Cybersecurity solution providers have played an important role till date to enable data-driven deatures in vehicles. Data-driven features have been adopted in vehicles to improve road safety, reducing traffic congstions, enabling easy parking, and enabling smart charging for future EVs. However, COVID-19 has impacted the automotive production and demand negatively. The cash-crunch that dooms on the industry along with the changing consumer behavior due to the pandemic, has prompted technology providers to alter their focus areas at a rapid pace. Thus, cybersecurity providers must understand the various levels at which COVID-19 has impacted the different data-driven demand areas and how they can modify their current offerings to enable the "New Normal" that is ought to impact the automotive industry.