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Precision Irrigation Market - By System (Sprinkler System, Center Pivot System, Variable Rate Irrigation, & Service); Application (Agriculture, Sport, Public Park, Garden, Lawn, and Greenhouse & Nursery) - Global Analysis & Forecast, 2015 to 2020

The constraints of limited water and land resources for irrigation purposes generate the need for precision irrigation, which, in turn, fulfills these needs by offering improved yields, energy savings and reduced water pumping costs through its hardware, software, & services. The market is estimated to reach $1,238.02 million by 2020 at a CAGR of 7.2% through the forecast period. Even though the precision irrigation techniques are much costlier to their counterparts, and that the time required &

SKU: AG003A

Published Year: 2015

Precision irrigation provides with the combination of systems and solutions in order to efficiently utilize water by matching the irrigation inputs to yields in each area of a field. The global precision irrigation market is estimated to witness a growth at a CAGR of 7.2% over the period of 2015 to 2020. This growth in the market is accredited to the benefits of water conservation, emerging modern technologies, and its advantages over traditional irrigation. Precision irrigation showcases a significant potential in enhancing the crop yield with available limited resources.

The report is a compilation of different segments of Global Precision Irrigation Market including market breakdown by systems, applications, and market dynamics. Herein the revenue generated from the main segments of the market, i.e. Center pivots, is tracked to calculate the market size along with a detailed explanation of other hardware and services shaping the market. While highlighting the key driving and restraining forces for this market, the report also provides a comprehensive section of the application areas of the precision irrigation systems and solutions. It also details the key participants involved in the industry.

The report answers the following questions about the Global Precision Irrigation Market:-

• What are the prevailing hardware, software & services used in precision irrigation?

• What are the different application areas of precision irrigation and its systems?

• Which is the most sought-after system of precision irrigation technique?

• What are the basic services in the precision irrigation market?

• What are the different factors driving the market in the forecast period?

• What are the factors challenging the growth of Global Precision Irrigation Market?

• Who are the different participants in the Global Precision Irrigation Market?

• What kind of new strategies are being adopted by existing market players to make a mark in the industry?

• Which region will lead the Global Precision Irrigation Market by the end of forecast period?

The report has put special emphasis on the market share and size of center pivot and lateral irrigation system of precision irrigation, owing to the changing paradigms in the industry. In spite of this, majority of people resist adopting precision irrigation techniques and systems due to the perceived risks. The industry analysis has analyzed the impact of the five major forces and value chain analysis to understand the overall attractiveness of the industry.

The most often used strategy for developing a better hold on to the market has been through product launches, followed by mergers & acquisitions. The systems segment of the precision irrigation market implies that market participants are more varied in nature. Moreover, the company profile section includes highlights of significant information about the key companies involved along with their financial positions key strategies, & developmental activities of recent years. Some of the key players involved in this market are Lindsay Corporation, Valmont Industries, Trimble Navigation, the Toro Company, and Reinke Manufacturing among others.

The U.S. generated the maximum amount of revenue in the year 2014 in the Global Precision Irrigation industry among all the regions and has the maximum potential to grow in the forecast period, followed by Canada. If the industry has the prospects of growing with the same pace, it will cross $ 1,238.02 million in total market value by the end of forecast period.

TABLE OF CONTENT
1	EXECUTIVE SUMMARY
2	SCOPE AND RESEARCH METHODOLOGY
2.1	Report Scope
2.1.1	Market Segmentation
2.1.2	Stakeholders
2.1.2.1	Equipment Manufacturers & Suppliers
2.1.2.2	Sensor & Instrumentation Manufactures
2.1.2.3	Application/ Software Developers
2.1.2.4	Irrigation Consultants
2.1.3	Assumptions
2.1.4	Limitations
2.2	Research Design
2.2.1	Demand Analysis
2.2.1.1	Growing Population With Growing Food Demand
2.2.1.2	Decrease In The Arable Land Globally
2.2.1.3	Water Scarcity And Need To Conserve Water
2.2.1.4	Excess Cost In Pumping Water
2.2.2	Research Framework
2.2.2.1	Secondary Research
2.2.2.2	Primary Research
2.2.3	Market Breakdown
3	MARKET DYNAMICS
3.1	Introduction
3.2	Drivers
3.2.1	Initiatives By Government Organisations
3.2.2	Economic And Social Benefits Of Saving Water
3.2.3	Benefits Over Traditional Irrigation
3.2.4	Modern Technologies & It Pushing The Demand Of Precision Irrigation
3.3	Challenges
3.3.1	High Initial Investment & Regular Maintenance
3.3.2	Perceived Risk
3.3.3	Lack Of Technical Expertise For Precision Irrigation Technology
3.3.4	Short Lifespan Of Plastic Components Used In Precision Irrigation
3.4	Opportunities
3.4.1	Abundance Of Agricultural Land
3.4.2	Reducing Cost Without A Trade-Off Between Efficiency & Quality
4	INDUSTRY TRENDS
4.1	Introduction
4.2	Value Chain Analysis
4.2.1	Introduction
4.2.2	Research & Development
4.2.3	Manufacturer
4.2.4	Instrumentation & Sensor Companies
4.2.5	Oems/ Integrator
4.2.6	Marketing & Sales
4.2.7	Post-Sale Services
4.3	Target Customer
4.4	Value Proposition For Vendors
4.5	Benefits Of Precision Irrigation
4.5.1	Introduction
4.5.2	Saves Water
4.5.3	Saves Energy
4.5.4	Saves Cost
4.6	Precision Irrigation Solutions
4.6.1	Introduction
4.6.2	Precision Flat Rate (PFR)
4.6.3	Variable Speed Irrigation (VSI)
4.6.4	Variable Rate Irrigation (VRI)
5	COMPETITIVE LANDSCAPE
5.1	Introduction
5.2	Mergers And Acquisitions
5.3	Partnership, Collaborations & Joint Ventures
5.4	Product Launch
5.5	Business Expansion
5.6	Others (Events)
6	PRECISION IRRIGATION MARKET, BY SYSTEMS
6.1	Introduction
6.2	Physical Hardware
6.2.1	Sprinkler Irrigation
6.2.1.1	Types Of Sprinkler Irrigation
6.2.1.1.1	Traditional Sprinklers
6.2.1.1.2	Center Pivots Sprinklers
6.2.1.1.3	Lateral Move/ Linear Sprinklers
6.2.1.2	Components Of Sprinkler Irrigation
6.2.1.2.1	Pumping Units
6.2.1.2.2	Tubing
6.2.1.2.3	Fitting/ Sprinkler Heads
6.2.1.2.4	Coupler
6.2.1.2.5	Others (Spans, Towers)
6.2.2	Drip Irrigation
6.2.2.1	Types Of Drip Irrigation
6.2.2.1.1	Surface Drip Irrigation
6.2.2.1.2	Sub-Surface Drip Irrigation
6.2.2.1.3	Precision Mobile Drip Irrigation
6.2.2.2	Components Of Drip Irrigation
6.2.2.2.1	Tubing
6.2.2.2.2	Backflow Preventers
6.2.2.2.3	Valves/ Pressure Regulators
6.2.2.2.4	Filters
6.2.3	Sensors
6.2.3.1	Moisture Sensor
6.2.3.2	Temperature Sensor
6.2.3.3	Humidity Sensor
6.2.3.4	Rain sensor
6.3	Software & Service
6.3.1	Average Set-Up Service Market
6.3.2	Data Collection Service Market
6.3.3	Vri Service Market
6.3.4	Annual Maintenance Service Market
6.4	Cloud Platform
7	PRECISION IRRIGATION MARKET, BY APPLICATION
7.1	Introduction
7.2	Agriculture
7.3	Public Parks, Gardens & Household Lawns
7.4	Sport Grounds
7.5	Other (Greenhouses & Nurseries)
8	GEOGRAPHIC ANALYSIS
8.1	Introduction
8.2	North America
8.2.1	The U.S.
8.2.2	Canada
8.3	Europe
8.3.1	Western Europe
8.3.2	Eastern Europe
8.4	Asia-Pacific
8.4.1	India
8.4.2	China
8.4.3	Australia- New Zealand (Anz)
8.5	Rest Of The World
8.5.1	Middle East Africa
8.5.2	Brazil
9	COMPANY PROFILES
9.1	Introduction
9.2	Trimble Navigation Limited
9.2.1	Company Overview
9.2.2	Company Financials
9.2.2.1	Overall Financials
9.2.2.2	Business Segment Revenue Mix
9.2.2.3	Geographical Revenue Mix
9.2.2.4	Financial Summary
9.2.3	Key Strategies & Developments
9.3	The Toro Company
9.3.1	Company Overview
9.3.2	Company Financials
9.3.2.1	Overall Financials
9.3.2.2	Business Segment Revenue Mix
9.3.2.3	Geographical Revenue Mix
9.3.2.4	Financial Summary
9.3.3	Key Strategies & Developments
9.4	Valmont Industries
9.4.1	Company Overview
9.4.2	Financials
9.4.2.1	Overall Financials
9.4.2.2	Business Segment Revenue Mix
9.4.2.3	Geographical Revenue Mix
9.4.2.4	Financial Summary
9.4.3	Key Strategies & Developments
9.5	Lindsay Corporation
9.5.1	Company Overview
9.5.2	Company Financials
9.5.2.1	Overall Financials
9.5.2.2	Business Segment Revenue Mix
9.5.2.3	Geographical Revenue Mix
9.5.2.4	Financial Summary
9.5.3	Key Strategies & Developments
9.6	AgSmarts
9.6.1	Company Overview
9.6.2	Key Strategies & Developments
9.7	Crop Metrics
9.7.1	Company Overview
9.7.2	Key Strategies & Developments
9.8	Netafim
9.8.1	Company Overview
9.8.2	Key Strategies & Developments
9.9	Rivulis Irrigation
9.9.1	Company Overview
9.9.2	Key Strategies & Developments
9.10	T-L Irrigation
9.10.1	Company Overview
9.10.2	Key Strategies & Developments
9.11	GRODAN
9.11.1	Company Overview
9.11.2	Key Strategies & Developments
9.12	Reinke Manufacturing
9.12.1	Company Overview
9.12.2	Key Strategies & Developments
9.13	Nelson Irrigation
9.13.1	Company Overview
9.13.2	Key Strategies & Developments
10	APPENDIX
10.1	Industry Experts – Quotes
10.1.1	Available Customization
10.1.2	Related Reports
LIST OF TABLES
TABLE 1	AGRICULTURAL LAND & IRRIGATION LAND IN VARIOUS COUNTRIES
TABLE 2	GLOBAL PRECISION IRRIGATION MARKET SIZE, BY SYSTEM, 2015 – 2020 ($ MILLION)
TABLE 3	GLOBAL PIVOTS MARKET SIZE IN PRECISION IRRIGATION, 2015 – 2020
TABLE 4	GLOBAL PRECISION IRRRIGATION MARKET SIZE, BY SOFTWARE & SERVICE, 2015 – 2020 ($ MILLION)
TABLE 5	GLOBAL PRECISION IRRIGATION MARKET SIZE, BY APPLICATION, 2015 – 2020 ($ MILLION)
TABLE 6	GLOBAL PRECISION IRRIGATION MARKET SIZE FOR AGRICULTURE APPLICATION, BY GEOGRAPHY, 2015 – 2020 ($ MILLION)
TABLE 7	GLOBAL PRECISION IRRIGATION MARKET SIZE FOR PUBLIC PARKS, LARGE GARDENS AND HOUSEHOLD LAWNS APPLICATION, BY GEOGRAPHY, 2015 – 2020 ($ MILLION)
TABLE 8	GLOBAL PRECISION IRRIGATION MARKET SIZE FOR SPORTS APPLICATION, BY GEOGRAPHY, 2015 – 2020 ($ MILLION)
TABLE 9	GLOBAL PRECISION IRRIGATION MARKET SIZE FOR OTHER APPLICATION, BY GEOGRAPHY, 2015 – 2020 ($ MILLION)
TABLE 10	IRRIGATED LAND BY MAJOR COUNTRIES, 2012 (MILLION ACRES)
TABLE 11	GLOBAL PRECISION IRRIGATION MARKET SIZE, BY GEOGRAPHY, 2015 – 2020 ($ MILLION)
TABLE 12	REVENUE OF KEY PLAYERS OF THE U.S. (2014)
TABLE 13	NORTH AMERICA: PRECISION IRRIGATION MARKET SIZE, BY COUNTRY, 2015 – 2020 ($ MILLION)
TABLE 14	NORTH AMERICA: PRECISION IRRIGATION MARKET SIZE, BY APPLICATION, 2015 TO 2020 ($MILLION)
TABLE 15	EUROPE: PRECISION IRRIGATION MARKET SIZE, BY COUNTRY, 2015 – 2020 ($ MILLION)
TABLE 16	EUROPE : PRECISION IRRIGATION MARKET SIZE, BY APPLICATION, 2015 TO 2020 ($MILLION)
TABLE 17	APAC: PRECISION IRRIGATION MARKET, BY COUNTRY, 2015-20 ($MILLION)
TABLE 18	APAC: PRECISION IRRIGATION MARKET, BY APPLICATION, 2015-20($ MILLION)
TABLE 19	ROW: PRECISION IRRIGATION MARKET SIZE, BY REGION, 2015 – 2020 ($ MILLION)
TABLE 20	SOUTH AMERICA: PRECISION IRRIGATION MARKET SIZE, BY COUNTRY, 2015 – 2020 ($ MILLION)
TABLE 21	ROW: PRECISION IRRIGATION MARKET, BY APPLICATION, 2015-20($ MILLION)
LIST OF FIGURES
FIGURE 1	PRECISION IRRIGATION MARKET SIZE, 2014, 2015 AND 2020
FIGURE 2	SNAPSHOT OF PRECISION IRRIGATION MARKET BY HARDWARE, SOFTWARE & SERVICES
FIGURE 3	PRECISION IRRIGATION MARKET BY APPLICATION (2015)
FIGURE 4	PRECISION IRRIGATION MARKET BY GEOGRAPHY
FIGURE 5	RESEARCH SCOPE
FIGURE 6	YEARS CONSIDERED
FIGURE 7	MARKET SEGMENTATION
FIGURE 8	GROWING POPULATION AND FOOD DEMAND
FIGURE 9	CHANGE IN WORLD’S ARABLE LAND AREA
FIGURE 10	PROJECTED WATER SCARCITY, 2025 – HEAT MAP
FIGURE 11	BIS RESEARCH METHODOLOGY
FIGURE 12	PRIMARY INTERVIEWS
FIGURE 13	TOP-DOWN APPROACH
FIGURE 14	BOTTOMUP APPROACH
FIGURE 15	DATA TRAINGULATION
FIGURE 16	MARKET DYNAMICS AND ITS IMPACT
FIGURE 17	BENEFITS OF SAVING WATER
FIGURE 18	PRECISION IRRIGATION VALUE CHAIN
FIGURE 19	BENEFITS OF PRECISION IRRIGATION
FIGURE 20	ENERGY SAVINGS DUE TO PRECISION IRRIGATION SOLUTIONS
FIGURE 21	BENEFITS OF VARIABLE RATE IRRIGATION
FIGURE 22	ORGANIC & INORGANIC GROWTH STRATEGIES ADOPTED BY THE KEY PLAYERS
FIGURE 23	TOTAL NUMBER OF STRATEGIES & DEVELOPMENTS
FIGURE 24	KEY MERGERS & ACQUISITIONS (2013-15)
FIGURE 25	KEY PARTNERSHIPS & COLLABORATIONS (2013-15)
FIGURE 26	KEY PRODUCT LAUNCHES (2013-15)
FIGURE 27	KEY BUSINESS EXPANSION ACTIVITIES (2013-15)
FIGURE 28	PRECISION IRRIGATION SYSTEMS
FIGURE 29	PRECISION RRIGATION MARKET, 2013 – 2020 ($MILLION)
FIGURE 30	OVERVIEW OF PRECISION IRRIGATION PHYSICAL HARDWARE
FIGURE 31	ADVANTAGES & DISADVANTAGES OF SPRINKLER IRRIGATION
FIGURE 32	ADVANTAGES & DISADVANTAGES OF CENTER PIVOT IRRIGATION SYSTEM
FIGURE 33	ADVANTAGES & DISADVANTAGES OF DRIP IRRIGATION
FIGURE 34	GLOBAL PRECISION IRRIGATION MARKET BY SERVICE
FIGURE 35	PRECISION IRRIGATION SERVICE MARKET SIZE, 2015 AND 2020 ($MILLION)
FIGURE 36	APPLICATIONS OF PRECISION IRRIGATION
FIGURE 37	GLOBAL PRECISION IRRIGATION MARKET BY APPLICATION (2015 & 2020)
FIGURE 38	GLOBAL PRECISION IRRIGATION MARKET BY APPLICATION
FIGURE 39	GLOBAL PRECISION IRRIGATION MARKET FOR APPLICATION
FIGURE 40	PRECISION IRRIGATION MARKET BY PUBLIC PARKS, LARGE GARDENS & HOUSEHOLD LAWNS (2015 & 2020)
FIGURE 41	PRECISION IRRIGATION MARKET BY SPORTS GROUND ($ MILLION)
FIGURE 42	PRECISION IRRIGATION MARKET BY OTHERS ($MILLION)
FIGURE 43	GEOGRAPHIC SNAPSHOT (2013)
FIGURE 44	SNAPSHOT OF PRECISION IRRIGATION MARKET IN NORTH AMERICA
FIGURE 45	SNAPSHOT OF PRECISION IRRIGATION MARKET IN EUROPE
FIGURE 46	SWOT ANALYSIS OF PRECISION IRRIGATION MARKET IN EUROPE
FIGURE 47	APAC: PRECISION IRRIGATION MARKET, BY COUNTRY, 2015-20 ($MILLION)
FIGURE 48	PRECISION IRRIGATION MARKET BY APPLICATION (2015)
FIGURE 49	PRECISION IRRIGATION MARKET IN ROW ($ MILLION)
FIGURE 50	GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS
FIGURE 51	TRIMBLE NAVIGATION; OVERALL FINANCIALS ($MILLION) 2012-14
FIGURE 52	TRIMBLE NAVIGATION; BUSINESS SEGMENTS REVENUE MIX, 2012-2014 ($MILLION)
FIGURE 53	TRIMBLE NAVIGATION; GEOGRAPHICAL REVENUE MIX, 2012-2014 ($MILLION)
FIGURE 54	THE TORO COMPANY; OVERALL FINANCIALS, 2012-2014 ($MILLION)
FIGURE 55	TORO COMPANY; BUSINESS SEGMENT REVENUE MIX, 2012-14 ($BILLION)
FIGURE 56	TORO COMPANY; GEOGRAPHICAL REVENUE MIX, 2012-14 ($BILLION)
FIGURE 57	VALMONT INDUSTRIES, OVERALL FINANCIALS; 2012-14 ($MILLION)
FIGURE 58	VALMONT INDUSTRIES; BUSINESS SEGMENT REVENUE MIX, 2012-14 ($BILLION)
FIGURE 59	VALMONT INDUSTRIES; GEOGRAPHICAL REVENUE MIX, 2012-14 ($BILLION)
FIGURE 60	LINDSAY CORPORATION; OVERALL FINANCIALS, 2012-14 ($MILLION)
FIGURE 61	LINDSAY CORPORATION; BUSINESS SEGMENT REVENUE MIX, 2012-14 ($MILLION)
FIGURE 62	LINDSAY CORPORATION; GEOGRAPHICAL REVENUE MIX, 2012-14 ($MILLION)

The Precision Irrigation market has been tracked along the lines of its systems, application areas, and geography. Herein the revenue generated from the main segment of the market- center pivots, is tracked in order to calculate the market size along with details of other hardware and services shaping the market. Revenue generated from various application areas namely- agriculture, public parks & lawns, sports grounds, and greenhouses & nurseries have been analyzed. The report also covers the precision irrigation market on a global scale, and consequently provides revenue data of the key regions. A separate segment has been made for the key global regions: North America, Europe, Asia-Pacific (APAC), and Rest of the World (ROW).

The hardware segment is divided into drip irrigation, sprinkler irrigation and sensors; while the service market includes services related to data collection, installation, maintenance, and variable rate irrigation. The section of sensors and its type describes how these assist in measuring the environmental conditions and directing the process of irrigation accordingly.

Precision Irrigation is a technique used in agriculture to increase the crop yield with the available land and water resources to reduce environmental effects. Some other areas where precision irrigation is used extensively are public parks, large gardens and household lawns. Moreover, to ensure a good grip and traction on the sports field and to improve the process of nutrient management in greenhouses & nurseries, precision irrigation technology is usually preferred by the users. The reason behind the agricultural application dominating the market currently and in the forecast period is the abundance of global agricultural land area.

The analysis has identified that North America was the largest revenue generating segment in 2014, the reason being the fact that it includes both the developed nations of the U.S. and Canada which favors a high degree of investments in key areas than any other region. Since APAC holds 60% of the world’s irrigated land and major countries such as India and China are predominantly involved into agriculture, it is the next region leading in the precision irrigation market after North America. Middle East & Africa (MEA) has the least contribution in precision irrigation market due to the limited water resources and increasing desertification in this region.

Some of the key players in the industry are Valmont Industries, Lindsay Corporation, Reinke Manufacturing, T-L Irrigation, and Trimble Navigation among others. These companies are aiming for more mergers & acquisitions and product launches to expand their market and stop the new entrants from entering.

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