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European E Cigarette and Vaporizer Market

European Nations have established a reputation of following conservative policies and stringent regulations and consequentially is the only geographical region globally to have finalized a set of regulations for the manufacturing, marketing, and distribution of e-cigarettes. In spite of the government’s intent to levy hefty taxes on e-cigarettes, the market is poised to grow from $2.14 billion in 2014 to $17.02 billion in 2015 at an estimated CAGR of 18.26% through 2015-2025.

SKU: EC002A

Published Year: 2015

The European electronic cigarette and vaporizer market is strengthening its foothold, taking the lead position in the global e-cigarette and e- vapor market, thanks to a series of major acquisitions of companies such as Nicocigs. Ltd., E-Lites, and Skycig among others. The industry is rapidly expanding majorly through online sales channel and the participation of Big Tobacco companies since 2012. Being a new category of product, e-cigarettes and vaporizers are subject to different regulatory frameworks across different jurisdictions and the situation is only evolving with time.

Europe being one of the largest markets in the e-cigarette and e vapor industry is home to conflicting regulatory regimes. For example, there are stringent rules surrounding the sales of e-cigarette in Austria and Belgium and most member states require a license for their sale. Moreover, in Britain, the number of users of e-cigarettes has almost doubled in the past two years but the Department of Health is of the opinion that they are not risk free and the country’s Medicines and Healthcare Products Regulatory Agency wants to introduce new controls by 2016. Furthermore, a recent report from the ‘Public Health’ England mentioned that e-cigarettes required proper regulatory framework.

The report presents a detailed analysis of leading countries in the region and provides market size, market share, and regulatory and legal status as of 2015. The market research report also identifies the key drivers, challenges and opportunities in the region. A detailed competitive landscape is undertaken to gauge the demand side dynamics in the region.

The report also identifies key patent filed in last two years in the region, to understand the technology roadmap of the e-cigarette industry.

TABLE OF CONTENT
1	E-CIGARETTE MARKET ENTROPY
1.1	Introduction
1.2	Mergers & Acquisitions
1.3	Product Development And Launch
1.4	Partnership & Agreement
1.5	Business Expansion
1.6	Patent Lawsuit
1.7	Financial Transactions
2	PORTER’S FIVE FORCES ANALYSIS
2.1	Buyer’s Bargaining Power
2.2	Bargaining Power Of Suppliers
2.3	Threat Of New Entrants
2.4	Threat Of Substitutes
2.5	Intensity Of Competitive Rivalry
3	E-CIGARETTE MARKET DYNAMICS
3.1	Introduction
3.2	Market Drivers
3.2.1	Ease Of Access To Distribution Channels
3.2.2	Series Of Acquisitions By Big Tobacco Companies
3.2.3	Product Innovation And Scope For Customization
3.2.4	Cost Effectiveness Of E-Cigarettes In Comparison To Conventional Cigarettes
3.3	Market Challenges
3.3.1	Lack Of Quantifiable Proof In Favor Of Health Benefits Of E-Cigarettes
3.3.2	Entry Of Tobacco Giants Blurring The Line Between E-Cigarette And Conventional Cigarette
3.3.3	Public Directives To Be Imposed, Putting Ban On Marketing Of E-Cigarettes
3.3.4	Executive And Health Agencies Insistent On Making E-Cigarette A Medical Device
3.3.5	Increasing Appeal Among Children, Adolescent, And Non-Smokers
3.4	Market Opportunities
3.4.1	Potential To Build A Strong Brand Image With Product Innovation And Customization Features
3.5	Electronic Cigarette Patents In Europe
3.5.1	Aerosol Electronic Cigarette
3.5.1.1	Abstract
3.5.1.2	Invention Summary
3.5.2	Anion Electronic Cigarette
3.5.2.1	Abstract
3.5.2.2	Invention Summary
3.5.3	Improved Atomizing Electronic Cigarette
3.5.3.1	Abstract
3.5.3.2	Invention Summary
3.5.4	Atomizing Device And Electronic Cigarette
3.5.4.1	Abstract
3.5.4.2	Invention Summary
3.5.5	Disposable One-Piece Electronic Cigarette
3.5.5.1	Abstract
3.5.5.2	Invention Summary
3.5.6	An Electronic Cigarette Having The Atomizing Device
3.5.6.1	Abstract
3.5.6.2	Invention Summary
3.5.7	Smoking System
3.5.7.1	Abstract
3.5.7.2	Invention Summary
3.5.8	Pulp Preparation Method For Electronic Smoking Set And Traditional Hookah
3.5.8.1	Abstract
3.5.8.2	Invention Summary
3.5.9	Electronic Cigarette Configured To Simulate The Natural Burn Of A Traditional Cigarette
3.5.9.1	Abstract
3.5.9.2	Invention Summary
3.5.10	Electronic Cigarette Container
3.5.10.1	Abstract
3.5.10.2	Invention Summary
3.5.11	Electronic Cigarette Or Pipe
3.5.11.1	Abstract
3.5.11.2	Invention Summary
4	E-CIGARETTE MARKET SIZING, ANALYSIS, & FORECAST
4.1	By Product Types
4.1.1	Disposable Electronic Cigarettes
4.1.2	Rechargeable Electronic Cigarettes
4.1.3	E-Go Electronic Cigarette
4.1.4	Personal Vaporizers
4.1.5	Electronic Cigars
4.1.6	Others
4.2	By Composition
4.2.1	E-Liquids
4.2.2	Diluents
4.2.3	Nicotine
4.2.4	Flavor
4.3	By Components
4.3.1	Cartridge
4.3.2	Atomizer
4.3.2.1	Key Players
4.3.3	Clearomizer
4.3.3.1	Key Players
4.3.4	Cartomizer
4.3.4.1	Key Players
4.3.5	Rebuildable Atomizer
4.3.6	Battery
4.3.6.1	Key Players
5	EUROPEAN E-CIGARETTE MARKET ANALYSIS, BY KEY COUNTRIES
5.1	An Overview Of The European E-Cigarette Market
5.1.1	Market Statistics
5.2	The European Directives, Regulatory Bodies, And Certification Bodies
5.2.1	The European Parliament And The Council Of The European Union
5.2.1.1	Eu Tobacco Products Directive (TPD)
5.2.1.1.1	Response To Eu Tpd
5.2.2	Medicines And Healthcare Products Regulatory Agency (MHRA)
5.3	The European E-Cigarette Market By Sales Channel
5.3.1	Market Statistics
5.4	The U.K. E-Cigarette Market
5.4.1	Market Overview
5.4.2	Marketing And Promotion Of E-Cigarette In The U.K.
5.4.3	Legal And Regulatory Framework
5.4.4	Research Initiatives
5.4.5	Competitive Landscape
5.4.6	Market Statistics
5.5	Germany
5.5.1	Introduction
5.5.2	Market Overview
5.5.3	Legal And Regulatory Framework
5.5.4	Research Initiatives
5.5.5	Competitive Landscape
5.5.6	Market Statistics
5.6	Russia
5.6.1	Market Overview
5.6.2	Legal And Regulatory Framework
5.6.3	Research Initiatives
5.6.4	Competitive Landscape
5.6.5	Market Statistics
5.7	France
5.7.1	Market Overview
5.7.2	Legal And Regulatory Framework
5.7.3	Research Initiatives
5.7.4	Competitive Landscape
5.7.5	Market Statistics
5.8	Spain
5.8.1	Market Overview
5.8.2	Legal And Regulatory Framework
5.8.3	Research Initiatives
5.8.4	Competitive Landscape
5.8.5	Market Statistics
5.9	Italy
5.9.1	Market Overview
5.9.2	Legal And Regulatory Framework
5.9.3	Research Initiatives
5.9.4	Competitive Landscape
5.9.5	Market Statistics
5.10	Poland
5.10.1	Market Overview
5.10.2	Legal And Regulatory Framework
5.10.3	Research Initiatives
5.10.4	Competitive Landscape
5.10.5	Market Statistics
5.11	Czech Republic
5.11.1	Market Overview
5.11.2	Legal And Regulatory Framework
5.11.3	Research Initiatives
5.11.4	Competitive Landscape
5.11.5	Market Statistics
5.12	Other Countries
5.12.1	Sweden
5.12.1.1	Competitive Landscape
5.12.2	The Netherlands
5.12.2.1	Legal And Regulatory Framework
5.12.2.2	Research Initiatives
5.12.2.3	Competitive Landscape
5.12.3	Norway
5.12.3.1	Market Overview
5.12.3.2	Legal And Regulatory Framework
5.12.3.3	Research Initiatives
5.12.3.4	Competitive Landscape
5.12.4	Austria
5.12.4.1	Market Overview
5.12.4.2	Legal And Regulatory Framework
5.12.4.3	Research Initiatives
5.12.4.4	Competitive Landscape
5.12.5	Remaining European Countries
5.12.6	Market Statistics
6	COMPANY PROFILES FOR KEY PLAYERS
6.1	Altria Group, Inc.
6.1.1	Altria Group, Inc. Summary
6.1.2	Product Portfolio
6.1.2.1	Mark Ten
6.1.2.2	Green Smoke LLC
6.1.3	Financials
6.1.4	Key Developments
6.1.5	Analyst Insight
6.2	British American Tobacco Plc (BAT)
6.2.1	British American Tobacco Plc. (BAT) Summary
6.2.2	Product Portfolio
6.2.2.1	Vype Electronic Cigarettes
6.2.2.2	Vuse electronic cigarettes
6.2.3	Financials
6.2.4	Key Developments
6.2.5	Analyst Insight
6.3	Cloudcig
6.3.1	Cloudcig Summary
6.3.2	Product Portfolio
6.3.3	Key Developments
6.3.4	Analyst Insight
6.4	Electronic Cigarettes International Group (ECIG)
6.4.1	Summary
6.4.2	Product Portfolio
6.4.2.1	Fin Branding Group LLC
6.4.2.2	Vapestick
6.4.2.3	Victory Electronic Cigarettes (VEC)
6.4.3	Financials
6.4.4	Key Developments
6.5	Fontem Ventures
6.5.1	Fontem Ventures Summary
6.5.2	Product Portfolio
6.5.2.1	Puritane
6.5.3	Financials
6.5.4	Key Developments
6.6	Gamucci Electronic Cigarettes
6.6.1	Gamucci Electronic Cigarettes Summary
6.6.2	Product Portfolio
6.6.3	Financials
6.6.4	Key Developments
6.7	Halco Products
6.7.1	Halco Products Ltd Summary
6.7.2	Product Portfolio
6.7.2.1	Ok E-Cigarettes
6.7.3	Financials
6.7.4	Key Developments
6.8	Imperial Tobacco Group Plc
6.8.1	Imperial Tobacco Group Plc Summary
6.8.2	Product Portfolio
6.8.3	Financials
6.8.4	Key Developments
6.9	Lorillard, Inc.
6.9.1	Lorillard, Inc. Summary
6.9.2	Product Portfolio
6.9.2.1	Blu ecigs
6.9.2.2	Skycig
6.9.3	Financials
6.9.4	Key Developments
6.9.5	Analyst Insight
6.10	Philip Morris International Inc. (PMI)
6.10.1	Philip Morris International Inc. (PMI) Summary
6.10.2	Product Portfolio
6.10.2.1	Marlboro Iqos E-Cigarette
6.10.2.2	Nicocigs
6.10.3	Financials
6.10.4	Key Developments
6.10.5	Analyst Insight
LIST OF TABLES
TABLE 1	EUROPE E-CIGARETTE MARKET VALUE ($ MILLION) BY PRODUCT TYPES, 2015-2025
TABLE 2	EUROPEAN E-CIGARETTE MARKET SIZE BY COUNTRY ($ MILLION), 2015-2025
TABLE 3	SALES CHANNEL OF KEY BRANDS OPERATING IN EUROPE
TABLE 4	THE EUROPEAN E-CIGARETTE MARKET BY SALES CHANNEL ($MILLION), 2015-2025
TABLE 5	EUROPEAN COUNTRIES AND E-CIGARETTE REGULATION
LIST OF FIGURES
FIGURE 1	KEY MERGERS AND ACQUISITIONS IN EUROPEAN E-CIGARETTE MARKET
FIGURE 2	PORTER’S FIVE FORCES FOR EUROPEAN E-CIGARETTE INDUSTRY
FIGURE 3	PREVALENT DISTRIBUTION CHANNELS FOR E-CIGARETTES ACROSS EUROPEAN UNIONS
FIGURE 4	RESEARCH INSTITUTES AND REGULATORY BODIES STUDYING AND REGULATING HEALTH BENEFITS OF E-CIGARETTES IN EUROPE
FIGURE 5	PROS AND CONS OF DISPOSABLE E-CIGARETTE
FIGURE 6	PROS AND CONS OF RECHARGEABLE E-CIGARETTE
FIGURE 7	PROS AND CONS OF E-GO ELECTRONIC CIGARETTE
FIGURE 8	ADVANCED PERSONAL VAPORIZERS (APVS)
FIGURE 9	PROS AND CONS OF PERSONAL VAPORIZERS
FIGURE 10	E-HOOKAHS
FIGURE 11	E-PIPE
FIGURE 12	SOME COMMON E-LIQUID FLAVORS
FIGURE 13	CARTRIDGES USED IN ELECTRONIC CIGARETTES
FIGURE 14	CHALLENGES WITH CARTRIDGES FOR E-CIGARETTE
FIGURE 15	ATOMIZER USED IN ELECTRONIC CIGARETTE
FIGURE 16	THE PROS AND CONS OF USING ATOMIZERS IN ELECTRONIC CIGARETTES
FIGURE 17	TYPES OF CLEAROMIZERS
FIGURE 18	PROS AND CONS OF USING CLEAROMIZERS
FIGURE 19	E-GO STYLE E-CIGARETTE WITH TOP-COIL CLEAROMIZER
FIGURE 20	PROS AND CONS OF USING CARTOMIZER
FIGURE 21	A COMMON CARTOMIZER
FIGURE 22	PARTS OF A CARTOMIZER
FIGURE 23	A REBUILDABLE ATOMIZER
FIGURE 24	E-CIGARETTE BATTERY
FIGURE 25	REQUIREMENTS OF EU TPD REGULATION
FIGURE 26	THE RISE IN THE USAGE OF ELECTRONIC CIGARETTES 2010-2014
FIGURE 27	U.K. ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025
FIGURE 28 U	SE OF ELECTRONIC CIGARETTES FOR DIFFERENT AGE GROUPS IN GERMANY
FIGURE 29	GUIDELINES FOR NON-SMOKER AND CONSUMER PROTECTION
FIGURE 30	REASONS FOR USING ELECTRONIC CIGARETTES
FIGURE 31	GERMANY ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025
FIGURE 32	RUSSIA ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025
FIGURE 33	FRANCE ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025
FIGURE 34	SPAIN ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025
FIGURE 35	ITALY ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025
FIGURE 36	POLAND ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025
FIGURE 37	CZECH REPUBLIC ELECTRONIC CIGARETTE MARKET SIZE ($MILLION) VS. Y-O-Y, 2015-2025
FIGURE 38	OTHER EUROPEAN COUNTRIES E-CIGARETTE MARKET ($MILLION) VS Y-O-Y, 2015-2025
FIGURE 39	ALTRIA: PRODUCTS & SERVICES- A SNAPSHOT
FIGURE 40	GREEN SMOKE LLC: PRODUCT SNAPSHOT
FIGURE 41	ALTRIA GROUP, INC.: OVERALL FINANCIALS, 2012-2014 ($MILLION)
FIGURE 42	NET REVENUE BY SEGMENTS, 2012-2014
FIGURE 43	VYPE ELECTRONIC CIGARETTES: PRODUCT SNAPSHOT
FIGURE 44	BRITISH AMERICAN TOBACCO PLC (BAT): OVERALL FINANCIALS, 2012-2014 ($BILLION)
FIGURE 45	NET REVENUE BY GEOGRAPHY, 2012-2014
FIGURE 46	CLOUDCIG: PRODUCT SNAPSHOT
FIGURE 47	ECIG: PRODUCTS & SERVICES- A SNAPSHOT
FIGURE 48	COST COMPARISON WITH TRADITIONAL CIGARETTE
FIGURE 49	FIN: PRODUCT PORTFOLIO
FIGURE 50	ECIG & ITS SUBSIDIARIES OVERALL FINANCIALS 2013 ($MILLIONS)
FIGURE 51	ECIG & ITS SUBSIDIARIES OVERALL FINANCIALS 2012-2013 ($MILLIONS)
FIGURE 52	PURITANE: PRODUCT SNAPSHOT
FIGURE 53	GAMUCCI ELECTRONIC CIGARETTES: PRODUCT SNAPSHOT
FIGURE 54	TYPES OF PRODUCTS
FIGURE 55	OK E-CIG PRODUCT PORTFOLIO
FIGURE 56	IMPERIAL TOBACCO GROUP PLC : PRODUCT SNAPSHOT
FIGURE 57	IMPERIAL TOBACCO GROUP PLC: BRAND PORTFOLIO - A SNAPSHOT
FIGURE 58	IMPERIAL TOBACCO GROUP PLC: OVERALL FINANCIALS, 2012-2014 ($MILLION)
FIGURE 59	NET REVENUE BY GEOGRAPHY, 2011-2013 ($MILLION)
FIGURE 60	BLU ECIGS: PRODUCT SNAPSHOT
FIGURE 61	SKYCIG: PRODUCT SNAPSHOT
FIGURE 62	LORILLARD, INC.: OVERALL FINANCIALS, 2012-2014 ($MILLION)
FIGURE 63	NET REVENUE BY SEGMENTS, 2012-2014
FIGURE 64	PHILIP MORRIS INTERNATIONAL INC. (PMI): BRAND SNAPSHOT
FIGURE 65	NICOCIGS: PRODUCT SNAPSHOT
FIGURE 66	PHILIP MORRIS INTERNATIONAL INC. (PMI): OVERALL FINANCIALS, 2012-2014 ($BILLION)
FIGURE 67	NET REVENUE BY GEOGRAPHY, 2012-2014 ($MILLION)

The European Union has been successfully able to build a reputation of being home to some of the largest markets in the global e-cigarette industry such as the U.K., Germany and Russia among others. The market over the period of last three years (2011-2015) has undergone profound transformations, thanks to a series of major acquisitions, innovative product launches, filing patent lawsuits, and partnerships among other market activities. European Nations have established a reputation of following conservative policies and stringent regulations and consequentially is the only geographical region globally to have finalized a set of regulations for the manufacturing, marketing, and distribution of e-cigarettes. In spite of the government’s intent to levy hefty taxes on e-cigarettes, the market is poised to grow from $2.14 billion in 2014 to $17.02 billion in 2015 at an estimated CAGR of 18.26% through 2015-2025.

The region is home to some of the biggest tobacco companies such as British American Tobacco (BAT) and Imperial Tobacco among others which have already entered the e-cigarette market through a series of mergers and acquisitions, patent litigations and product launches. While BAT acquired CN Creative (the makers of IntelliCig) in 2012, Imperial Tobaccoformed a wholly owned subsidiary called Fontem Ventures to develop e-cigarettes. One of the biggest lawsuit filing as of April 2015 is by Fontem Ventures, wherein the company sued 11 American e-cigarette players regarding patent infringements.

The European e-cigarette market size accounted for revenue of approximately $2.14 Billion in 2014 which is expected to grow over $17.02 billion by 2025 at an estimated CAGR of 18.26% from 2015 to 2025.

The European e-cigarette market has been one of the early adopters of e-cigarettes and enjoys an intense competition between the disposable and rechargeable e-cigarette types. Rechargeable e-cigarettes dominated the European e-cigarette market in 2014 and is expected to continue with this trend, growing over $6.54 billion by 2025 at an estimated CAGR of 20.66% from through the forecast period.

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