Europe stands at the forefront of the legal scenario of the global e-cigarette market with a series of laws and regulations for e-cigarette and e-liquid manufacturing, sales, distribution, advertising, and marketing. When disposable e-cigarettes entered the market in the form of ‘cig-a-likes’, market estimations were never targeted towards estimating the size of e-liquid market.
The U.S. is the largest revenue generating market for e-cigarettes and vaporizers globally and the exponential market growth has brought about a surge in the demand of e-liquid in the country. While new consortiums and alliances are being formed to either promote or bring down the growing popularity of e-liquids, an increasing number of convenience stores and online retailers are increasing their
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