U.S. E-Liquid Market

The U.S. e-cigarette and e-liquid market is by far the largest revenue generating region globally and also home to ongoing changes in the market dynamics since 2012. Where, on one hand, the involvement of Big Tobacco companies is bringing about proliferation in the demand of e-cigarettes and accessories, on the other hand, state policies proposals to levy modest taxes on e-cigarettes and e-liquid sales is expected to restrict the market growth during the forecast years. However, Europe leads the global e-liquid market with multiple distribution channels spread across its countries. Where pre-filled e-liquid market has been identified to be dominating the market as of 2014, the bottled e-liquid market is gaining rapid momentum, owing to the increased demand of variable wattage e-cigarettes and mods.

The report is a meticulous compilation of the different aspects of the U.S. e-liquid market including the porter’s five forces analysis, market dynamics, key consortiums, compliance and regulatory bodies, market breakdown. The market values form a critical part of the report, herein, the revenue generated from sales of e-liquid by types (pre-filled and bottled) and distribution channels have been analyzed to calculate the market size. The market estimation and forecast based on the source of e-liquid has also been included in the report.

While highlighting the key driving and restraining forces for this dynamic market, the report also provides a comprehensive section of the prominent consortiums, compliance, and regulatory bodies and their involvement in the e-cigarette industry. Where, on one hand, the local governments are planning to impose taxes on e-liquids to reduce its increasingly wide spread adoption, on the other, there are several consortiums identified who are opposing the proposals and wish to back the effects of e-liquids by scientific studies. A separate section dedicated to buyer’s requirement for e-liquid has also been included in the report.

The U.S. is the largest revenue generating market for e-cigarettes and vaporizers globally and the exponential market growth has brought about a surge in the demand of e-liquid in the country. While new consortiums and alliances are being formed to either promote or bring down the growing popularity of e-liquids, an increasing number of convenience stores and online retailers are increasing their e-liquid product offerings. As a result of increasing competition and growing consumer demand for different e-liquid flavors, the U.S. e-liquid market is poised to grow over $8.26 billion by 2025 at double digit CAGR from 2015 to 2025. The biggest challenge for the e-liquid manufacturers and suppliers currently is the imposition of hefty taxes on e-liquids. Minnesota and North Carolina were the first states to impose taxes e-liquids and e-juices.

Both e-liquid volume and value for pre-filled cartridges and disposable e-cigarettes dominated the market in 2014. The cost effectiveness of rechargeable e-cigarettes and disposable e-cigarettes are the key drivers that will enable a continued dominance of pre-filled e-liquid supply mode through the forecast period. The e-liquid market will witness profound transformation in terms of revenue generation from local e-liquid manufacturers. The ongoing formulations of regulations and meeting compliances will eventually increase the ASP of imported e-liquids. Moreover, quality will be given more preference over the forecast period which is anticipated out of the U.S. manufactured e-liquids.

While established brands such as Blu, Vuse, Logic, MarkTen, and NJOY among others contribute significantly to the e-liquid market value in the U.S., dedicated e-liquid players such as NicQuid, Purilum, and J Vapes E-liquid have also been identified as key players in the market.