The dynamic and lucrative mobile gaming market has attracted many developers to explore the possibilities in the portable and interactive entertainment field. Low investment costs have generated a pool of developers competing against each other to stay ahead in the market. Innovation and development is the key to retain a consumer base in the gaming industry and established players are utilizing their expertise in the industry to oust the novice players. Product launches and upgradation of existing products are the primary activities being undertaken by the gaming companies.
Many leaders in the mobile gaming market such as Tapinator Inc., Glu Mobile Inc., International Game Technology, Zynga Inc. and Electronic Arts Inc., are witnessing an upward trend in their revenue generation. Among the aforementioned companies, Tapinator Inc., a developer and publisher of mobile games on the iOS, Google Play, and Amazon platforms, recently announced the launch of three new social casino and card game properties within the leading mobile app stores: Solitaire Dash, Deuces Wild Classic and Double Double Bonus Poker Classic on iOS, Google Play and Amazon.1 Casino games are one of the most popular and downloaded games in the mobile gaming market, although it is strategy and brain games which are the top grossing games in most of the countries.
Market players are also engaging in acquisition activities to expand their reach to a larger consumer base. Acquisition of DragonSoul, the critically-acclaimed mobile role playing game (RPG), by GREE International Entertainment, Inc. in October 2016 will certainly help unlock further opportunities for the DragonSoul franchise. The Vice President of Product Management, GREE International Entertainment, Jim Hughes, said in a press release: "We believe there's tremendous opportunity outside of North America specifically to grow DragonSoul into the wildly popular franchise it is in the U.S. today."
Acknowledging the highly competitive environment and the promising future prospect of the mobile gaming market, BIS Research has compiled a market intelligence report, titled ‘Global Mobile Gaming Market, Analysis and Forecast, (2017-2023)’, which is a meticulous study of the global mobile gaming market, with classification along the lines of genre and geography. According to the analyst at BIS Research, “The global mobile gaming market was worth $32.29 billion in FY 2016 and is expected to witness a tremendous growth, growing at a CAGR of 9.4% during the forecast period of 2017-2023.” A high proliferation of smartphones, faster internet connectivity and availability of a diverse range of gaming genres are driving the growth of the market on a global scale.
This report includes a detailed chapter on the market dynamics, including the key driving and restraining forces, along with viable opportunities for the global mobile gaming market through the forecast period. The report also provides a detailed study of the future trends and developments of the market. It also examines the role of the leading market players involved in the industry including their corporate overview, financials, financial summary and SWOT analysis. Some of the key players are Activision Blizzard, Electronic Arts, Glu Mobile, Square Enix, Ubisoft group, Gameloft and Zynga.
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