CES 2023 Gave a Clear Picture of What the Future of Connected Vehicles Holds

01 Feb 2023

So, the Consumer Electronics Show (CES)2023 concluded recently and, like every year, gained a lot of buzz around all the new technologies that are expected to disrupt the vehicles market, especially the cars segment. 

And while there was a lot of talk around electric vehicles as well as sports utility vehicles, one segment which actually took a chunk of attention was the concept of ‘connected vehicles’ technology. 

To give a brief overview to the uninitiated, connected vehicles are vehicles equipped with advanced technology that allows them to communicate with other vehicles and infrastructure, as well as with the internet.

Some of the prominent features of connected vehicle technology are as follows:

Vehicle-to-vehicle (V2V) communication: This feature enables vehicles to communicate with each other and share information about their location, speed, and trajectory, which can help improve safety and reduce the likelihood of collisions.

Vehicle-to-infrastructure (V2I) communication: This allows vehicles to communicate with traffic lights, signs, and other infrastructure, which can help to improve traffic flow and reduce congestion.

Advanced driver assistance systems (ADAS): These systems use sensors and cameras to detect and respond to obstacles and other hazards on the road, such as lane departure warnings and automatic emergency braking.

In-vehicle entertainment and information systems: These systems provide drivers and passengers access to a wide range of information and entertainment options, including navigation, weather, and music. Here’s the latest deep tech study by BIS Research on the next-generation in-vehicle infotainment market that suggests that its market is projected to grow at a CAGR of 22.1% during the 2022-2031 period.

Remote vehicle management: This feature allows vehicle owners to remotely monitor and control certain aspects of their vehicle, such as locking and unlocking the doors, starting the engine, and checking the fuel level.

Over-the-air updates: With this feature, vehicles can receive software updates and security patches without requiring a visit to the dealership.

Several tech and auto firms, such as Holoride, Chrysler, Forvia, GM, and more showcased future tech for in-car connectivity and infotainment. For instance, BMW shared its imagination of the future of car displays with a futuristic Vision DEE concept car. The ‘DEE’ here stands for digital emotional experience, which says everything about what the consumers can expect from this vehicle. Along with the option to shift colors on demand, the vehicle allows the driver to choose the extent of augmented reality features they want to see and manage while driving. 

This would fall under the same category as Continental’s Scenic View Heads-Up Display (HUD), for which it was named the CES 2023 Innovation Award Honoree under the ‘vehicle tech & advance mobility’ category. 

Another interesting in-car technology that was revealed during CES 2023 for connected vehicles was Harman’s new feature in its advanced driver monitoring system (DMS) that can measure the heart and breath rate of the driver in real-time. Ready Care, the DMS that was launched by Harman in September 2022, largely worked on tracking and measuring the driver’s eye activity and state of mind to determine cognitive stress and distraction levels. 

Harman is a subsidiary of Samsung that specializes in connected car technology and several other Internet of Things (IoT) solutions. Find more details on the updated version of Ready Care here.

Interested to know more about the developing technologies in your industry vertical? Get the latest market studies and insights from BIS Research. Connect with us at [email protected] to learn and understand more.


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