
                  1.2.2    Lack of Awareness and Infrastructure in Emerging Economies
         1.3    Market Opportunities
                  1.3.1    Increasing Growth Opportunities in Developing Countries
                  1.3.2    Need of Increased Cloud Security
                  1.3.3    IoT based Smart Automation Using Drones in Agriculture Industry
 
   2    Competitive Landscape
         2.1    Key Market Developments and Strategies
                  2.1.1    New Product Launch and Development
                  2.1.2    Partnerships, Collaborations, and Joint Ventures
                  2.1.3    Mergers and Acquisitions
                  2.1.4    Business Expansion and Contracts
                  2.1.5    Others (Awards and Recognitions)
         2.2    Market Share Analysis
                  2.2.1    Market Share Analysis of Global Precision Crop Farming Vendors in IoT in Agriculture Market
 
   3    Industry Analysis
         3.1    Key Venture Capital Investments
         3.2    Emerging Trends in the IoT in Agriculture Market
                  3.2.1    Artificial Intelligence (AI) in the Agriculture Industry
                  3.2.2    Securing the Agriculture Value Chain with Blockchain Technology
         3.3    Industry Attractiveness
                  3.3.1    Threat of New Entrants
                  3.3.2    Bargaining Power of Buyers
                  3.3.3    Bargaining Power of Suppliers
                  3.3.4    Threat from Substitutes
                  3.3.5    Intensity of Competitive Rivalry
         3.4    Opportunity Matrix
 
   4    Global IoT in Agriculture Market
         4.1    Assumptions and Limitations for Analysis and Forecast of the Global IoT in Agriculture Market
         4.2    Market Overview
         4.3    Regional IoT in Agriculture Market, by Devices Shipped
 
   5    Global IoT in Agriculture Market (by System)
         5.1    Market Overview
         5.2    Sensing Systems
         5.3    Communication Systems
         5.4    Cloud Computing
         5.5    Data Management Systems
 
   6    Global IoT in Agriculture Market (by Application)
         6.1    Precision Crop Farming
                  6.1.1    Yield Monitoring and Farm Mapping
                  6.1.2    Crop Scouting
                  6.1.3    Weather Tracking and Forecasting
                  6.1.4    Irrigation Management
                  6.1.5    Other Precision Crop Farming Applications
         6.2    Livestock Monitoring and Management
                  6.2.1    Milk Harvesting
                  6.2.2    Animal Health Monitoring and Comfort
                  6.2.3    Feeding Management
                  6.2.4    Heat Stress and Fertility Monitoring
                  6.2.5    Other Livestock Management Applications
         6.3    Indoor Farming
                  6.3.1    Climate Control Management
                  6.3.2    Lighting Management
                  6.3.3    Plant Development Monitoring
                  6.3.4    Others Indoor Farming Applications
         6.4    Aquaculture
                  6.4.1    Feed Monitoring
                  6.4.2    Aquatic Species Tracking and Navigation
                  6.4.3    Water Quality Management
                  6.4.4    Others Aquaculture Applications
         6.5    Others
 
   7    Global IoT in Agriculture Market (by Region)
         7.1    North America
                  7.1.1    North America (by Application)
                  7.1.2    North America (by Country)
                              7.1.2.1    The U.S.
                              7.1.2.2    Canada
                              7.1.2.3    Mexico
         7.2    Europe
                  7.2.1    Europe (by Application)
                  7.2.2    Europe (by Country)
                              7.2.2.1    Germany
                              7.2.2.2    The U.K.
                              7.2.2.3    France
                              7.2.2.4    Italy
                              7.2.2.5    The Netherlands
                              7.2.2.6    Spain
                              7.2.2.7    Denmark
                              7.2.2.8    Rest-of-Europe
         7.3    Asia-Pacific
                  7.3.1    Asia-Pacific (by Application)
                  7.3.2    Asia-Pacific (by Country)
                              7.3.2.1    China
                              7.3.2.2    Japan
                              7.3.2.3    Australia and New Zealand (ANZ)
                              7.3.2.4    India
                              7.3.2.5    Indonesia
                              7.3.2.6    Vietnam
                              7.3.2.7    Malaysia
                              7.3.2.8    Rest-of-Asia-Pacific
         7.4    Rest-of-the-World
                  7.4.1    Rest-of-the-World (RoW) (by Application)
                  7.4.2    Rest-of-the-World (RoW) (by Country)
                              7.4.2.1    Brazil
                              7.4.2.2    Argentina
                              7.4.2.3    Israel
                              7.4.2.4    South Africa
                              7.4.2.5    Others
 
   8    Company Profiles
         Overview
         Precision Crop Farming
         8.1    Deere & Company
                  8.1.1    Company Overview
                  8.1.2    Product Portfolio
                  8.1.3    Financials
                              8.1.3.1    Financial Summary
                  8.1.4    SWOT Analysis
         8.2    Trimble Inc.
                  8.2.1    Company Overview
                  8.2.2    Product Portfolio
                  8.2.3    Financials
                              8.2.3.1    Financial Summary
                  8.2.4    SWOT Analysis
         8.3    Raven Industries
                  8.3.1    Company Overview
                  8.3.2    Product Portfolio
                  8.3.3    Financials
                              8.3.3.1    Financial Summary
                  8.3.4    SWOT Analysis
         8.4    Topcon Corporation
                  8.4.1    Company Overview
                  8.4.2    Product Portfolio
                  8.4.3    Financials
                              8.4.3.1    Financial Summary
                  8.4.4    SWOT Analysis
         8.5    Proagrica
                  8.5.1    Company Overview
                  8.5.2    Product Portfolio
                  8.5.3    Corporate Summary
                  8.5.4    SWOT Analysis
         8.6    Ag Leader Technology
                  8.6.1    Company Overview
                  8.6.2    Product Portfolio
                  8.6.3    Corporate Summary
                  8.6.4    SWOT Analysis
         8.7    DICKEY-John
                  8.7.1    Company Overview
                  8.7.2    Product Portfolio
                  8.7.3    Corporate Summary
                  8.7.4    SWOT Analysis
         8.8    PrecisionHawk Inc.
                  8.8.1    Company Overview
                  8.8.2    Product Portfolio
                  8.8.3    Corporate Summary
                  8.8.4    SWOT Analysis
         Livestock Monitoring
         8.9    Afimilk Ltd.
                  8.9.1    Company Overview
                  8.9.2    Product Portfolio
                  8.9.3    Corporate Summary
                  8.9.4    SWOT Analysis
        8.10   Allflex USA Inc.
                  8.10.1    Company Overview
                  8.10.2    Product Portfolio
                  8.10.3    Corporate Summary
                  8.10.4    SWOT Analysis
        8.11   Boumatic LLC
                  8.11.1    Company Overview
                  8.11.2    Product Portfolio
                  8.11.3    Corporate Summary
                  8.11.4    SWOT Analysis
        8.12   DeLaval
                  8.12.1    Company Overview
                  8.12.2    Product Portfolio
                  8.12.3    Corporate Summary
                  8.12.4    SWOT Analysis
        8.13   Cowlar
                  8.13.1    Company Overview
                  8.13.2    Product Portfolio
                  8.13.3    Corporate Summary
                  8.13.4    SWOT Analysis
        Indoor Farming
        8.14    OSRAM Licht AG
                   8.14.1    Company Overview
                   8.14.2    Product Portfolio
                   8.14.3    Financials
                                 8.14.3.1    Financial Summary
                   8.14.4    SWOT Analysis
         8.15   AeroFarms
                   8.15.1    Company Overview
                   8.15.2    Product Portfolio
                   8.15.3    Corporate Summary
                   8.15.4    SWOT Analysis
         8.16   Smartcultiva Corporation
                   8.16.1    Company Overview
                   8.16.2    Product Portfolio
                   8.16.3    Corporate Summary
                   8.16.4    SWOT Analysis
         Aquaculture
         8.17   AKVA Group ASA
                   8.17.1    Company Overview
                   8.17.2    Product Portfolio
                   8.17.3    Financials
                                 8.17.3.1    Financial Summary
                   8.17.4    SWOT Analysis
         8.18   Eruvaka Technologies
                   8.18.1    Company Overview
                   8.18.2    Product Portfolio
                   8.18.3    Corporate Summary
                   8.18.4    SWOT Analysis
 
   9    Report Scope and Methodology
         9.1    Report Scope
         9.2    IoT in Agriculture Market Research Methodology
                  9.2.1    Assumptions
                  9.2.2    Limitations
                  9.2.3    Primary Data Sources
                  9.2.4    Secondary Data Sources
                  9.2.5    Data Triangulation
                  9.2.6    Market Estimation and Forecast
 

List of Tables

Table 1.1    Initiatives by Governments of Various Countries to Promote IoT
Table 3.1    Recent Developments: Venture Capital Investments, (2016-2018)
Table 3.2    Analyzing the Threat of New Entrants
Table 3.3    Analyzing Bargaining Power of Buyers
Table 3.4    Analyzing the Bargaining Power of Suppliers
Table 3.5    Analyzing the Threat from Substitutes
Table 3.6    Analyzing the Intensity of Competitive Rivalry
Table 4.1    Regional IoT in Agriculture Market, by Devices Shipped, 2017-2023
Table 5.1    Global IoT in Agriculture Market (by Systems), 2017-2023
Table 5.2    Sensing Systems by Key Companies
Table 5.3    RFID Tags and Readers by Key Companies
Table 5.4    Recent Developments in Tracking and Positioning Systems
Table 5.5    Recent Developments in Telematics Systems
Table 5.6    Recent Developments in Cloud Computing
Table 6.1    Global IoT in Agriculture Market (by Application), 2017-2023
Table 6.2    Global IoT in Agriculture Market for Precision Crop Farming Application (by Type), 2017-2023
Table 6.3    Crop Scouting Products by Leading Companies
Table 6.4    Weather Tracking and Forecasting Products by Leading Companies
Table 6.5    Global IoT in Agriculture Market for Livestock Monitoring and Management Application, 2017-2023
Table 6.6    Milk Harvesting Systems and Services by Key Companies
Table 6.7    Animal Health Monitoring and Comfort Systems and Services by Key Companies
Table 6.8    Heat Stress and Fertility Monitoring Solutions by Key Companies
Table 6.9    Global IoT in Agriculture Market for Indoor Farming Application, 2017-2023
Table 6.10    Climate Control Management Solutions by Key Companies
Table 6.11    Global IoT in Agriculture Market for Aquaculture Application, 2017-2023
Table 6.12    Feed Management Solutions by Key Companies
Table 6.13    Aquatic Species Tracking and Navigation Solutions by Key Companies
Table 6.14    Water Quality Management Solutions by Key Companies
Table 6.15    Products in Other Application Areas in IoT in Agriculture Market
Table 7.1    Global IoT in Agriculture Market (by Region), 2017-2023
Table 7.2    North America IoT in Agriculture Market (by Application), 2017-2023
Table 7.3    North America IoT in Agriculture Market (by Country), 2017-2023
Table 7.4    Europe IoT Agriculture Market (by Application), 2017-2023
Table 7.5    Europe IoT in Agriculture Market (by Country), 2017-2023
Table 7.6    Asia-Pacific IoT in Agriculture Market (by Application), 2017-2023
Table 7.7    Asia-Pacific IoT in Agriculture Market (by Country), 2017-2023
Table 7.8    Rest-of-the-World (RoW) IoT in Agriculture Market (by Application), 2017-2023
Table 7.9    RoW IoT in Agriculture Market (by Country), 2017-2023
Table 8.1    Deere & Company: Product Portfolio
Table 8.2    Trimble Inc.: Product Portfolio
Table 8.3    Raven Industries Inc.: Product Portfolio
Table 8.4    Topcon Corporation: Product Portfolio
Table 8.5    Proagrica: Product Portfolio
Table 8.6    AgLeader Technology: Product Portfolio
Table 8.7    DICKEY-John: Product Portfolio
Table 8.8    PrecisionHawk Inc.: Product Portfolio
Table 8.9    Afimilk Ltd.: Product Portfolio
Table 8.10    Allflex Inc.: Product Portfolio
Table 8.11    Boumatic LLC: Product Portfolio
Table 8.12    DeLaval: Product Portfolio
Table 8.13    Cowlar: Product Portfolio
Table 8.14    OSRAM Licht AG: Product Portfolio
Table 8.15    Smart Cultiva Corporation: Product Portfolio
Table 8.16    AKVA Group: Product Portfolio
Table 8.17    Product Portfolio: Eruvaka Technologies

List of Figures

Figure 1    Macroeconomic Trends Impacting the Global Farming Industry
Figure 2    Global IoT in Agriculture Market Snapshot
Figure 3    Global IoT in Agriculture Market (by System), 2018 and 2023
Figure 4    Global IoT in Agriculture Market (by Application), $Billion, 2018 and 2023,
Figure 5    Global IoT in Agriculture Market (by Region), 2018-2023
Figure 1.1    Market Dynamics
Figure 1.2    Impact Analysis of Drivers
Figure 1.3    Importance of Data Management by IoT
Figure 1.4    Global Food Demand Projection, 2017-2050
Figure 1.5    Impact Analysis of Restraints
Figure 2.1    Strategies Adopted by the Key Players (March 2015-August2018)
Figure 2.2    Share of Key Market Strategies and Developments (March 2015-August 2018)
Figure 2.3    New Product Launches and Development Share (by Companies)
Figure 2.4    Partnerships, Collaborations, and Joint Ventures Share (by Companies)
Figure 2.5    Mergers and Acquisitions Share (by Companies)
Figure 2.6    Business Expansion and Contracts Share (by Companies)
Figure 2.7    Market Share Analysis of Precision Crop Farming Vendors in IoT in Agriculture Market (%)
Figure 3.1    Venture Capital Investments in Agri-Tech Sector, 2011-2015
Figure 3.2    Applications of Blockchain Technology in Agriculture
Figure 3.3    Porter’s Five Forces Analysis for the IoT in Agriculture Market
Figure 3.4    Global IoT in Agriculture Market Opportunity Matrix, (by Region), 2018 and 2023
Figure 4.1    Global IoT in Agriculture Market (by Value and Volume), 2017-2023
Figure 4.2    Regional IoT in Agriculture Market, by Devices Shipped 2018 and 2023
Figure 5.1    Global IoT in Agriculture Market (by Systems), 2017, 2018 and 2023
Figure 6.1    Global IoT in Agriculture Market (by Application Areas)
Figure 6.2    Precision Crop Farming Application Area (by Type)
Figure 6.3    Global IoT in Agriculture Market for Precision Crop Farming Application, 2017-2023
Figure 6.4    Livestock Monitoring and Management Application Area
Figure 6.5    Global IoT in Agriculture Market for Livestock Monitoring and Management Application, 2017-2023
Figure 6.6    Performance Factors of Milk Harvesting System
Figure 6.7    Advantages of Liquid Feeding System over Dry Feeding Systems
Figure 6.8    Indoor Farming Application Area
Figure 6.9    Global IoT in Agriculture Market for Indoor Farming Application, 2017-2023
Figure 6.10    Aquaculture Application Area
Figure 6.11    Global IoT in Agriculture Market for Aquaculture Application, 2017-2023
Figure 7.1    Global IoT in Agriculture Regional Market Share and Growth Rate, 2018-2023
Figure 7.2    North America IoT in Agriculture Market, 2017-2023
Figure 7.3    North America IoT in Agriculture Market (by Country)
Figure 7.4    Smartphone Market Penetration in the U.S., 2012-2016 (%)
Figure 7.5    The U.S. IoT in Agriculture Market, 2017-2023
Figure 7.6    Canada IoT in Agriculture Market, 2017-2023
Figure 7.7    Mexico IoT in Agriculture Market, 2017-2023
Figure 7.8    Europe IoT in Agriculture Market, 2017-2023
Figure 7.9    Europe IoT in Agriculture Market (by Country)
Figure 7.10    Germany IoT in Agriculture Market, 2017-2023
Figure 7.11    The U.K. IoT in Agriculture Market, 2017-2023
Figure 7.12    France IoT in Agriculture Market, 2017-2023
Figure 7.13    Italy IoT in Agriculture Market, 2017-2023
Figure 7.14    The Netherlands IoT in Agriculture Market, 2017-2023
Figure 7.15    Spain IoT in Agriculture Market, 2017-2023
Figure 7.16    Denmark IoT in Agriculture Market, 2017-2023
Figure 7.17    Rest-of-Europe IoT in Agriculture Market, 2017-2023
Figure 7.18    Asia-Pacific IoT in Agriculture Market, 2017-2023
Figure 7.19    Asia-Pacific IoT in Agriculture Market (by Country)
Figure 7.20    Employment in Agriculture (Percentage of total employment) in China, 1991 and 2017
Figure 7.21    China IoT in Agriculture Market, 2017-2023
Figure 7.22    Japan IoT in Agriculture Market, 2017-2023
Figure 7.23    Australia and New Zealand IoT in Agriculture Market, 2017-2023
Figure 7.24    India IoT in Agriculture Market, 2017-2023
Figure 7.25    Indonesia IoT in Agriculture Market, 2017-2023
Figure 7.26    Vietnam IoT in Agriculture Market, 2017-2023
Figure 7.27    Malaysia IoT in Agriculture Market, 2017-2023
Figure 7.28    Rest-of-Asia-Pacific IoT in Agriculture Market, 2017-2023
Figure 7.29    Rest-of-the-World (RoW) IoT in Agriculture Market, 2017-2023
Figure 7.30    Brazil IoT in Agriculture Market, 2017-2023
Figure 7.31    Argentina IoT in Agriculture Market, 2017-2023
Figure 7.32    Israel IoT in Agriculture Market, 2017-2023
Figure 7.33    South Africa IoT in Agriculture Market, 2017-2023
Figure 7.34    Others IoT in Agriculture Market, 2017-2023
Figure 8.1    Share of Key Companies
Figure 8.2    Deere & Company: Overall Financials, 2015-2017
Figure 8.3    Deere & Company: Net Revenue (by Region), 2015-2017
Figure 8.4    Deere and Company: Net Revenue (by Business Segment), 2015-2017
Figure 8.5    Deere and Company: SWOT Analysis
Figure 8.6    Trimble Inc.: Overall Financials, 2015-2017
Figure 8.7    Trimble Inc.: Net Revenue (by Region), 2015-2017
Figure 8.8    Trimble Inc.: Net Revenue (by Business Segment), 2015-2016
Figure 8.9    Trimble Inc.: Net Revenue (by Business Segment), 2017
Figure 8.10    Trimble Inc.: SWOT Analysis
Figure 8.11    Raven Industries Inc.: Overall Financials, 2016-2018
Figure 8.12    Raven Industries Inc.: Net Revenue (by Region), 2016-2018
Figure 8.13    Raven Industries Inc.: Net Revenue (by Business Segment), 2016-2018
Figure 8.14    Raven Industries Inc.: SWOT Analysis
Figure 8.15    Topcon Corporation: Overall Financials, 2015-2017
Figure 8.16    Topcon Corporation: Net Revenue (by Region), 2015-2017
Figure 8.17    Topcon Corporation: Net Revenue (by Business Segment), 2015-2017
Figure 8.18    Topcon Corporation: SWOT Analysis
Figure 8.19    Proagrica: SWOT Analysis
Figure 8.20    Ag Leader Technology: SWOT Analysis
Figure 8.21    DICKEY-John: SWOT Analysis
Figure 8.22    PrecisionHawk Inc. – SWOT Analysis
Figure 8.23    Afimilk Ltd.: SWOT Analysis
Figure 8.24    Allflex Inc.: SWOT Analysis
Figure 8.25    Boumatic LLC: SWOT Analysis
Figure 8.26    DeLaval: SWOT Analysis
Figure 8.27    Cowlar- SWOT Analysis
Figure 8.28    OSRAM Licht AG: Overall Financials, 2015-2017
Figure 8.29    OSRAM Licht AG: Net Revenue (by Region), 2015-2017
Figure 8.30    OSRAM Licht AG: Net Revenue (by Business Segment), 2015-2017
Figure 8.31    OSRAM Licht AG: SWOT Analysis
Figure 8.32    AeroFarms: SWOT Analysis
Figure 8.33    Smart Cultiva Corporation– SWOT Analysis
Figure 8.34    AKVA Group: Overall Financials, 2015-2017
Figure 8.35    AKVA Group: Net Revenue (by Region), 2015-2017
Figure 8.36    AKVA Group: Net Revenue (by Business Segment), 2015-2017
Figure 8.37    AKVA Group: SWOT Analysis
Figure 8.38    Eruvaka Technologies: SWOT Analysis
Figure 9.1    IoT in Agriculture Market Scope
Figure 9.2    Report Methodology
Figure 9.3    Primary Interviews Breakdown, by Player, Designation, and Country
Figure 9.4    Sources of Secondary Research
Figure 9.5    Data Triangulation
Figure 9.6    Top Down-Bottom-Up Approach for Market Estimation

Over the last decade, the global agricultural industry has witnessed a massive transformation owing to the increasing demand for sustainable farming practices. Rising global population and high-income growth have resulted in growing concerns of food security across the world. Various agricultural start-ups and technology innovators are developing numerous sustainable farming systems. One of the most disruptive technologies in the field of smart agriculture has been the internet of things (IoT) due to its increasing role in the field. Agriculture industry’s interest in IoT based farming has been evolving rapidly with applicability in various verticals, such as crop farm management, livestock monitoring, indoor farming, and aquaculture. The advantages of the IoT technology for agriculture are wide-ranging from farmers to equipment manufacturers to internet service providers. Adoption of IoT technology in the farming industry results in increased agricultural productivity and sustainability.

The IoT technologies have completely transformed the agriculture sector by providing decision support systems, supported by real time data that is gathered by utilizing the most modern technologies. IoT in agriculture is an ecosystem comprising wide-ranging components. It enables the user to gain a multifaceted view of the farming operations and also contributes to decision making. IoT technologies actively assist in collecting data regarding crop and soil behavior, animal/cattle conditions & their locations, agricultural machines, and inventory status, among others, with the combination of different technologies such as sensors, cloud computing, RFID tags, and data management software, in one system.

With the rapid introduction of information and communication technologies (ICT) since 2008, the farming industry has been witnessing another revolutionary phase. Integration of sensing systems into farming equipment has led to the generation of large amounts of data that can be analyzed using software tools, providing farmers with valuable insights to promote yield growth. Moreover, incorporation of navigation systems into agricultural machinery and equipment has led to their precise movement and application in the field. Earlier, the use of IoT in agriculture was restricted to large farm operations that could invest in the IT infrastructure and other technology resources. However, with the rapid advancements in technology, the application of IoT in agriculture sector has gradually moved to farming cooperatives and small-scale farms, from 2013 to till now.

The IoT in agriculture market includes a wide array of systems, such as sensing, communication, cloud computing, and data management. Sensing systems encompass a broad range of systems including different sensors, GPS devices, and Radio Frequency Identification (RFID). Addition of sensing and navigation capabilities makes it even more promising. Site-specific farming and variable rate application are two of the major applications of IoT based solutions; and sensing and navigation components are two of the most critical contributors for its execution.

Major application areas of IoT in agriculture technologies include precision crop farming, livestock monitoring and management, indoor farming, and aquaculture, among others. Precision crop farming represents the most significant application in the market for the IoT based technologies. Precision crop farming has the capability to efficiently utilize water by finely matching irrigation inputs to yields in each area of a field. During the forecast period, application areas, such as aquaculture and indoor farming are expected to display the maximum growth, owing to the high possibilities of value addition in these application areas.

Livestock monitoring and management applications also present colossal market growth opportunities. With the globally growing demand for livestock products, innovative techniques and systems are employed to aid in the monitoring and management of herds. Automated infrastructure, livestock monitoring equipment, and various other management technologies have enabled livestock enterprises to manage large herds with reduced manual labor requirements and have ensured high productivity. These technologies have given rise to several livestock monitoring and management applications to simplify the complexities of herd management and improve performance.

Figure 1
Global IoT in Agriculture Market Snapshot

Global IoT in Agriculture Market

Source: Secondary Research, Expert Views, and BIS Research Analysis, 

The IoT in agriculture market is projected to grow from $xx billion in the year 2018 to $28.65 billion by 2023, growing at a CAGR of xx% from 2018 to 2023. Deployment of automation and control and sensing systems to steer the application of agricultural inputs is expected to augment the growth of the market. In emerging countries, the growth of the market is expected to be driven by rising awareness among the governments of different countries about the need of elevating farm produce while taking care of the environment. Furthermore, rising concerns over global food security and sustainability have led to extensive investments by governments of different countries in terms of initiatives and trade policies. The rapid market penetration of Internet of Things (IoT) technology in farming practices has led to the enhancement of agricultural productivity by minimizing manual labor and providing an efficient platform for proper data management of production inputs. Widespread implementation of the cloud-based software systems has fueled the market for IoT in agriculture by reducing risks and increasing overall production capacities.

The IoT in agriculture market holds a prominent share in various countries of North America, Europe, Asia-Pacific (APAC), and Rest-of-the-World (RoW). North America is at the forefront of the global IoT in agriculture market, with high market penetration rate in the U.S., Mexico, and others, which are expected to display robust market growth in the coming five years.

North America, followed by the Europe region, generated the highest revenue in the IoT in agriculture market in 2017. The Europe market for IoT in agriculture technologies is significantly developed with major growth opportunities arising from countries in the Eastern Europe region. The increasing adaptability of modern technologies by farmers and the positive support from the government are also expected to augment the growth in the region. The fastest growth rate is expected from the Asia-Pacific and South America regions. Presence of key agricultural producing countries, such as China, India, Indonesia, Brazil, and Argentina, in Asia-Pacific and South America is estimated to boost the market for advanced farming techniques.

Competitive Landscape

The IoT in agriculture market ecosystem comprises established agricultural OEMs, technology vendors, agri-input suppliers, and software and services providers. The rising interest in Internet of Things (IoT) amongst the agricultural machinery vendors, such as AGCO Corporation, Deere & Company, and CNH Industrial, has been a major trend in the market. Moreover, players including agri-input giants, such as The Climate Corporation, AGCO Corporation, DeLaval, Afimilk, Allflex, and TeeJet Technologies, among others are also focusing on incorporating data analytics and IoT based systems in their product offerings. The major IoT in technology vendors are Trimble Inc., Raven Industries, Topcon Positioning Systems, Hexagon Agriculture, Ag Leader Technology, and DICKEY John Corporation, among others.

The competitive landscape for the IoT in agriculture market demonstrates an inclination toward the companies that are adopting strategies such as partnerships and collaborations along with new product launches for introducing new technologies and enhance their existing product portfolio. The majority of the companies are launching new products actively to enhance their presence, while the relatively less adoptive strategies comprise business expansion and contracts. Moreover, major players operating in this industry are focusing on mergers and acquisition to maintain a strong hold on the market. Successful mergers and acquisitions among the companies across the value chain of the IoT industry can be seen as a major strategic move.

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