The Brazil and Mexico ultrasound markets are undergoing rapid growth, driven by evolving healthcare needs and technological advancements. In Brazil, the demand for handheld ultrasound systems is rising due to their portability, compact design, and ease of use, replacing traditional cart-based systems. Healthcare professionals seek high-resolution imaging and ergonomic designs for seamless integration into clinical workflows. In Mexico, cost-effectiveness shapes buying decisions, with used ultrasound systems gaining traction, especially in radiology and women’s health. The country's high teenage pregnancy rate increases demand for fetal monitoring, while the veterinary ultrasound market grows due to cross-border demand from U.S. clients.
The ultrasound market in Brazil and Mexico is driven by expanding healthcare infrastructure, rising demand for advanced imaging, and increasing investments. Brazil sees growth in São Paulo, Minas Gerais, and Rio de Janeiro, fueled by women’s health and radiology demand, with expansion into central-west and northeast regions. Mexico's market surge is led by cost-effective diagnostics, private investments, and high demand for fetal monitoring due to teenage pregnancy rates. Cross-border veterinary ultrasound services further boost growth in Nuevo León and Jalisco, making both countries key players in the ultrasound sector.
According to BIS research, the Brazil and Mexico ultrasound market was valued at $126.2 million and $77.7 million, respectively, in 2022, with projections to reach $209.2 million in Brazil and $117.5 million in Mexico by 2030 at a CAGR of 7.49% and 6.08%, respectively.
The women’s health ultrasound market leads in Brazil (58.44% in 2022), driven by obstetrics and gynecology (CAGR 8.24%). In Mexico, high teenage pregnancy rates fuel growth, with the segment reaching 38.89% by 2030 (CAGR 6.72%).
The veterinary ultrasound market is expanding rapidly, with a CAGR of 11.23% in Brazil and 9.49% in Mexico (2023-2030), driven by rising pet adoption and vendor collaborations.
Brazil’s cardiology and radiology ultrasound market holds 30% share, with rising demand. In Mexico, primary and point-of-care ultrasound will account for 20% of the market by 2030.
AI-powered ultrasound enhances diagnostics, with AI-enabled ejection fraction assessment improving cardiology applications. The adoption of 3D and 4D ultrasound is revolutionizing obstetrics, gynecology, and oncology, offering greater imaging precision.
Supply chain disruptions led to price hikes in 2022, with moderate increases persisting in 2023. Brazil’s import tariffs (10%-35%) favor domestic manufacturing, pushing vendors toward local assembly.
Expanding healthcare infrastructure in Brazil’s central-west, northeast, and Mexico’s smaller states presents growth potential. Rising cancer cases boost demand for non-ionizing, high-resolution ultrasound imaging, while pet adoption and cross-border veterinary services drive demand for portable ultrasound systems.
The Brazil and Mexico ultrasound markets are set for strong growth, driven by technology, regional expansion, and shifting customer needs. Portable and AI-driven solutions and women’s health and veterinary applications present major opportunities. Targeting untapped regions will be crucial for market players to expand in Latin America and enhance healthcare outcomes.
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