Global E-cigarette & Vaporizer Device & Aftermarket - Analysis & Forecast 2016-2025

Published Year: 2016
SKU: EC00397SA


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Table of Contents

Research Scope and Methodology

1.1 Scope of the Report
1.2 Global E-cigarette and Vaporizer Market Research Methodology
1.2.1 Primary Data Sources
1.2.2 Secondary Data Sources

Market Dynamics

2.1 Market Drivers
2.1.1 Rise in the Lookout for Alternatives to Tobacco
2.1.2 Ease of Access to Distribution Channels and Proliferation of Vape Shops
2.1.3 E-cigarettes Perceived to be more Cost Effective as Compared To Smoking
2.1.4 Presence and Hegemony of Established Tobacco Companies (Brands)
2.1.5 The Advancement in Device Technology and Product Innovation
2.2 Market Challenges
2.2.1 Implementation of Stringent Legal Framework
2.2.2 Ambiguity Pertaining to Health Risks Due to E-cigarettes
2.2.3 Rise in the Number of Reported Adverse Events
2.2.4 Other Challenges Rising popularity among Children, Adolescent, and Non-smokers Intense Lobbying by Pharmaceutical Companies Unregulated Manufacturing Practices
2.3 Market Opportunities
2.3.1 Investment and Franchising Opportunities
2.3.2 Integration of the E-cigarette and Cannabis Industry

Competitive Insights

3.1 Key Strategies and Developments
3.1.1 Mergers and Acquisitions
3.1.2 Product Launch and Development
3.1.3 Partnership, Agreements, and Collaboration
3.1.4 Business Expansion
3.1.5 Lawsuits and Legal Activities
3.1.6 Events
3.2 Industry Attractiveness

Industry Analysis

4.1 Key Consortiums, Alliances, Certifications, and Regulatory Bodies
4.1.1 Consortiums American Public Health Association (APHA) Association Française de Normalisation (AFNOR) – FRANCE Asian Vape Association (AVA) British Medical Association (BMA) Consumer Advocates for Smoke-Free Alternatives Association (CASAA) Electronic Cigarette Industry Trade Association (ECITA) Fact Asia Malaysia E-Vaporizers and Tobacco Alternatives Association (MEVTA) Philippine E-Cigarette Industry Association (PECIA) Smoke Free Alternative Trade Association (SFATA) The National Inter-professional and Technical Tobacco Association (ANITTA) Tobacco Control Legal Consortium (TCLC) Tobacco Free Alternatives Association of India (TFFAI) Tobacco Manufacturers’ Association (TMA) Tobacco Vapour Electronic Cigarette Association (TVECA)
4.1.2 Regulatory Bodies American E-Liquid Manufacturing Standards Association (AEMSA) European Union Tobacco Product Directive (EU-TPD) Food and Drug Administration (FDA) The Medicines And Healthcare Products Regulatory Agency (MHRA) Russian Health Ministry (RHM)
4.1.3 E-cigarettes Compliances and Certifications Federal Communications Commission (FCC) Generally Recognized as Safe (GRAS) Approval Occupational Safety & Health Administration (OSHA) Regulation SGS Waste Electrical And Electronic Equipment Directive (WEEE) Compliance U.S. Pharmacopeial Convention (USP) Grade Ingredient
4.1.4 Alliances Framework Convention Alliance (FCA) The Action on Smoking Health (ASH) The European Public Health Alliance (EPHA) The New Nicotine Alliance Tobacco Retailer Alliance
4.2 Value Chain Analysis

Global E-cigarette and Vaporizer Market Analysis and Forecast by Market Segment

5.1 Key Assumptions for Market Estimation and Forecast
5.2 Market Overview
5.3 Global E-cigarette and Vaporizer Device Market
5.3.1 Disposable E-cigarettes
5.3.2 Rechargeable E-cigarettes
5.3.3 Vaporizers, Tanks and Mods (VTMs) EGOs and Tanks Advanced Personal Vaporizers and Mods
5.3.4 E-cigarette Device Testing
5.4 The Global E-cigarette and Vaporizer Aftermarket (Components Market), Analysis and Forecast
5.4.1 E-Liquids Pre-Filled E-Liquid Bottled E-Liquid
5.4.2 Atomizers
5.4.3 Battery
5.4.4 Others Cartomizers Clearomizer

Global E-cigarette and Vaporizer Market Analysis and Forecast, by Distribution Channel

6.1 Market Overview
6.2 Online Distribution Channel
6.3 Retail Distribution Channels
6.3.1 Convenience Stores (C-Stores)
6.3.2 Vape Shops
6.3.3 Other Retail Channels (Drug Stores, Pharmacies, and Gas Stations)

Global E-Cigarette and Vaporizer Device, Aftermarket Analysis and Forecast by Geography

7.1 Market Overview
7.2 APAC
7.2.1 China
7.2.2 Malaysia
7.2.3 India
7.2.4 Japan
7.2.5 South Korea
7.2.6 Australia
7.2.7 Legal status of e-cigarettes in APAC, by country
7.3 Europe
7.3.1 UK
7.3.2 Germany
7.3.3 Italy
7.3.4 Russia
7.3.5 France
7.3.6 Other European Countries
7.4 North America
7.5 U.S.
7.6 Canada
7.7 Rest of the World (ROW)
7.7.1 Market Overview
7.7.2 Latin America
7.7.3 Middle East
7.7.4 Africa

Company Profile

8.1 Altria Group, Inc.
8.1.1 Company Overview
8.1.2 E-cigarette Brands Markten Green Smoke Llc
8.1.3 Financials Financial Summary
8.1.4 SWOT Analysis
8.2 Ballantyne Brands, Llc
8.2.1 Company Overview
8.2.2 E-cigarette Brands Mistic Neo Electronic Cigarettes
8.2.3 E-Liquid Brands Haus Unbroken
8.3 British American Tobacco PLC (BAT)
8.3.1 Company Overview
8.3.2 Nicoventures Ltd. VYPE Electronic Cigarettes Voke Nicotine Inhaler
8.3.3 Ten Motives
8.3.4 Financials Financial Summary
8.3.5 SWOT Analysis
8.4 Cerulean
8.4.1 Company Overview
8.4.2 E-cigarette testing brands
8.4.3 SWOT Analysis Financial Summary
8.5 Clearette Electronic Cigarette Co.
8.5.1 Company Overview
8.6 Durasmoke
8.6.1 Company Overview
8.7 EC Blend
8.7.1 Company Overview
8.8 Electronic Cigarettes International Group
8.8.1 Company Overview
8.8.2 E-cigarette Brands Vapestick Fin Branding VIP Victory E-cigarette
8.8.3 Financials Financial Summary
8.8.4 SWOT Analysis
8.9 Halocigs
8.9.1 Company Overview
8.10 Imperial Tobacco Group Plc
8.10.1 Company Overview
8.10.2 Fontem Ventures Summary Puritane Blu Ecigs
8.10.3 Financials Financial Summary
8.10.4 SWOT Analysis
8.11 International Vapor Group, Inc. (IVG)
8.11.1 Company Overview
8.11.2 E-cigarette Brands South Beach Smoke Eversmoke Vaporfi
8.11.3 E-Liquid Brands Motley Brew
8.12 J Well
8.12.1 Company Overview
8.13 Japan Tobacco, International. (JT)
8.13.1 Company Overview E-Lites
8.13.2 Financials Financial Summary
8.14 Mac Baren Tobacco Company
8.14.1 Company Overview
8.14.2 Nordik E-cigarette
8.15 Mad Vapes
8.15.1 Company Overview
8.16 Mister E-liquid
8.16.1 Company Overview
8.17 Molins Plc
8.17.1 Company Overview
8.18 Mountain Oak Vapors
8.18.1 Company Overview
8.19 NicQuid
8.19.1 Company Overview
8.20 NJOY, Inc.
8.20.1 Company Overview
8.21 Ovale
8.21.1 Ovale Summary
8.22 Philip Morris International Inc. (PMI)
8.22.1 Company Overview Marlboro IQOS E-cigarette Nicocigs
8.22.2 Financials Financial Summary
8.22.3 SWOT Analysis.
8.23 Provape
8.23.1 Company Overview
8.24 Purilum
8.24.1 Company Overview
8.25 Red kiwi
8.25.1 Company Overview
8.26 Reynolds American Inc. (RAI)
8.26.1 Company Overview VUSE Electronic Cigarettes
8.26.2 Financials Financial Summary
8.26.3 SWOT Analysis
8.27 Texas Select Vapor
8.27.1 Company Overview
8.28 Vapor Corp.
8.28.1 Company Overview
8.28.2 Financials Financial Summary
8.28.3 SWOT Analysis
8.29 Vapor Shark
8.29.1 Company Overview
8.30 Vapouriz
8.30.1 Company Overview
8.31 VMR Products LLC
8.31.1 Company Overview V2 CIGS Vapor Couture

List of Tables

Table 2.1  Global E-cigarette and Vaporizer Market Drivers: Impact Analysis
Table 2.2 Global E-cigarette and Vaporizer Market Challenges: Impact Analysis
Table 2.3 U.S. E-cigarette Taxation by States
Table 3.1 Key Mergers and Acquisitions
Table 3.2 Key Product Launch and Developments
Table 3.3 Key Partnership, Agreements, and Collaborations
Table 3.4 Key Business Expansion Activities
Table 3.5 Key Lawsuits and Legal Activities
Table 3.6 Key Events in the Global E-cigarette Market
Table 3.7 Analyzing the Threat of New Entrants
Table 3.8 Analyzing the Bargaining Power of Buyers
Table 3.9 Analyzing the Bargaining Power of Suppliers
Table 3.10 Analyzing the Intensity of Competitive Rivalry
Table 5.1 Global E-cigarette and Vaporizer Market Value by Segment, 2015-2025
Table 5.2 Global E-cigarette Device Market, by Product Type, 2015-2022
Table 5.3 Global Disposable E-cigarette Market Value by Region, 2015-2025
Table 5.4 Disposable E-cigarette with Average Prices
Table 5.5 Global Rechargeable E-cigarette Market Value by Region, 2015-2025
Table 5.6 Rechargeable E-cigarette Prices
Table 5.7 Global VTMs Market Value by Region, 2015-2025
Table 5.8 Egos and Tanks Prices
Table 5.9 Vaporizers and MODs Prices
Table 5.10 Global E-cigarette And Vaporizer Market Value by Components, 2015-2025
Table 5.11 Global E-cigarette and Vaporizer E-liquid Market Value by Region, 2015-2025
Table 5.12 Global E-liquid Market by Type, 2015 to 2025
Table 5.13 Global Prefilled E-liquid Market Value by Region, 2015-2025
Table 5.14 Global Bottled E-liquid Market Value by Region, 2015-2025
Table 5.15 Global Atomizer Market by Region, 2015-2025
Table 5.16 Global E-cigarette Battery Market by Region, 2015-2025:
Table 6.1 The Global E-cigarette and Vaporizer Market Value by Distribution Channel, 2015-2025
Table 6.2 Global E-cigarette and Vaporizer Online Channel Market Value by Region, 2015-2025
Table 6.3 Global E-cigarette and Vaporizer Retail Channel Market Value by Type, 2015-2025
Table 6.4 Global E-cigarette and Vaporizer Retail Channel Market Value by Region, 2015-2025
Table 6.5 Global E-cigarette Market Revenue Generation from C-stores, by Region, 2015-2025
Table 6.6 Global E-cigarette Market Revenue Generation from Vape Shops, by Region, 2015-2025
Table 6.7 Global E-cigarette Market Revenue Generation from Other Retail Channels by Region, 2015-2025
Table 7.1 APAC E-cigarette and Vaporizer Device and Aftermarket Value by Key Countries, 2015-2025
Table 7.2 APAC E-cigarette and Vaporizer Device and Aftermarket by Market Segments, 2015-2025
Table 7.3 APAC E-cigarette and Vaporizer Device Market Value, by Product Type, 2015-2025
Table 7.4 APAC E-cigarette and Vaporizer Aftermarket Value, by Type, 2015-2025
Table 7.5 European E-cigarette and Vaporizer Device and Aftermarket Value, by Key Countries
Table 7.6 Europe E-cigarette and Vaporizer Market Value, by Market Segment, 2015-2025
Table 7.7 Europe E-cigarette and Vaporizer Device Market Value by Type, 2015-2025
Table 7.8 Europe E-cigarette and Vaporizer Aftermarket Value by Components, 2015-2025
Table 7.9 European Countries & E-Cigarette regulations
Table 7.10 North American E-cigarette and Vaporizer Market Value by Country, 2015-2025
Table 7.11 North America E-cigarette and Vaporizer Market Value, by Market Segment, 2015-2025
Table 7.12 North America E-cigarette and Vaporizer Device Market Value by Type, 2015-2025
Table 7.13 North America E-cigarette and Vaporizer Aftermarket Value by Components, 2015-2025
Table 7.14 State-wise E-cigarette Regulations in the U.S.
Table 7.15 Province & territory-wise e-cigarette regulations in Canada
Table 7.16 Rest of the World (ROW) E-cigarette and Vaporizer Market Value by Segment, 2015-2025
Table 7.17 Country-wise E-Cigarette Regulations in Latin America
Table 7.18 Country-wise E-Cigarette Regulations in Middle East Countries
Table 7.19 Country-wise E-Cigarette Regulations in African Countries

List of Figures

Figure 1 Global E-cigarette and Vaporizer Market Share, by Type (%), 2015 and 2025
Figure 2 Global E-cigarette Aftermarket Components Share (%),2015 and 2025
Figure 3 Global E-cigarette and Vaporizer Geographical Market Share (%), 2015
Figure 1.1 Scope of the report
Figure 1.2 Bottom Up Approach for Market Estimation and Forecast
Figure 2.2 Global E-cigarette Market Vape Shop Trends
Figure 2.3 Combustible Cigarettes Vs E-cigarettes Cost Comparison
Figure 2.4 Tobacco Players and their E-cigarette Brands
Figure 3.1 Porter’s Five Forces Analysis for the E-cigarette Industry
Figure 4.1 List of BMA Committee
Figure 4.2 Key Operating Principles of SFATA
Figure 4.3 ANITTA: Major Focus Areas
Figure 4.4 Suggested Policies for E-cigarette Regulations by TCLC
Figure 4.5 Responsibilities of TVECA
Figure 4.6 Guidelines for Regulating the Manufacturing of E-Liquid by AEMSA
Figure 4.7 EU TPD Regulations
Figure 4.8 Main MHRA Centers
Figure 4.9 Key Responsibilities of MHRA
Figure 4.10 Key Guidelines by OSHA
Figure 4.11 USP Benefits for Participating Companies
Figure 4.12 Key Objectives of PQM
Figure4.13 Principles, Regulations and Policies for NCP
Figure4.14 NNA Guidelines
Figure 4.15 Issues Solved by TRA
Figure 4.16 Value Chain for the E-cigarette Industry
Figure 5.1 Advantages and Disadvantages of Disposable E-cigarettes
Figure 5.2 Advantages and Disadvantages of Rechargeable E-cigarettes
Figure 5.3 Advantages and Disadvantages of E-Gos and Tanks
Figure 5.4 Advantages and Disadvantages of Personal Vaporizers and Mods
Figure 5.5 Segmentation of E-cigarette After-Market by Components
Figure 5.6 Basic Components of E-cigarette
Figure 5.7 Advantages and Disadvantages of Pre-Filled E-Liquid
Figure 5.8 Advantages and Disadvantages of Bottled E-Liquid
Figure 6.1 Advantages of Online Distribution Channel
Figure 6.2 Advantages of Retail Distribution Channel
Figure 7.1 Global E-cigarette and Vaporizer Market Coverage
Figure 7.2 Summarizing the E-cigarette Market in China
Figure 7.3 Regulations under the National Tobacco Control Law (China)
Figure 7.4 Impact of Regulations and Laws on the Sale of E-cigarettes
Figure 7.5 Commercial importation and retail sale of non-nicotine e-cigarettes
Figure 7.6 The European E-cigarette and Vaporizer Market ($ Billion): 2015 and 2025
Figure 8.1 Altria group, Inc.: Overall Financials ($ Billion), 2013-2015
Figure 8.2 Altria Group, Inc.: Net Revenue by Business Segments, 2013-2015
Figure 8.3 British American Tobacco Plc (BAT): Overall Financials ($Billion); 2013-2015
Figure 8.4 British American Tobacco Plc (BAT): Geography Revenue Mix ($Billion);2013-2015
Figure 8.5 Molins Plc: Overall Financials ($Million); 2013-2015
Figure 8.6 Molins Plc: Geography Revenue Mix ($Million); 2013-2015
Figure 8.7 Molins Plc: Geography Revenue Mix ($Million);2013-2015
Figure 8.8 ECIG: Overall Financials, 2013-2015
Figure 8.9 Imperial Tobacco Group PLC: Overall Financials ($ Billion),2013-2015
Figure 8.10 Imperial Tobacco Group Plc: Geography Revenue Mix,2012-2015
Figure 8.11 Japan Tobacco Corporation (JT): Overall Financials, ($ Billion)2013-2015
Figure 8.12 Japan Tobacco Corporation (JT): Business Segments Revenue Mix, ($Billion) 2013-2015
Figure 8.13 Phillip Morris International Inc. (PMI): Overall Financials ($ billion) 2013-2015
Figure 8.14 Philip Morris International Inc. (PMI): GEOGRAPHY REVENUE MIX ($ billion);2013-2015
Figure 8.15 Reynolds American Inc. (RAI): Overall Financials,($Billion); 2013- 2015
Figure 8.16 Vapor Corp: Overall Financials, 2013-2015

Report Description

The e-cigarette industry gathered pace 2012 onwards, when tobacco giant Lorillard acquired the U.S. based e-cigarette company, ‘Blu Ecigs’. The market was then taken over by the leading tobacco giants through a series of mergers and acquisitions, bringing immediate value to the fledgling market. Big Tobacco companies started competing aggressively acquiring the top e-cigarettes brands and rolled out their own brands with newer and technologically advanced products. Moreover, an overall non-uniformity of taxation and regulation policies has enabled a large number of players to enter the market, significantly intensifying the competitive rivalry. 

The report is a meticulous compilation of the different aspects of the e-cigarette industry including the porter’s five forces analysis, market dynamics, key consortiums, compliance and regulatory bodies. The market values form a critical part of the report, herein the revenue generated from sales of e-cigarettes and related products such as e-liquids, atomizers, and batteries through retail and online channel is tracked to calculate the market size.

The report has laid down special emphasis on the legal and regulatory framework, owing to the changing paradigms in the industry. Where on one hand the state and local governments are planning to impose taxes on e-cigarettes following the likes of conventional tobacco, on the other there are several consortiums identified who are opposing the proposals and wish to back e-cigarette by scientific studies. The company profile section has been broken down into the key start-ups, Chinese players, Indian players, and global players. While the global companies have been chosen on the basis of their market developments and revenue generation, top Chinese manufacturers have also been profiled in the report.

The global e-cigarette market is expected to grow over $47 billion by 2025 with the fragmentation progressing towards consolidation at regional levels. Device and aftermarket revenue generation will continue to grow at a double digit CAGR through 2015 to 2025 Moreover, while disposable e-cigarettes enjoyed popularity till 2014, rechargeable e-cigarettes, followed by personal vaporizers and mods have taken over the top market positions in terms of revenue generation. The U.S. market will continue with its dominance through the forecast period, however, China is expected to grow at the fastest CAGR through 2015 to 2025.

Key Questions Answered in this Report

The answers to the following questions can be found in the report:

•    Which factors will be driving the market through the forecast period?
•    What factors are currently challenging the e-cigarette industry and how can they be addressed through the forecast period?
•    Which consortiums are active in the e-cigarette industry?
•    How are the regulatory bodies such as the Food and Drug Administration (FDA) and EU-TPD among others participating in the industry?
•    Which compliances and certifications are necessary to make a product acceptable among the users (especially the first time vapers)?
•    How will the key market players leverage on key developments such as Mergers and Acquisitions, Partnerships, and Product Launch among others?
•    How will the intensity of competitive rivalry evolve through the forecast period?
•    What are the prevalent e-cigarette product types?
•    What is the average cost of each e-cigarette type along with their key market players?
•    Which factors will affect the growth of the market for e-cigarette and vaporizer components (E-liquid, atomizer, and batteries) during the forecast period?
•    Which country will lead the global e-cigarette market by the end of the forecast period?

Market Overview

The global issue of tobacco consumption has become more critical, irrespective of the detrimental health affects its poses and the increasing taxes being levied on the same. Identifying the importance of finding alternatives to tobacco, the first e-cigarette was designed in China, back in 2003. The market has evolved through three generations and is standing at the point of influx, wherein a plethora of companies have entered the market either largely due to the unstructured government policies and low capital requirements. The global e-cigarette market is poised to grow over $47 billion by 2025 at a double digit CAGR from 2015 to 2025.

The market has been largely driven by a flurry of activities including Mergers and Acquisitions, Patent Warfare, and increasing customization in products among others. Moreover, the emergence of Vape shops is increasingly engaging more users through their wide variety of products and better assistance while shopping the desired products. However, the state and local government’s proposals to levy hefty taxes on e-cigarettes is emerging as a key challenge for the market. Also, compatibility issues and the unregulated manufacturing process in China are yet other restraining factors in the e-cigarette market.

In spite of the proposals of stringent regulations and policies governing the e-cigarette market, the revenue from the key geographical regions will continue to rise at a double digit CAGR through the forecast period. While North America, with U.S. leading the way will dominate the market throughout the forecast period, APAC will be growing at the fastest CAGR, accounting for more than 27% of the global e-cigarette market value by 2025. Significant revenue flow will be observed in China and India.

Tobacco consortiums, recently established vaping associations and regulatory bodies have a significant role to play in the global e-cigarette industry since the future growth of the market largely depends on the regulatory framework. The implementation of the Tobacco Product Directive (TPD) by the European Union (EU) is by far the most controversial directive and has taken effect from May 2016. Following the regulations, the companies are expected to bring about drastic changes in their marketing and distribution strategies, which might affect the market growth through the forecast period. Moreover, four of the U.S. states including Minnesota and North Carolina have already imposed taxes on e-cigarettes and accessories, and a similar paradigm is expected to be followed through the forecast years. 

The key market players identified in the e-cigarette and vaporizer industry include Altria, Lorrilard, Shenzen Smoore Technology Limted, Kanger Tech, First Union, Kimree, British American Tobacco, CB Distributors, Fontem Ventures, and Cigavette among others.

Global E-cigarette & Vaporizer Device & Aftermarket - Analysis & Forecast 2016-2025