Product Launch Dominating the Global Isoflavones Market in Business Strategies

04 Sep 2017

The isoflavones market is thriving with major companies which are providing isoflavones with the help of new technology and advanced processes. Despite the risks involved in the market, these major companies open up a pool of opportunities for new players to enter the market. The emerging business strategies and developments are propelling the growth of the market, the most prominent among the strategies being product launch/development. The majority of the companies had product developments and subsequent launches, while mergers and acquisition and other strategies were relatively less opted for in the market.

One of the leading players in the isoflavone market, Tradichem has launched their new range of products for midlife women. The products range from morning sickness to menopause and anti-aging. Similarly, Alpro has unveiled a new range of their go soya and coconut drinks. This launch has helped Alpro in increasing their year on year value growth and also helped the company to tap growing consumer demand for healthy products. Prior to this launch, Alpro had launched Go On, a wide range of single serve soy yogurt alternatives which are high in plant protein. The launch aimed to shift the company into the high protein segment with a single serve format.

Although the mergers and acquisitions are witnessed less in this market, the latest acquisition was in May 2017. Archer Daniels Midland Company signed an agreement to purchase a controlling interest in Industries Centers, an Israel based company specializing in the import and distribution of agricultural feed products. This acquisition will help the company in increasing their consumer's database with the help of Industries Centers by providing a huge range of products ranging from soybean to grains and feed.

Acknowledging the future potential of the market, BIS Research has compiled a market research report titled ‘Global Isoflavones Market, Analysis & Forecast (2017-2021)'. According to the analyst at BIS Research, "The isoflavones market is expected to reach $21.90 billion by 2021 at a CAGR of 13.7% from 2017 to 2021. This growth is attributed to the increasing demand of isoflavones from the end use industries such as cosmetic, nutraceuticals and food & beverage."

This report is a meticulous compilation of various market segmentation and their analysis. The report put special emphasis on the market share of the services provided in the isoflavones market, owing to the changing paradigms in the industry.


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