Air Quality Deteriorates: Sales of Air Purifiers Soar

15 Jan 2016

Owing to a surge in air pollution, the air purifier market is evolving, leading to an increase in the overall sales of air purifiers. Terror struck Singapore last week, when its air quality started to worsen. Immediately, this led to a huge demand for home air purifiers, with demand overruling supply, thus leaving retailers with no stock. Within Asia Pacific, the wind coming in from the west carries yellow dust and sand particles along with industrial elements to the west coast of China and South Korea causing them to suffer from low air quality every other season. Because of this reason, respiratory diseases and eye irritation complaints skyrocket. Although Japan is considered to be the biggest market for air purifiers in APAC, still it has to put up with the poor air quality resulting in influenza outbreaks and a high pollen count.


In general, both natural and man-made causes of air pollution are boosting the sales of air purifiers in Asia Pacific. The speed of industrial progress is exceeding that of environmental parameters in developing countries. Consumers will therefore hunt for appliances such as air purifiers to help assuage air quality problems in their region. The consumers’ demands have encouraged Asian manufacturers to ramp up operations and thus, are coming out with products that have the features of air purifiers and dehumidifiers respectively. Panasonic claims that its humidifying series is different and unique from its regular chain of air purifiers. Japanese companies such as Sharp Corp and Daikin Industries Ltd usually have a powerful existence in air purifiers, collectively accounting for a 49% share of total volume sales in Asia Pacific.


BIS Research has acknowledged the enormous demand of air purifiers owing to the deterioration of air quality in its report APAC Air Purifiers Market, By Technology (HEPA, Activated Carbon, Ion & Ozone, ESP), Coverage Area (100-200, 200-400, >400 sq ft), Application (Residential & Commercial), Country (China, India, Japan, South Korea) Forecast & Analysis (2015-2022). According to the report, APAC air purifier market is expected to reach about $19.02 billion by the end of 2015 in terms of revenue due to the increasing health hazards and air pollution caused in major countries in APAC. China, Japan, South Korea & India are the most significant air purifiers markets in Asia- Pacific. Singapore, Malaysia, Indonesia and Philippines have also witnessed poor air quality in the past year.


This report comprehensively studies the market for air purifiers, mainly focusing on the APAC region to understand the market drivers, opportunities, and the recent trends affecting consumer behavior and overall sales of air purifiers. Major drivers for the growth of air purifier market in APAC include: the deteriorating quality of ambient air, adoption of products by the expat population, and the mounting concern for spreading awareness about health hazards caused by air pollution. However, the knowledge gap remains a challenge for the consumers and manufacturers. Besides highlighting the factors propelling this market towards growth, the report also focuses on the restraining forces and challenges faced by this industry.


The report also focuses on the revenue generation of the air purifier market and unit shipment for HEPA, Activated Carbons, Ion & Ozone Filters, Electrostatic Precipitators and many others for China, Japan, India, South Korea, and other Asia Pacific countries. In addition to this, the report also estimates the overall revenue generation through air purifiers used for different sized rooms for residential and commercial purposes. Moreover, a thorough study of the competitive landscape, key market player profiles, and market share is compiled for the APAC market for air purifiers.


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