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U.S. E-Liquid Market: Focus on Type, Origin, and Distribution Channel – Estimation & Forecast, 2015-2025

The U.S. is the largest revenue generating market for e-cigarettes and vaporizers globally and the exponential market growth has brought about a surge in the demand of e-liquid in the country. While new consortiums and alliances are being formed to either promote or bring down the growing popularity of e-liquids, an increasing number of convenience stores and online retailers are increasing their e-liquid product offerings.

SKU: EC006A

Published Year: 2015

The U.S. e-cigarette and e-liquid market is by far the largest revenue generating region globally and also home to ongoing changes in the market dynamics since 2012. Where, on one hand, the involvement of Big Tobacco companies is bringing about proliferation in the demand of e-cigarettes and accessories, on the other hand, state policies proposals to levy modest taxes on e-cigarettes and e-liquid sales is expected to restrict the market growth during the forecast years. However, Europe leads the global e-liquid market with multiple distribution channels spread across its countries. Where pre-filled e-liquid market has been identified to be dominating the market as of 2014, the bottled e-liquid market is gaining rapid momentum, owing to the increased demand of variable wattage e-cigarettes and mods.

The report is a meticulous compilation of the different aspects of the U.S. e-liquid market including the porter’s five forces analysis, market dynamics, key consortiums, compliance and regulatory bodies, market breakdown. The market values form a critical part of the report, herein, the revenue generated from sales of e-liquid by types (pre-filled and bottled) and distribution channels have been analyzed to calculate the market size. The market estimation and forecast based on the source of e-liquid has also been included in the report.

While highlighting the key driving and restraining forces for this dynamic market, the report also provides a comprehensive section of the prominent consortiums, compliance, and regulatory bodies and their involvement in the e-cigarette industry. Where, on one hand, the local governments are planning to impose taxes on e-liquids to reduce its increasingly wide spread adoption, on the other, there are several consortiums identified who are opposing the proposals and wish to back the effects of e-liquids by scientific studies. A separate section dedicated to buyer’s requirement for e-liquid has also been included in the report.

The industry analysis has been included analyzing the impact of the five major forces to understand the overall attractiveness of the industry. The company profile section has been broken down into local and global players. While the global companies have been chosen on the basis of their market developments and revenue generation, leading country wise e-liquid players have also been profiled in the report. The U.S. e-liquid market is expected to grow over $8.26 billion by 2025, at double digit CAGR from 2015 to 2025. The market will witness a staggering growth until 2017, by when most of the regulatory and policy framework will fall into place. The growth rate will significantly increase thereafter, with significant revenue generation from retail distribution channel.

TABLE OF CONTENT
1	E-LIQUID MARKET SIZE ESTIMATE & FORECAST
1.1.	Introduction
1.2.	By Value
1.3.	By Volume
1.4.	By Origin/Source (Local And Export)
2	PRICING ANALYSIS
2.1.	Introduction
2.2.	Pricing By Vendors
2.3.	Pricing By Flavor
3	EUROPE E-LIQUID MARKET SIZE ESTIMATE & FORECAST
4	REGULATORY COMPLIANCE AND GUIDELINES
4.1.	Introduction
4.2.	Consortiums
4.2.1.	American E-Liquid Manufacturers' Standards Association (AEMSA)
4.2.2.	Smoke Free Alternative Trade Association (SFATA)
4.2.3.	Tobacco Vapor Electronic Cigarette Association (TVECA)
4.2.4.	American Public Health Association (APHA)
4.2.5.	Tobacco Control Legal Consortium (TCLC)
4.3.	Regulatory Bodies
4.3.1.	FDA Regulation
4.3.2.	The World Health Organization (WHO)
4.4.	E-Liquids Compliances, Regulations And Certifications
4.4.1.	Good Manufacturing Practices (CGMP)
4.4.2.	ISO 9001:2008 Certification
4.4.3.	U.S. Pharmacopeial Convention (USP) Grade Ingredient
4.4.4.	Generally Recognized As Safe (GRAS) Approval
4.4.5.	Occupational Safety & Health Administration (OSHA) Regulation
5	MARKET DYNAMICS
5.1.	Introduction
5.2.	Drivers
5.2.1.	Introduction Of Second And Third Generation E-Cigarette Products (Rechargeable E-Cigs, Personal Vaporizers And Mods)
5.2.1.1.	Control Over Nicotine Intake
5.2.1.2.	The Feature Of Cost Effectiveness
5.2.2	Wide Variety Of Flavors
5.2.2.1.	For Users Willing To Switch From Conventional Smoking
5.2.2.2	For First Time Users
5.2.3.	Lesser Harmful Ingredients Compared To Conventional Cigarettes
5.2.4	Ease Of Access To Distribution Channels
5.2.5.	Increasing Social Acceptability Of E-Cigarette
5.3.	Challenges
5.3.1.	Stringent Regulations
5.3.2.	Transparency Of Product Related Information
5.3.3.	Unregulated Manufacturing In Asian Countries Especially China
5.3.4.	Increasing Appeal Among Children And Adolescents
5.3.5.	Government’s Intent To Levy Hefty Taxes On E-Liquid
5.3.6.	Increasing Number Of Poisoning Incidents
6	BUYING CRITERIA–CONSUMER PERSPECTIVE
6.1.	Introduction
6.2.	Choice Of Bases/Carrier Liquid
6.3.	Flavor
6.4.	Nicotine Level
6.5.	Approval & Standards
6.6.	Cost
6.7.	Branding
6.8.	Packaging & Labelling
7	MARKET PENETRATION, BY DISTRIBUTION CHANNEL
7.1.	Introduction
7.2.	Online Distribution Channel
7.3.	Retail
8	COMPANY PROFILE
8.1.	Altria Group, Inc
8.1.1.	Company Overview
8.1.2.	E-Liquid Brands
8.1.2.1.	Mark Ten
8.1.2.2.	Green Smoke
8.1.3.	Financials
8.1.3.1.	Overall Financials
8.1.3.2.	Net Revenue By Business Segments
8.1.4.	Key Developments
8.2.	Azure Vaping
8.3	Ballantyne Brands, LLC
8.3.2	E-Liquid Brands
8.3.2.1	Mistic
8.3.2.2	NEO
8.4	Clearette electronic cigarette co.
8.5	Durasmoke
8.6	Ec Blend
8.7	Electronic Cigarettes International Group
8.7.2	E-Liquid Brands
8.7.2.1	Vapestick
8.7.2.2	Fin Branding Group
8.7.2.3	Ten Motives
8.7.2.4	Victory E-Cigarette
8.8	Fire Brand
8.9	Halocigs
8.10	Hot Vapes
8.11	International Vapor Group, Inc. (IVG)
8.11.2	E-Liquid Brands
8.11.2.1	Eversmoke
8.11.2.2	Vaporfi
8.12	J Vapes E-Liquid
8.13	Lorillard, Inc.
8.13.2	E-Liquid Brands
8.13.2.1	Blu Cig
8.13.2.2	Skycig
8.14	Mad Vapes
8.15	Mister E-Liquid
8.16	Mountain Oak Vapors
8.17	Nicquid
8.18	Nicvape
8.19	Nixteria
8.20	Purilum
8.21	Texas select vapor
8.22	The Vapor’s Knoll
8.23	The Vapor Bar
8.24	Vapor Cast Store
8.25	Vapor Shark
9	E-CIGARETTE PATENT LANDSCAPE
1	Development Of An Electronic Simulated Cigarette
2	Application Development For A Network With An Electronic Cigarette
3	An Electronic Cigarette With Reduced Energy Consumption And Environmental Impact
4	Inductive Charging For An Electronic Cigarette
5	One-Way Valve For Atomizer Section In Electronic Cigarettes
6	Bonding For An Electronic Cigarette Cartridge
7	Imaging For Quality Control In An Electronic Cigarette
8	Charger For An Electronic Cigarette
9	Cartomizer Flavor Enhancement In An Electronic Cigarette
10	Device For Vaporizing Liquid For Inhalation
11	Heating Control Arrangement For An Electronic Cigarette
12	Hot-Wire Control For An Electronic Cigarette
13	Digital Marketing Applications For Electronic Cigarette Users
14	Solid Core Electronic Cigarette
15	Automated Cartomizer Structure For An Electronic Cigarette
16	Atomizer For An Aerosol Delivery Device In An Electronic Cigarette
17	Disposable Electronic Cigarette With Power Shut Off Protection
18	Burning Prediction And Communications For An Electronic Cigarette
19	Development Of An Electronic Cigarette Inhalation Rod
20	Liquid Aerosol Formulation Of An Electronic Smoking Article
21	Smoking System For An Electronic Cigarette
22	Electronic Smoking Article With Improved Storage And Transport Of Aerosol Precursor Compositions

The U.S. is the largest revenue generating market for e-cigarettes and vaporizers globally and the exponential market growth has brought about a surge in the demand of e-liquid in the country. While new consortiums and alliances are being formed to either promote or bring down the growing popularity of e-liquids, an increasing number of convenience stores and online retailers are increasing their e-liquid product offerings. As a result of increasing competition and growing consumer demand for different e-liquid flavors, the U.S. e-liquid market is poised to grow over $8.26 billion by 2025 at double digit CAGR from 2015 to 2025. The biggest challenge for the e-liquid manufacturers and suppliers currently is the imposition of hefty taxes on e-liquids. Minnesota and North Carolina were the first states to impose taxes e-liquids and e-juices.

Both e-liquid volume and value for pre-filled cartridges and disposable e-cigarettes dominated the market in 2014. The cost effectiveness of rechargeable e-cigarettes and disposable e-cigarettes are the key drivers that will enable a continued dominance of pre-filled e-liquid supply mode through the forecast period. The e-liquid market will witness profound transformation in terms of revenue generation from local e-liquid manufacturers. The ongoing formulations of regulations and meeting compliances will eventually increase the ASP of imported e-liquids. Moreover, quality will be given more preference over the forecast period which is anticipated out of the U.S. manufactured e-liquids.

While established brands such as Blu, Vuse, Logic, MarkTen, and NJOY among others contribute significantly to the e-liquid market value in the U.S., dedicated e-liquid players such as NicQuid, Purilum, and J Vapes E-liquid have also been identified as key players in the market.

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