A quick peek into the report
Table of Contents
1.1 Trends: Current and Future Impact Assessment
1.1.1 Trends Shaping Graphics Film Market
1.1.2 Rising Demand for Sustainable Films
1.1.3 Innovations in Self-Adhesive Films
1.2 Supply Chain Overview
1.2.1 Value Chain Analysis
1.2.2 Market Map
1.2.2.1 Graphics Film Market - Product (by Product Type)
1.2.2.1.1 Polyethylene
1.2.2.1.2 Polypropylene
1.2.2.1.3 Polyvinyl Chloride
1.2.2.1.4 Others
1.2.3 Pricing Forecast
1.3 Research and Development Review
1.3.1 Patent Filing Trend (by Country, Company)
1.4 Regulatory Landscape
1.5 Stakeholder Analysis
1.5.1 Use Case
1.5.2 End User and Buying Criteria
1.6 Impact Analysis for Key Global Events (Post 2020)
1.6.1 COVID-19 Pandemic
1.6.2 Shift toward E-Commerce
1.6.3 Sustainability and Eco-Friendly Materials
1.6.4 Advancements in Printing Technology
1.6.5 Increased Use of Personalized and Customized Graphics
1.7 Major Developments and Ongoing Projects
1.8 Market Dynamics Overview
1.8.1 Market Drivers
1.8.1.1 Surge in Vehicle Personalization
1.8.1.2 Cost Advantage of Graphics Film Wrapping
1.8.2 Market Restraints
1.8.2.1 Fluctuation in Raw Material Prices
1.8.3 Market Opportunities
1.8.3.1 Increasing Strategic Expansion of Manufacturing Facilities
1.8.3.2 Advancements in Adhesive Film Technologies
2.1 Application Segmentation
2.2 Application Summary
2.3 Global Graphics Film Market (by Application)
2.3.1 Automotive
2.3.2 Promotional and Advertisement
2.3.3 Industrial
2.3.4 Others
3.1 Product Segmentation
3.2 Product Summary
3.3 Global Graphics Film Market (by Product Type)
3.3.1 Polyethylene
3.3.2 Polypropylene
3.3.3 Polyvinyl Chloride
3.3.4 Others
3.4 Global Graphics Film Market (by Technology)
3.4.1 Flexography
3.4.2 Rotogravure
3.4.3 Offset
3.4.4 Digital
4.1 Regional Summary
4.2 North America
4.2.1 Key Market Participants in North America
4.2.2 Regional Overview
4.2.3 Driving Factors for Market Growth
4.2.4 Factors Challenging the Market
4.2.5 Application
4.2.6 Product
4.2.7 U.S.
4.2.8 Application
4.2.9 Product
4.2.10 Canada
4.2.11 Application
4.2.12 Product
4.2.13 Mexico
4.2.14 Application
4.2.15 Product
4.3 Europe
4.3.1 Key Market Participants in Europe
4.3.2 Regional Overview
4.3.3 Driving Factors for Market Growth
4.3.4 Factors Challenging the Market
4.3.5 Application
4.3.6 Product
4.3.7 France
4.3.8 Application
4.3.9 Product
4.3.10 Germany
4.3.11 Application
4.3.12 Product
4.3.13 U.K.
4.3.14 Application
4.3.15 Product
4.3.16 Spain
4.3.17 Application
4.3.18 Product
4.3.19 Italy
4.3.20 Application
4.3.21 Product
4.3.22 Rest-of-Europe
4.3.23 Application
4.3.24 Product
4.4 Asia-Pacific
4.4.1 Key Market Participants in Asia-Pacific
4.4.2 Regional Overview
4.4.3 Driving Factors for Market Growth
4.4.4 Factors Challenging the Market
4.4.5 Application
4.4.6 Product
4.4.7 China
4.4.8 Application
4.4.9 Product
4.4.10 India
4.4.11 Application
4.4.12 Product
4.4.13 Japan
4.4.14 Application
4.4.15 Product
4.4.16 South Korea
4.4.17 Application
4.4.18 Product
4.4.19 Rest-of-Asia-Pacific
4.4.20 Application
4.4.21 Product
4.5 Rest-of-the-World
4.5.1 Key Market Participants in Rest-of-the-World
4.5.2 Regional Overview
4.5.3 Driving Factors for Market Growth
4.5.4 Factors Challenging the Market
4.5.5 Application
4.5.6 Product
4.5.7 South America
4.5.8 Application
4.5.9 Product
4.5.1 Middle East and Africa
4.5.2 Application
4.5.3 Product
5.1 Competitive Landscape
5.2 Company Profile
5.2.1 ORAFOL Europe GmbH.
5.2.1.1 Overview
5.2.1.2 Top Products/Product Portfolio
5.2.1.3 Top Competitors
5.2.1.4 Target Customers
5.2.1.5 Key Personnel
5.2.1.6 Analyst View
5.2.1.7 Market Share, 2022
5.2.2 Avery Dennison Corporation
5.2.2.1 Overview
5.2.2.2 Top Products/Product Portfolio
5.2.2.3 Top Competitors
5.2.2.4 Target Customers
5.2.2.5 Key Personnel
5.2.2.6 Analyst View
5.2.2.7 Market Share, 2022
5.2.3 3M
5.2.3.1 Overview
5.2.3.2 Top Products/Product Portfolio
5.2.3.3 Top Competitors
5.2.3.4 Target Customers
5.2.3.5 Key Personnel
5.2.3.6 Analyst View
5.2.3.7 Market Share, 2022
5.2.4 Fedrigoni S.P.A.
5.2.4.1 Overview
5.2.4.2 Top Products/Product Portfolio
5.2.4.3 Top Competitors
5.2.4.4 Target Customers
5.2.4.5 Key Personnel
5.2.4.6 Analyst View
5.2.4.7 Market Share, 2022
5.2.5 DRYTAC
5.2.5.1 Overview
5.2.5.2 Top Products/Product Portfolio
5.2.5.3 Top Competitors
5.2.5.4 Target Customers
5.2.5.5 Key Personnel
5.2.5.6 Analyst View
5.2.5.7 Market Share, 2022
5.2.6 DUNMORE
5.2.6.1 Overview
5.2.6.2 Top Products/Product Portfolio
5.2.6.3 Top Competitors
5.2.6.4 Target Customers
5.2.6.5 Key Personnel
5.2.6.6 Analyst View
5.2.6.7 Market Share, 2022
5.2.7 DuPont de Nemours, Inc.
5.2.7.1 Overview
5.2.7.2 Top Products/Product Portfolio
5.2.7.3 Top Competitors
5.2.7.4 Target Customers
5.2.7.5 Key Personnel
5.2.7.6 Analyst View
5.2.7.7 Market Share, 2022
5.2.8 FDC Graphic Films, Inc.
5.2.8.1 Overview
5.2.8.2 Top Products/Product Portfolio
5.2.8.3 Top Competitors
5.2.8.4 Target Customers
5.2.8.5 Key Personnel
5.2.8.6 Analyst View
5.2.8.7 Market Share, 2022
5.2.9 Hexis S.A.S.
5.2.9.1 Overview
5.2.9.2 Top Products/Product Portfolio
5.2.9.3 Top Competitors
5.2.9.4 Target Customers
5.2.9.5 Key Personnel
5.2.9.6 Analyst View
5.2.9.7 Market Share, 2022
5.2.10 Amcor Plc
5.2.10.1 Overview
5.2.10.2 Top Products/Product Portfolio
5.2.10.3 Top Competitors
5.2.10.4 Target Customers
5.2.10.5 Key Personnel
5.2.10.6 Analyst View
5.2.10.7 Market Share, 2022
5.2.11 Eastman Chemical Company
5.2.11.1 Overview
5.2.11.2 Top Products/Product Portfolio
5.2.11.3 Top Competitors
5.2.11.4 Target Customers
5.2.11.5 Key Personnel
5.2.11.6 Analyst View
5.2.11.7 Market Share, 2022
5.2.12 Taghleef Industries
5.2.12.1 Overview
5.2.12.2 Top Products/Product Portfolio
5.2.12.3 Top Competitors
5.2.12.4 Target Customers / End User Industries
5.2.12.5 Key Personnel
5.2.12.6 Analyst View
5.2.12.7 Market Share, 2022
5.2.13 LINTEC Corporation
5.2.13.1 Overview
5.2.13.2 Top Products/Product Portfolio
5.2.13.3 Top Competitors
5.2.13.4 Target Customers / End User Industries
5.2.13.5 Key Personnel
5.2.13.6 Analyst View
5.2.13.7 Market Share, 2022
5.2.14 LX Hausys
5.2.14.1 Overview
5.2.14.2 Top Products/Product Portfolio
5.2.14.3 Top Competitors
5.2.14.4 Target Customers
5.2.14.5 Key Personnel
5.2.14.6 Analyst View
5.2.14.7 Market Share, 2022
5.2.15 Arlon Graphics, LLC
5.2.15.1 Overview
5.2.15.2 Top Products/Product Portfolio
5.2.15.3 Top Competitors
5.2.15.4 Target Customers
5.2.15.5 Key Personnel
5.2.15.6 Analyst View
5.2.15.7 Market Share, 2022
5.3 Other Key Market Participants
6.1 Data Sources
6.1.1 Primary Data Sources
6.1.2 Secondary Data Sources
6.1.3 Data Triangulation
6.2 Market Estimation and Forecast
Table 1: Market Snapshot
Table 2: Graphics Film Market, Opportunities
Table 3: Table: Pricing Forecast of Global Graphics Film Market (by Product Type), $/Kg
Table 4: Key Product Developments
Table 5: Application Summary (by End User)
Table 6: Product Summary (by Product Type)
Table 7: Product Summary (by Technology)
Table 8: Global Graphics Film Market (by Region), $Million, 2022-2033
Table 9: Global Graphics Film Market (by Region), Kilo Tons, 2022-2033
Table 10: North America Graphics Film Market (by End User), $Million, 2022-2033
Table 11: North America Graphics Film Market (by Product Type), $Million, 2022-2033
Table 12: North America Graphics Film Market (by Technology), $Million, 2022-2033
Table 13: U.S. Graphics Film Market (by End User), $Million, 2022-2033
Table 14: U.S. Graphics Film Market (by Product Type), $Million, 2022-2033
Table 15: U.S. Graphics Film Market (by Technology), $Million, 2022-2033
Table 16: Canada Graphics Film Market (by End User), $Million, 2022-2033
Table 17: Canada Graphics Film Market (by Product Type), $Million, 2022-2033
Table 18: Canada Graphics Film Market (by Technology), $Million, 2022-2033
Table 19: Mexico Graphics Film Market (by End User), $Million, 2022-2033
Table 20: Mexico Graphics Film Market (by Product Type), $Million, 2022-2033
Table 21: Mexico Graphics Film Market (by Technology), $Million, 2022-2033
Table 22: Europe Graphics Film Market (by End User), $Million, 2022-2033
Table 23: Europe Graphics Film Market (by Product Type), $Million, 2022-2033
Table 24: Europe Graphics Film Market (by Technology), $Million, 2022-2033
Table 25: France Graphics Film Market (by End User), $Million, 2022-2033
Table 26: France Graphics Film Market (by Product Type), $Million, 2022-2033
Table 27: France Graphics Film Market (by Technology), $Million, 2022-2033
Table 28: Germany Graphics Film Market (by End User), $Million, 2022-2033
Table 29: Germany Graphics Film Market (by Product Type), $Million, 2022-2033
Table 30: Germany Graphics Film Market (by Technology), $Million, 2022-2033
Table 31: U.K. Graphics Film Market (by End User), $Million, 2022-2033
Table 32: U.K. Graphics Film Market (by Product Type), $Million, 2022-2033
Table 33: U.K. Graphics Film Market (by Technology), $Million, 2022-2033
Table 34: Spain Graphics Film Market (by End User), $Million, 2022-2033
Table 35: Spain Graphics Film Market (by Product Type), $Million, 2022-2033
Table 36: Spain Graphics Film Market (by Technology), $Million, 2022-2033
Table 37: Italy Graphics Film Market (by End User), $Million, 2022-2033
Table 38: Italy Graphics Film Market (by Product Type), $Million, 2022-2033
Table 39: Italy Graphics Film Market (by Technology), $Million, 2022-2033
Table 40: Rest-of-Europe Graphics Film Market (by End User), $Million, 2022-2033
Table 41: Rest-of-Europe Graphics Film Market (by Product Type), $Million, 2022-2033
Table 42: Rest-of-Europe Graphics Film Market (by Technology), $Million, 2022-2033
Table 43: Asia-Pacific Graphics Film Market (by End User), $Million, 2022-2033
Table 44: Asia-Pacific Graphics Film Market (by Product Type), $Million, 2022-2033
Table 45: Asia-Pacific Graphics Film Market (by Technology), $Million, 2022-2033
Table 46: China Graphics Film Market (by End User), $Million, 2022-2033
Table 47: China Graphics Film Market (by Product Type), $Million, 2022-2033
Table 48: China Graphics Film Market (by Technology), $Million, 2022-2033
Table 49: India Graphics Film Market (by End User), $Million, 2022-2033
Table 50: India Graphics Film Market (by Product Type), $Million, 2022-2033
Table 51: India Graphics Film Market (by Technology), $Million, 2022-2033
Table 52: Japan Graphics Film Market (by End User), $Million, 2022-2033
Table 53: Japan Graphics Film Market (by Product Type), $Million, 2022-2033
Table 54: Japan Graphics Film Market (by Technology), $Million, 2022-2033
Table 55: South Korea Graphics Film Market (by End User), $Million, 2022-2033
Table 56: South Korea Graphics Film Market (by Product Type), $Million, 2022-2033
Table 57: South Korea Graphics Film Market (by Technology), $Million, 2022-2033
Table 58: Rest-of-Asia-Pacific Graphics Film Market (by End User), $Million, 2022-2033
Table 59: Rest-of-Asia-Pacific Graphics Film Market (by Product Type), $Million, 2022-2033
Table 60: Rest-of-Asia-Pacific Graphics Film Market (by Technology), $Million, 2022-2033
Table 61: Rest-of-the-World Graphics Film Market (by End User), $Million, 2022-2033
Table 62: Rest-of-the-World Graphics Film Market (by Product Type), $Million, 2022-2033
Table 63: Rest-of-the-World Graphics Film Market (by Technology), $Million, 2022-2033
Table 64: South America Graphics Film Market (by End User), $Million, 2022-2033
Table 65: South America Graphics Film Market (by Product Type), $Million, 2022-2033
Table 66: South America Graphics Film Market (by Technology), $Million, 2022-2033
Table 67: Middle East and Africa Graphics Film Market (by End User), $Million, 2022-2033
Table 68: Middle East and Africa Graphics Film Market (by Product Type), $Million, 2022-2033
Table 69: Middle East and Africa Graphics Film Market (by Technology), $Million, 2022-2033
Table 70: Market Share, 2022
Figure 1: Region/Country Largest Share of Market, 2022, 2026, and 2033
Figure 2: Graphics Film Market (by End User), 2022, 2026, and 2033
Figure 3: Graphics Film Market (by Product Type), 2022, 2026, and 2033
Figure 4: Graphics Film Market (by Technology), 2022, 2026, and 2033
Figure 5: Graphics Film, Recent Developments
Figure 6: Supply Chain Analysis for Graphics Film Market
Figure 7: Patent Filed (by Country), January 2020-December 2023
Figure 8: Patent Filed (by Company), January 2020-December 2023
Figure 9: Impact Analysis of Graphics Film Market Navigating Factors, 2023-2033
Figure 10: Cost Comparison b/w Paint Job and Graphics Film Wraps
Figure 11: Strategic Initiatives, 2020-2023
Figure 12: Share of Strategic Initiatives, 2020-2023
Figure 13: Data Triangulation
Figure 14: Top-Down and Bottom-Up Approach
Figure 15: Assumptions and Limitations
Global Graphics Film Market Report Coverage
Global Graphics Film Market |
|||
Base Year |
2022 |
Market Size in 2023 |
$28.33 Billion |
Forecast Period |
2023-2033 |
Value Projection and Estimation by 2033 |
$48.42 Billion |
CAGR During Forecast Period |
5.50% |
Number of Pages |
139 |
Number of Tables | 70 |
Number of Figures |
15 |
Key Market Players and Competition Synopsis
The companies that are profiled have been selected based on input gathered from primary experts, analyzing company coverage, product portfolio, and market penetration.
The global graphics film market has been segmented based on product type, among which polyethylene accounted for around 30.0%, polypropylene held around 25.0%, and polyvinyl chloride held around 27.0% of the total graphics film production in 2022 in terms of volume.
Some of the prominent established names in this market are:
Company Type 1 (by Product Type): Polyethylene
• 3M
• Eastman
• Avery Dennison
• Hexis SAS.
• Amcor
• Lintec
Company Type 2 (by Product Type): Polypropylene
• Avery Dennison
• LX Hausys.
• Amcor
• 3M
• Eastman
• FDC Graphics Films Inc.
• Taghleef Industries
Company Type 3 (by Product Type): Polyvinyl Chloride
• Eastman
• Avery Dennison
• Hexis SAS.
• 3M
• Amcor
• Lintec
Company Type 4 (by Product Type): Others
• 3M
• Eastman
• Avery Dennison
• LX Hausys.
Companies that are not a part of the previously mentioned poll have been well represented across different sections of the report (wherever applicable).
How can this report add value to an organization?
Product/Innovation Strategy: The product segment helps the reader understand the different graphics films, such as sustainable and self-adhesive films, various end users, technology types, and product types involved in the production of graphics films. Moreover, the study provides the reader with a detailed understanding of the global graphics film market based on the end user (automotive, promotional and advertisement, industrial, and others).
Growth/Marketing Strategy: The global graphics film market has seen major development by key players operating in the market, such as business expansions, partnerships, collaborations, mergers and acquisitions, and joint ventures. The favored strategy for the companies has been product developments, business expansions, and acquisitions to strengthen their position in the global graphics film market. For instance, in September 2019, 3M announced its collaborated agreement with Wrapmate to help improve the marketability of the print, signage, and vehicle graphic industry.
Competitive Strategy: Key players in the global graphics film market analyzed and profiled in the study involve graphics film manufacturers and the overall ecosystem. Moreover, a detailed competitive benchmarking of the players operating in the global graphics film market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, acquisitions, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.
Global Graphics Film Market: Industry Overview
The demand for graphics films such as sustainable films and self-adhesive films is anticipated to grow with the increasing demand from end-user industries such as automotive, promotional, and advertisement, among others. Furthermore, it is anticipated that during the projected period, i.e., 2023-2033, the increasing adoption of graphics films in the automotive and promotional and advertisement industry in several advanced economies, including the U.S., Canada, Germany, France, Italy, China, India, among others, are expected to further increase the advancement of the global graphics film market. However, the escalating global emphasis on environmental responsibility acts as a key driving force behind the increasing demand for sustainable films and the surge in product launches in the graphics film market. However, in a price-sensitive market, increasing manufacturing costs and fluctuation in raw material prices can hinder consumer adoption and act as a challenge in the global graphics film market.
Market Lifecycle Stage
The global graphics film market is in the growth phase. The market is propelled by the growing customer interest in vehicle personalization and is expected to boost the market. Furthermore, high demand from end-user industries and governments' emphasis on sustainability in all sectors increases the demand for sustainable graphic films, thereby bolstering the global graphics film market. Moreover, the global graphics film market is expected to benefit from the expansion of manufacturing facilities in emerging markets, which represents a strategic move that holds immense potential for advanced economies in the graphics film market.
Industrial Impact
Graphic films offer numerous advantages. It provides an excellent opportunity for automotive manufacturers to elevate themselves with the use of vibrant and durable vehicle wraps. Furthermore, graphic films provide a versatile canvas for creating impactful promotional materials and resolution graphics suitable for various surfaces, facilitating consistent and visually attractive advertisements. In the same vein, renowned for its durability, graphics films offer a resilient solution for outdoor signage and physical wear, ensuring a prolonged life span of industrial signage. Graphic films offer a transformative solution for building industries by providing aesthetic designs for designers to enhance their creativity. Furthermore, the adaptability of graphic films allows the creation of dynamic and changeable graphic elements.
Market Segmentation:
Segmentation 1: by End User
• Automotive
• Promotional & Advertisement
• Industrial
• Others
The promotional and advertisement segment leads the global graphics film market.
Segmentation 2: by Product Type
• Polyethylene
• Polypropylene
• Polyvinyl chloride
• Others
The global graphics film market is estimated to be led by the polyethylene segment in terms of product type.
Segmentation 3: by Technology
• Flexography
• Rotogravure
• Offset
• Digital
The global graphics film market is estimated to be led by flexography in terms of technology type.
Segmentation 4: by Region
• North America
• Europe
• Asia-Pacific
• Rest-of-the-World
In the graphics film market, Asia-Pacific is anticipated to gain traction in terms of production and adoption, owing to the continuous growth of graphics films such as sustainable films and self-adhesive films, and North America is anticipated to have a presence of key manufacturers in the region.
Recent Developments in the Global Graphics Film Market
• In March 2021, Avery Dennison Graphics Solutions marked the launch of the newly upgraded Supreme Wrapping Film with twelve new colors in its Rugged Range and Sleek Satin collections.
• In June 2023, FDC Graphic Films, Inc. announced the expansion of the Reno Warehouse facility, which would increase the company’s shipping capabilities of graphic film products to West Coast suppliers by 30%.
• In July 2022, Avery Dennison launched its largest collection of automotive window films in Southeast Asia.
• In October 2023, FDC Graphic Films, Inc. launched a new holographic film, Lumina FDC 3400, ideal for general-purpose graphics, short-term signage/graphics, decals, labels, and lettering.
• In June 2021, Spandex added Arlon’s new premium color change film range to its extensive vehicle wrap portfolio. Furthermore, Spandex, the one-stop supplier of innovative solutions to the signage, graphics, and display industries, has added 25 unique colors from Arlon’s new premium color change range to its already extensive vehicle wrap portfolio.
Demand – Drivers and Challenges
The following are the demand drivers for the global graphics film market:
• Surge in Vehicle Personalization
• Cost Advantage of Graphics Film Wrapping
The market is expected to face some limitations as well due to the following challenges:
• Fluctuation in Raw Material Prices
Analyst’s Thoughts
According to Debraj Chakraborty, Principle Analyst, BIS Research, “Graphics films, including sustainable films and self-adhesive films, play a significant role in automotive, promotional and advertisement, and industrial sectors. Innovation in self-adhesive films has emerged as a noteworthy trend within the graphics film market. Also, the growing government policies toward the support of sustainability for production, blending, and utilization are anticipated to drive market growth during the forecast period. This shift has contributed to the growing awareness and emphasis on environmental sustainability over industries.”
Graphics Film Market - A Global and Regional Analysis
Focus on Product, Application, and Country Analysis - Analysis and Forecast, 2023-2033
Frequently Asked Questions
Ans: Graphics film is a layer or sheet crafted from polymer compounds, serving as a medium for storing diverse data for purposes such as marking and ensuring product security. Graphics film finds extensive utility within the graphic arts sector, encompassing applications such as signage, banners, vehicle wraps, various promotional materials, photographs, and labels, among others.
Ans: The graphics film market has witnessed a notable shift in recent years, with growing interest in sustainable films for various applications, such as vinyl graphics for vehicles, window graphics, and signage. This shift has contributed to increasing awareness of environmental sustainability. Another notable trend in self-adhesive films is the integration of smart and interactive features.
Ans: Graphics films have seen major developments by key players operating in the market, such as business expansions, partnerships, collaborations, and joint ventures. According to BIS Research analysis, most of the companies preferred product developments, collaborations, mergers and acquisitions, and joint ventures as a strategy to further increase their growth in the global graphics film market. Companies such as 3M and others have majorly adopted strategies such as product development, market development, partnerships, collaborations, and joint ventures.
Ans: A new entrant can focus on manufacturing and providing graphics films to end-user sectors, including automotive, promotional and advertisement, and industrial, among other industries, due to the high demand and adoption of graphics films such as eco-friendly and sustainable graphics film.
Ans: The following can be termed as some of the USPs of the report:
• Extensive competitive benchmarking of 15 key players to offer a holistic view of the global graphics film market landscape
• Market segregation based on end user, product type, and technology type
• Analysis of raw materials for graphic films
• Supply and demand analysis for graphic films
• Production capacity analysis
• Investment landscape, including product adoption scenario and patent analysis
Ans: The companies that produce and commercialize graphics film end-use sectors, research institutions, and regulatory bodies involved in the global graphics film market should buy this report.