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The Europe Data Center Power Distribution Units (PDUs) and Power Supply Units (PSUs) Market is undergoing rapid change, driven by increasing digitalization, hyperscale expansions, and government-backed AI infrastructure investments. Both PDUs and PSUs play essential roles in ensuring reliable, efficient, and sustainable data center operations, but their functionalities, technological advancements, and market dynamics differ significantly.
According to BIS Research, the Europe data center power distribution units and power supply units market is projected to grow from $2,455.7 million in 2024 to over $20,056.7 million at a CAGR of 21.23%.
PDUs and PSUs serve distinct yet complementary roles within data centers. Power Distribution Units (PDUs) are responsible for distributing electricity across racks and IT equipment. With the advent of intelligent PDUs, data center operators can monitor energy usage in real-time, balance loads remotely and prevent downtime through predictive analytics. This is increasingly important as European data centers scale to support AI and cloud computing workloads.
On the other hand, Power Supply Units (PSUs) ensure the conversion of alternating current (AC) into stable direct current (DC) required by servers and networking devices. PSUs have evolved to meet high-efficiency certifications, such as 80 PLUS Platinum and Titanium, reducing wasted energy and improving sustainability. Their modularity also enables scalability, which is crucial for hyperscale facilities. In essence, PDUs manage where power flows, while PSUs dictate how efficiently it is delivered.
The year 2025 has seen significant investment in European data center power infrastructure. A landmark initiative is the U.K. government’s $17.27 billion AI-focused expansion, which includes establishing AI growth zones and building supercomputing capacity. Such initiatives are fueling demand for advanced PDUs and PSUs capable of supporting high-performance computing (HPC).
Meanwhile, hyperscale operators like Hyperscale Data are upgrading their facilities with intelligent PDUs featuring remote monitoring and advanced fault detection. Simultaneously, manufacturers are rolling out modular PSUs that can be scaled according to workload demand, ensuring both flexibility and efficiency. Companies like Schneider Electric and Vertiv are pioneering hybrid solutions that integrate both PDUs and PSUs, aligning with Europe’s sustainability goals by enabling compatibility with renewable energy sources
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Several startups in Europe are reshaping the market through specialized innovations. Enlogic, a U.K.-based company, focuses on intelligent PDUs embedded with environmental sensors that optimize power consumption and cooling. Upside Energy, on the PSU side, is experimenting with grid-interactive systems that combine renewable energy with efficient supply units, allowing data centers to cut costs and reduce emissions.
Additionally, Colt Data Centre Services (DCS) is innovating at the operator level by deploying modular PSU-PDU combinations, offering tailored solutions for hyperscale and colocation clients across the continent. These emerging players complement established giants by targeting niche needs such as sustainability, energy storage integration, and modular scalability.
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Prominent multinational players dominate Europe’s data center power ecosystem. Schneider Electric leads in advanced rack PDUs equipped with real-time energy monitoring. Vertiv Group Corp. has recently launched high-density PDUs designed specifically for AI-ready data centers. Eaton and Rittal focus on modular PSU systems with redundancy features, ensuring operational resilience.
Global IT infrastructure firms like Huawei and Dell also provide integrated power solutions that combine PSUs with advanced cooling technologies, enabling efficiency in hyperscale environments. Their holistic approach reflects a trend where PDUs and PSUs are no longer treated as isolated components but as part of an integrated data center power strategy.
The outlook for the European data center PDUs and PSUs market is highly promising. Growth is being driven by three primary factors: the adoption of AI and cloud computing, the expansion of hyperscale data centers, and the transition toward green energy integration. Intelligent PDUs are expected to dominate in distribution and monitoring, while high-efficiency PSUs will remain central to reducing energy losses and ensuring stable power supply.
Together, these technologies form the backbone of Europe’s next-generation data centers. By 2035, with Europe being one of the fastest-growing regions. This growth will be shaped by continuous innovation, government-backed infrastructure initiatives, and the rise of sustainable, AI-ready facilities.
In summary, Power Distribution Units (PDUs) and Power Supply Units (PSUs) are complementary yet distinct in their functions within data centers. PDUs excel in managing and optimizing power distribution, while PSUs ensure efficient conversion and stability. With strong investments, technological breakthroughs, and contributions from both startups and established players, Europe’s data center power market is positioned for robust growth in 2025 and beyond.
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