Published Year: 2019
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Market Overview
Market Overview and Estimation
Over the decades, the global milk industry has evolved and reached new frontiers in terms of production and availability across the globe. By the end of 2018, global milk production witnessed an increase of more than 60% than production in 1985. As the consumer base expanded, several innovations and developments in the industry resulted in the concept of ultra-high temperature (UHT) milk, further expanded into a flavored milk variant as well.
This disruption in the milk industry has visibly strengthened and gained significant recognition for its distinctive features offered to its consumers. In an industry analysis by BIS Research, the global UHT milk market grew to a market size of 95.73 million tons in 2018 and is estimated to reach the mark of 124.77 million tons by 2024, with a CAGR of 4.57%. The industry also addressed the needs of the lactose-intolerant population by offering specialized UHT lactose-free milk variant, which made it largely distinctive in comparison to the fresh dairy milk.
Developed nations, specifically in the European region, have shown an active interest in the adoption of UHT milk as a regular and prominent way of consuming milk. The rising awareness about UHT milk is resulting in an improved adoption rate of the product, especially in the regions dominated by the sale of fresh dairy milk. In an attempt to attract a larger base of consumers, major UHT milk producers are collaborating with regional milk producers to introduce heating technology involved for manufacturing UHT milk across both tier-1 and tier-2 cities globally.
UHT milk is available in several variants that include skimmed and semi-skimmed milk, offering special benefits for a vital section of the health-conscious population. The foodservice industry is one of the major end-user of the UHT milk for the production of eatables such as milk-based desserts, milkshakes, and ice-cream. Due to the various health and dietary benefits, and enhanced amounts of vitamin D and calcium, UHT skimmed milk is the most premium category of UHT milk out of all.
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Growth Drivers |
• Increasing Disposable Income and Urbanization • Longer Shelf Life and Convenience in Usage • Combating Lactose Intolerance |
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Market Challenges |
• High Cost of Packaging • Consumer Tastes and Preferences |
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Market Opportunities |
• Opportunities in Asia-Pacific, Middle East, and Africa • Collaborations with Online Retailers |
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Growth Factors
Increasing Disposable Income and Urbanization
The ever-increasing global population, urbanization, and disposable income have plummeted the need for increased premium milk consumption. Rising disposable income has increased the spending capacity of the population, which has resulted in encouraging them to buy premium milk and thereby increase the market demand for UHT milk.
Longer Shelf Life and Convenience in Usage
The awareness about several key benefits of UHT milk, such as long-shelf-life and convenience in usage, has drawn the attention of urbane youth towards wider consumption of UHT milk. The variants in UHT milk that includes skimmed and semi-skimmed has attracted consumers such as young women, the elderly, and health-conscious individuals for improved milk consumption.
Combating Lactose Intolerance
UHT milk industry has conveniently addressed the needs of the lactose-intolerant population by introducing specialized UHT lactose-free milk variants. This essential feature of UHT milk has garnered huge interest from a huge set of consumers and offered a distinction as compared to the fresh dairy milk. The major players involved in the market are currently focusing on attracting a large customer base for at least a single-time purchase of the product, which can act as a proper introduction for the consumers about the taste and quality of UHT milk.
Global UHT Milk Market – Analysis and Forecast, 2019-2024
Focus on Type (Whole, Skimmed, Semi-Skimmed), Distribution Channel (Institutional and Retail), and Region
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