Companies Undertaking Multiple Strategies to Stay Ahead in the ADAS and Autonomous Driving Components Market

11 Oct 2017

The landscape of autonomous vehicles market is highly competitive and this makes the components market for ADAS and autonomous driving equally, if not more, vying. The new players are tapping available opportunities and the established players are undertaking various organic and inorganic strategies to expand their business. The increasing demand for Advanced Driver Assist Systems (ADAS) and government’s mandate on integrating ADAS features in all the cars are boosting the ADAS and autonomous driving components market.

Autoliv, Inc., one of the key players in the market, announced the commencement of operations of Zenuity, a joint venture with Volvo Cars, in April 2017. According to the company, it is the first time a premium car maker has joined forces with a tier one supplier to develop leading advanced driver assist systems (ADAS) and autonomous driving (AD) technologies. Autoliv, Inc. continued its market activity later in the year with announcing a collaboration with Seeing Machines, a leader in computer vision based human sensing technologies, in August 2017, to develop next-generation driver monitoring systems (DMS) for autonomous vehicles. Later in the same month, it announced that it was selected by a global automaker to supply industry-leading 77GHz high-resolution radar systems for autonomous driving. The company has remained quite active since the start of this year and is tapping every technology that could be advantageous in the future of the autonomous vehicles.

Another big player in the market, Delphi Automotive PLC, announced towards the end of September 2017 that it was splitting into two, with Delphi Technologies taking the advanced vehicle propulsion side of the business, specializing in combustion, software and controls and electrification, and the other spinoff, Aptiv, providing software, advanced computing platforms, and networking architecture for active safety and autonomous driving.1

A similar kind of step was taken by Denso Corp. when it announced that it will create a new company named NSITEXE, Inc. This company will develop a next-generation processor which can quickly and efficiently analyze large amounts of data from sensors and external communication to determine the optimal vehicle operation. The company’s focus is to design and develop semiconductor intellectual property cores, which are key semiconductor components that enable automated driving.2

Acknowledging the increasing competition and the future potential this market holds, BIS Automotive has compiled a report titled ‘Global ADAS and Autonomous Driving Components Market - Analysis and Forecast: 2017 to 2026’. According to the analyst, “the global ADAS and autonomous driving components market generated $2.76 billion in 2016. The market is largely driven by the increase in the number of automated vehicles.”


1 Automobile Mag



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