A quick peek into the report
Table of Contents
1.1 AI in Ultrasound Imaging
1.2 Digitization of Ultrasound
1.3 COVID-19 Impact in Brazil
1.4 Technological Developments
1.5 Expanding Clinical Uses of Ultrasound
1.6 Cost Containment Strategies
1.7 Future Outlook
2.1 Brazil Healthcare Overview
2.1.1 Radiology in Brazil
2.1.2 Regional Distribution of Imaging Equipment
2.1.3 Business Models
2.1.4 Ultrasound Market
2.2 State-wise Analysis
2.2.1 São Paulo
2.2.2 Minas Gerais
2.2.3 Rio de Janeiro
2.2.4 Bahia
2.2.5 Paraná
2.2.6 Rio Grande do Sul
2.2.7 Pernambuco
2.2.8 Ceará
2.2.9 Pará
2.2.10 Santa Catarina
2.2.11 Maranhão
2.2.12 Goiás
2.2.13 Distrito Federal
2.2.14 Rest of Brazil
2.3 Brazil Micro-region Analysis
2.3.1 North Region
2.3.2 North-East Region
2.3.3 Central West Region
2.3.4 South and South-East Region
2.4 Brazil Market Share Analysis
2.5 Veterinary Scenario in Brazil
2.6 Other Applications Scenario in Brazil
3.1 AI in Ultrasound Imaging
3.2 Digitization of Ultrasound
3.3 COVID-19 Impact in Mexico
3.4 Expanding Clinical Uses of Ultrasound
3.5 Cost Containment Strategies
3.6 Shift toward Refurbished Ultrasound Systems
3.7 Future Outlook
4.1 State-Wise Analysis
4.1.1 Mexico City
4.1.2 State of Mexico
4.1.3 Nuevo León
4.1.4 Jalisco
4.1.5 Veracruz
4.1.6 Guanajuato
4.1.7 Baja California
4.1.8 Coahuila
4.1.9 Sonora
4.1.10 Chihuahua
4.1.11 Rest-of-Mexico
4.2 Mexico Micro-Region Analysis
4.2.1 North Region of Mexico
4.2.2 Central Region of Mexico
4.2.3 South Region of Mexico
4.3 Mexico Market Share Analysis
4.4 Veterinary Scenario in Mexico
4.5 Other Applications Scenario in Mexico
Stakeholder Analysis (Brazil and Mexico)
Ultrasound Distributors in Brazil and Mexico
Pricing Analysis
Table: Primary Research Sources
Table: Number of radiologists, by Degree Method
Table: Key Ultrasound Companies and their Distributors in Brazil
Figure: Brazil Ultrasound Market, $Million, 2022-2030
Figure: Mexico Ultrasound Market, $Million, 2022-2030
Figure: Brazil Ultrasound Installed Base, 2022-2030
Figure: Mexico Ultrasound Installed Base, 2022-2030
Figure: Brazil and Mexico Market (Women’s Health Application), $Million, 2022 and 2030
Figure: Brazil and Mexico Ultrasound Systems Market Segmentation
Figure: Brazil and Mexico Ultrasound Systems Market: Research Methodology
Figure: Secondary Research Sources
Figure: Data Sources
Figure: Data Triangulation
Figure: Assumptions and Limitations
Figure: Key Player Analysis
Figure: Key Challenges in Ultrasound Imaging which AI can Help Alleviate
Figure: Areas of ML Integration in Ultrasound Imaging
Figure: Publication Analysis
Figure: Benefits of Ultrasound-EHR Integration
Figure: Clinical Applications of Ultrasound in Brazil
Figure: Regional Distribution of Radiologists in Brazil, 2018
Figure: Sao Paulo Ultrasound Market, $Million, 2022-2030
Figure: Sao Paulo Ultrasound Market, Units Sold, 2022-2030
Figure: São Paulo Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: São Paulo Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Minas Gerais Ultrasound Market, $Million, 2022-2030
Figure: Minas Gerais Ultrasound Market, Units Sold, 2022-2030
Figure: Minas Gerais Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Rio De Janeiro Ultrasound Market, $Million, 2022-2030
Figure: Rio De Janeiro Ultrasound Market, Units Sold, 2022-2030
Figure: Rio de Janeiro Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Rio de Janeiro Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Bahia Ultrasound Market, $Million, 2022-2030
Figure: Bahia Ultrasound Market, Units Sold, 2022-2030
Figure: Bahia Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Bahia Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Paraná Ultrasound Market, $Million, 2022-2030
Figure: Paraná Ultrasound Market, Units Sold, 2022-2030
Figure: Paraná Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Paraná Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Rio Grande Do Sul Ultrasound Market, $Million, 2022-2030
Figure: Rio Grande Do Sul Ultrasound Market, Units Sold, 2022-2030
Figure: Rio Grande Do Sul Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Rio Grande Do Sul Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Pernambuco Ultrasound Market, $Million, 2022-2030
Figure: Pernambuco Ultrasound Market, Units Sold, 2022-2030
Figure: Pernambuco Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Pernambuco Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Ceará Ultrasound Market, $Million, 2022-2030
Figure: Ceará Ultrasound Market, Units Sold, 2022-2030
Figure: Ceará Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Ceará Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Pará Ultrasound Market, $Million, 2022-2030
Figure: Pará Ultrasound Market, Units Sold, 2022-2030
Figure: Pará Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Pará Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Santa Catarina Ultrasound Market, $Million, 2022-2030
Figure: Santa Catarina Ultrasound Market, Units Sold, 2022-2030
Figure: Santa Catarina Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Santa Catarina Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Maranhão Ultrasound Market, $Million, 2022-2030
Figure: Maranhão Ultrasound Market, Units Sold, 2022-2030
Figure: Maranhão Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Maranhão Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Goiás Ultrasound Market, $Million, 2022-2030
Figure: Goiás Ultrasound Market, Units Sold, 2022-2030
Figure: Goiás Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Goiás Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Distrito Federal Ultrasound Market, $Million, 2022-2030
Figure: Distrito Federal Ultrasound Market, Units Sold, 2022-2030
Figure: Distrito Federal Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Distrito Federal Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Rest-of-Brazil Ultrasound Market, $Million, 2022-2030
Figure: Rest-of-Brazil Ultrasound Market, Units Sold, 2022-2030
Figure: Rest-of-Brazil Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Rest-of-Brazil Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: North Region of Brazil Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: North Region of Brazil Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: North-East Region of Brazil Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: North-East Region of Brazil Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Central-West Region of Brazil Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Central-West Region of Brazil Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: South-East Region of Brazil Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: South-East Region of Brazil Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: South Region of Brazil Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: South Region of Brazil Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Clinical Applications of Ultrasound in Mexico
Figure: Mexico City Ultrasound Market, $Million, 2022-2030
Figure: Mexico City Ultrasound Market, Units Sold, 2022-2030
Figure: Mexico City Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Mexico City Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: State of Mexico Ultrasound Market, $Million, 2022-2030
Figure: State of Mexico Ultrasound Market, Units Sold, 2022-2030
Figure: State of Mexico Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: State of Mexico Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Nuevo León Ultrasound Market, $Million, 2022-2030
Figure: Nuevo León Ultrasound Market, Units Sold, 2022-2030
Figure: Nuevo León Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Nuevo León Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Jalisco Ultrasound Market, $Million, 2022-2030
Figure: Jalisco Ultrasound Market, Units Sold, 2022-2030
Figure: Jalisco Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Jalisco Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Veracruz Ultrasound Market, $Million, 2022-2030
Figure: Veracruz Ultrasound Market, Units Sold, 2022-2030
Figure: Veracruz Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Veracruz Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Guanajuato Ultrasound Market, $Million, 2022-2030
Figure: Guanajuato Ultrasound Market, Units Sold, 2022-2030
Figure: Guanajuato Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Guanajuato Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Baja California Ultrasound Market, $Million, 2022-2030
Figure: Baja California Ultrasound Market, Units Sold, 2022-2030
Figure: Baja California Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Baja California Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Coahuila Ultrasound Market, $Million, 2022-2030
Figure: Coahuila Ultrasound Market, Units Sold, 2022-2030
Figure: Coahuila Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Coahuila Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Sonora Ultrasound Market, $Million, 2022-2030
Figure: Sonora Ultrasound Market, Units Sold, 2022-2030
Figure: Sonora Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Sonora Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Chihuahua Ultrasound Market, $Million, 2022-2030
Figure: Chihuahua Ultrasound Market, Units Sold, 2022-2030
Figure: Chihuahua Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Chihuahua Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Rest-of-Mexico Ultrasound Market, $Million, 2022-2030
Figure: Rest-of-Mexico Ultrasound Market, Units Sold, 2022-2030
Figure: Rest-of-Mexico Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Rest-of-Mexico Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: North Region of Mexico Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: North Region of Mexico Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Central Region of Mexico Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: Central Region of Mexico Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: South Region of Mexico Ultrasound Market (by Application Area), $Million, 2022-2030
Figure: South Region of Mexico Ultrasound Market (by Application Area), Units Sold, 2022-2030
Figure: Key Advantages: New vs. Refurbished Systems
Brazil and Mexico Ultrasound Market Report Coverage
|
Brazil Ultrasound Market |
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|
Base Year |
2022 |
Market Size in 2023 |
$126.2 Million |
|
Forecast Period |
2023-2030 |
Value Projection and Estimation by 2030 |
$209.2 Million |
|
CAGR During Forecast Period |
7.49% |
|
|
|
Mexico Ultrasound Market |
|||
|
Base Year |
2022 |
Market Size in 2023 |
$77.7 Million |
|
Forecast Period |
2023-2030 |
Value Projection and Estimation by 2030 |
$117.5 Million |
|
CAGR During Forecast Period |
6.08% |
|
|
Key Questions Answered in the Report
• What is the market size and growth potential of the Brazil and Mexico ultrasound market?
• What are the installed base and units sold in the Brazil and Mexico ultrasound market?
• What are the trends surrounding AI integration and digitization in ultrasound in Brazil and Mexico?
• What is the impact of the COVID-19 pandemic on the Brazil and Mexico ultrasound market?
• What are some of the cost containment strategies relating to ultrasounds in Brazil and Mexico?
• What is the trend surrounding refurbished ultrasound systems in Brazil and Mexico?
• What is the market size, growth potential, and units sold for the different states of Brazil and Mexico across various application areas?
• What does the competitive landscape look like for the different states of Brazil and Mexico across various application areas?
• What is the market size, growth potential, and units sold for the different regions of Brazil and Mexico across various application areas?
• What does the competitive landscape look like for the different regions of Brazil and Mexico across various application areas?
• What is the market share analysis of different application areas in the Brazil and Mexico ultrasound market?
• What is the market share analysis of different system types (new/refurbished) in the Brazil and Mexico ultrasound market?
• What are the sales distribution channels for key companies in the Brazil and Mexico ultrasound market?
• What is the pricing analysis for different system types (new/refurbished) in the Brazil and Mexico ultrasound market?
Executive Summary
Ultrasound devices have become indispensable tools in various medical disciplines, ranging from obstetrics and gynecology to cardiology, radiology, and beyond. Their versatility allows for non-invasive visualization of internal structures, aiding in the diagnosis and monitoring of conditions affecting organs, tissues, and blood vessels. Features such as 3D/4D imaging, Doppler imaging for vascular studies, and elastography for tissue characterization have expanded the diagnostic potential of ultrasound devices, offering clinicians a comprehensive view of anatomical structures and physiological processes.
The rapid progress of Brazil and Mexico ultrasound market is driven by a surge in healthcare demand due to escalating disease burdens. Technological advancements, especially in diagnostic capabilities and the integration of point-of-care ultrasound (POCUS), contribute to increased adoption. Government initiatives and strategic investments, alongside a growing focus on preventive and women's health, further propel the market. Economic growth and rising healthcare spending underscore a favorable environment for the widespread adoption of advanced ultrasound technologies.
Market Size and Growth
The Brazil and Mexico ultrasound market was valued at $192.3 million in 2022 and is anticipated to grow to $326.7 million by the end of 2030, at a projected CAGR of 6.97% during the forecast period 2023-2030.
Figure: Brazil and Mexico Ultrasound Market, $Million, 2022-2030

The ultrasound market in Brazil was valued at $118.5 million in 2022 and is anticipated to grow to $209.2 million by the end of 2030, at a projected CAGR of 7.49% during the forecast period 2023-2030. The Brazil ultrasound market has been significantly impacted by technological advancements within the realm of medical imaging. There is a noticeable uptick in the adoption of advanced ultrasound technologies, including innovations such as 3D and 4D imaging, portable ultrasound devices, and improvements in image quality.
Figure: Brazil Ultrasound Market, $Million, 2022-2030

The ultrasound market in Mexico was valued at $73.8 million in 2022 and is anticipated to grow to $117.5 million by the end of 2030, at a projected CAGR of 6.08% during the forecast period 2023-2030. The Mexico ultrasound market is on an upward trajectory, primarily due to rising healthcare needs, a growing population, and increased healthcare awareness. Both public and private sectors are investing in advanced ultrasound technologies to meet this demand.
Figure: Mexico Ultrasound Market, $Million, 2022-2030

Key Figures:
• Installed Base:
o Brazil: The ultrasound systems installed base in Brazil reached 60,693 units in 2022 and is expected to experience robust growth, reaching an estimated 95,510 units by the end of 2030. This anticipated expansion reflects a projected CAGR of 6.10% during the forecast period from 2023 to 2030.
o Mexico: In 2022, ultrasound systems installed base in Mexico was reported at 39,639 units, with a projected increase to 57,265 units by the close of 2030. This growth trajectory signifies an anticipated CAGR of 4.80% during the forecast period spanning from 2023 to 2030.
• Unit Sold:
o Brazil: The units sold of ultrasound systems in Brazil reached 7,053 units in 2022 and are expected to increase to 11,349 units by the end of 2030. This anticipated expansion reflects a projected CAGR of 6.29% during the forecast period from 2023 to 2030.
o Mexico: The unit sold for ultrasound systems in Mexico is expected to rise from 5,881 units in 2022 to 8,843 units in 2030, with a projected CAGR of 5.34% during the forecast period spanning from 2023 to 2030.
Key Trends:
1. Digitization of Ultrasound Imaging: The Brazil and Mexico ultrasound market is witnessing significant advancements due to government-backed initiatives. In Brazil, the focus is on the digitization of ultrasound images and the integration of telemedicine, with investments in enhancing healthcare facilities and advancing digital ultrasound technology. The introduction of 5G networks also promises to improve healthcare delivery. In Mexico, efforts are aimed at modernizing healthcare infrastructure, particularly through the digitization of medical records and the introduction of telemedicine. Despite challenges such as low investment in healthcare, Mexico is progressing with the adoption of ultrasound technologies and digital tools to enhance medical practices across its hospitals.
2. Artificial Intelligence in Ultrasound: In Brazil and Mexico ultrasound market, AI integration in ultrasound imaging is advancing rapidly. In Mexico, AI is increasingly applied to improve prenatal care, particularly with deep learning technologies for more accurate image analysis and remote monitoring. Researchers from prominent institutions such as the National Autonomous University of Mexico (UNAM) and the Autonomous Metropolitan University (UAM) are pushing the boundaries of AI in medical imaging. Similarly, in Brazil, AI is being applied to overcome challenges like equipment distribution inequalities, with advancements in image processing and classification aimed at improving diagnostic accuracy. Both countries are focusing on integrating AI to enhance healthcare accessibility, especially in underdeveloped regions.
Segmentation
By Application:
• Radiology
• Cardiology
• Women's Health
• Speciality
• Primary Care
• Point of Care
• Veterinary
• Others
Based on application, the women's health segment is expected to dominate the Brazil and Mexico ultrasound market. On the other hand, the veterinary ultrasound segment is expected to be the fastest-growing segment in the Brazil and Mexico ultrasound market.
Figure: Brazil and Mexico Ultrasound Market, Veterinary Ultrasound Market

Competitive Landscape
The Brazil and Mexico ultrasound market is competitive, with major players such as Philips, Mindray, Canon, and Siemens leading the market.
Recent Developments
• In August 2023, Hologic Acquired Approximately 46% of Shares in SuperSonic Imagine, a French Innovator in Ultrasound Medical Imaging.
• In July 2023, Sonio recently gained $14 million in Series A funding. The Paris-based startup's AI platform automates ultrasound reporting so that healthcare providers can conduct ultrasound exams with greater accuracy, speed, and efficiency.
• In June 2023, Techsomed has completed a field evaluation of its BioTraceIO360 software with GE HealthCare LOGIQ E10 Series ultrasound imaging technology at clinical sites in the US. The BioTraceIO360 software assessment is intended to launch an automated visualization and control solution for ablation procedures to treat liver tumors. Techsomed’s BioTrace is an artificial intelligence (AI)-powered software platform for real-time ablation zone imaging and treatment precision enhancement.
• In February 2023, Clarius Mobile Health received FDA 510(k) clearance for its latest MSK AI model. This innovative model employs artificial intelligence (AI) to autonomously detect and measure tendons in the foot, ankle, and knee. The forthcoming MSK AI model will soon be accessible alongside the Clarius L7 HD3 and Clarius L15 HD3 high-frequency wireless handheld ultrasound scanners.
• In February 2023, Samsung Introduces Premium Women’s Health Ultrasound, Samsung’s digital radiography and ultrasound business, introduces the HERA W10 Elite,1 the premier model of the HERA platform for Obstetrics and Gynecology that provides clinicians with a suite of powerful artificial intelligence (AI) tools and clinical applications to advance the diagnostic experience.
Pricing Analysis
In Brazil and Mexico ultrasound market, budget constraints, cost-effectiveness, and the availability of advanced features influence the choice between new and refurbished ultrasound systems, with refurbished options being favored in underserved regions due to their affordability. However, new systems are preferred in top-tier hospitals for their advanced capabilities.
Conclusion
The Brazil and Mexico ultrasound market is poised for continued growth, fueled by rising healthcare demand, increasing disease burdens, and advancements in diagnostic technologies. In Brazil, the market is shaped by economic challenges, including import taxes and supply chain vulnerabilities, which influence both pricing and availability. Despite these barriers, the growing focus on women’s health and cancer detection, along with investments in advanced ultrasound systems, is driving market expansion. In Mexico, budget constraints lead to a preference for pre-owned ultrasound systems, with a rising demand for more affordable options, particularly in rural areas. The country's high teenage pregnancy rates further contribute to the growing need for ultrasound devices for fetal monitoring. Brazil and Mexico ultrasound market is also experiencing a shift towards more specialized and cost-effective ultrasound systems, including those with AI-enhanced features, reflecting a broader trend towards improving diagnostic capabilities while managing costs in healthcare infrastructure.
Brazil and Mexico Ultrasound Market
Analysis and Forecast, 2023-2030
Frequently Asked Questions
Ultrasound technology, also known as sonography, is an imaging modality that employs high-frequency sound waves to visualize the internal structures of the body. Unlike X-ray imaging, ultrasound does not involve ionizing radiation. This report includes ultrasound systems for various applications such as radiology, cardiology, women’s health, and veterinary, among others. It also considers portable and handheld systems commonly used in rural settings, as well as refurbished ultrasound systems. The primary focus of this study is on the ultrasound markets in Brazil and Mexico.
The Brazil and Mexico ultrasound market is witnessing significant trends driven by the digitalization of ultrasound imaging and the integration of artificial intelligence (AI). Digital ultrasound systems are increasingly being adopted, enhancing the storage, transmission, and analysis of images, thus improving diagnostic capabilities and enabling remote consultations, especially in rural areas. AI-powered ultrasound technology is also gaining traction, helping automate image analysis and improve diagnostic accuracy. These advancements are improving efficiency, expanding healthcare access, and offering better patient outcomes in both countries.
The Brazil and Mexico ultrasound market was valued at $203.9 million in 2023 and is anticipated to reach $326.7 million by the end of 2030, at a CAGR of 6.97% during the forecast period 2023-2030.
