Smart Vineyard Management Market - A Global and Regional Analysis

Focus on Product, Application, Supply Chain Analysis, and Country Analysis - Analysis and Forecast, 2022-2027

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A quick peek into the report

Market Report Coverage

Smart Vineyard Management Market
Forecast Period: 2022-2027
CAGR During Forecast Period: 10.08%

Smart Vineyard Management Market

Base Year

2021

Market Size in 2021

$1.21 Billion

Forecast Period

2022-2027

Value Projection and Estimation by 2027

$2.15 Billion

CAGR During Forecast Period

10.08%

Number of Tables

113

Number of Pages

234

Number of Figures

28

 

Key Market Players and Competition Synopsis

The companies that are profiled have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.

The top segment players leading the market include hardware, which captures around 43% of the presence in the market. Players in other solutions, such as software and services, together accounted for approximately 57% of the presence in the market as of 2021.

Some prominent names established in this market are:

Company Type 1: Hardware
•    Fruition Sciences
•    Robotnik
•    TeeJet Technologies
•    Trimble Inc.
•    YANMAR HOLDINGS CO., LTD.

Company Type 2: Software
•    Elmibit d.o.o.
•    ISAGRI
•    PrecisionHawk, Inc.
•    SureHarvest Services, LLC
•    TerraNIS
•    TracMap Limited

Company Type 3: Services
•    AGRIVI
•    AHA Viticulture
•    Grow Data
•    Vineview

Company Type 4: Startup Company Profiles
•    Naïo Technologies
•    Pollen Systems Corporation
•    Terraview Pte. Ltd.
•    Vidacycle
•    Vinelytics LLC

How can this report add value to an organization?

The study provides the reader with a detailed understanding of different smart vineyard management products by application

Product/Innovation Strategy: The product segment helps the reader understand the different types of smart vineyard management technologies available for deployment in the viticulture sector and their potential globally. Moreover, the study provides the reader with a detailed understanding of different smart vineyard management products by application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, and Others), by solution (Hardware, Software, and Services), by technology (Guidance, Sensing, Variable Rate Technology (VRT), and Others).

Growth/Marketing Strategy: The Smart Vineyard Management Market has seen major development by key players operating in the market, such as business expansion, partnership, collaboration, and joint venture. The favored strategy for the companies has been product partnerships, joint ventures, and product launches to strengthen their position in the smart vineyard management market. For instance, in January 2020, Vineview announced the launch of its new Terra Insight feature for Pro users, which offers a simple method to spot vine-by-vine growth trends and patterns connected to geographical factors that can be important sources of vineyard variability.

Competitive Strategy: Key players in the Smart Vineyard Management Market analyzed and profiled in the study involve smart vineyard management manufacturers that provide different products. Moreover, a detailed competitive benchmarking of the players operating in the Smart Vineyard Management Market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.

Industry and Technology Overview

The smart vineyard management market was valued at $1.21 billion in 2021 and is projected to reach $2.15 billion by 2027.

Smart Vineyard Management Market Industry Overview

The smart vineyard management market was valued at $1.21 billion in 2021 and is projected to reach $2.15 billion by 2027, growing at a CAGR of 10.08% during the forecast period 2022-2027. Owing to the growing market for grapes and vineyards, the growth in the Smart Vineyard Management Market is expected to be driven by the increasing need for digital and smart vineyard monitoring and management systems and solutions.

Market Lifecycle Stage

The smart vineyard management market is still in a nascent phase. Increased corporate investments and research and development activities are underway to develop smart vineyard management technologies and products, which are expected to increase due to the growing need to reduce vineyard losses and automation in the vineyard industry.

New entrants are penetrating the market backed up by government funding and corporate investments, which is one of the major opportunities in the global smart vineyard management market. Moreover, smart vineyard management technologies also help in enhancing yield quality due to timely detection of pest infestation and diseases. Smart vineyard management technologies also facilitate the safe and quality harvesting and picking of tender grapes through the use of autonomous robots.

Smart Vineyard Management Market

Impact

•    With an increased worldwide demand for different varieties of grapes and products such as wine and juices, the shift to digital, smart, and data-driven products in the vineyard sector brings significant sales and financing opportunities. The shift is more prominent in guidance technology and sensing technology segments in regions such as Europe and North America.
•    Furthermore, smart vineyard management systems have a moderate to high impact on crop scouting systems to reduce crop losses due to crop diseases and pest infestations.

Impact of COVID-19

The COVID-19 pandemic has had a significant impact on almost all major industries throughout the world, including the agricultural industry. Globally nations had lockdowns imposed because of which the supply chain also got disrupted, resulting in a shortage of equipment and other inputs required for vineyards. This has brought the companies’ attention to the use of remote sensing and other vineyard management tools, which can lead to a boost in the adoption of smart vineyard management. Among the vineyard managers and winemakers, the adoption of smart vineyard management is expected to increase due to developed Information Technology (IT) infrastructure and networks as well as improved farm mechanization. Thus, COVID-19 has positively impacted the smart vineyard management market in the long run due to disrupted supply chains and labor shortages.

Market Segmentation:

Segmentation 1: by Application
•    Yield Monitoring
•    Crop Scouting
•    Harvesting
•    Irrigation Management
•    Others

The Smart Vineyard Management Market by application segment is expected to be dominated by yield monitoring technologies. The growing trend for advanced technologies being used for yield estimation and mapping to facilitate informed harvesting and picking decisions is driving the yield monitoring technologies in the application segment of the smart vineyard management market.

Segmentation 2: by Solution
•    Hardware
•    Software
•    Services

The hardware segment dominates the global smart vineyard management market. Hardware such as robots and drones, sensors, and others, including handheld computers and display screens, among others, work with increased speed and accuracy to improve the efficiency of data collection and operations. 

Segmentation 3: by Technology
•    Guidance
•    Sensing
•    Variable Rate Technology (VRT)
•    Others

Due to the growing trend of digital and smart agricultural practices, the traction for sensing technologies has been growing globally. 

Segmentation 4: by Region
•    North America - U.S., Canada, Mexico, Rest-of-North America
•    South America - Argentina, Brazil, Chile, and Rest-of-South America
•    Middle East and Africa - Turkey, South Africa, and Rest-of-Middle East and Africa
•    Europe - Italy, Spain, France, and Rest-of-Europe
•    U.K.
•    China
•    Asia-Pacific - Japan, India, Australia, and Rest-of-Asia-Pacific

Europe generated the highest revenue of $528.8 million in 2021, which is attributed to the large-scale adoption of advanced technologies and an increasing number of smart vineyard management startups backed by government, institutional, and corporate funding in the region. Europe is an attractive region for the smart vineyard management market because of the availability of a large number of family-owned and wine manufacturers’ vineyards.

Recent Developments in the Global Smart Vineyard Management Market

•    In March 2022, AGRIVI partnered with Eviit GmbH to bring digital agriculture solutions for various applications, including vineyard management, to Germany.
•    In January 2022, YANMAR HOLDINGS CO., Ltd. unveiled the YV01 autonomous spraying robot for use in vineyards. The YV01's electrostatic spraying mechanism is flexible, lightweight, and environmentally friendly, which ensures extremely accurate spraying on vines.
•    In December 2021, Deep Planet set up its Australian headquarters in Adelaide, South Australia, to get into the Australian wine tech market.
•    In October 2020, Elmibit d.o.o. announced the exploration of new market opportunities as a part of the support received from the INNOWWIDE open call.

Demand – Drivers and Limitations

Following are the demand drivers for the smart vineyard management market:

•    Need to Reduce Vineyard Crop Losses
•    Need for Automation in Vineyards
•    Growing Market for Grapes and Vineyards

The market is expected to face some limitations as well due to the following challenges:

•    High Cost of Investment
•    Technological Complexities due to Lack of Infrastructure
•    Lack of Technically Skilled Labor Force

Analyst Thoughts

According to Rakhi Tanwar, Principal Analyst, BIS Research, “The smart vineyard management market is expected to be a great replacement of conventional vineyard management equipment and solutions. Owing to the increasing adoption of digital vineyard management solutions in developed countries and the lack of skilled labor, the smart vineyard management market is expected to show significant growth in the near future. Through a better adoption of these technology-based products and services, the consumers' demand for quality grapes and their products and less wastage of resources can be met.”

Table of Contents

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1.1    Industry Outlook
         1.1.1    Market Definition
         1.1.2    Ongoing Trends
                     1.1.2.1    Agriculture Technology-as-a-Service
                     1.1.2.2    Dry Farming Vineyards
         1.1.3    Ecosystem/Ongoing Programs
                     1.1.3.1    Government Initiatives
                     1.1.3.2    Consortiums and Associations
                     1.1.3.3    Regulatory Bodies
1.2    Business Dynamics
         1.2.1    Business Drivers
                     1.2.1.1    Need to Reduce Vineyard Crop Losses
                     1.2.1.2    Need for Automation in Vineyards
                     1.2.1.3    Growing Market for Grapes and Vineyards
         1.2.2    Business Challenges
                     1.2.2.1    High Cost of Investment
                     1.2.2.2    Technological Complexities due to Lack of Infrastructure
                     1.2.2.3    Lack of Technically Skilled Labor Force
         1.2.3    Market Strategies and Developments
                     1.2.3.1    Business Strategies
                                    1.2.3.1.1    Product Developments and Innovations
                                    1.2.3.1.2    Market Developments
                     1.2.3.2    Corporate Strategies
                                    1.2.3.2.1    Mergers and Acquisitions
                                    1.2.3.2.2    Partnerships, Collaborations, Joint Ventures, and Alliances
         1.2.4    Business Opportunities
                     1.2.4.1    Rising Adoption of Robots and Drones in Vineyard Management
                     1.2.4.2    Scope of Developing Affordable Solutions
         1.2.5    Impact of COVID-19 on the Smart Vineyard Management Market

2.1    Smart Vineyard Management Market (by Application)
         2.1.1    Yield Monitoring
         2.1.2    Crop Scouting
         2.1.3    Harvesting
         2.1.4    Irrigation Management
         2.1.5    Others
2.2    Demand Analysis of Smart Vineyard Management Market (by Application)

3.1    Smart Vineyard Management Market (by Product)
         3.1.1    Smart Vineyard Management Market (by Solution)
                     3.1.1.1    Hardware
                                    3.1.1.1.1    Robots and Drones
                                    3.1.1.1.2    Sensors
                                    3.1.1.1.3    Others
                     3.1.1.2    Software
                                    3.1.1.2.1    On-Cloud Software
                                    3.1.1.2.2    On-Premises Software
                     3.1.1.3    Services
                                    3.1.1.3.1    Maintenance
                                    3.1.1.3.2    Professional
         3.1.2    Smart Vineyard Management Market (by Technology)
                     3.1.2.1    Guidance
                     3.1.2.2    Sensing
                     3.1.2.3    Variable Rate Technology (VRT)
                     3.1.2.4    Others
3.2    Demand Analysis of Smart Vineyard Management Market (by Solution)
3.3    Demand Analysis of Smart Vineyard Management Market (by Technology)
3.4    Supply Chain Analysis
3.5    Patent Analysis
         3.5.1    Patent Analysis (by Status)
         3.5.2    Patent Analysis (by Inventor Type)
         3.5.3    Patents Analysis (by Patent Office)

4.1    North America
         4.1.1    Market
                     4.1.1.1    Key Smart Vineyard Management Providers in North America
                     4.1.1.2    Business Drivers
                     4.1.1.3    Business Challenges
         4.1.2    Application
                     4.1.2.1    North America Smart Vineyard Management Market (by Application), $Million, 2021-2027
         4.1.3    Product
                     4.1.3.1    North America Smart Vineyard Management Market (by Solution), $Million, 2021-2027
                                    4.1.3.1.1    North America Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
                                    4.1.3.1.2    North America Smart Vineyard Management Market (by Software), $Million, 2021-2027
                     4.1.3.2    North America Smart Vineyard Management Market (by Technology), $Million, 2021-2027
         4.1.4    North America (by Country)
                     4.1.4.1    U.S.
                                    4.1.4.1.1    Market
                                                      4.1.4.1.1.1    Buyer Attributes
                                                      4.1.4.1.1.2    Key Smart Vineyard Management Providers in the U.S.
                                                      4.1.4.1.1.3    Business Drivers
                                                      4.1.4.1.1.4    Business Challenges
                                    4.1.4.1.2    Application
                                                      4.1.4.1.2.1    U.S. Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.1.4.2    Canada
                                    4.1.4.2.1    Market
                                                      4.1.4.2.1.1    Buyer Attributes
                                                      4.1.4.2.1.2    Key Smart Vineyard Management Providers in Canada
                                                      4.1.4.2.1.3    Business Drivers
                                                      4.1.4.2.1.4    Business Challenges
                                    4.1.4.2.2    Application
                                                      4.1.4.2.2.1    Canada Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.1.4.3    Mexico
                                    4.1.4.3.1    Market
                                                      4.1.4.3.1.1    Buyer Attributes
                                                      4.1.4.3.1.2    Key Smart Vineyard Management Providers in Mexico
                                                      4.1.4.3.1.3    Business Drivers
                                                      4.1.4.3.1.4    Business Challenges
                                    4.1.4.3.2    Application
                                                      4.1.4.3.2.1    Mexico Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.1.4.4    Rest-of-North America
                                    4.1.4.4.1    Market
                                                      4.1.4.4.1.1    Buyer Attributes
                                                      4.1.4.4.1.2    Key Smart Vineyard Management Providers in Rest-of-North America
                                                      4.1.4.4.1.3    Business Drivers
                                                      4.1.4.4.1.4    Business Challenges
                                    4.1.4.4.2    Application
                                                      4.1.4.4.2.1    Rest-of-North America Smart Vineyard Management Market (by Application), $Million, 2021-2027
4.2    South America
         4.2.1    Market
                     4.2.1.1    Key Smart Vineyard Management Providers in South America
                     4.2.1.2    Business Drivers
                     4.2.1.3    Business Challenges
         4.2.2    Application
                     4.2.2.1    South America Smart Vineyard Management Market (by Application), $Million, 2021-2027
         4.2.3    Product
                     4.2.3.1    South America Smart Vineyard Management Market (by Solution), $Million, 2021-2027
                                    4.2.3.1.1    South America Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
                                    4.2.3.1.2    South America Smart Vineyard Management Market (by Software), $Million, 2021-2027
                     4.2.3.2    South America Smart Vineyard Management Market (by Technology), $Million, 2021-2027
         4.2.4    South America (by Country)
                     4.2.4.1    Brazil
                                    4.2.4.1.1    Market
                                                      4.2.4.1.1.1    Buyer Attributes
                                                      4.2.4.1.1.2    Key Smart Vineyard Management Providers in Brazil
                                                      4.2.4.1.1.3    Business Drivers
                                                      4.2.4.1.1.4    Business Challenges
                                    4.2.4.1.2    Application
                                                      4.2.4.1.2.1    Brazil Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.2.4.2    Argentina
                                    4.2.4.2.1    Market
                                                      4.2.4.2.1.1    Buyer Attributes
                                                      4.2.4.2.1.2    Key Smart Vineyard Management Providers in Argentina
                                                      4.2.4.2.1.3    Business Drivers
                                                      4.2.4.2.1.4    Business Challenges
                                    4.2.4.2.2    Application
                                                      4.2.4.2.2.1    Argentina Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.2.4.3    Chile
                                    4.2.4.3.1    Market
                                                      4.2.4.3.1.1    Buyer Attributes
                                                      4.2.4.3.1.2    Key Smart Vineyard Management Providers in Chile
                                                      4.2.4.3.1.3    Business Drivers
                                                      4.2.4.3.1.4    Business Challenges
                                    4.2.4.3.2    Application
                                                      4.2.4.3.2.1    Chile Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.2.4.4    Rest-of-South America
                                    4.2.4.4.1    Market
                                                      4.2.4.4.1.1    Buyer Attributes
                                                      4.2.4.4.1.2    Key Smart Vineyard Management Providers in Rest-of-South America
                                                      4.2.4.4.1.3    Business Drivers
                                                      4.2.4.4.1.4    Business Challenges
                                    4.2.4.4.2    Application
                                                      4.2.4.4.2.1    Rest-of-South America Smart Vineyard Management Market (by Application), $Million, 2021-2027
4.3    Europe
         4.3.1    Market
                     4.3.1.1    Key Smart Vineyard Management Providers in Europe
                     4.3.1.2    Business Drivers
                     4.3.1.3    Business Challenges
         4.3.2    Application
                     4.3.2.1    Europe Smart Vineyard Management Market (by Application), $Million, 2021-2027
         4.3.3    Product
                     4.3.3.1    Europe Smart Vineyard Management Market (by Solution), $Million, 2021-2027
                                    4.3.3.1.1    Europe Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
                                    4.3.3.1.2    Europe Smart Vineyard Management Market (by Software), $Million, 2021-2027
                     4.3.3.2    Europe Smart Vineyard Management Market (by Technology), $Million, 2021-2027
         4.3.4    Europe (by Country)
                     4.3.4.1    France
                                    4.3.4.1.1    Market
                                                      4.3.4.1.1.1    Buyer Attributes
                                                      4.3.4.1.1.2    Key Smart Vineyard Management Providers in France
                                                      4.3.4.1.1.3    Business Drivers
                                                      4.3.4.1.1.4    Business Challenges
                                    4.3.4.1.2    Application
                                                      4.3.4.1.2.1    France Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.3.4.2    Spain
                                    4.3.4.2.1    Market
                                                      4.3.4.2.1.1    Buyer Attributes
                                                      4.3.4.2.1.2    Key Smart Vineyard Management Providers in Spain
                                                      4.3.4.2.1.3    Business Drivers
                                                      4.3.4.2.1.4    Business Challenges
                                    4.3.4.2.2    Application
                                                      4.3.4.2.2.1    Spain Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.3.4.3    Italy
                                    4.3.4.3.1    Market
                                                      4.3.4.3.1.1    Buyer Attributes
                                                      4.3.4.3.1.2    Key Smart Vineyard Management Providers in Italy
                                                      4.3.4.3.1.3    Business Drivers
                                                      4.3.4.3.1.4    Business Challenges
                                    4.3.4.3.2    Application
                                                      4.3.4.3.2.1    Italy Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.3.4.4    Rest-of-Europe
                                    4.3.4.4.1    Market
                                                      4.3.4.4.1.1    Buyer Attributes
                                                      4.3.4.4.1.2    Key Smart Vineyard Management Providers in Rest-of-Europe
                                                      4.3.4.4.1.3    Business Drivers
                                                      4.3.4.4.1.4    Business Challenges
                                    4.3.4.4.2    Application
                                                      4.3.4.4.2.1    Rest-of-Europe Smart Vineyard Management Market (by Application), $Million, 2021-2027
4.4    U.K.
         4.4.1    Market
                     4.4.1.1    Buyer Attributes
                     4.4.1.2    Key Smart Vineyard Management Providers in the U.K.
                     4.4.1.3    Business Drivers
                     4.4.1.4    Business Challenges
         4.4.2    Application
                     4.4.2.1    U.K. Smart Vineyard Management Market (by Application), $Million, 2021-2027
         4.4.3    Product
                     4.4.3.1    U.K. Smart Vineyard Management Market (by Solution), $Million, 2021-2027
                                    4.4.3.1.1    U.K. Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
                                    4.4.3.1.2    U.K. Smart Vineyard Management Market (by Software), $Million, 2021-2027
                     4.4.3.2    U.K. Smart Vineyard Management Market (by Technology), $Million, 2021-2027
4.5    Middle East and Africa
         4.5.1    Market
                     4.5.1.1    Key Smart Vineyard Management Providers in the Middle East and Africa
                     4.5.1.2    Business Drivers
                     4.5.1.3    Business Challenges
         4.5.2    Application
                     4.5.2.1    Middle East and Africa Smart Vineyard Management Market (by Application), $Million, 2021-2027
         4.5.3    Product
                     4.5.3.1    Middle East and Africa Smart Vineyard Management Market (by Solution), $Million, 2021-2027
                                    4.5.3.1.1    Middle East and Africa Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
                                    4.5.3.1.2    Middle East and Africa Smart Vineyard Management Market (by Software), $Million, 2021-2027
                     4.5.3.2    Middle East and Africa Smart Vineyard Management Market (by Technology), $Million, 2021-2027
         4.5.4    Middle East and Africa (by Country)
                     4.5.4.1    South Africa
                                    4.5.4.1.1    Market
                                                      4.5.4.1.1.1    Buyer Attributes
                                                      4.5.4.1.1.2    Key Smart Vineyard Management Providers in South Africa
                                                      4.5.4.1.1.3    Business Drivers
                                                      4.5.4.1.1.4    Business Challenges
                                    4.5.4.1.2    Application
                                                      4.5.4.1.2.1    South Africa Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.5.4.2    Turkey
                                    4.5.4.2.1    Market
                                                      4.5.4.2.1.1    Buyer Attributes
                                                      4.5.4.2.1.2    Key Smart Vineyard Management Providers in Turkey
                                                      4.5.4.2.1.3    Business Drivers
                                                      4.5.4.2.1.4    Business Challenges
                                    4.5.4.2.2    Application
                                                      4.5.4.2.2.1    Turkey Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.5.4.3    Rest-of-Middle East and Africa
                                    4.5.4.3.1    Market
                                                      4.5.4.3.1.1    Buyer Attributes
                                                      4.5.4.3.1.2    Key Smart Vineyard Management Providers in Rest-of-Middle East and Africa
                                                      4.5.4.3.1.3    Business Challenges
                                                      4.5.4.3.1.4    Business Drivers
                                    4.5.4.3.2    Application
                                                      4.5.4.3.2.1    Rest-of-Middle East and Africa Smart Vineyard Management Market (by Application), $Million, 2021-2027
4.6    China
         4.6.1    Market
                     4.6.1.1    Buyer Attributes
                     4.6.1.2    Key Smart Vineyard Management Providers in China
                     4.6.1.3    Business Drivers
                     4.6.1.4    Business Challenges
         4.6.2    Application
                     4.6.2.1    China Smart Vineyard Management Market (by Application), $Million, 2021-2027
         4.6.3    Product
                     4.6.3.1    China Smart Vineyard Management Market (by Solution), $Million, 2021-2027
                                    4.6.3.1.1    China Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
                                    4.6.3.1.2    China Smart Vineyard Management Market (by Software), $Million, 2021-2027
                     4.6.3.2    China Smart Vineyard Management Market (by Technology), $Million, 2021-2027
4.7    Asia-Pacific
         4.7.1    Market
                     4.7.1.1    Key Smart Vineyard Management Providers in Asia-Pacific
                     4.7.1.2    Business Drivers
                     4.7.1.3    Business Challenges
         4.7.2    Application
                     4.7.2.1    Asia-Pacific Smart Vineyard Management Market (by Application), $Million, 2021-2027
         4.7.3    Product
                     4.7.3.1    Asia-Pacific Smart Vineyard Management Market (by Solution), $Million, 2021-2027
                                   4.7.3.1.1    Asia-Pacific Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
                                   4.7.3.1.2    Asia-Pacific Smart Vineyard Management Market (by Software), $Million, 2021-2027
                    4.7.3.2    Asia-Pacific Smart Vineyard Management Market (by Technology), $Million, 2021-2027
         4.7.4    Asia-Pacific (by Country)
                     4.7.4.1    Japan
                                    4.7.4.1.1    Market
                                                      4.7.4.1.1.1    Buyer Attributes
                                                      4.7.4.1.1.2    Key Smart Vineyard Management Providers in Japan
                                                      4.7.4.1.1.3    Business Drivers
                                                      4.7.4.1.1.4    Business Challenges
                                    4.7.4.1.2    Application
                                                      4.7.4.1.2.1    Japan Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.7.4.2    India
                                    4.7.4.2.1    Market
                                                      4.7.4.2.1.1    Buyer Attributes
                                                      4.7.4.2.1.2    Key Smart Vineyard Management Providers in India
                                                      4.7.4.2.1.3    Business Drivers
                                                      4.7.4.2.1.4    Business Challenges
                                    4.7.4.2.2    Application
                                                      4.7.4.2.2.1    India Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.7.4.3    Australia
                                    4.7.4.3.1    Market
                                                      4.7.4.3.1.1    Buyer Attributes
                                                      4.7.4.3.1.2    Key Smart Vineyard Management Providers in Australia
                                                      4.7.4.3.1.3    Business Drivers
                                                      4.7.4.3.1.4    Business Challenges
                                    4.7.4.3.2    Application
                                                      4.7.4.3.2.1    Australia Smart Vineyard Management Market (by Application), $Million, 2021-2027
                     4.7.4.4    Rest-of-Asia-Pacific
                                    4.7.4.4.1    Market
                                                      4.7.4.4.1.1    Buyer Attributes
                                                      4.7.4.4.1.2    Key Smart Vineyard Management Providers in Rest-of-Asia-Pacific
                                                      4.7.4.4.1.3    Business Drivers
                                                      4.7.4.4.1.4    Business Challenges
                                    4.7.4.4.2    Application
                                                      4.7.4.4.2.1    Rest-of-Asia-Pacific Smart Vineyard Management Market (by Application), $Million, 2021-2027

5.1    Competitive Benchmarking
5.2    Market Share Analysis
5.3    Company Profiles
         5.3.1    Hardware
                     5.3.1.1    Fruition Sciences
                                    5.3.1.1.1    Company Overview
                                                      5.3.1.1.1.1    Role of Fruition Sciences in the Smart Vineyard Management Market
                                                      5.3.1.1.1.2    Product Portfolio
                                    5.3.1.1.2    Business Strategies
                                                      5.3.1.1.2.1    Market Development
                                                      5.3.1.1.2.2    Product Development
                                    5.3.1.1.3    Analyst View
                     5.3.1.2    Robotnik
                                    5.3.1.2.1    Company Overview
                                                      5.3.1.2.1.1    Role of Robotnik in the Smart Vineyard Management Market
                                                      5.3.1.2.1.2    Product Portfolio
                                    5.3.1.2.2    Analyst View
                    5.3.1.3    TeeJet Technologies
                                    5.3.1.3.1    Company Overview
                                                      5.3.1.3.1.1    Role of TeeJet Technologies in the Smart Vineyard Management Market
                                                      5.3.1.3.1.2    Product Portfolio
                                    5.3.1.3.2    Business Strategies
                                                      5.3.1.3.2.1    Product Development
                                    5.3.1.3.3    Analyst View
                     5.3.1.4    Trimble Inc.
                                    5.3.1.4.1    Company Overview
                                                      5.3.1.4.1.1    Role of Trimble Inc. in the Smart Vineyard Management Market
                                                      5.3.1.4.1.2    Product Portfolio
                                    5.3.1.4.2    Business Strategies
                                                      5.3.1.4.2.1    Product Development
                                                      5.3.1.4.2.2    Market Development
                                    5.3.1.4.3    Analyst View
                     5.3.1.5    YANMAR HOLDINGS CO., LTD.
                                    5.3.1.5.1    Company Overview
                                                      5.3.1.5.1.1    Role of YANMAR HOLDINGS CO., Ltd. in the Smart Vineyard Management Market
                                                      5.3.1.5.1.2    Product Portfolio
                                    5.3.1.5.2    Business Strategies
                                                      5.3.1.5.2.1    Product Development
                                    5.3.1.5.3    Analyst View
         5.3.2    Software
                     5.3.2.1    Elmibit d.o.o.
                                    5.3.2.1.1    Company Overview
                                                      5.3.2.1.1.1    Role of Elmibit d.o.o. in the Smart Vineyard Management Market
                                                      5.3.2.1.1.2    Product Portfolio
                                    5.3.2.1.2    Business Strategies
                                                      5.3.2.1.2.1    Market Development
                                                      5.3.2.1.2.2    Product Development
                                    5.3.2.1.3    Analyst View
                     5.3.2.2    ISAGRI
                                    5.3.2.2.1    Company Overview
                                                      5.3.2.2.1.1    Role of ISAGRI in the Smart Vineyard Management Market
                                                      5.3.2.2.1.2    Product Portfolio
                                    5.3.2.2.2    Analyst View
                     5.3.2.3    PrecisionHawk, Inc.
                                    5.3.2.3.1    Company Overview
                                                      5.3.2.3.1.1    Role of PrecisionHawk, Inc. in the Smart Vineyard Management Market
                                                      5.3.2.3.1.2    Product Portfolio
                                    5.3.2.3.2    Corporate Strategies
                                                      5.3.2.3.2.1    Partnerships, Collaborations, Joint Ventures, and Alliances
                                    5.3.2.3.3    Analyst View
                     5.3.2.4    SureHarvest Services, LLC
                                    5.3.2.4.1    Company Overview
                                                      5.3.2.4.1.1    Role of SureHarvest Services, LLC in the Smart Vineyard Management Market
                                                      5.3.2.4.1.2    Product Portfolio
                                    5.3.2.4.2    Analyst View
                     5.3.2.5    TerraNIS
                                    5.3.2.5.1    Company Overview
                                                      5.3.2.5.1.1    Role of TerraNIS in the Smart Vineyard Management Market
                                                      5.3.2.5.1.2    Product Portfolio
                                    5.3.2.5.2    Business Strategies
                                                      5.3.2.5.2.1    Product Development
                                                      5.3.2.5.2.2    Market Development
                                    5.3.2.5.3    Analyst View
                     5.3.2.6    TracMap Limited
                                    5.3.2.6.1    Company Overview
                                                      5.3.2.6.1.1    Role of TracMap Limited in the Smart Vineyard Management Market
                                                      5.3.2.6.1.2    Product Portfolio
                                    5.3.2.6.2    Business Strategies
                                                      5.3.2.6.2.1    Product Development
                                    5.3.2.6.3    Analyst View
         5.3.3    Services
                     5.3.3.1    AGRIVI
                                    5.3.3.1.1    Company Overview
                                                      5.3.3.1.1.1    Role of AGRIVI in the Smart Vineyard Management Market
                                                      5.3.3.1.1.2    Product Portfolio
                                    5.3.3.1.2    Business Strategies
                                                      5.3.3.1.2.1    Market Development
                                                      5.3.3.1.2.2    Product Development
                                    5.3.3.1.3    Corporate Strategies
                                                      5.3.3.1.3.1    Partnership, Collaborations, Joint Ventures, and Alliances
                                    5.3.3.1.4    Analyst View
                     5.3.3.2    AHA Viticulture
                                    5.3.3.2.1    Company Overview
                                                      5.3.3.2.1.1    Role of AHA Viticulture in the Smart Vineyard Management Market
                                                      5.3.3.2.1.2    Product Portfolio
                                    5.3.3.2.2    Analyst View
                     5.3.3.3    Grow Data
                                    5.3.3.3.1    Company Overview
                                                      5.3.3.3.1.1    Role of Grow Data in the Smart Vineyard Management Market
                                                      5.3.3.3.1.2    Product Portfolio
                                    5.3.3.3.2    Analyst View
                     5.3.3.4    Vineview
                                    5.3.3.4.1    Company Overview
                                                      5.3.3.4.1.1    Role of Vineview in the Smart Vineyard Management Market
                                                      5.3.3.4.1.2    Product Portfolio
                                    5.3.3.4.2    Business Strategies
                                                      5.3.3.4.2.1    Market Development
                                                      5.3.3.4.2.2    Product Development
                                    5.3.3.4.3    Corporate Strategies
                                                      5.3.3.4.3.1    Partnerships, Joint Ventures, Collaborations, and Alliances
                                    5.3.3.4.4    Analyst View
5.4    Startup Company Profiles
         5.4.1    Naïo Technologies
                     5.4.1.1    Company Overview
                                    5.4.1.1.1    Role of Naïo Technologies in the Smart Vineyard Management market
                                    5.4.1.1.2    Product Portfolio
                     5.4.1.2    Business Strategies
                                    5.4.1.2.1    Product Developments
                     5.4.1.3    Corporate Strategies
                                    5.4.1.3.1    Partnerships, Joint Ventures, Collaborations, and Alliances
                     5.4.1.4    Business Model and Process
                     5.4.1.5    Analyst View
         5.4.2    Pollen Systems Corporation
                     5.4.2.1    Company Overview
                                    5.4.2.1.1    Role of Pollen Systems Corporation in the Smart Vineyard Management Market
                                    5.4.2.1.2    Product Portfolio
                     5.4.2.2    Key Competitors
                     5.4.2.3    Business Model and Process
                     5.4.2.4    Analyst View
         5.4.3    Terraview Pte. Ltd.
                     5.4.3.1    Company Overview
                                    5.4.3.1.1    Role of Terraview Pte. Ltd. in the Global Smart Vineyard Management Market
                                    5.4.3.1.2    Product Portfolio
                     5.4.3.2    Key Customers
                     5.4.3.3    Business Strategies
                                    5.4.3.3.1    Market Development
                                    5.4.3.3.2    Product Development
                     5.4.3.4    Corporate Strategies
                                    5.4.3.4.1    Partnerships, Joint Ventures, Collaborations, and Alliances
                     5.4.3.5    Business Model and Process
                     5.4.3.6    Analyst View
         5.4.4    Vidacycle
                     5.4.4.1    Company Overview
                                    5.4.4.1.1    Role of Vidacycle in the Smart Vineyard Management Market
                                    5.4.4.1.2    Product Portfolio
                                    5.4.4.1.3    Key Customers and Partners
                     5.4.4.2    Business Strategy
                                    5.4.4.2.1    Product Development
                     5.4.4.3    Key Competitors
                     5.4.4.4    Business Model and Process
                     5.4.4.5    Analyst View
         5.4.5    Vinelytics LLC
                     5.4.5.1    Company Overview
                                    5.4.5.1.1    Role of Vinelytics LLC in the Smart Vineyard Management Market
                                    5.4.5.1.2    Product Portfolio
                                    5.4.5.1.3    Key Customers and Partners
                     5.4.5.2    Key Competitors
                     5.4.5.3    Business Model and Process
                     5.4.5.4    Analyst View

6.1    Data Sources
         6.1.1    Primary Data Sources
         6.1.2    Secondary Data Sources
         6.1.3    Data Triangulation
6.2    Market Estimation and Forecast
         6.2.1    Factors for Data Prediction and Modelling

Table 1:    Government Initiatives in the Smart Vineyard Management Market
Table 2:    Key Consortiums and Associations in the Smart Vineyard Management Market
Table 3:    Key Regulatory Bodies in the Smart Vineyard Management Market
Table 4:    Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 5:    Products Pertaining to Hardware in the Smart Vineyard Management Market
Table 6:    Products Pertaining to Software in the Smart Vineyard Management Market
Table 7:    Products Pertaining to Services in the Smart Vineyard Management Market
Table 8:    Smart Vineyard Management Market (by Solution), $Million, 2021-2027
Table 9:    Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
Table 10:    Smart Vineyard Management Market (by Software), $Million, 2021-2027
Table 11:    Smart Vineyard Management Market (by Technology), $Million, 2021-2027
Table 12:    Smart Vineyard Management Market (by Region), $Million, 2021-2027
Table 13:    North America Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 14:    North America Smart Vineyard Management Market (by Solution), $Million, 2021-2027
Table 15:    North America Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
Table 16:    North America Smart Vineyard Management Market (by Software), $Million, 2021-2027
Table 17:    North America Smart Vineyard Management Market (by Technology), $Million, 2021-2027
Table 18:    U.S. Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 19:    Canada Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 20:    Mexico Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 21:    Rest-of-North America Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 22:    South America Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 23:    South America Smart Vineyard Management Market (by Solution), $Million, 2021-2027
Table 24:    South America Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
Table 25:    South America Smart Vineyard Management Market (by Software), $Million, 2021-2027
Table 26:    South America Smart Vineyard Management Market (by Technology), $Million, 2021-2027
Table 27:    Brazil Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 28:    Argentina Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 29:    Chile Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 30:    Rest-of-South America Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 31:    Europe Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 32:    Europe Smart Vineyard Management Market (by Solution), $Million, 2021-2027
Table 33:    Europe Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
Table 34:    Europe Smart Vineyard Management Market (by Software), $Million, 2021-2027
Table 35:    Europe Smart Vineyard Management Market (by Technology), $Million, 2021-2027
Table 36:    France Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 37:    Spain Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 38:    Italy Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 39:    Rest-of-Europe Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 40:    U.K. Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 41:    U.K. Smart Vineyard Management Market (by Solution), $Million, 2021-2027
Table 42:    U.K. Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
Table 43:    U.K. Smart Vineyard Management Market (by Software), $Million, 2021-2027
Table 44:    U.K. Smart Vineyard Management Market (by Technology), $Million, 2021-2027
Table 45:    Middle East and Africa Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 46:    Middle East and Africa Smart Vineyard Management Market (by Solution), $Million, 2021-2027
Table 47:    Middle East and Africa Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
Table 48:    Middle East and Africa Smart Vineyard Management Market (by Software), $Million, 2021-2027
Table 49:    Middle East and Africa Smart Vineyard Management Market (by Technology), $Million, 2021-2027
Table 50:    South Africa Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 51:    Turkey Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 52:    Rest-of-Middle East and Africa Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 53:    China Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 54:    China Smart Vineyard Management Market (by Solution), $Million, 2021-2027
Table 55:    China Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
Table 56:    China Smart Vineyard Management Market (by Software), $Million, 2021-2027
Table 57:    China Smart Vineyard Management Market (by Technology), $Million, 2021-2027
Table 58:    Asia-Pacific Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 59:    Asia-Pacific Smart Vineyard Management Market (by Solution), $Million, 2021-2027
Table 60:    Asia-Pacific Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
Table 61:    Asia-Pacific Smart Vineyard Management Market (by Software), $Million, 2021-2027
Table 62:    Asia-Pacific Smart Vineyard Management Market (by Technology), $Million, 2021-2027
Table 63:    Japan Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 64:    India Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 65:    Australia Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 66:    Rest-of-Asia-Pacific Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 67:    Fruition Sciences Pte. Ltd.: Product Portfolio
Table 68:    Fruition Sciences: Market Development
Table 69:    Fruition Sciences: Product Development
Table 70:    Robotnik: Product Portfolio
Table 71:    TeeJet Technologies: Product Portfolio
Table 72:    TeeJet Technologies: Product Development
Table 73:    Trimble Inc.: Product Portfolio
Table 74:    Trimble Inc.: Product Development
Table 75:    Trimble Inc.: Market Development
Table 76:    YANMAR HOLDINGS CO., Ltd.: Product Portfolio
Table 77:    YANMAR HOLDINGS CO., Ltd.: Product Development
Table 78:    Elmibit d.o.o.: Product Portfolio
Table 79:    Elmibit d.o.o.: Market Development
Table 80:    Elmibit d.o.o.: Product Development
Table 81:    ISAGRI: Product Portfolio
Table 82:    PrecisionHawk, Inc.: Product Portfolio
Table 83:    PrecisionHawk, Inc.: Partnerships, Collaborations, Joint Ventures, and Alliances
Table 84:    SureHarvest Services, LLC: Product Portfolio
Table 85:    TerraNIS: Product Portfolio
Table 86:    TerraNIS: Product Development
Table 87:    TerraNIS: Market Development
Table 88:    TracMap Limited: Product Portfolio
Table 89:    TracMap Limited: Product Development
Table 90:    AGRIVI: Product Portfolio
Table 91:    AGRIVI: Market Development
Table 92:    AGRIVI: Product Development
Table 93:    AGRIVI: Partnerships, Collaborations, Joint Ventures, and Alliances
Table 94:    AHA Viticulture: Product Portfolio
Table 95:    Grow Data: Product Portfolio
Table 96:    Vineview: Product Portfolio
Table 97:    Vineview: Market Development
Table 98:    Vineview: Product Development
Table 99:    Vineview: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 100:    Naïo Technologies: Product Portfolio
Table 101:    Naïo Technologies: Product Developments
Table 102:    Naïo Technologies: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 103:    Naïo Technologies: Business Model
Table 104:    Pollen Systems Corporation: Product Portfolio
Table 105:    Terraview Pte. Ltd.: Product Portfolio
Table 106:    Terraview Pte. Ltd.: Market Development
Table 107:    Terraview Pte. Ltd.: Product Development
Table 108:    Terraview Pte. Ltd.: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 109:    Vidacycle: Product Portfolio
Table 110:    Vidacycle: Key Customers and Partners
Table 111:    Vidacycle: Product Launch
Table 112:    Vinelytics LLC: Product Portfolio
Table 113:    Vinelytics LLC: Key Customers and Partners

Figure 1:    Market Dynamics for the Smart Vineyard Management Market
Figure 2:    Smart Vineyard Management Market, $Billion, 2021-2027
Figure 3:    Smart Vineyard Management Market (by Application), $Million, 2021-2027
Figure 4:    Smart Vineyard Management Market (by Technology), $Million, 2021-2027
Figure 5:    Smart Vineyard Management Market (by Solution), $Million, 2021-2027
Figure 6:    Smart Vineyard Management Market (by Region), $Million, 2021
Figure 7:    Smart Vineyard Management Market Coverage
Figure 8:    Smart Vineyard Management Market, Business Dynamics
Figure 9:    Major Grape Producing Countries, 2019
Figure 10:    Share of Key Market Strategies and Developments, January 2019-August 2022
Figure 11:    Share of Product Developments and Innovations (by Company), January 2019-August 2022
Figure 12:    Share of Market Developments (by Company), January 2019-August 2022
Figure 13:    Share of Partnerships, Collaborations, Joint Ventures, and Alliances (by Company), January 2019-August 2022
Figure 14:    Advantages of the Software-as-a-Service (SaaS) Model:
Figure 15:    Smart Vineyard Management Market (by Application)
Figure 16:    Smart Vineyard Management Market (by Product)
Figure 17:    Supply Chain Analysis of Smart Vineyard Management Market
Figure 18:    Smart Vineyard Management Market Patent Trend, January 2016-August 2022
Figure 19:    Patent Analysis (by Status), January 2016-August 2022
Figure 20:    Patent Analysis (by Status), January 2016-August 2022
Figure 21:    Patent Analysis (by Inventor Type), January 2016-August 2022
Figure 22:    Patents Analysis (by Patent Office), January 2016-August 2022
Figure 23:    Competitive Benchmarking Matrix for Key Smart Vineyard Management Hardware Providers
Figure 24:    Competitive Benchmarking Matrix for Key Smart Vineyard Management Software and Service Providers
Figure 25:    Market Share Analysis of the Smart Vineyard Management Market, 2021
Figure 26:    Data Triangulation
Figure 27:    Top-Down and Bottom-Up Approach
Figure 28:    Assumptions and Limitations

Market Report Coverage

Smart Vineyard Management Market

Base Year

2021

Market Size in 2021

$1.21 Billion

Forecast Period

2022-2027

Value Projection and Estimation by 2027

$2.15 Billion

CAGR During Forecast Period

10.08%

Number of Tables

113

Number of Pages

234

Number of Figures

28

 

Key Market Players and Competition Synopsis

The companies that are profiled have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.

The top segment players leading the market include hardware, which captures around 43% of the presence in the market. Players in other solutions, such as software and services, together accounted for approximately 57% of the presence in the market as of 2021.

Some prominent names established in this market are:

Company Type 1: Hardware
•    Fruition Sciences
•    Robotnik
•    TeeJet Technologies
•    Trimble Inc.
•    YANMAR HOLDINGS CO., LTD.

Company Type 2: Software
•    Elmibit d.o.o.
•    ISAGRI
•    PrecisionHawk, Inc.
•    SureHarvest Services, LLC
•    TerraNIS
•    TracMap Limited

Company Type 3: Services
•    AGRIVI
•    AHA Viticulture
•    Grow Data
•    Vineview

Company Type 4: Startup Company Profiles
•    Naïo Technologies
•    Pollen Systems Corporation
•    Terraview Pte. Ltd.
•    Vidacycle
•    Vinelytics LLC

How can this report add value to an organization?

Product/Innovation Strategy: The product segment helps the reader understand the different types of smart vineyard management technologies available for deployment in the viticulture sector and their potential globally. Moreover, the study provides the reader with a detailed understanding of different smart vineyard management products by application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, and Others), by solution (Hardware, Software, and Services), by technology (Guidance, Sensing, Variable Rate Technology (VRT), and Others).

Growth/Marketing Strategy: The Smart Vineyard Management Market has seen major development by key players operating in the market, such as business expansion, partnership, collaboration, and joint venture. The favored strategy for the companies has been product partnerships, joint ventures, and product launches to strengthen their position in the smart vineyard management market. For instance, in January 2020, Vineview announced the launch of its new Terra Insight feature for Pro users, which offers a simple method to spot vine-by-vine growth trends and patterns connected to geographical factors that can be important sources of vineyard variability.

Competitive Strategy: Key players in the Smart Vineyard Management Market analyzed and profiled in the study involve smart vineyard management manufacturers that provide different products. Moreover, a detailed competitive benchmarking of the players operating in the Smart Vineyard Management Market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.

Industry and Technology Overview

Smart Vineyard Management Market Industry Overview

The smart vineyard management market was valued at $1.21 billion in 2021 and is projected to reach $2.15 billion by 2027, growing at a CAGR of 10.08% during the forecast period 2022-2027. Owing to the growing market for grapes and vineyards, the growth in the Smart Vineyard Management Market is expected to be driven by the increasing need for digital and smart vineyard monitoring and management systems and solutions.

Market Lifecycle Stage

The smart vineyard management market is still in a nascent phase. Increased corporate investments and research and development activities are underway to develop smart vineyard management technologies and products, which are expected to increase due to the growing need to reduce vineyard losses and automation in the vineyard industry.

New entrants are penetrating the market backed up by government funding and corporate investments, which is one of the major opportunities in the global smart vineyard management market. Moreover, smart vineyard management technologies also help in enhancing yield quality due to timely detection of pest infestation and diseases. Smart vineyard management technologies also facilitate the safe and quality harvesting and picking of tender grapes through the use of autonomous robots.

Smart Vineyard Management Market

Impact

•    With an increased worldwide demand for different varieties of grapes and products such as wine and juices, the shift to digital, smart, and data-driven products in the vineyard sector brings significant sales and financing opportunities. The shift is more prominent in guidance technology and sensing technology segments in regions such as Europe and North America.
•    Furthermore, smart vineyard management systems have a moderate to high impact on crop scouting systems to reduce crop losses due to crop diseases and pest infestations.

Impact of COVID-19

The COVID-19 pandemic has had a significant impact on almost all major industries throughout the world, including the agricultural industry. Globally nations had lockdowns imposed because of which the supply chain also got disrupted, resulting in a shortage of equipment and other inputs required for vineyards. This has brought the companies’ attention to the use of remote sensing and other vineyard management tools, which can lead to a boost in the adoption of smart vineyard management. Among the vineyard managers and winemakers, the adoption of smart vineyard management is expected to increase due to developed Information Technology (IT) infrastructure and networks as well as improved farm mechanization. Thus, COVID-19 has positively impacted the smart vineyard management market in the long run due to disrupted supply chains and labor shortages.

Market Segmentation:

Segmentation 1: by Application
•    Yield Monitoring
•    Crop Scouting
•    Harvesting
•    Irrigation Management
•    Others

The Smart Vineyard Management Market by application segment is expected to be dominated by yield monitoring technologies. The growing trend for advanced technologies being used for yield estimation and mapping to facilitate informed harvesting and picking decisions is driving the yield monitoring technologies in the application segment of the smart vineyard management market.

Segmentation 2: by Solution
•    Hardware
•    Software
•    Services

The hardware segment dominates the global smart vineyard management market. Hardware such as robots and drones, sensors, and others, including handheld computers and display screens, among others, work with increased speed and accuracy to improve the efficiency of data collection and operations. 

Segmentation 3: by Technology
•    Guidance
•    Sensing
•    Variable Rate Technology (VRT)
•    Others

Due to the growing trend of digital and smart agricultural practices, the traction for sensing technologies has been growing globally. 

Segmentation 4: by Region
•    North America - U.S., Canada, Mexico, Rest-of-North America
•    South America - Argentina, Brazil, Chile, and Rest-of-South America
•    Middle East and Africa - Turkey, South Africa, and Rest-of-Middle East and Africa
•    Europe - Italy, Spain, France, and Rest-of-Europe
•    U.K.
•    China
•    Asia-Pacific - Japan, India, Australia, and Rest-of-Asia-Pacific

Europe generated the highest revenue of $528.8 million in 2021, which is attributed to the large-scale adoption of advanced technologies and an increasing number of smart vineyard management startups backed by government, institutional, and corporate funding in the region. Europe is an attractive region for the smart vineyard management market because of the availability of a large number of family-owned and wine manufacturers’ vineyards.

Recent Developments in the Global Smart Vineyard Management Market

•    In March 2022, AGRIVI partnered with Eviit GmbH to bring digital agriculture solutions for various applications, including vineyard management, to Germany.
•    In January 2022, YANMAR HOLDINGS CO., Ltd. unveiled the YV01 autonomous spraying robot for use in vineyards. The YV01's electrostatic spraying mechanism is flexible, lightweight, and environmentally friendly, which ensures extremely accurate spraying on vines.
•    In December 2021, Deep Planet set up its Australian headquarters in Adelaide, South Australia, to get into the Australian wine tech market.
•    In October 2020, Elmibit d.o.o. announced the exploration of new market opportunities as a part of the support received from the INNOWWIDE open call.

Demand – Drivers and Limitations

Following are the demand drivers for the smart vineyard management market:

•    Need to Reduce Vineyard Crop Losses
•    Need for Automation in Vineyards
•    Growing Market for Grapes and Vineyards

The market is expected to face some limitations as well due to the following challenges:

•    High Cost of Investment
•    Technological Complexities due to Lack of Infrastructure
•    Lack of Technically Skilled Labor Force

Analyst Thoughts

According to Rakhi Tanwar, Principal Analyst, BIS Research, “The smart vineyard management market is expected to be a great replacement of conventional vineyard management equipment and solutions. Owing to the increasing adoption of digital vineyard management solutions in developed countries and the lack of skilled labor, the smart vineyard management market is expected to show significant growth in the near future. Through a better adoption of these technology-based products and services, the consumers' demand for quality grapes and their products and less wastage of resources can be met.”

FAQ's

What is smart vineyard management?

Smart vineyard management techniques help vineyard managers and winemakers to map, monitor soil and crops, and take necessary actions to enhance the viticultural yield. Smart vineyard management can be implemented on small, medium, or large-sized farms. Some equipment used widely for smart vineyard management includes sensors, agricultural robots, Artificial Intellligence (AI) and Internet of Things (IoT)-based platforms, drones, and others.

What kinds of new strategies are being adopted by the existing market players to strengthen their market position in the industry?

The Smart Vineyard Management Market has seen major development by key players operating in the market, such as business expansion, partnership, collaboration, and joint venture. According to BIS Research analysis, most of the companies preferred partnerships, collaborations, and joint ventures as a strategy to further increase their growth in the global smart vineyard management market. Companies such as AGRIVI, Terraview Pte. Ltd., Vineview, and Deep Planet have majorly adopted partnerships, collaborations, and joint ventures as strategies.

For a new company looking to enter the smart vineyard management market, which areas could it focus upon to stay ahead of the competition?

A new entrant can focus on yield monitoring application-based products due to high consumer demand and the increasing need for automated systems and devices for yield monitoring and crop growth assessment.

What is the USP of this report?

• Extensive competitive benchmarking of the top 15 players, including Vineview, Elmibit d.o.o., TerraNIS, SureHarvest Services, LLC, and others to offer a holistic view of the Smart Vineyard Management Market landscape 
• Market ranking analysis based on product portfolio, recent developments, and regional spread 
• Investment landscape, including product adoption scenario, funding, and patent analysis

Who should buy this report?

The companies that manufacture smart vineyard management equipment and systems, as well as agricultural Original Equipment Manufacturers (OEMs), vineyard owners and managers, wine manufacturers, agronomists, research institutions, and regulatory bodies, should buy this report.

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