The livestock monitoring and management systems market is expected to grow at a healthy rate but it is highly fragmented. The presence of a large number of small-sized to medium-sized companies, that compete among themselves, and the large enterprises make this market competitive. The key players operating in this market have ramped up their product launch activities over the recent years, in order to generate public awareness about the latest agricultural technology and its application in their existing and new products. This is helping the players to broaden their product portfolio to compete with the competitors’, and has been the most widely adopted strategy by the players in this market.
One of the key market players, Gallagher, launched the TW-3 weigh scale and data collector in August 2017. Gallagher territory manager Justin Brown stated that the TW-3 is “a rugged unit but also capable of recording and handling data which includes far more than just the animal’s weight.”1 Another market player, Dairymaster, launched its SwiftCool App in September 2017, which is the latest in the evolution of Dairymaster’s energy saving milk cooling range. The App works in tandem with CoolControl tanks and has the power to give real time information about the status of the tank. The app also monitors the milk cooling system on farm and provides real-time updates to the farmer’s mobile phone.2
The launch of DeLaval Rotary E100 in September 2017 has emerged as a boon for dairy farmers at Elmore. It is the result of millions of dollars in investment over three years and the developer claims it takes milking cows to a revolutionary level, allowing one person to operate the milking shed. Key to the rotary is its recognition technology that provides the farmer with an instant on-screen profile of each cow as it enters.3
Acknowledging the growing popularity of this market in the developing economies, BIS Research has compiled a report titled ‘Global Livestock Monitoring & Management Market- Analysis & Forecast (2017-2021)’. According to the analyst at BIS Research, “The livestock monitoring & management market is expected to grow substantially by 2021, at a CAGR of 17.8% from 2016 to 2021. This growth is highly attributed to the rising awareness among government about the need to elevate livestock produce while taking care about the environment.” The rising concerns over global food security and sustainability has facilitated heavy investments by governments across the world.