Partnership and Product Launch Dominating the Landscape of Automotive Sensor Market

14 Jul 2017

The automotive sensor market is a highly competitive and fragmented industry, with all the players competing against each other to gain a greater market share. Innovative products and services, pricing strategies, market initiatives, and developing and extending the product lines are some of the initiatives undertaken by the market players to maintain the competition in the market. Robert Bosch GmbH, Continental AG, Denso Corporation, Infineon Technologies Inc., and STMicroelectronics N.V are some of the most prominent names that surfaced in 2015-2016. 

In February 2016, Continental AG manufactured urea sensor that measures the temperature, level, and quality of the aqueous urea solution present in the Diesel Exhaust Fluid (DEF) tank. As claimed by the company, urea sensor converts nitrogen oxide present in the exhaust gas to nitrogen and water. Thus, increasing the efficiency of selective catalytic reduction system. In December 2016, Robert Bosch GmbH introduced the SMP14x, a hydraulic pressure sensor for automatic transmissions that enables a high degree of driving comfort to the vehicle's passenger.

In June 2017, Continental AG announced its partnership with an autonomous car alliance that was formed by BMW, Mobileye, and Intel, and is expected to play a key role. The alliance to develop “highly automated” vehicles involving BMW, Mobileye, and chip maker Intel was formed in July 2016, with aims to launch a premium autonomous vehicle by 2021. Intel later went on to acquire Mobileye while U.S. company Delphi Automative also joined the collaboration.1 Another market player, T E Connectivity, will acquire Hirschmann Car Communication GmbH for an enterprise value of 148.5 million Euro.

Acknowledging the intense competition in the market, BIS Automotive has compiled a report titled ‘Global Automotive Sensors Market - Analysis and Forecast: 2017-2021’. According to the analyst, “The global automotive sensors market is estimated to reach $25.56 billion by 2021. The market is driven by a number of factors such as the rising demand of luxury and mid-size cars, increasing safety concerns, stringent governmental regulations, rising collaborations between key market players and increasing number of OEMs.”

This market research eport provides a detailed market analysis and forecast with respect to various sensors types in the automotive sensors market which are pressure, temperature, position, speed, level, inertial sensor, and others. On the basis of application, the automotive sensors market is segmented into powertrain, chassis, body, and safety. While highlighting the key driving and restraining forces for this market, the report also provides a detailed study of the different vehicles that are analyzed, which include conventional fuel vehicles (passenger and commercial) and electric vehicles (battery electric vehicle and hybrid electric vehicle).

The company profiles section in the report includes highlights of significant information about the key companies involved along with their financial positions, key strategies & developmental activities of recent years (2014-2017). Some of the key players are Robert Bosch GmbH (Germany), Continental AG (Germany), Delphi Automotive PLC (U.K), Denso Corporation (Japan), Infineon Technologies AG (Germany), Sensata Technologies, Inc. (U.S), and Analog Devices, Inc. (U.S).

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