Market Research Report

A quick peek into the report

1.1   Market Drivers
1.1.1   Rising Demand and Increasing Legalization of Cannabis
1.1.2   Health Benefits Associated With CBD-Infused Beverages
1.1.3   Increasing Acceptance of CBD-Infused Drinks by Consumers and Legalization in Various Sports
1.2   Market Restraints
1.2.1   Stringent Regulation and Lengthy Approval Process for CBD Products
1.2.2   Side-Effects Associated with CBD Consumption
1.3   Market Opportunities
1.3.1   On-Going Research on the Development and Production of Healthier Cannabis Forms and By-Products
1.4   Impact of COVID-19 on the CBD-Infused Beverages Market

2.1   Key Market Developments and Strategies
2.1.1   Partnerships, Collaborations, and Joint Ventures
2.1.2   Product Launches and Developments
2.1.3   Business Expansions and Contracts
2.1.4   Mergers and Acquisitions

3.1   Legal Landscape
3.1.1   Canada Legal Landscape
3.1.1.1   Cannabis Framework and Legislation by Provinces and Territories
3.1.1.2   CBD in Canada
3.1.2   U.S. Legal Landscape
3.1.2.1   U.S. State Laws Impacting Cannabis Market
3.1.2.2   Medical Cannabis Laws
3.1.2.3   CBD in the U.S.
3.1.3   Europe Legal Landscape
3.1.3.1   Cannabis Control in Europe at a Glance
3.1.3.2   CBD in Europe
3.1.3.2.1   CBD in U.K.
3.1.4   Australia Legal Landscape
3.1.4.1   CBD in Australia
3.1.5   Japan Legal Landscape
3.1.5.1   CBD in Japan
3.2   Use Cases for CBD in the Sports Industry
3.3   Challenges Faced by the CBD Infused Beverage Industry
3.3.1   Alternative Methods for the Consumption of CBD
3.3.1.1   Sublingual
3.3.1.2   Vaping
3.4   Challenges Faced by Beverage Companies
3.5   Process of Infusion of CBD Oil in Beverages
3.5.1   Nano-Emulsification
3.5.1.1   Benefits of Nano-Cannabinoids
3.6   Patent Analysis for the process of CBD Infusion into Beverages
3.6.1   Patent Analysis (by Status)
3.6.2   Patent Analysis (by Company)
3.6.3   Patent Analysis (by Applicant Profile)
3.7   Difference Between Hemp and Marijuana Derived Products
3.7.1   Hemp
3.7.2   Marijuana
3.7.3   Legality Framework
3.8   Health Benefits Associated with CBD Products: Case Studies
3.8.1   CBD Used Cases - 1
3.8.2   CBD Used Cases - 2
3.9   Supply Chain Analysis
3.10 List of Key Investments in the Global CBD-Infused Beverage Market

4.1   MARKET OVERVIEW
4.2   Alcoholic Beverages
4.3   Non-Alcoholic Beverages

5.1   North America
5.1.1   Markets
5.1.1.1   Key Manufacturers and Suppliers in North America
5.1.1.2   Business Challenges
5.1.1.3   Business Drivers
5.1.1.4   Application
5.1.2   NORTH AMERICA (BY COUNTRY)
5.1.2.1   U.S.
5.1.2.1.1   Markets
5.1.2.1.1.1   Buyer Attributes
5.1.2.1.1.2   Key Manufacturers and Suppliers in the U.S.
5.1.2.1.1.3   Business Challenges
5.1.2.1.1.4   Business Drivers
5.1.2.2   Canada
5.1.2.2.1   Markets
5.1.2.2.1.1   Buyer Attributes
5.1.2.2.1.2   Key Manufacturers and Suppliers in Canada
5.1.2.2.1.3   Business Challenges
5.1.2.2.1.4   Business Drivers
5.2   Europe
5.2.1   Markets
5.2.1.1   Key Manufacturers and Suppliers in Europe
5.2.1.2   Business Challenges
5.2.1.3   Business Drivers
5.2.2   EUROPE (BY COUNTRY)
5.2.2.1   U.K.
5.2.2.1.1   Markets
5.2.2.1.1.1   Buyer Attributes
5.2.2.1.1.2   Key Manufacturers and Suppliers in the U.K.
5.2.2.1.1.3   Business Challenges
5.2.2.1.1.4   Business Drivers
5.2.2.2   Netherlands
5.2.2.2.1 Key Manufacturers and Suppliers in the Netherlands.
5.2.2.2.2 Business Challenges
5.2.2.2.3 Business Drivers
5.3   Asia-Pacific, Japan, and China
5.3.1   Markets
5.3.1.1 Business Challenges
5.3.1.2 Business Drivers
5.3.2   Asia-Pacific, Japan, and China (BY COUNTRY)
5.3.2.1   Japan
5.3.2.1.1   Markets
5.3.2.1.1.1   Business Challenges
5.3.2.1.1.2   Business Drivers
5.3.2.2   Australia
5.3.2.2.1   Markets
5.3.2.2.1.1   Business Challenges
5.3.2.2.1.2   Business Drivers
5.3.2.3   China

6.1   California Dreamin'
6.1.1   Company Overview
6.1.1.1   Product Portfolio
6.1.2   Business Strategies
6.1.2.1   Product Development
6.1.3   Competitive Position
6.1.3.1   Strengths of the Company in the Global CBD-Infused Beverage Market
6.1.3.2   Weakness of the Company in the Global CBD-Infused Beverage Market
6.2   Cann
6.2.1   Company Overview
6.2.1.1   Product Portfolio
6.2.2   Business Strategies
6.2.2.1   Product Development.
6.3   Cannabiniers.
6.3.1   Company Overview
6.3.1.1   Product Portfolio
6.3.2   Business Strategies
6.3.2.1   Product Development
6.3.2.2   Market Development
6.3.3   Corporate Strategies
6.3.3.1   Partnerships, Joint Ventures, Collaborations & Alliances
6.3.4   Competitive Position
6.3.4.1   Strengths of the Company in the Global CBD Infused Beverages Market
6.3.4.2   Weakness of the Company in the Global CBD Infused Beverages Market
6.4   Canopy Growth Corporation
6.4.1   Company Overview
6.4.1.1   Product Portfolio
6.4.1.2   Business Strategies
6.4.1.2.1   Product Development
6.4.1.3   Corporate Strategies
6.4.1.3.1   Partnerships, Joint Ventures, Collaborations & Alliances
6.4.1.4   Competitive Position
6.4.1.4.1   Strengths of the Company in the Global CBD Infused Beverages Market
6.4.1.4.2   Weakness of the Company in the Global CBD Infused Beverages Market
6.5   Daytrip Beverages
6.5.1   Company Overview
6.5.1.1   Product Portfolio
6.5.2   Business Strategies
6.5.2.1   Product Development
6.5.2.2   Market Development
6.6   Forest Coffee Trading Co.
6.6.1   Company Overview
6.6.1.1   Product Portfolio
6.6.2   Corporate Strategies
6.6.2.1   Partnerships, Joint Ventures, Collaborations & Alliances
6.7   G&Juice
6.7.1   Company Overview
6.7.1.1   Product Portfolio
6.7.2   Business Strategies
6.7.2.1   Product Development
6.8   Honeydrop Beverages Inc.
6.8.1   Company Overview
6.8.1.1   Product Portfolio
6.8.2   Business Strategies
6.8.2.1   Product Development.
6.8.3   Corporate Strategies
6.8.3.1   Partnerships, Joint Ventures, Collaborations & Alliances
6.8.4   Competitive Position
6.8.4.1   Strengths of the Company in the Global CBD Infused Beverages Market
6.8.4.2   Weakness of the Company in the Global CBD Infused Beverages Market
6.9   K-Zen Beverages Inc.
6.9.1   Company Overview
6.9.1.1   Product Portfolio
6.9.2   Business Strategies
6.9.2.1   Product Development
6.10 Lagunitas Brewing Company
6.10.1   Company Overview
6.10.1.1   Product Portfolio
6.10.1.2   Production Sites
6.10.2   Business Strategies
6.10.2.1   Product Development
6.10.3   Corporate Strategies
6.10.3.1   Partnerships, Joint Ventures, Collaborations & Alliances
6.10.4   Competitive Position
6.10.4.1   Strengths of the Company in the Global CBD Infused Beverages Market
6.10.4.2   Weakness of the Company in the Global CBD Infused Beverages Market
6.11   New Age Beverages Corporation
6.11.1   Company Overview
6.11.1.1   Product Portfolio
6.11.1.2   Production Sites
6.11.2   Business Strategies
6.11.2.1   Product Development
6.11.2.2   Market Development
6.11.3   Corporate Strategies
6.11.3.1   Merger & Acquisitions
6.11.3.2   Partnerships, Joint Ventures, Collaborations & Alliances
6.11.4   Patents
6.11.5   Competitive Position
6.11.5.1   Strengths of the Company in the Global CBD-Infused Beverage Market.
6.11.5.2   Weakness of the Company in the Global CBD-Infused Beverage Market.
6.12   Phivida Holdings Inc.
6.12.1   Company Overview
6.12.1.1   Product Portfolio
6.12.2   Business Strategies
6.12.2.1   Product Development
6.12.2.2   Market Development
6.12.3   Corporate Strategies
6.12.3.1   Merger & Acquisitions
6.12.3.2   Partnerships, Joint Ventures, Collaborations, and Alliances
6.12.4   Competitive Position
6.12.4.1   Strengths of the Company in the Global CBD-Infused Beverage Market
6.12.4.2   Weakness of the Company in the Global CBD-Infused Beverage Market
6.13   Puration Inc.
6.13.1   Company Overview
6.13.1.1   Product Portfolio
6.13.2   Business Strategies
6.13.2.1   Product Development
6.13.2.2   Market Development
6.13.3   Corporate Strategies
6.13.3.1   Merger & Acquisitions
6.13.3.2   Partnerships, Joint Ventures, Collaborations & Alliances
6.13.4   Competitive Position
6.13.4.1   Strengths of the Company in the Global CBD-Infused Beverage Market
6.13.4.2   Weakness of the Company in the Global CBD-Infused Beverage Market
6.14   Sprig
6.14.1   Company Overview
6.14.1.1   Product Portfolio
6.14.2   Business Strategies
6.14.2.1   Product Development
6.14.2.2   Market Development
6.15   The Alkaline Water Company Inc.
6.15.1   Company Overview
6.15.1.1   Product Portfolio
6.15.1.2   Production Sites
6.15.2   Business Strategies
6.15.2.1   Product Development
6.15.2.2   Market Development
6.15.3   Corporate Strategies
6.15.3.1   Partnerships, Joint Ventures, Collaborations & Alliances
6.15.4   Competitive Position
6.15.4.1   Strengths of the Company in the Global CBD-Infused Beverage Market
6.15.4.2   Weakness of the Company in the Global CBD-Infused Beverage Market
6.16   UbU Beverages Ltd.
6.16.1   Company Overview
6.16.1.1   Product Portfolio
6.16.2   Business Strategies
6.16.2.1   Product Development
6.17   Companies Expected to Enter the CBD Infused Beverages Industry
6.17.1   Anheuser-Busch InBev
6.17.1.1   Company Overview
6.17.1.2   Business Strategies
6.17.2   Constellation Brands, Inc.
6.17.2.1   Company Overview
6.17.2.2   Business Strategies
6.17.3   Diageo plc
6.17.3.1   Company Overview
6.17.3.2   Business Strategies
6.17.4   Molson Coors Beverage Company
6.17.4.1   Company Overview
6.17.4.2   Business Strategies
6.17.5   The Coca-Cola Company
6.17.5.1   Company Overview
6.17.5.2   Business Strategies

7.1   Report Scope
7.2   Global CBD-Infused Beverages Market Research Methodology
7.2.1   Assumptions
7.2.2   Limitations
7.2.3   Primary Data Sources
7.2.4   Secondary Data Sources
7.2.5   Data Triangulation
7.2.6   Market Estimation and Forecast

Table 1.1:   Impact Analysis of Market Drivers
Table 1.2:   Impact Analysis of Market Restraints
Table 3.1:   List of States (U.S.) with Legalized Cannabis for Medical Purposes
Table 3.2:   CBD & THC Legalization in other European Countries
Table 3.3:   Instances of CDB Usage in Sports Industry
Table 3.4:   Key Investments in CBD Infused beverages market, 2018-2020
Table 4.1:   Global CBD-Infused Beverages Market (by Type), $Million, 2019-2025
Table 4.2:   Key Developments Pertaining to CBD Alcoholic Beverages Market
Table 4.3:   Key Companies Offering Non-Alcoholic CBD Beverages
Table 4.4:   Key Developments Pertaining to Non-Alcoholic CBD Beverages Segment
Table 5.1:   Snapshot of Existing Market for CBD Infused Beverages by Country/Region
Table 5.2:   Global CBD Infused Beverages Market (by Region), $Million, 2019-2025

Figure 1:   Macroeconomic Trends Impacting the CBD-Infused Beverage Market
Figure 2:   Global CBD-Infused Beverages Market Snapshot
Figure 3:   North America CBD-Infused Beverages Market Scenario (by Country)
Figure 4:   Global CBD-Infused Beverages Market (by Product Type)
Figure 5:   Share of Key Developments and Strategies, April 2017-April 2020
Figure 1.1:   Market Dynamics
Figure 1.2:   Benefits Associated with CBD-Infused Beverages
Figure 2.1:   Strategies Adopted by the Key Players (April 2017-April 2020)
Figure 2.2:   Shares of Key Market Strategies and Developments (2017-2020)
Figure 2.3:   Partnership, Collaboration and Joint Venture Share (by Company)
Figure 2.4:   Product Launches and Development Share (by Company)
Figure 2.5:   Business Expansions and Contracts Share (by Company)
Figure 2.6:   Mergers and Acquisitions Share (by Company)
Figure 3.1:   Timeline: Legalization of Cannabis in Canada
Figure 3.2:   Timeline: Legalization of Cannabis in the U.S.
Figure 3.3:   Timeline: Cannabis in U.K.
Figure 3.4:   Timeline: CBD in Sports
Figure 3.5:   Percentage of Bioavailability of CBD via Different Consumption Methods
Figure 3.6:   Major Challenges Faced by Existing CBD products
Figure 3.7:   Year-Wise Patents Filed for CBD Infusion Process in Beverages, 2017-2020
Figure 3.8:   Patent Analysis (by Status), May 2017 to April 2020
Figure 3.9:   Patent Analysis (by Company), May 2017 to April 2020
Figure 3.10:   Patent Analysis (by Applicant Profile), May 2017 to April 2020
Figure 3.11:   Major Differences Between Hemp and Marujiana
Figure 3.12:   Different Medical Conditions vs. Number of Consumers Using CBD
Figure 3.13:   Supply Chain Analysis of CBD-Infused Beveages
Figure 4.1:   CBD Infused Beverages Market (by Product Type)
Figure 4.2:   Global CBD-Infused Beverages Market (by Type)
Figure 5.1:   North America CBD Infused Beverages Market, 2019-2025
Figure 5.2:   Application of CBD
Figure 5.3:   Europe CBD-Infused Beverage Market, 2019-2025
Figure 5.4:   Asia-Pacific, Japan, and China CBD Infused Beverages Market, 2019-2025
Figure 5.5:   Timeline: Cannabis in Australia
Figure 7.1:   Global CBD-Infused Beverages Market Scope
Figure 7.2   Global CBD-Infused Beverages Market Segmentation
Figure 7.3:   Report Methodology
Figure 7.4:   Primary Interviews Breakdown, by Player, Designation, and Country
Figure 7.5:   Sources of Secondary Research
Figure 7.6:   Data Triangulation
Figure 7.7:   Top Down-Bottom-Up Approach for Market Estimation

Report Description

Market Report Coverage - CBD-Infused Beverages
Base Year	2019	Market Size in 2019	$211.9 Million
Forecast Period	2020-2025	Value Projection and Estimation by 2025	$1,018.3 Million
CAGR During Forecast Period	30.91%	Number of Tables	12
Number of Pages	159	Number of Figures	40
Research Hours	700
Market Segmentation	• Product Type – Alcoholic and Non-Alcoholic
Regional Segmentation	• North America – U.S., Canada • Europe – Netherlands, Others • U.K. • Asia-Pacific Japan – Australia, Japan, Others • China
Growth Drivers	• Rising demand and increasing legalization of cannabis • Wide range of health benefits associated with CBD-infused beverages • Acceptance of CBD-infused drinks by consumers in their day-to-day life and legalization in many sports
Market Challenges	• Stringent regulation and lengthy approval process for CBD products • Side effects associated with CBD consumption
Market Opportunities	• Continuing research on the development and production of healthier forms of cannabis and its by-products • Impact of COVID-19 on the CBD-infused beverages market
Key CBD-Infused Beverages Companies Profiled	New Age Beverages Corporation, Phivida Holding Inc., The Alkaline Water Company Inc., Canopy Growth Corporation, Lagunitas Brewing Company (Heineken N.V.), Puration Inc.

Key Questions Answered in this Report:

•   What regulations of the Food and Drug Administration (FDA) restrict the sales of CBD beverages, and how likely are they to change for the benefit of the manufacturers?
•   How will the market react after the legalization of CBD-infused beverages by the FDA (considering health benefits)?
•   What is the process of infusing CBD oil into the beverages?
•   What are the patents regarding the CBD oil infusion into the beverages?
•   What are the health benefits associated with CBD products (not particularly beverages but in general, according to research studies conducted in the past)?
•   What investments recently happened in the CBD-infused beverages market?
•   What is the difference between hemp and cannabis-derived products?
•   Which countries have an existing CBD-infused beverages market, and which ones are likely to add to the list in the coming years?
•   Which sports authorities have legalized CBD consumption, and what are the limitations?
•   What types of CBD products are available in the market?
•   What strategies and developments are being undertaken by the key players in the market?
•   How can CBD-infused beverages affect other beverage industries?
•   What is the supply chain of the CBD-infused beverages market?
•   What are the country-wise restrictions regarding the amount of Tetrahydrocannabinol (THC) contents in CBD beverages?
•   What is the regulatory framework being worked upon in the industry?

Market Overview

The increase in the legalization of medical cannabis and its by-products by countries over the last decade has immensely transformed the CBD-infused beverages industry. CBD is the non-psychoactive compound of the cannabis plant, which is also responsible for treating various health conditions, including anxiety, depression, and mood upliftment. After the legalization of CBD in sports by the World Anti-Doping Agency (WADA), the industry has been opened to an immense opportunity because of CBD's benefit in treating inflammation and pain.

Manufacturers are actively involved in innovating new products to cater to different consumer categories, such as sportsperson, medicinal purposes, general use, and the ever-changing consumer taste. Many alcoholic and carbonated drinks giants are also showcasing interest in the upcoming industry and made significant investments in developing their product line-ups. As a result, the industry is witnessing a boom with growing customer knowledge and demand for the products and continuous investments for product innovations.

Figure: Global CBD-Infused Beverages Market Snapshot

Source: BIS Research Analysis

CBD-infused food and drinks are setting a new trend in the food and healthcare industries. These nutritious drinks have secured a strong position in the food and beverage industry. Despite the challenges pertaining to the legalization and regulation of CBD products, CBD beverages have witnessed a worldwide adoption due to their benefits. Some of the factors responsible for shaping the CBD beverage industry's future are changing customer tastes, product innovations, awareness, and acclaim for these beverages.

Increased health concerns, such as depression (about 264 million people suffer as of 2019) and anxiety, have also fueled the need for cannabis-based products that have shown positive response in the treatment of conditions. CBD has also become increasingly popular for pain relief, mood-improvement, and relaxation. As a result, people have started consuming CBD-infused drinks in their day-to-day lives, thus boosting the market growth.

The industry is facing some challenges related to marketing the product as dietary supplements around different regions. However, the continuous research and development for the production of healthier forms of CBD beverages will open up further opportunities for the CBD infused beverage industry.

Within the research report, the market is segmented on the basis of product type, legal landscape, and region. Each of these segments covers the snapshot of the market over the projected years, the inclination of the market revenue, underlying patterns, and trends by using analytics on the primary and secondary data obtained.

Competitive Landscape

The exponential rise in the adoption of CBD-infused beverages on the global level has led companies to invest in this industry. Many global companies that offer different forms of alcoholic and non-alcoholic drinks also offer CBD-infused beverages, such as Heineken N.V. under the brand name of Lagunitas Brewing Company, Constellation brand, The Alkaline Water Company, and Puration Inc.

On the basis of region, North America holds the largest share of CBD-infused beverages sold in terms of value, due to increased demand for cannabis-based products, concerns toward health and wellbeing, and legalization of marijuana for both medical and recreational purposes in the region. Apart from this, Australia, Japan, and the U.K. are anticipated to grow at the fastest CAGR during the forecast period 2020-2025.