AGCO Acquired Trimble AG Assets to Render Precision Agriculture

10 Oct 2023

AGCO Corporation, a global manufacturer and distributor of agricultural machinery and Precision Ag technology, unveiled a Joint Venture (JV) collaboration with Trimble on September 28, 2023. 

Under this agreement, AGCO is set to secure an 85% stake in Trimble's assortment of agricultural assets and technologies in exchange for a cash payment of $2.0 billion and the incorporation of JCA Technologies. 

Creation of Global Leading Mixed-Fleet Precision Ag Platform

AGCO stated that this collaboration establishes a worldwide mixed-fleet precision agriculture platform, which would have exclusive rights to deliver Trimble Ag's technology suite, facilitating the advancement and dissemination of cutting-edge agricultural technologies in the future. 

Eric Hansotia, who serves as AGCO's Chairman, President, and CEO, asserts that this transaction expedites AGCO's strategic evolution and bolsters the company's technological capabilities.

He further stated, “The exclusive access to Trimble Ag products, combined with AGCO’s existing precision ag offerings, also accelerates AGCO’s growth ambitions around autonomy, precision spraying, connected farming, data management, and sustainability. These touchpoints will result in us being even more farmer-focused.” 

Driving Growth and Access to Next-Gen Agriculture Technologies

This joint venture would augment and improve AGCO's existing Precision Ag lineup, offering an even wider range of industry-leading solutions throughout the crop cycle. It would also provide support for more than 10,000 equipment models. 

Through the amalgamation of these two Precision Ag portfolios and the utilization of various distribution channels, including Trimble Ag, AGCO OEM & aftermarket, other OEMs, and precision planting dealers, the joint venture is strategically positioned to foster substantial growth and offer advanced technologies to a broader global farming audience. 

The global precision agriculture market is forecasted to be powered by the growing demand for increased crop yields and a surge in investments in climate-smart agricultural approaches. As per the prediction of BIS Research, the precision agriculture market is expected to reach $14.61 billion in 2027 from $7.89 billion in 2022, following a CAGR of 13.12% during 2022-2027. 

How is precision agriculture reshaping the farming industry?

Precision agriculture represents a contemporary method of farm management, harnessing information technology to precisely deliver essential nutrients to plants and soil. Its primary objectives encompass ensuring profitability, sustainability, and environmental preservation by enhancing the overall health and productivity of the farms. 

With the adoption of precision agriculture technologies such as autonomous vehicles, agriculture sensors, and other automation control systems, the North American region is expected to experience a rise in crop production. North America generated the highest revenue of $2.86 billion in 2021. 

The precision agriculture sector is often referred to as satellite farming, demand farming, and site-specific crop management (SSCM), and it heavily relies on specialized equipment, software, and IT services. The adoption of these precision agriculture technologies has led to advancements in agricultural production while simultaneously achieving sustainability goals.  

According to Debraj Chakraborty, Principal Analyst, BIS Research, “Precision agriculture technologies have seen rapid growth in adoption worldwide in recent years, with developed nations such as Canada, Australia, Europe, and the U.S. leading the way due to their access to advanced resources and technology.” 

Market Opportunities and Demand Drivers of Precision Agriculture

Precision agriculture is a data-driven approach to farming that uses technology to monitor and manage crop production at the field or even plant level. Precision agriculture has the potential to improve crop yields, reduce environmental impact, and increase farm profitability. 

This approach offers numerous market opportunities, driven by several key factors:  

Increasing Demand for Global Food Production: 

As the global population continues to grow, there is an escalating demand for food production. Precision agriculture enables farmers to increase crop yields and efficiently manage resources such as water, fertilizers, and pesticides. This technology-driven approach ensures that agricultural operations can meet the growing demand for food while maintaining sustainability. 

Need for Automation of Workforce in Agriculture:

The agriculture sector faces challenges related to a shrinking labor force in many regions. Precision agriculture solutions, including autonomous tractors, drones, and robotic systems, provide opportunities for workforce automation. These technologies can perform tasks such as planting, harvesting, and monitoring crops, reducing the labor-intensive nature of farming and addressing labor shortages. 

Surging Investment and Support in Climate-Smart Agriculture Practices:

Climate change and its impact on agriculture are becoming increasingly evident. Precision agriculture allows farmers to adapt to changing climatic conditions through real-time data analysis, predictive modeling, and climate-smart agricultural practices. Governments, organizations, and investors are supporting the adoption of precision agriculture as a means to mitigate climate-related risks and enhance resilience in farming.  

Need for Input Optimization in Agriculture:

Optimizing the use of inputs such as water, fertilizers, and pesticides is crucial for sustainable agriculture. Precision agriculture technologies, including sensors, GPS, and data analytics, enable farmers to precisely apply these inputs only where and when they are needed. This not only reduces resource waste but also decreases environmental impacts, making precision agriculture an attractive option for eco-conscious farmers.


Precision agriculture is undeniably transforming the way we farm and manage our agricultural resources. While it also comes with a few challenges and limitations, the potential for increasing crop yields, conserving resources, and mitigating the environmental impact of farming is significant. As technology continues to advance and as the agricultural sector adapts, precision agriculture is poised to play a pivotal role in meeting the ever-growing global demand for food in a sustainable and efficient manner. 


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