Food Traceability is a Must for Businesses to Stamp Trust in Consumers

25 Jan 2023

In today’s world, consumers want to know more about where their food is coming from and how it is being handled. Food traceability is an important part of maintaining consumer trust, food safety, and the entire supply chain.

Food traceability is the ability to trace ingredients and food products from the source to the final product. From the source to the supply chain, from farm to factory, food traceability helps us understand the entire journey of a product. We can trace the origin of ingredients, track the processes used in manufacturing, and follow the delivery of a product to its destination.

This process helps to identify any potential contamination or issues with food manufacturing, allowing businesses to take corrective action if necessary. Additionally, it can provide valuable insights into customer preferences, allowing businesses to better tailor their products to meet the needs of their consumers.

There has been an increasing demand for food supply documentation and tracking equipment among the consumers for tracking the supply of food products at every stage of production, processing, and distribution of food items. These demands consist of stringent solutions pertaining to food safety compliance within the food industry, resulting in the development of a reliable food traceability system.

Because of this, several companies that are in the food industry are now focusing a lot on implementing reliable food traceability systems. 

According to a recent study by BIS Research, the global food traceability market is expected to reach $26.31 billion by 2025 witnessing a CAGR of 9.10% between 2020-2025. 

In fact, towards the end of 2022, the Food and Drug Administration (FDA) released a new rule for food traceability that will help in tracking all food borne diseases and illnesses. 

“This is a highly anticipated rule. It is one of the last rules under the food safety modernization act focusing on improving traceability of foods throughout the supply chain,” said Jeni Lamb Rogers, supply chain associate general counsel at Branded and Colorado State committee member at the USDA Farm Service Agency.

In her address during a webinar on “The Food Traceability Rule: Priorities for Specialty Food Manufacturers” Jeni highlighted the list of foods and ingredients that trace back from origination all the way through consumption by the end consumer. These include food items such as:

•    Soft cheeses, excludes hard cheeses, frozen, and shelf-stable at ambient temperatures.
•    Nut butters, includes all peanut, almond, and tree nut butters.
•    Certain fin fish
•    Certain fresh and fresh-cut produce, excluding dried and frozen.
•    Ready-to-eat deli salads.

At its core, food traceability is all about providing transparency. This transparency builds trust with consumers, who can be confident that the food they are eating is safe and of the highest quality. It also helps businesses to ensure safety standards are met, and to identify any potential issues with the supply chain.

Ultimately, food traceability is an important part of the global food system and is essential for maintaining consumer trust, food safety, and the entire supply chain.

Interested to know more about the developing technologies in your industry vertical? Get the latest market studies and insights from BIS Research. Connect with us at [email protected] to learn and understand more.

 
 

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