Americas Smart Farming Market

Americas Smart Farming Market: Focus on Solutions (Hardware Systems, Software, Services) and Applications (Precision Crop Farming, Livestock Monitoring and Management, Indoor Farming and Aquaculture)–Analysis & Forecast 2018-2023

Smart farming systems have applications which cover most of the farming types including precision crop farming, livestock monitoring and management, indoor farming, aquaculture, and others (forestry, orchids, etc.).

SKU: AG035A
Published Year: 2018
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Over the last decade, the Americas agricultural industry has witnessed a massive transformation owing to the increasing demand for sustainable farming practices. Rising population and high-income growth have resulted in growing concerns of food security across the region. Various agricultural start-ups and technology innovators are developing numerous sustainable farming systems. With the rapid employment of smart farming solutions, farmers are able to enhance the production yield by increasing inputs and efficient management of farm enterprises. The advent of innovative farm management techniques has resulted in reduced energy consumption and overall cost-effective operations owing to the software’s more precise and resource-efficient approach. As a result, the smart farming industry is anticipated to progress due to the ever-growing affinity for more convenient and smart farming solutions than the traditional methods.

The market research study offers a wide perspective of the different types of solutions and applications pertaining to the Americas smart farming market and analyzes their impact on the farming sector of the region by providing critical insights into the direction of the market’s future expansion. The research is based on extensive primary interviews (in-house experts, industry leaders, and market players) and secondary research (a host of paid and unpaid databases), along with the analytical tools that have been used to build the forecast and the predictive models.

The report answers the following questions about the Americas smart farming market:

•    What is the Americas smart farming market size in terms of revenue along with the growth rate during the forecast period 2018-2023?
•    What is the revenue generated by the different smart farming solutions such as hardware systems, software, and services? 
•    What are the major types of applications in the smart farming market in terms of revenue generation and future growth?
•    What is the anticipated market size for different countries based on various solutions and applications during the forecast period?
•    How attractive is the smart farming market for different stakeholders present in the industry as per the analysis of the complete supply chain?
•    What are the major driving forces that are expected to increase the demand for smart farming during the forecast period?
•    What are the major challenges inhibiting the growth of the market?
•    What are the upcoming trends and opportunities in this market?
•    What kinds of new strategies are adopted by the existing market players to expand their market position in the industry?
•    What is the competitive strength of the key players in the Americas smart farming market in terms of their recent developments, product offerings, and country presence?

The report includes a thorough analysis of the impact of the five major forces to understand the overall attractiveness of the industry. The report also focuses on the key developments and investments made in the Americas smart farming market by the players and the government. Further, the report includes an exhaustive analysis of all the leading countries in the region. AGCO Corporation, CNH Industrial, Deere and Company, Hexagon Agriculture, Topcon Positioning Group, Trimble Inc., Allflex Inc., Boumatic LLC, FBS Systems, GAO RFID Inc., Cree Inc., General Hydroponics, and XpertSea. are some of the leading players in this market.

   Executive Summary
   1   Market Dynamics
        1.1   Market Drivers
                1.1.1   Demand for Higher Crop Yield
                1.1.2   Growing Market Penetration of Information and Communication Technologies in Farming
                1.1.3   Increasing Need for Climate-Smart Farming
                1.1.4   Increasing Dairy Farm Size
        1.2   Market Restraints
                1.2.1   High Initial Investment
                1.2.2   Lack of Awareness and Infrastructure in Emerging Economies
        1.3   Market Opportunities
                1.3.1   Increasing Market Opportunities in Developing Countries
                1.3.2   Increased Cloud Security
                1.3.3   Impact of 3D Printing on Farming
                1.3.4   Securing the Agriculture Value Chain with Blockchain
                1.3.5   Farm Data Management with Big Data
 
   2   Competitive Insights
        2.1   Key Market Developments and Strategies
                2.1.1   Product Launches and Development
                2.1.2   Partnerships, Collaborations, and Joint Ventures
                2.1.3   Business Expansion and Contracts
                2.1.4   Mergers and Acquisitions
                2.1.5   Others (Awards and Recognitions)
        2.2   Market Share Analysis
 
   3   Industry Analysis
        3.1   Industry Attractiveness
                3.1.1   Threat of New Entrants
                3.1.2   Bargaining Power of Buyers
                3.1.3   Bargaining Power of Suppliers
                3.1.4   Threat from Substitutes
                3.1.5   Intensity of Competitive Rivalry
        3.2   Agricultural Robots – Emerging Trend in Smart Farming
                3.2.1   Types of Agricultural Robots for Smart Farming
                           3.2.1.1   Unmanned Aerial Vehicles (UAVs)/Drones
                           3.2.1.2   Milking Robots
                           3.2.1.3   Harvesting and Picking Robots
                           3.2.1.4   Others
                3.2.2   Applications of Agricultural Robots for Smart Farming
                           3.2.2.1   Crop Management
                           3.2.2.2   Dairy Farm Management
                           3.2.2.3   Soil Management
                           3.2.2.4   Irrigation Management
                           3.2.2.5   Others
                3.2.3   Driverless Tractors – Upcoming Agricultural Robot Type
 
   4   Americas Smart Farming Market (by Solution)
        4.1   Assumptions and Limitations for Analysis and Forecast of the Americas Smart Farming Market
        4.2   Market Overview
                4.2.1   Hardware Systems
                           4.2.1.1   Automation and Control Systems
                                         4.2.1.1.1   Displays/Yield Monitors
                                         4.2.1.1.2   Flow and Application Rate Control Valves
                                         4.2.1.1.3   Handheld Computers/Mobile Devices
                                         4.2.1.1.4   Agricultural Cameras
                                         4.2.1.1.5   Others
                           4.2.1.2   Sensing and Navigation Systems
                                         4.2.1.2.1   Sensing Systems
                                         4.2.1.2.2   GPS/GNSS Systems
                                         4.2.1.2.3   Guidance and Steering Systems
                                         4.2.1.2.4   RFID Tags and Readers
                           4.2.1.3   Indoor Farming Equipment
                                         4.2.1.3.1   Climate Control Systems
                                         4.2.1.3.2   LED Grow Lights
                                         4.2.1.3.3   Others
                           4.2.1.4   Other Hardware Systems
                4.2.2   Software
                           4.2.2.1   On-Cloud Delivery Model
                           4.2.2.2   On-Premise Delivery Model
                4.2.3   Services
                           4.2.3.1   Integration and Deployment
                           4.2.3.2   Maintenance and Support
                           4.2.3.3   Other Services
 
   5   Americas Smart Farming Market (by Application)
        5.1   Precision Crop Farming
        5.2   Livestock Monitoring and Management
        5.3   Indoor Farming
        5.4   Aquaculture
        5.5   Others
 
   6   Americas Smart Farming Market (by Country)
        6.1   The U.S.
        6.2   Brazil
        6.3   Argentina
        6.4   Canada
        6.5   Mexico
        6.6   Colombia
        6.7   Chile
        6.8   Rest-of-Americas
 
   7   Company Profiles
        Precision Crop Farming and Farm Management
        7.1   AGCO Corporation
                7.1.1   Company Overview
                7.1.2   Product Portfolio
                7.1.3   Financials
                           7.1.3.1   Financial Summary
                7.1.4   SWOT Analysis
        7.2   CNH Industrial
                7.2.1   Company Overview
                7.2.2   Product Portfolio
                7.2.3   Financials
                           7.2.3.1   Financial Summary
                7.2.4   SWOT Analysis
        7.3   Deere and Company
                7.3.1   Company Overview
                7.3.2   Product Portfolio
                7.3.3   Financials
                           7.3.3.1   Financial Summary
                7.3.4   SWOT Analysis
        7.4   Hexagon Agriculture
                7.4.1   Company Overview
                7.4.2   Product Portfolio
                7.4.3   Corporate Summary
                7.4.4   SWOT Analysis
        7.5   Topcon Positioning Systems Inc.
                7.5.1   Company Overview
                7.5.2   Product Portfolio
                7.5.3   Corporate Summary
                7.5.4   SWOT Analysis
        7.6   Trimble Inc.
                7.6.1   Company Overview
                7.6.2   Product Portfolio
                7.6.3   Financials
                           7.6.3.1   Financial Summary
                7.6.4   SWOT Analysis
        Livestock Monitoring and Management
        7.7   Allflex USA Inc.
                7.7.1   Company Overview
                7.7.2   Product Portfolio
                7.7.3   Corporate Summary
                7.7.4   SWOT Analysis
        7.8   Boumatic LLC
                7.8.1   Company Overview
                7.8.2   Product Portfolio
                7.8.3   Corporate Summary
                7.8.4   SWOT Analysis
        7.9   FBS Systems Inc.
                7.9.1   Company Overview
                7.9.2   Product Portfolio
                7.9.3   Corporate Summary
                7.9.4   SWOT Analysis
       7.10  GAO RFID Inc.
                 7.10.1   Company Overview
                 7.10.2   Product Portfolio
                 7.10.3   Corporate Summary
                 7.10.4   SWOT Analysis
       Indoor Farming
       7.11   Cree Inc.
                 7.11.1   Company Overview
                 7.11.2   Product Portfolio
                 7.11.3   Financials
                              7.11.3.1   Financial Summary
                 7.11.4   SWOT Analysis
       7.12   General Hydroponics
                 7.12.1   Company Overview
                 7.12.2   Product Portfolio
                 7.12.3   Corporate Summary
                 7.12.4   SWOT Analysis
       Aquaculture
       7.13   XpertSea
                 7.13.1   Company Overview
                 7.13.2   Product Portfolio
                 7.13.3   Corporate Summary
                 7.13.4   SWOT Analysis
 
   8   Report Scope & Methodology
        8.1   Report Scope
        8.2   Americas Smart Farming Market Research Methodology
                8.2.1   Assumptions
                8.2.2   Limitations
                8.2.3   Primary Data Sources
                8.2.4   Secondary Data Sources
                8.2.5   Data Triangulation
                8.2.6   Market Estimation and Forecast
 
   9   Annexure A : List of Key Strategies and Developments (April 2015-April 2018)
 
List of Tables
 
Table 3.1   Analyzing the Threat of New Entrants
Table 3.2   Analyzing Bargaining Power of Buyers
Table 3.3   Analyzing the Bargaining Power of Suppliers
Table 3.4   Analyzing the Threat from Substitutes
Table 3.5   Analyzing the Intensity of Competitive Rivalry
Table 3.6   UAVs/Drones by Leading Companies for Smart Farming
Table 3.7   Milking Robots by Leading Companies for Smart Farming
Table 3.8   Harvesting and Picking Robots by Leading Companies for Smart Farming
Table 3.9   Other Agricultural Robots by Leading Companies for Smart Farming
Table 3.10   Driverless Tractors by Leading Companies for Smart Farming
Table 4.1   Americas Smart Farming Market (by Solution), 2017-2023
Table 4.2   Hardware Systems in Americas Smart Farming Market (by Type), 2017-2022
Table 4.3   Displays/Yield Monitors by Key Companies
Table 4.4   Flow and Application Rate Control Valves by Key Companies
Table 4.5   Handheld Computers/Mobile Devices by Key Companies
Table 4.6   Agricultural Cameras by Key Companies
Table 4.7   Other Automation and Control Systems by Key Companies
Table 4.8   GPS/GNSS Systems by Key Companies
Table 4.9   Guidance and Steering Systems by Key Companies
Table 4.10   RFID Tags and Readers by Key Companies
Table 4.11   Climate Control Systems by Key Companies
Table 4.12   LED Grow Lights by Key Companies
Table 4.13   Other Indoor Farming Equipment by Key Companies
Table 4.14   Other Hardware Systems by Key Companies
Table 4.15   Software by Key Companies
Table 4.16   Software in Americas Smart Farming Market (by Delivery Model), 2017-2023
Table 4.17   Smart Farming Services Offered by Key Companies
Table 4.18   Services in Americas Smart Farming Market, (by Type), 2017-2023
Table 6.1   Americas Smart Farming Market (by Country), 2017-2023
Table 6.2   Key Developments in the U.S. Smart Farming Market
Table 6.3   Key Developments in Brazil Smart Farming Market
Table 6.4   Key Developments in Argentina Smart Farming Market
Table 7.1   AGCO Corporation: Product Portfolio
Table 7.2   CNH Industrial: Product Portfolio
Table 7.3   Deere and Company: Product Portfolio
Table 7.4   Hexagon Agriculture: Product Portfolio
Table 7.5   Topcon Positioning Systems Inc.: Product Portfolio
Table 7.6   Trimble Inc.: Product Portfolio
Table 7.7   Allflex Inc.: Product Portfolio
Table 7.8   Boumatic LLC: Product Portfolio
Table 7.9   FBS Systems Inc.: Product Portfolio
Table 7.10   GAO RFID Inc.: Product Portfolio
Table 7.11   Cree Inc.: Product Portfolio
Table 7.12   Product Portfolio: General Hydroponics
Table 7.13   Product Portfolio: XpertSea
 
List of Figures
 
Figure 1   Macroeconomic Trends Impacting Americas Farming Industry
Figure 2   Drivers and Restraints: Americas Smart Farming Market
Figure 3   Types and Applications of Agricultural Robots
Figure 4   Americas Smart Farming Market Snapshot
Figure 5   Americas Smart Farming Market (by Solution), 2018 and 2023
Figure 6   Americas Smart Farming Market (by Application), $Billion, 2018-2023
Figure 7   Americas Smart Farming Market Size (by Country), 2017
Figure 1.1   Market Dynamics
Figure 1.2   Impact Analysis of Drivers
Figure 1.3   Role of ICT in Farming
Figure 1.4   Impact Analysis of Restraints
Figure 1.5   Contribution of 3D Printing Applications, 2017 and 2022
Figure 1.6   Applications of Blockchain Technology in Agriculture
Figure 2.1   Strategies Adopted by the Key Players
Figure 2.2   Share of Key Market Strategies and Developments
Figure 2.3   Product Launches and Development Share (by Companies)
Figure 2.4   Partnerships, Collaborations, and Joint Ventures Share (by Companies)
Figure 2.5   Business Expansion and Contracts Share (by Companies)
Figure 2.6   Mergers and Acquisitions Share (by Companies)
Figure 2.7   Precision Crop Farming Technology Vendors Market Share Analysis, 2017
Figure 3.1   Porter’s Five Forces Analysis for Americas Smart Farming Market
Figure 3.2   Opportunities and Challenges for Agricultural Robots
Figure 3.3   Types of Agricultural Robots
Figure 3.4   Key Types of UAV/Drone
Figure 3.5   Major Applications of UAV/Drone for Smart Farming
Figure 3.6   Benefits of Milking Robots
Figure 3.7   Applications of Agricultural Robots
Figure 3.8   Advantages of Driverless Tractors in Farming
Figure 4.1   Major Smart Farming Solutions
Figure 4.2   Americas Smart Farming Market (by Solution), 2018 and 2023
Figure 4.3   Hardware Systems in Americas Smart Farming Market, 2017-2023
Figure 4.4   Types of Automation and Control Systems
Figure 4.5   Hardware Systems in Americas Smart Farming Market (Automation and Control Systems), 2017-2023
Figure 4.6   Types of Sensing and Navigation Systems
Figure 4.7   Hardware Systems in Americas Smart Farming Market (Sensing and Navigation Systems), 2017-2023
Figure 4.8   Types of Indoor Farming Equipment
Figure 4.9   Hardware Systems in Americas Smart Farming Market (Indoor Farming Equipment), 2017-2023
Figure 4.10   Other Hardware Systems Market in Americas Smart Farming Market, 2017-2023
Figure 4.11   Software in Americas Smart Farming Market, 2017-2023
Figure 4.12   Advantages of On-Cloud Delivery Model
Figure 4.13   Advantages of On-Premise Delivery Model
Figure 4.14   Services in Americas Smart Farming Market, 2017-2023
Figure 4.15   Types of Services in Smart Farming Market
Figure 5.1   Applications of Smart Farming Technologies
Figure 5.2   Americas Smart Farming Market (by Application), 2018 and 2023
Figure 5.3   Americas Precision Crop Farming Market, 2017-2023
Figure 5.4   Americas Livestock Monitoring and Management Market, 2017-2023
Figure 5.5   Americas Indoor Farming Market, 2017-2023
Figure 5.6   Americas Aquaculture Market, 2017-2023
Figure 6.1   Americas Smart Farming Market (by Country), 2018 and 2023
Figure 6.2   Smartphone Market Penetration in the U.S., 2012-2016 (%)
Figure 6.3   The U.S. Smart Farming Market, 2017-2023
Figure 6.4   Brazil Smart Farming Market, 2017-2023
Figure 6.5   Argentina Smart Farming Market, 2017-2023
Figure 6.6   Average Farm Size and the Number of Farms in Canada, 2006, 2011, and 2016
Figure 6.7   Canada Smart Farming Market, 2017-2023
Figure 6.8   Mexico Smart Farming Market, 2017-2023
Figure 6.9   Colombia Smart Farming Market, 2017-2023
Figure 6.10   Chile Smart Farming Market, 2017-2023
Figure 6.11   Rest of Americas Smart Farming Market, 2017-2023
Figure 7.1   Share of Key Companies
Figure 7.2   AGCO Corporation: Overall Financials, 2015-2017
Figure 7.3   AGCO Corporation: Net Revenue (by Region), 2015-2016
Figure 7.4   AGCO Corporation: Net Revenue (by Region), 2017
Figure 7.5   AGCO Corporation: Net Revenue by Business Segment, 2015-2017
Figure 7.6   AGCO Corporation: SWOT Analysis
Figure 7.7   CNH Industrial: Overall Financials, 2015-2017
Figure 7.8   CNH Industrial: Net Revenue (by Region), 2015-2017
Figure 7.9   CNH Industrial: Net Revenue by Business Segment, 2015-2017
Figure 7.10   CNH Industrial: SWOT Analysis
Figure 7.11   Deere and Company: Overall Financials, 2015-2017
Figure 7.12   Deere and Company: Net Revenue (by Region), 2015-2017
Figure 7.13   Deere and Company: Net Revenue by Business Segment, 2015-2017
Figure 7.14   Deere and Company: SWOT Analysis
Figure 7.15   Hexagon Agriculture: SWOT Analysis
Figure 7.16   Topcon Positioning Systems Inc.: SWOT Analysis
Figure 7.17   Trimble Inc.: Overall Financials, 2015-2017
Figure 7.18   Trimble Inc.: Net Revenue (by Region), 2015-2017
Figure 7.19   Trimble Inc.: Net Revenue by Business Segment, 2015-2016
Figure 7.20   Trimble Inc.: Net Revenue by Business Segment, 2017
Figure 7.21   Trimble Inc.: SWOT Analysis
Figure 7.22   Allflex Inc.: SWOT Analysis
Figure 7.23   Boumatic LLC: SWOT Analysis
Figure 7.24   FBS Systems Inc.: SWOT Analysis
Figure 7.25   GAO RFID Inc.: SWOT Analysis
Figure 7.26   Cree Inc.: Overall Financials, 2015-2017
Figure 7.27   Cree Inc.: Net Revenue by Business Segment, 2015-2017
Figure 7.28   Cree Inc.: Net Revenue (by Region), 2015-2017
Figure 7.29   Cree Inc.: SWOT Analysis
Figure 7.30   General Hydroponics: SWOT Analysis
Figure 7.31   Xpert Sea: SWOT Analysis
Figure 8.1   Americas Smart Farming Market Scope
Figure 8.2   Report Methodology
Figure 8.3   Primary Interviews Breakdown, by Player, Designation, and Country
Figure 8.4   Sources of Secondary Research
Figure 8.5   Data Triangulation
Figure 8.6   Top Down-Bottom-Up Approach for Market Estimation

Farm productivity across the Americas has been significantly increasing since the last decade. With the exponential growth of regional population, subsequent rise in demand for food, shrinking agricultural lands, and depletion of finite natural resources, the need to enhance the farm yield has become critical. The increase in urban population in developing countries of South America, along with the enhancement of quality of living due to high income levels, is boosting the demand for crop production. Limited availability of natural resources such as fresh water and arable land along with slowing yield trends in several staple crops has prompted growers and companies in the farming sector to introduce innovative and advanced smart farming techniques in order to enhance farm profitability.

Americas farming industry has witnessed numerous revolutions over decades starting from the domestication of livestock and crops to the organized use of crop rotation using new farming techniques. This was followed by the large-scale usage of fertilizers and pesticide and systematic breeding called as the green revolution. Finally, with the introduction of Information and Communication Technologies (ICT) in farming since the last decade, farming industry has been witnessing another revolutionary phase. The integration of sensing systems into farming equipment has led to the generation of large amounts of data, which is analyzed with farm management software to provide farmers with valuable insights used for promoting the yield growth. The incorporation of navigation systems into agricultural machinery and systems has led to the precise movement of farming equipment in the field.

Figure 1
Americas Smart Farming Market Snapshot

Americas Smart Farming Market Snapshot

Source: Secondary Research, Expert Views, and BIS Research Analysis

The regional market is currently dominated by the U.S. owing to the high market penetration of technologically advanced solutions in different farming sectors. The smart farming market for the U.S. is saturated for the crop farming and livestock sector, though application segments such as indoor farming and aquaculture are expected to display a good growth. During the forecast period, the Americas smart farming market is expected to be majorly driven by the South American countries owing to the rising awareness among farmers of different countries about the need to elevate farm produce while taking care of the environment.

The smart farming market encompasses a wide array of solutions such as hardware systems, software, and services. Hardware systems involve a system that combines the equipment supported by the software solutions. Additionally, these hardware systems comprise automation and control systems, sensing and navigation systems, and indoor farming equipment, among others. Software solutions consist of software apps, tools, and cloud services that are provided by the companies on a subscription basis. The services include integration & deployment of farm equipment, maintenance & support, and other services such as consultancy and financial services. Smart farming systems have applications which cover most of the farming types including precision crop farming, livestock monitoring and management, indoor farming, aquaculture, and others (forestry, orchids, etc.).

The Americas smart farming market comprises the total market for the continents of North and South America. The major countries in the region that have significant share in the smart farming market are the U.S., Canada, Mexico, Brazil, Argentina, Colombia, and Chile. Among all the countries, the U.S. generated the highest revenue in 2017. The strong growth in the U.S. market was largely due to the high rate of adoption of technologies by the agricultural producers in the U.S. However, during the forecast period, countries such as Mexico, Brazil, Argentina, Colombia, Chile, Venezuela, Paraguay, Costa Rica, and Cuba are projected to display the fastest market growth. These countries present immense scope for market development owing to the increasing urban population size, growing market penetration of internet in farm management, and favorable government investments.

The competitive landscape for the Americas smart farming market demonstrates an inclination toward companies adopting strategies such as product launch and development and partnerships and collaborations. Deere and Co., Trimble Inc., AGCO Corporation, Raven Industries, GEA Farm Technologies, Lely, Afimilk Ltd., Allflex Inc., Vertical Farm Systems, AeroFarms, Signify Holding, Osram Licht AG, Harvest Automation, and AKVA Group, among others, are the prominent players in the Americas smart farming market.

The key players operating in the market have ramped up their product launch activities over the recent years in order to generate public awareness about their existing as well as new products and technologies and to compete with the competitors’ product portfolios. This has been the most widely adopted strategy by the players in this market. For instance, in July 2017, Allflex introduced an innovative cow monitoring and intelligence system called the SenseTime. In May 2017, Osram announced the launch of Oslon Square Hyper Red LED for better plant growth with improved emission characteristics, higher optical output, and impressive corrosion resistance. Earlier in December 2016, Ag Leader Technology enhanced its AgFiniti cloud-based platform with the announcement of an Application Program Interface (API) that allows third-party farm management information systems (FMIS) to transfer files.

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Over the last decade, the Americas agricultural industry has witnessed a massive transformation owing to the increasing demand for sustainable farming practices. Rising population and high-income growth have resulted in growing concerns of food security across the region. Various agricultural start-ups and technology innovators are developing numerous sustainable farming systems. With the rapid employment of smart farming solutions, farmers are able to enhance the production yield by increasing inputs and efficient management of farm enterprises. The advent of innovative farm management techniques has resulted in reduced energy consumption and overall cost-effective operations owing to the software’s more precise and resource-efficient approach. As a result, the smart farming industry is anticipated to progress due to the ever-growing affinity for more convenient and smart farming solutions than the traditional methods.

The market research study offers a wide perspective of the different types of solutions and applications pertaining to the Americas smart farming market and analyzes their impact on the farming sector of the region by providing critical insights into the direction of the market’s future expansion. The research is based on extensive primary interviews (in-house experts, industry leaders, and market players) and secondary research (a host of paid and unpaid databases), along with the analytical tools that have been used to build the forecast and the predictive models.

The report answers the following questions about the Americas smart farming market:

•    What is the Americas smart farming market size in terms of revenue along with the growth rate during the forecast period 2018-2023?
•    What is the revenue generated by the different smart farming solutions such as hardware systems, software, and services? 
•    What are the major types of applications in the smart farming market in terms of revenue generation and future growth?
•    What is the anticipated market size for different countries based on various solutions and applications during the forecast period?
•    How attractive is the smart farming market for different stakeholders present in the industry as per the analysis of the complete supply chain?
•    What are the major driving forces that are expected to increase the demand for smart farming during the forecast period?
•    What are the major challenges inhibiting the growth of the market?
•    What are the upcoming trends and opportunities in this market?
•    What kinds of new strategies are adopted by the existing market players to expand their market position in the industry?
•    What is the competitive strength of the key players in the Americas smart farming market in terms of their recent developments, product offerings, and country presence?

The report includes a thorough analysis of the impact of the five major forces to understand the overall attractiveness of the industry. The report also focuses on the key developments and investments made in the Americas smart farming market by the players and the government. Further, the report includes an exhaustive analysis of all the leading countries in the region. AGCO Corporation, CNH Industrial, Deere and Company, Hexagon Agriculture, Topcon Positioning Group, Trimble Inc., Allflex Inc., Boumatic LLC, FBS Systems, GAO RFID Inc., Cree Inc., General Hydroponics, and XpertSea. are some of the leading players in this market.

   Executive Summary
   1   Market Dynamics
        1.1   Market Drivers
                1.1.1   Demand for Higher Crop Yield
                1.1.2   Growing Market Penetration of Information and Communication Technologies in Farming
                1.1.3   Increasing Need for Climate-Smart Farming
                1.1.4   Increasing Dairy Farm Size
        1.2   Market Restraints
                1.2.1   High Initial Investment
                1.2.2   Lack of Awareness and Infrastructure in Emerging Economies
        1.3   Market Opportunities
                1.3.1   Increasing Market Opportunities in Developing Countries
                1.3.2   Increased Cloud Security
                1.3.3   Impact of 3D Printing on Farming
                1.3.4   Securing the Agriculture Value Chain with Blockchain
                1.3.5   Farm Data Management with Big Data
 
   2   Competitive Insights
        2.1   Key Market Developments and Strategies
                2.1.1   Product Launches and Development
                2.1.2   Partnerships, Collaborations, and Joint Ventures
                2.1.3   Business Expansion and Contracts
                2.1.4   Mergers and Acquisitions
                2.1.5   Others (Awards and Recognitions)
        2.2   Market Share Analysis
 
   3   Industry Analysis
        3.1   Industry Attractiveness
                3.1.1   Threat of New Entrants
                3.1.2   Bargaining Power of Buyers
                3.1.3   Bargaining Power of Suppliers
                3.1.4   Threat from Substitutes
                3.1.5   Intensity of Competitive Rivalry
        3.2   Agricultural Robots – Emerging Trend in Smart Farming
                3.2.1   Types of Agricultural Robots for Smart Farming
                           3.2.1.1   Unmanned Aerial Vehicles (UAVs)/Drones
                           3.2.1.2   Milking Robots
                           3.2.1.3   Harvesting and Picking Robots
                           3.2.1.4   Others
                3.2.2   Applications of Agricultural Robots for Smart Farming
                           3.2.2.1   Crop Management
                           3.2.2.2   Dairy Farm Management
                           3.2.2.3   Soil Management
                           3.2.2.4   Irrigation Management
                           3.2.2.5   Others
                3.2.3   Driverless Tractors – Upcoming Agricultural Robot Type
 
   4   Americas Smart Farming Market (by Solution)
        4.1   Assumptions and Limitations for Analysis and Forecast of the Americas Smart Farming Market
        4.2   Market Overview
                4.2.1   Hardware Systems
                           4.2.1.1   Automation and Control Systems
                                         4.2.1.1.1   Displays/Yield Monitors
                                         4.2.1.1.2   Flow and Application Rate Control Valves
                                         4.2.1.1.3   Handheld Computers/Mobile Devices
                                         4.2.1.1.4   Agricultural Cameras
                                         4.2.1.1.5   Others
                           4.2.1.2   Sensing and Navigation Systems
                                         4.2.1.2.1   Sensing Systems
                                         4.2.1.2.2   GPS/GNSS Systems
                                         4.2.1.2.3   Guidance and Steering Systems
                                         4.2.1.2.4   RFID Tags and Readers
                           4.2.1.3   Indoor Farming Equipment
                                         4.2.1.3.1   Climate Control Systems
                                         4.2.1.3.2   LED Grow Lights
                                         4.2.1.3.3   Others
                           4.2.1.4   Other Hardware Systems
                4.2.2   Software
                           4.2.2.1   On-Cloud Delivery Model
                           4.2.2.2   On-Premise Delivery Model
                4.2.3   Services
                           4.2.3.1   Integration and Deployment
                           4.2.3.2   Maintenance and Support
                           4.2.3.3   Other Services
 
   5   Americas Smart Farming Market (by Application)
        5.1   Precision Crop Farming
        5.2   Livestock Monitoring and Management
        5.3   Indoor Farming
        5.4   Aquaculture
        5.5   Others
 
   6   Americas Smart Farming Market (by Country)
        6.1   The U.S.
        6.2   Brazil
        6.3   Argentina
        6.4   Canada
        6.5   Mexico
        6.6   Colombia
        6.7   Chile
        6.8   Rest-of-Americas
 
   7   Company Profiles
        Precision Crop Farming and Farm Management
        7.1   AGCO Corporation
                7.1.1   Company Overview
                7.1.2   Product Portfolio
                7.1.3   Financials
                           7.1.3.1   Financial Summary
                7.1.4   SWOT Analysis
        7.2   CNH Industrial
                7.2.1   Company Overview
                7.2.2   Product Portfolio
                7.2.3   Financials
                           7.2.3.1   Financial Summary
                7.2.4   SWOT Analysis
        7.3   Deere and Company
                7.3.1   Company Overview
                7.3.2   Product Portfolio
                7.3.3   Financials
                           7.3.3.1   Financial Summary
                7.3.4   SWOT Analysis
        7.4   Hexagon Agriculture
                7.4.1   Company Overview
                7.4.2   Product Portfolio
                7.4.3   Corporate Summary
                7.4.4   SWOT Analysis
        7.5   Topcon Positioning Systems Inc.
                7.5.1   Company Overview
                7.5.2   Product Portfolio
                7.5.3   Corporate Summary
                7.5.4   SWOT Analysis
        7.6   Trimble Inc.
                7.6.1   Company Overview
                7.6.2   Product Portfolio
                7.6.3   Financials
                           7.6.3.1   Financial Summary
                7.6.4   SWOT Analysis
        Livestock Monitoring and Management
        7.7   Allflex USA Inc.
                7.7.1   Company Overview
                7.7.2   Product Portfolio
                7.7.3   Corporate Summary
                7.7.4   SWOT Analysis
        7.8   Boumatic LLC
                7.8.1   Company Overview
                7.8.2   Product Portfolio
                7.8.3   Corporate Summary
                7.8.4   SWOT Analysis
        7.9   FBS Systems Inc.
                7.9.1   Company Overview
                7.9.2   Product Portfolio
                7.9.3   Corporate Summary
                7.9.4   SWOT Analysis
       7.10  GAO RFID Inc.
                 7.10.1   Company Overview
                 7.10.2   Product Portfolio
                 7.10.3   Corporate Summary
                 7.10.4   SWOT Analysis
       Indoor Farming
       7.11   Cree Inc.
                 7.11.1   Company Overview
                 7.11.2   Product Portfolio
                 7.11.3   Financials
                              7.11.3.1   Financial Summary
                 7.11.4   SWOT Analysis
       7.12   General Hydroponics
                 7.12.1   Company Overview
                 7.12.2   Product Portfolio
                 7.12.3   Corporate Summary
                 7.12.4   SWOT Analysis
       Aquaculture
       7.13   XpertSea
                 7.13.1   Company Overview
                 7.13.2   Product Portfolio
                 7.13.3   Corporate Summary
                 7.13.4   SWOT Analysis
 
   8   Report Scope & Methodology
        8.1   Report Scope
        8.2   Americas Smart Farming Market Research Methodology
                8.2.1   Assumptions
                8.2.2   Limitations
                8.2.3   Primary Data Sources
                8.2.4   Secondary Data Sources
                8.2.5   Data Triangulation
                8.2.6   Market Estimation and Forecast
 
   9   Annexure A : List of Key Strategies and Developments (April 2015-April 2018)
 
List of Tables
 
Table 3.1   Analyzing the Threat of New Entrants
Table 3.2   Analyzing Bargaining Power of Buyers
Table 3.3   Analyzing the Bargaining Power of Suppliers
Table 3.4   Analyzing the Threat from Substitutes
Table 3.5   Analyzing the Intensity of Competitive Rivalry
Table 3.6   UAVs/Drones by Leading Companies for Smart Farming
Table 3.7   Milking Robots by Leading Companies for Smart Farming
Table 3.8   Harvesting and Picking Robots by Leading Companies for Smart Farming
Table 3.9   Other Agricultural Robots by Leading Companies for Smart Farming
Table 3.10   Driverless Tractors by Leading Companies for Smart Farming
Table 4.1   Americas Smart Farming Market (by Solution), 2017-2023
Table 4.2   Hardware Systems in Americas Smart Farming Market (by Type), 2017-2022
Table 4.3   Displays/Yield Monitors by Key Companies
Table 4.4   Flow and Application Rate Control Valves by Key Companies
Table 4.5   Handheld Computers/Mobile Devices by Key Companies
Table 4.6   Agricultural Cameras by Key Companies
Table 4.7   Other Automation and Control Systems by Key Companies
Table 4.8   GPS/GNSS Systems by Key Companies
Table 4.9   Guidance and Steering Systems by Key Companies
Table 4.10   RFID Tags and Readers by Key Companies
Table 4.11   Climate Control Systems by Key Companies
Table 4.12   LED Grow Lights by Key Companies
Table 4.13   Other Indoor Farming Equipment by Key Companies
Table 4.14   Other Hardware Systems by Key Companies
Table 4.15   Software by Key Companies
Table 4.16   Software in Americas Smart Farming Market (by Delivery Model), 2017-2023
Table 4.17   Smart Farming Services Offered by Key Companies
Table 4.18   Services in Americas Smart Farming Market, (by Type), 2017-2023
Table 6.1   Americas Smart Farming Market (by Country), 2017-2023
Table 6.2   Key Developments in the U.S. Smart Farming Market
Table 6.3   Key Developments in Brazil Smart Farming Market
Table 6.4   Key Developments in Argentina Smart Farming Market
Table 7.1   AGCO Corporation: Product Portfolio
Table 7.2   CNH Industrial: Product Portfolio
Table 7.3   Deere and Company: Product Portfolio
Table 7.4   Hexagon Agriculture: Product Portfolio
Table 7.5   Topcon Positioning Systems Inc.: Product Portfolio
Table 7.6   Trimble Inc.: Product Portfolio
Table 7.7   Allflex Inc.: Product Portfolio
Table 7.8   Boumatic LLC: Product Portfolio
Table 7.9   FBS Systems Inc.: Product Portfolio
Table 7.10   GAO RFID Inc.: Product Portfolio
Table 7.11   Cree Inc.: Product Portfolio
Table 7.12   Product Portfolio: General Hydroponics
Table 7.13   Product Portfolio: XpertSea
 
List of Figures
 
Figure 1   Macroeconomic Trends Impacting Americas Farming Industry
Figure 2   Drivers and Restraints: Americas Smart Farming Market
Figure 3   Types and Applications of Agricultural Robots
Figure 4   Americas Smart Farming Market Snapshot
Figure 5   Americas Smart Farming Market (by Solution), 2018 and 2023
Figure 6   Americas Smart Farming Market (by Application), $Billion, 2018-2023
Figure 7   Americas Smart Farming Market Size (by Country), 2017
Figure 1.1   Market Dynamics
Figure 1.2   Impact Analysis of Drivers
Figure 1.3   Role of ICT in Farming
Figure 1.4   Impact Analysis of Restraints
Figure 1.5   Contribution of 3D Printing Applications, 2017 and 2022
Figure 1.6   Applications of Blockchain Technology in Agriculture
Figure 2.1   Strategies Adopted by the Key Players
Figure 2.2   Share of Key Market Strategies and Developments
Figure 2.3   Product Launches and Development Share (by Companies)
Figure 2.4   Partnerships, Collaborations, and Joint Ventures Share (by Companies)
Figure 2.5   Business Expansion and Contracts Share (by Companies)
Figure 2.6   Mergers and Acquisitions Share (by Companies)
Figure 2.7   Precision Crop Farming Technology Vendors Market Share Analysis, 2017
Figure 3.1   Porter’s Five Forces Analysis for Americas Smart Farming Market
Figure 3.2   Opportunities and Challenges for Agricultural Robots
Figure 3.3   Types of Agricultural Robots
Figure 3.4   Key Types of UAV/Drone
Figure 3.5   Major Applications of UAV/Drone for Smart Farming
Figure 3.6   Benefits of Milking Robots
Figure 3.7   Applications of Agricultural Robots
Figure 3.8   Advantages of Driverless Tractors in Farming
Figure 4.1   Major Smart Farming Solutions
Figure 4.2   Americas Smart Farming Market (by Solution), 2018 and 2023
Figure 4.3   Hardware Systems in Americas Smart Farming Market, 2017-2023
Figure 4.4   Types of Automation and Control Systems
Figure 4.5   Hardware Systems in Americas Smart Farming Market (Automation and Control Systems), 2017-2023
Figure 4.6   Types of Sensing and Navigation Systems
Figure 4.7   Hardware Systems in Americas Smart Farming Market (Sensing and Navigation Systems), 2017-2023
Figure 4.8   Types of Indoor Farming Equipment
Figure 4.9   Hardware Systems in Americas Smart Farming Market (Indoor Farming Equipment), 2017-2023
Figure 4.10   Other Hardware Systems Market in Americas Smart Farming Market, 2017-2023
Figure 4.11   Software in Americas Smart Farming Market, 2017-2023
Figure 4.12   Advantages of On-Cloud Delivery Model
Figure 4.13   Advantages of On-Premise Delivery Model
Figure 4.14   Services in Americas Smart Farming Market, 2017-2023
Figure 4.15   Types of Services in Smart Farming Market
Figure 5.1   Applications of Smart Farming Technologies
Figure 5.2   Americas Smart Farming Market (by Application), 2018 and 2023
Figure 5.3   Americas Precision Crop Farming Market, 2017-2023
Figure 5.4   Americas Livestock Monitoring and Management Market, 2017-2023
Figure 5.5   Americas Indoor Farming Market, 2017-2023
Figure 5.6   Americas Aquaculture Market, 2017-2023
Figure 6.1   Americas Smart Farming Market (by Country), 2018 and 2023
Figure 6.2   Smartphone Market Penetration in the U.S., 2012-2016 (%)
Figure 6.3   The U.S. Smart Farming Market, 2017-2023
Figure 6.4   Brazil Smart Farming Market, 2017-2023
Figure 6.5   Argentina Smart Farming Market, 2017-2023
Figure 6.6   Average Farm Size and the Number of Farms in Canada, 2006, 2011, and 2016
Figure 6.7   Canada Smart Farming Market, 2017-2023
Figure 6.8   Mexico Smart Farming Market, 2017-2023
Figure 6.9   Colombia Smart Farming Market, 2017-2023
Figure 6.10   Chile Smart Farming Market, 2017-2023
Figure 6.11   Rest of Americas Smart Farming Market, 2017-2023
Figure 7.1   Share of Key Companies
Figure 7.2   AGCO Corporation: Overall Financials, 2015-2017
Figure 7.3   AGCO Corporation: Net Revenue (by Region), 2015-2016
Figure 7.4   AGCO Corporation: Net Revenue (by Region), 2017
Figure 7.5   AGCO Corporation: Net Revenue by Business Segment, 2015-2017
Figure 7.6   AGCO Corporation: SWOT Analysis
Figure 7.7   CNH Industrial: Overall Financials, 2015-2017
Figure 7.8   CNH Industrial: Net Revenue (by Region), 2015-2017
Figure 7.9   CNH Industrial: Net Revenue by Business Segment, 2015-2017
Figure 7.10   CNH Industrial: SWOT Analysis
Figure 7.11   Deere and Company: Overall Financials, 2015-2017
Figure 7.12   Deere and Company: Net Revenue (by Region), 2015-2017
Figure 7.13   Deere and Company: Net Revenue by Business Segment, 2015-2017
Figure 7.14   Deere and Company: SWOT Analysis
Figure 7.15   Hexagon Agriculture: SWOT Analysis
Figure 7.16   Topcon Positioning Systems Inc.: SWOT Analysis
Figure 7.17   Trimble Inc.: Overall Financials, 2015-2017
Figure 7.18   Trimble Inc.: Net Revenue (by Region), 2015-2017
Figure 7.19   Trimble Inc.: Net Revenue by Business Segment, 2015-2016
Figure 7.20   Trimble Inc.: Net Revenue by Business Segment, 2017
Figure 7.21   Trimble Inc.: SWOT Analysis
Figure 7.22   Allflex Inc.: SWOT Analysis
Figure 7.23   Boumatic LLC: SWOT Analysis
Figure 7.24   FBS Systems Inc.: SWOT Analysis
Figure 7.25   GAO RFID Inc.: SWOT Analysis
Figure 7.26   Cree Inc.: Overall Financials, 2015-2017
Figure 7.27   Cree Inc.: Net Revenue by Business Segment, 2015-2017
Figure 7.28   Cree Inc.: Net Revenue (by Region), 2015-2017
Figure 7.29   Cree Inc.: SWOT Analysis
Figure 7.30   General Hydroponics: SWOT Analysis
Figure 7.31   Xpert Sea: SWOT Analysis
Figure 8.1   Americas Smart Farming Market Scope
Figure 8.2   Report Methodology
Figure 8.3   Primary Interviews Breakdown, by Player, Designation, and Country
Figure 8.4   Sources of Secondary Research
Figure 8.5   Data Triangulation
Figure 8.6   Top Down-Bottom-Up Approach for Market Estimation

Farm productivity across the Americas has been significantly increasing since the last decade. With the exponential growth of regional population, subsequent rise in demand for food, shrinking agricultural lands, and depletion of finite natural resources, the need to enhance the farm yield has become critical. The increase in urban population in developing countries of South America, along with the enhancement of quality of living due to high income levels, is boosting the demand for crop production. Limited availability of natural resources such as fresh water and arable land along with slowing yield trends in several staple crops has prompted growers and companies in the farming sector to introduce innovative and advanced smart farming techniques in order to enhance farm profitability.

Americas farming industry has witnessed numerous revolutions over decades starting from the domestication of livestock and crops to the organized use of crop rotation using new farming techniques. This was followed by the large-scale usage of fertilizers and pesticide and systematic breeding called as the green revolution. Finally, with the introduction of Information and Communication Technologies (ICT) in farming since the last decade, farming industry has been witnessing another revolutionary phase. The integration of sensing systems into farming equipment has led to the generation of large amounts of data, which is analyzed with farm management software to provide farmers with valuable insights used for promoting the yield growth. The incorporation of navigation systems into agricultural machinery and systems has led to the precise movement of farming equipment in the field.

Figure 1
Americas Smart Farming Market Snapshot

Americas Smart Farming Market Snapshot

Source: Secondary Research, Expert Views, and BIS Research Analysis

The regional market is currently dominated by the U.S. owing to the high market penetration of technologically advanced solutions in different farming sectors. The smart farming market for the U.S. is saturated for the crop farming and livestock sector, though application segments such as indoor farming and aquaculture are expected to display a good growth. During the forecast period, the Americas smart farming market is expected to be majorly driven by the South American countries owing to the rising awareness among farmers of different countries about the need to elevate farm produce while taking care of the environment.

The smart farming market encompasses a wide array of solutions such as hardware systems, software, and services. Hardware systems involve a system that combines the equipment supported by the software solutions. Additionally, these hardware systems comprise automation and control systems, sensing and navigation systems, and indoor farming equipment, among others. Software solutions consist of software apps, tools, and cloud services that are provided by the companies on a subscription basis. The services include integration & deployment of farm equipment, maintenance & support, and other services such as consultancy and financial services. Smart farming systems have applications which cover most of the farming types including precision crop farming, livestock monitoring and management, indoor farming, aquaculture, and others (forestry, orchids, etc.).

The Americas smart farming market comprises the total market for the continents of North and South America. The major countries in the region that have significant share in the smart farming market are the U.S., Canada, Mexico, Brazil, Argentina, Colombia, and Chile. Among all the countries, the U.S. generated the highest revenue in 2017. The strong growth in the U.S. market was largely due to the high rate of adoption of technologies by the agricultural producers in the U.S. However, during the forecast period, countries such as Mexico, Brazil, Argentina, Colombia, Chile, Venezuela, Paraguay, Costa Rica, and Cuba are projected to display the fastest market growth. These countries present immense scope for market development owing to the increasing urban population size, growing market penetration of internet in farm management, and favorable government investments.

The competitive landscape for the Americas smart farming market demonstrates an inclination toward companies adopting strategies such as product launch and development and partnerships and collaborations. Deere and Co., Trimble Inc., AGCO Corporation, Raven Industries, GEA Farm Technologies, Lely, Afimilk Ltd., Allflex Inc., Vertical Farm Systems, AeroFarms, Signify Holding, Osram Licht AG, Harvest Automation, and AKVA Group, among others, are the prominent players in the Americas smart farming market.

The key players operating in the market have ramped up their product launch activities over the recent years in order to generate public awareness about their existing as well as new products and technologies and to compete with the competitors’ product portfolios. This has been the most widely adopted strategy by the players in this market. For instance, in July 2017, Allflex introduced an innovative cow monitoring and intelligence system called the SenseTime. In May 2017, Osram announced the launch of Oslon Square Hyper Red LED for better plant growth with improved emission characteristics, higher optical output, and impressive corrosion resistance. Earlier in December 2016, Ag Leader Technology enhanced its AgFiniti cloud-based platform with the announcement of an Application Program Interface (API) that allows third-party farm management information systems (FMIS) to transfer files.

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