Display technologies today play a very important part in industrial as well as commercial processes. Displays have become a common means to show information, establish communication, visualize industrial processes, and education. Traditionally, displays are two dimensional, which limits the device’s capability to portray a real-life image or video of a scene as perceived by human eyes. This is where 3-dimensional (3D) displays have intervened.
3D displays can show images in a three-dimensional format, which allows depth perception. However, most commercialized 3D displays require glasses or headgear to be worn by the viewers to view the content, which restricts movement and does not allow a parallax view. The 3D holographic displays, on the other hand, can show full parallax images and excludes the viewer from wearing any headgear or glass to view the contents. These types of displays are expected to become a crucial part of various routine industrial and commercial processes.
Ongoing developments related to 3D holographic displays are expected to completely disrupt the global 3D holographic display and services market. 3D holographic displays are a category of display systems that can reconstruct 3D holographic images, which look exactly like a real object or view. Optical holography, which is the basis of 3D holography, didn’t evolve enough to commercially produce 3D holographic displays until the discovery of laser technology in 1960. However, the 3D holographic displays gained attention in the early 2000s and are still a very small market compared to conventional displays.
Developing holographic images traditionally has always been an expensive and time-consuming task, until recently when IKIN Inc. in 2019 launched its amazingly interactive, affordable, and high-quality holographic ecosystem. This ecosystem is expected to provide important tools to people for interacting, developing, and to feel the stunning holographic environments right in the palm of their hands. This ecosystem will be named RYZ and will utilize photon mapping technology.
Based on the recent market intelligence published by BIS Research, the global 3D holographic display and services market is estimated at $607.6 million in 2020 and is expected to reach $1,837.1 million by 2025. The market is projected to grow at a CAGR of 24.8% during the forecast period from 2020-2025. The growth of the market can be attributed to the factors driving its growth, including increasing demand for 3D holographic displays creative economy, growing adoption of medical imaging in the healthcare industry, and rising industrial automation with industry 4.0 applications.
Among the three abovementioned factors, the impact of the adoption of holography for medical imagining is going to remain high in the next three to five years and beyond. However, in the initial one to two years, it is expected to be medium. In the case of demand for holography for creative economy and industrial automation, the impact is going to be high and low, respectively, during the initial one or two years. However, it is going to be medium in five or more years.
Lastly, the 3D holographic display and services can be used for several applications, including retail, trade shows and conferences, digital signage, navigational display, medical imaging, and others. Commercial applications, such as retail, trade shows and conferences, and digital signage are expected to have a large share in the global 3D holographic display and services market. Considering the existing 3D holographic displays are perfect for these applications. The products are capable of influencing consumer behavior by increasing viewer experience and brand awareness. High market share and growth potential are associated with the availability of the type of 3D holographic display. Spinning LED and pseudo holographic display types are expected to further have a positive impact on retail applications.
