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Why Investors Are Betting Billions on Soil Health and Regenerative Agriculture?

23 Sep 2025


What Is Regenerative Agriculture?

Regenerative agriculture is more than just a buzzword it’s a climate-smart way of farming that restores soil health, enhances biodiversity, and captures carbon. Unlike conventional farming, which often depletes the land, regenerative practices such as cover cropping, reduced tillage, agroforestry, and crop rotation actively rebuild ecosystems. This not only helps combat climate change but also makes farming more resilient to droughts, floods, and pests.

As the global food system faces mounting challenges, regenerative agriculture is being recognized as a solution that aligns profitability with sustainability. That’s why billions of dollars are now flowing into the sector.

Why Is Investment Booming in Regenerative Agriculture?

Investment in regenerative agriculture is accelerating because it aligns climate action with financial opportunity. Unlike conventional farming, regenerative systems regenerate soil, capture carbon, and reduce input dependency all of which generate measurable economic and environmental returns.

•    Market growth: According to BIS Research, the regenerative agriculture market is projected to reach $47,934.4 Million by 2035, growing at a CAGR of over 13.17%.
•    Carbon credit revenue
: Healthy soils can sequester up to 1.5–3 tons of CO? per acre annually, generating credits that corporates are eager to buy to meet net-zero targets.
•    Policy push
: In the U.S. alone, the USDA has committed $2.8 billion to climate-smart commodities and another $20 billion via the Inflation Reduction Act to incentivize regenerative practices.
•    Investor appetite
: ESG-driven capital continues to surge, with VC and PE funds seeing regenerative agriculture as a resilient asset class in the face of climate risk.

Put simply, regenerative agriculture is booming because it offers a triple win: profitable farming, lower climate risk, and long-term portfolio resilience.

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Carbon Credits: A Boon for Farmers

One of the most powerful financial levers in regenerative agriculture is the carbon credit market. Healthy soils sequester carbon, generating tradable credits that companies purchase to offset emissions.

•    Avoidance credits prevent emissions.
•    Removal credits
capture and store carbon in soil and vegetation.

The market for soil carbon credits is booming. According to BIS Research, the carbon credits market for agriculture, forestry, and land use will grow from $7,536.8 million in 2024 to $67,075.2 million by 2035, growing at a CAGR of 22.51%. Globally, carbon credits could surge into a $16 trillion market, making regenerative agriculture not just a climate solution, but also a lucrative financial opportunity.

Startups & Innovators Leading the Charge

A wave of AgriTech and climate-tech startups is driving the transition to regenerative models:

1. Indigo Agriculture (US) – Pioneers microbial seed treatments and runs one of the world’s largest agricultural carbon credit programs, partnering with corporates like IBM and Shopify.
2. Regrow Ag (US)
– Provides digital MRV (Measurement, Reporting, Verification) platforms that help corporates and farmers quantify carbon sequestration and biodiversity gains.
3. InSoil (Lithuania)
– Formerly HeavyFinance, this fintech startup offers debt financing to help farmers adopt regenerative practices, especially small and mid-sized farms.
4. Varaha (India)
– Works with over 80,000 smallholder farmers in South Asia and Africa, paying them for regenerative practices while monitoring CO? sequestration.
5. Agreena (Denmark)
– A fast-growing carbon platform that enables farmers to earn credits by shifting to regenerative farming and sells them to corporates seeking high-quality offsets.

These startups are unlocking new financial models that make regenerative farming accessible, scalable, and profitable.


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Corporate Leaders Going Mainstream

Global corporations are also committing millions of acres to regenerative farming:

•    PepsiCo & ADM have partnered to expand regenerative practices across 2 million acres of North American farmland.
•    Nestlé
is piloting regenerative projects to source sustainable raw materials for its global supply chain.
•    Microsoft
invested in Farmland LP, an organic and regenerative farmland fund that targets 10%+ annual returns while sequestering carbon.

When companies of this scale commit, it signals that regenerative agriculture is no longer a pilot project it’s a business imperative.

From Niche to ESG Standard

The transition is being accelerated by policy and finance. In the U.S., the USDA launched a $2.8 billion initiative to support climate-smart commodities, while the Inflation Reduction Act unlocked $20 billion in conservation funding.

On the investor side, regenerative agriculture is quickly moving into ESG portfolios as fund managers seek assets that deliver both returns and measurable climate benefits. With outcome-based financing, carbon-linked loans, and revenue-sharing models, regenerative farming is being de-risked for institutional investors.

Conclusion

What was once dismissed as an eco-trend has now become a core pillar of sustainable finance. Regenerative agriculture sits at the intersection of climate action, food security, and investment returns. With billions already flowing into startups, corporates, and carbon markets, the sector is poised to transform how we grow food and how we grow wealth.

Looking to enter a new market but unsure where to start? At BIS Research, we provide first-hand insights directly from key opinion leaders (KOLs), backed by rigorous primary and secondary research. Whether you're exploring opportunities in Crop Production, Livestock Grazing, Forestry, Soil Health Management, Water Management, Biodiversity Enhancement, our segmentation-driven approach helps you tap into real market growth potential. Our strategic intelligence empowers you to make informed, confident decisions—from product positioning to pricing and regulatory planning.