Global Livestock Monitoring & Management Market

Market Overview

The global food economy is progressively compelled by the gradual change in food consumption patterns towards animal based products. The demand for animal protein is surging rapidly and according to the Food & Agriculture Organization (FAO) statistics, the trend is likely to continue over the upcoming years. Livestock demand in the developed countries is witnessing a stagnated growth. However, the emerging nations, especially the countries like China, India, Brazil, Argentina and Indonesia are observing a massive growth in livestock product consumption. This robust growth in the developing regions is largely propelled by the increasing urban population growth and growing disposable incomes which in turn have stimulated the growth in the consumption of animal source foods.  

However, with the increasing global demand for livestock products, the production level of livestock has slightly diminished. Thus, to narrow the demand and supply gap, livestock producers across the globe are embracing efficient livestock monitoring & management systems. Moreover, with the increasing livestock herd size, it has become unmanageable for the farmers to manually monitor each animal in such large groups. Thus, growing herd size globally has stemmed an imperative need to enhance the livestock productivity by employing efficient monitoring systems to simplify the management of large volumes of animals.

Moreover, the uncertainty of input costs in livestock operations and dropping margins on commoditized livestock products are propelling the need for proficient and enhanced livestock monitoring solutions. With the rapid employment of precision livestock farming solutions, farmers are able to enhance production yield by increasing inputs and efficient management of livestock enterprises. The advent of innovative livestock management systems has resulted into reduced energy consumption and overall cost-effective operations. . The government have also realized the need and importance of these technologies and thus, their initiatives to promote precision livestock farming and management techniques is expected to further drive the growth of the market. The growth of this market is driven by certain other factors such as:

•    Increasing livestock herd size
•    Growing demand for animal based food product
•    Cost effective livestock farming
•    Rising penetration of automated systems

However, there are certain challenges that are inhibiting the overall growth for the livestock monitoring & management market:

•    Lack of technical knowledge
•    Huge capital investment requirement
•    Lack of acceptance from small farmers, especially in the developing nations

The livestock monitoring & management market is expected to grow from $XX million in the year 2016 to $XX million by 2021 at a CAGR of 17.8% from 2016 to 2021. This growth is highly attributed to the rising awareness among government about the need to elevate livestock produce while taking care about the environment. The rising concerns over global food security and sustainability has facilitated heavy investments by governments across the world. The global livestock monitoring & management market is strongly motivated by the substantial support of the government in terms of investments, favourable initiatives and trade policies. Moreover, the rapid penetration of IoT technology in the livestock farming practices has led to the enhancement in productivity level by minimizing the manual labor and providing efficient platform for proper management. Increasing implementation of cloud based software systems, wherein shared resources and data are provided to computers and other devices on demand, has fuelled the market for livestock management.

The livestock monitoring & management market encompasses a wide array of product offering such as hardware & systems, standalone software and services. The hardware & systems held the largest share in the total livestock monitoring & management market in the year 2016, followed by standalone software products and services. 

Livestock monitoring and management systems have applications which cover most of the operations performed in a livestock farm including milk harvesting, animal health monitoring and comfort, feeding management, heat stress & fertility monitoring and others (livestock weighing, cattle sorting and data analysis). Global market by application is dominated by the milk harvesting application which accounted for XX% of the total revenue generated by the livestock monitoring & management solutions in the year 2016. With the shift in global dairy market dynamics, livestock producers are shifting towards the commercialization of specialized and automated milk harvesting systems tailor-made for individual dairy operation. During the forecast period, animal health monitoring & comfort and feeding management application segments are expected to display the maximum growth rates. Various large and medium sized livestock enterprises across the globe are deploying wireless monitoring systems to aid in the health and wellbeing of large herds.

The trends of the livestock monitoring & management software and services market vary with different geographical regions. The livestock monitoring & management market holds a prominent share in various countries of North America, Europe, Asia-Pacific (APAC) and Rest of the World (RoW). Presently, Europe is at the forefront of the livestock monitoring & management market, with high penetration in countries like Germany, France, Netherlands and Sweden, among others. However, during the forecast period, Asia Pacific region is projected to display the fastest market growth of over XX% from 2016 to 2021. The region presents immense scope for market development, owing to the increasing urban population size, growing penetration of internet in livestock management and favourable government investments.

Competitive Landscape

The competitive landscape for the livestock monitoring & management market demonstrates an inclination towards companies adopting strategies such as product launch and development, and partnerships and collaborations. The major established players in the market are focusing on product launches and developments to introduce new technologies or developing further on the existing product portfolio. DeLaval, GEA Farm Technologies, Lely, Afimilk Ltd., Allflex Inc., SCR Dairy Inc., Boumatic LLC, and Gallagher Group, among others are some of the prominent players in the livestock monitoring & management market. The market is highly fragmented with the presence of huge number of small-sized to medium-sized companies that compete with each other and large enterprises. 

Key players operating in this market have ramped up their product launch activities over the recent years, in order to generate public awareness about their existing and new products and technologies, and compete with the competitors’ product portfolio. Moreover, partnerships and collaborations strategies have also been significantly employed for expansion in the livestock monitoring & management market. With the increasing growth in the global market, companies operating in this industry are compelled to come up with collaborative strategies in order to sustain in the intensely competitive market.