A quick peek into the report
Table of Contents
| 1.1 | Introduction |
| 1.2 | Mergers & Acquisitions |
| 1.3 | Product Development And Launch |
| 1.4 | Partnership & Agreement |
| 1.5 | Business Expansion |
| 1.6 | Patent Lawsuit |
| 1.7 | Financial Transactions |
| 2.1 | Buyer’s Bargaining Power |
| 2.2 | Bargaining Power Of Suppliers |
| 2.3 | Threat Of New Entrants |
| 2.4 | Threat Of Substitutes |
| 2.5 | Intensity Of Competitive Rivalry |
| 3.1 | Introduction |
| 3.2 | Market Drivers |
| 3.2.1 | Ease Of Access To Distribution Channels |
| 3.2.2 | Series Of Acquisitions By Big Tobacco Companies |
| 3.2.3 | Product Innovation And Scope For Customization |
| 3.2.4 | Cost Effectiveness Of E-Cigarettes In Comparison To Conventional Cigarettes |
| 3.3 | Market Challenges |
| 3.3.1 | Lack Of Quantifiable Proof In Favor Of Health Benefits Of E-Cigarettes |
| 3.3.2 | Entry Of Tobacco Giants Blurring The Line Between E-Cigarette And Conventional Cigarette |
| 3.3.3 | Public Directives To Be Imposed, Putting Ban On Marketing Of E-Cigarettes |
| 3.3.4 | Executive And Health Agencies Insistent On Making E-Cigarette A Medical Device |
| 3.3.5 | Increasing Appeal Among Children, Adolescent, And Non-Smokers |
| 3.4 | Market Opportunities |
| 3.4.1 | Potential To Build A Strong Brand Image With Product Innovation And Customization Features |
| 3.5 | Electronic Cigarette Patents In Europe |
| 3.5.1 | Aerosol Electronic Cigarette |
| 3.5.1.1 | Abstract |
| 3.5.1.2 | Invention Summary |
| 3.5.2 | Anion Electronic Cigarette |
| 3.5.2.1 | Abstract |
| 3.5.2.2 | Invention Summary |
| 3.5.3 | Improved Atomizing Electronic Cigarette |
| 3.5.3.1 | Abstract |
| 3.5.3.2 | Invention Summary |
| 3.5.4 | Atomizing Device And Electronic Cigarette |
| 3.5.4.1 | Abstract |
| 3.5.4.2 | Invention Summary |
| 3.5.5 | Disposable One-Piece Electronic Cigarette |
| 3.5.5.1 | Abstract |
| 3.5.5.2 | Invention Summary |
| 3.5.6 | An Electronic Cigarette Having The Atomizing Device |
| 3.5.6.1 | Abstract |
| 3.5.6.2 | Invention Summary |
| 3.5.7 | Smoking System |
| 3.5.7.1 | Abstract |
| 3.5.7.2 | Invention Summary |
| 3.5.8 | Pulp Preparation Method For Electronic Smoking Set And Traditional Hookah |
| 3.5.8.1 | Abstract |
| 3.5.8.2 | Invention Summary |
| 3.5.9 | Electronic Cigarette Configured To Simulate The Natural Burn Of A Traditional Cigarette |
| 3.5.9.1 | Abstract |
| 3.5.9.2 | Invention Summary |
| 3.5.10 | Electronic Cigarette Container |
| 3.5.10.1 | Abstract |
| 3.5.10.2 | Invention Summary |
| 3.5.11 | Electronic Cigarette Or Pipe |
| 3.5.11.1 | Abstract |
| 3.5.11.2 | Invention Summary |
| 4.1 | By Product Types |
| 4.1.1 | Disposable Electronic Cigarettes |
| 4.1.2 | Rechargeable Electronic Cigarettes |
| 4.1.3 | E-Go Electronic Cigarette |
| 4.1.4 | Personal Vaporizers |
| 4.1.5 | Electronic Cigars |
| 4.1.6 | Others |
| 4.2 | By Composition |
| 4.2.1 | E-Liquids |
| 4.2.2 | Diluents |
| 4.2.3 | Nicotine |
| 4.2.4 | Flavor |
| 4.3 | By Components |
| 4.3.1 | Cartridge |
| 4.3.2 | Atomizer |
| 4.3.2.1 | Key Players |
| 4.3.3 | Clearomizer |
| 4.3.3.1 | Key Players |
| 4.3.4 | Cartomizer |
| 4.3.4.1 | Key Players |
| 4.3.5 | Rebuildable Atomizer |
| 4.3.6 | Battery |
| 4.3.6.1 | Key Players |
| 5.1 | An Overview Of The European E-Cigarette Market |
| 5.1.1 | Market Statistics |
| 5.2 | The European Directives, Regulatory Bodies, And Certification Bodies |
| 5.2.1 | The European Parliament And The Council Of The European Union |
| 5.2.1.1 | Eu Tobacco Products Directive (TPD) |
| 5.2.1.1.1 | Response To Eu Tpd |
| 5.2.2 | Medicines And Healthcare Products Regulatory Agency (MHRA) |
| 5.3 | The European E-Cigarette Market By Sales Channel |
| 5.3.1 | Market Statistics |
| 5.4 | The U.K. E-Cigarette Market |
| 5.4.1 | Market Overview |
| 5.4.2 | Marketing And Promotion Of E-Cigarette In The U.K. |
| 5.4.3 | Legal And Regulatory Framework |
| 5.4.4 | Research Initiatives |
| 5.4.5 | Competitive Landscape |
| 5.4.6 | Market Statistics |
| 5.5 | Germany |
| 5.5.1 | Introduction |
| 5.5.2 | Market Overview |
| 5.5.3 | Legal And Regulatory Framework |
| 5.5.4 | Research Initiatives |
| 5.5.5 | Competitive Landscape |
| 5.5.6 | Market Statistics |
| 5.6 | Russia |
| 5.6.1 | Market Overview |
| 5.6.2 | Legal And Regulatory Framework |
| 5.6.3 | Research Initiatives |
| 5.6.4 | Competitive Landscape |
| 5.6.5 | Market Statistics |
| 5.7 | France |
| 5.7.1 | Market Overview |
| 5.7.2 | Legal And Regulatory Framework |
| 5.7.3 | Research Initiatives |
| 5.7.4 | Competitive Landscape |
| 5.7.5 | Market Statistics |
| 5.8 | Spain |
| 5.8.1 | Market Overview |
| 5.8.2 | Legal And Regulatory Framework |
| 5.8.3 | Research Initiatives |
| 5.8.4 | Competitive Landscape |
| 5.8.5 | Market Statistics |
| 5.9 | Italy |
| 5.9.1 | Market Overview |
| 5.9.2 | Legal And Regulatory Framework |
| 5.9.3 | Research Initiatives |
| 5.9.4 | Competitive Landscape |
| 5.9.5 | Market Statistics |
| 5.10 | Poland |
| 5.10.1 | Market Overview |
| 5.10.2 | Legal And Regulatory Framework |
| 5.10.3 | Research Initiatives |
| 5.10.4 | Competitive Landscape |
| 5.10.5 | Market Statistics |
| 5.11 | Czech Republic |
| 5.11.1 | Market Overview |
| 5.11.2 | Legal And Regulatory Framework |
| 5.11.3 | Research Initiatives |
| 5.11.4 | Competitive Landscape |
| 5.11.5 | Market Statistics |
| 5.12 | Other Countries |
| 5.12.1 | Sweden |
| 5.12.1.1 | Competitive Landscape |
| 5.12.2 | The Netherlands |
| 5.12.2.1 | Legal And Regulatory Framework |
| 5.12.2.2 | Research Initiatives |
| 5.12.2.3 | Competitive Landscape |
| 5.12.3 | Norway |
| 5.12.3.1 | Market Overview |
| 5.12.3.2 | Legal And Regulatory Framework |
| 5.12.3.3 | Research Initiatives |
| 5.12.3.4 | Competitive Landscape |
| 5.12.4 | Austria |
| 5.12.4.1 | Market Overview |
| 5.12.4.2 | Legal And Regulatory Framework |
| 5.12.4.3 | Research Initiatives |
| 5.12.4.4 | Competitive Landscape |
| 5.12.5 | Remaining European Countries |
| 5.12.6 | Market Statistics |
| 6.1 | Altria Group, Inc. |
| 6.1.1 | Altria Group, Inc. Summary |
| 6.1.2 | Product Portfolio |
| 6.1.2.1 | Mark Ten |
| 6.1.2.2 | Green Smoke LLC |
| 6.1.3 | Financials |
| 6.1.4 | Key Developments |
| 6.1.5 | Analyst Insight |
| 6.2 | British American Tobacco Plc (BAT) |
| 6.2.1 | British American Tobacco Plc. (BAT) Summary |
| 6.2.2 | Product Portfolio |
| 6.2.2.1 | Vype Electronic Cigarettes |
| 6.2.2.2 | Vuse electronic cigarettes |
| 6.2.3 | Financials |
| 6.2.4 | Key Developments |
| 6.2.5 | Analyst Insight |
| 6.3 | Cloudcig |
| 6.3.1 | Cloudcig Summary |
| 6.3.2 | Product Portfolio |
| 6.3.3 | Key Developments |
| 6.3.4 | Analyst Insight |
| 6.4 | Electronic Cigarettes International Group (ECIG) |
| 6.4.1 | Summary |
| 6.4.2 | Product Portfolio |
| 6.4.2.1 | Fin Branding Group LLC |
| 6.4.2.2 | Vapestick |
| 6.4.2.3 | Victory Electronic Cigarettes (VEC) |
| 6.4.3 | Financials |
| 6.4.4 | Key Developments |
| 6.5 | Fontem Ventures |
| 6.5.1 | Fontem Ventures Summary |
| 6.5.2 | Product Portfolio |
| 6.5.2.1 | Puritane |
| 6.5.3 | Financials |
| 6.5.4 | Key Developments |
| 6.6 | Gamucci Electronic Cigarettes |
| 6.6.1 | Gamucci Electronic Cigarettes Summary |
| 6.6.2 | Product Portfolio |
| 6.6.3 | Financials |
| 6.6.4 | Key Developments |
| 6.7 | Halco Products |
| 6.7.1 | Halco Products Ltd Summary |
| 6.7.2 | Product Portfolio |
| 6.7.2.1 | Ok E-Cigarettes |
| 6.7.3 | Financials |
| 6.7.4 | Key Developments |
| 6.8 | Imperial Tobacco Group Plc |
| 6.8.1 | Imperial Tobacco Group Plc Summary |
| 6.8.2 | Product Portfolio |
| 6.8.3 | Financials |
| 6.8.4 | Key Developments |
| 6.9 | Lorillard, Inc. |
| 6.9.1 | Lorillard, Inc. Summary |
| 6.9.2 | Product Portfolio |
| 6.9.2.1 | Blu ecigs |
| 6.9.2.2 | Skycig |
| 6.9.3 | Financials |
| 6.9.4 | Key Developments |
| 6.9.5 | Analyst Insight |
| 6.10 | Philip Morris International Inc. (PMI) |
| 6.10.1 | Philip Morris International Inc. (PMI) Summary |
| 6.10.2 | Product Portfolio |
| 6.10.2.1 | Marlboro Iqos E-Cigarette |
| 6.10.2.2 | Nicocigs |
| 6.10.3 | Financials |
| 6.10.4 | Key Developments |
| 6.10.5 | Analyst Insight |
| TABLE 1 | EUROPE E-CIGARETTE MARKET VALUE ($ MILLION) BY PRODUCT TYPES, 2015-2025 |
| TABLE 2 | EUROPEAN E-CIGARETTE MARKET SIZE BY COUNTRY ($ MILLION), 2015-2025 |
| TABLE 3 | SALES CHANNEL OF KEY BRANDS OPERATING IN EUROPE |
| TABLE 4 | THE EUROPEAN E-CIGARETTE MARKET BY SALES CHANNEL ($MILLION), 2015-2025 |
| TABLE 5 | EUROPEAN COUNTRIES AND E-CIGARETTE REGULATION |
| FIGURE 1 | KEY MERGERS AND ACQUISITIONS IN EUROPEAN E-CIGARETTE MARKET |
| FIGURE 2 | PORTER’S FIVE FORCES FOR EUROPEAN E-CIGARETTE INDUSTRY |
| FIGURE 3 | PREVALENT DISTRIBUTION CHANNELS FOR E-CIGARETTES ACROSS EUROPEAN UNIONS |
| FIGURE 4 | RESEARCH INSTITUTES AND REGULATORY BODIES STUDYING AND REGULATING HEALTH BENEFITS OF E-CIGARETTES IN EUROPE |
| FIGURE 5 | PROS AND CONS OF DISPOSABLE E-CIGARETTE |
| FIGURE 6 | PROS AND CONS OF RECHARGEABLE E-CIGARETTE |
| FIGURE 7 | PROS AND CONS OF E-GO ELECTRONIC CIGARETTE |
| FIGURE 8 | ADVANCED PERSONAL VAPORIZERS (APVS) |
| FIGURE 9 | PROS AND CONS OF PERSONAL VAPORIZERS |
| FIGURE 10 | E-HOOKAHS |
| FIGURE 11 | E-PIPE |
| FIGURE 12 | SOME COMMON E-LIQUID FLAVORS |
| FIGURE 13 | CARTRIDGES USED IN ELECTRONIC CIGARETTES |
| FIGURE 14 | CHALLENGES WITH CARTRIDGES FOR E-CIGARETTE |
| FIGURE 15 | ATOMIZER USED IN ELECTRONIC CIGARETTE |
| FIGURE 16 | THE PROS AND CONS OF USING ATOMIZERS IN ELECTRONIC CIGARETTES |
| FIGURE 17 | TYPES OF CLEAROMIZERS |
| FIGURE 18 | PROS AND CONS OF USING CLEAROMIZERS |
| FIGURE 19 | E-GO STYLE E-CIGARETTE WITH TOP-COIL CLEAROMIZER |
| FIGURE 20 | PROS AND CONS OF USING CARTOMIZER |
| FIGURE 21 | A COMMON CARTOMIZER |
| FIGURE 22 | PARTS OF A CARTOMIZER |
| FIGURE 23 | A REBUILDABLE ATOMIZER |
| FIGURE 24 | E-CIGARETTE BATTERY |
| FIGURE 25 | REQUIREMENTS OF EU TPD REGULATION |
| FIGURE 26 | THE RISE IN THE USAGE OF ELECTRONIC CIGARETTES 2010-2014 |
| FIGURE 27 | U.K. ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025 |
| FIGURE 28 U | SE OF ELECTRONIC CIGARETTES FOR DIFFERENT AGE GROUPS IN GERMANY |
| FIGURE 29 | GUIDELINES FOR NON-SMOKER AND CONSUMER PROTECTION |
| FIGURE 30 | REASONS FOR USING ELECTRONIC CIGARETTES |
| FIGURE 31 | GERMANY ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025 |
| FIGURE 32 | RUSSIA ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025 |
| FIGURE 33 | FRANCE ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025 |
| FIGURE 34 | SPAIN ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025 |
| FIGURE 35 | ITALY ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025 |
| FIGURE 36 | POLAND ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025 |
| FIGURE 37 | CZECH REPUBLIC ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025 |
| FIGURE 38 | OTHER EUROPEAN COUNTRIES E-CIGARETTE MARKET ($MILLION) VS Y-O-Y, 2015-2025 |
| FIGURE 39 | ALTRIA: PRODUCTS & SERVICES- A SNAPSHOT |
| FIGURE 40 | GREEN SMOKE LLC: PRODUCT SNAPSHOT |
| FIGURE 41 | ALTRIA GROUP, INC.: OVERALL FINANCIALS, 2012-2014 ($MILLION) |
| FIGURE 42 | NET REVENUE BY SEGMENTS, 2012-2014 |
| FIGURE 43 | VYPE ELECTRONIC CIGARETTES: PRODUCT SNAPSHOT |
| FIGURE 44 | BRITISH AMERICAN TOBACCO PLC (BAT): OVERALL FINANCIALS, 2012-2014 ($BILLION) |
| FIGURE 45 | NET REVENUE BY GEOGRAPHY, 2012-2014 |
| FIGURE 46 | CLOUDCIG: PRODUCT SNAPSHOT |
| FIGURE 47 | ECIG: PRODUCTS & SERVICES- A SNAPSHOT |
| FIGURE 48 | COST COMPARISON WITH TRADITIONAL CIGARETTE |
| FIGURE 49 | FIN: PRODUCT PORTFOLIO |
| FIGURE 50 | ECIG & ITS SUBSIDIARIES OVERALL FINANCIALS 2013 ($MILLIONS) |
| FIGURE 51 | ECIG & ITS SUBSIDIARIES OVERALL FINANCIALS 2012-2013 ($MILLIONS) |
| FIGURE 52 | PURITANE: PRODUCT SNAPSHOT |
| FIGURE 53 | GAMUCCI ELECTRONIC CIGARETTES: PRODUCT SNAPSHOT |
| FIGURE 54 | TYPES OF PRODUCTS |
| FIGURE 55 | OK E-CIG PRODUCT PORTFOLIO |
| FIGURE 56 | IMPERIAL TOBACCO GROUP PLC : PRODUCT SNAPSHOT |
| FIGURE 57 | IMPERIAL TOBACCO GROUP PLC: BRAND PORTFOLIO - A SNAPSHOT |
| FIGURE 58 | IMPERIAL TOBACCO GROUP PLC: OVERALL FINANCIALS, 2012-2014 ($MILLION) |
| FIGURE 59 | NET REVENUE BY GEOGRAPHY, 2011-2013 ($MILLION) |
| FIGURE 60 | BLU ECIGS: PRODUCT SNAPSHOT |
| FIGURE 61 | SKYCIG: PRODUCT SNAPSHOT |
| FIGURE 62 | LORILLARD, INC.: OVERALL FINANCIALS, 2012-2014 ($MILLION) |
| FIGURE 63 | NET REVENUE BY SEGMENTS, 2012-2014 |
| FIGURE 64 | PHILIP MORRIS INTERNATIONAL INC. (PMI): BRAND SNAPSHOT |
| FIGURE 65 | NICOCIGS: PRODUCT SNAPSHOT |
| FIGURE 66 | PHILIP MORRIS INTERNATIONAL INC. (PMI): OVERALL FINANCIALS, 2012-2014 ($BILLION) |
| FIGURE 67 | NET REVENUE BY GEOGRAPHY, 2012-2014 ($MILLION) |
Report Description
The European electronic cigarette and vaporizer market is strengthening its foothold, taking the lead position in the global e-cigarette and e- vapor market, thanks to a series of major acquisitions of companies such as Nicocigs. Ltd., E-Lites, and Skycig among others. The industry is rapidly expanding majorly through online sales channel and the participation of Big Tobacco companies since 2012. Being a new category of product, e-cigarettes and vaporizers are subject to different regulatory frameworks across different jurisdictions and the situation is only evolving with time.
Europe being one of the largest markets in the e-cigarette and e vapor industry is home to conflicting regulatory regimes. For example, there are stringent rules surrounding the sales of e-cigarette in Austria and Belgium and most member states require a license for their sale. Moreover, in Britain, the number of users of e-cigarettes has almost doubled in the past two years but the Department of Health is of the opinion that they are not risk free and the country’s Medicines and Healthcare Products Regulatory Agency wants to introduce new controls by 2016. Furthermore, a recent report from the ‘Public Health’ England mentioned that e-cigarettes required proper regulatory framework.
Key Segments Covered in this Report
The report presents a detailed analysis of leading countries in the region and provides market size, market share, and regulatory and legal status as of 2015. The market research report also identifies the key drivers, challenges and opportunities in the region. A detailed competitive landscape is undertaken to gauge the demand side dynamics in the region.
The report also identifies key patent filed in last two years in the region, to understand the technology roadmap of the e-cigarette industry.
Market Overview
The European Union has been successfully able to build a reputation of being home to some of the largest markets in the global e-cigarette industry such as the U.K., Germany and Russia among others. The market over the period of last three years (2011-2015) has undergone profound transformations, thanks to a series of major acquisitions, innovative product launches, filing patent lawsuits, and partnerships among other market activities. European Nations have established a reputation of following conservative policies and stringent regulations and consequentially is the only geographical region globally to have finalized a set of regulations for the manufacturing, marketing, and distribution of e-cigarettes. In spite of the government’s intent to levy hefty taxes on e-cigarettes, the market is poised to grow from $2.14 billion in 2014 to $17.02 billion in 2015 at an estimated CAGR of 18.26% through 2015-2025.
The region is home to some of the biggest tobacco companies such as British American Tobacco (BAT) and Imperial Tobacco among others which have already entered the e-cigarette market through a series of mergers and acquisitions, patent litigations and product launches. While BAT acquired CN Creative (the makers of IntelliCig) in 2012, Imperial Tobaccoformed a wholly owned subsidiary called Fontem Ventures to develop e-cigarettes. One of the biggest lawsuit filing as of April 2015 is by Fontem Ventures, wherein the company sued 11 American e-cigarette players regarding patent infringements.
The European e-cigarette market size accounted for revenue of approximately $2.14 Billion in 2014 which is expected to grow over $17.02 billion by 2025 at an estimated CAGR of 18.26% from 2015 to 2025.
The European e-cigarette market has been one of the early adopters of e-cigarettes and enjoys an intense competition between the disposable and rechargeable e-cigarette types. Rechargeable e-cigarettes dominated the European e-cigarette market in 2014 and is expected to continue with this trend, growing over $6.54 billion by 2025 at an estimated CAGR of 20.66% from through the forecast period.