Global Augmented Reality and Virtual Reality Market in Healthcare

Global Augmented Reality and Virtual Reality Market in Healthcare: Focus on Component Type (Hardware, Software and Services) and Application Areas (Surgical Training, Rehabilitation, and Pain Management): Analysis and Forecast, 2019-2025

The global AR and VR market has been witnessing a steady growth. The market is expected to grow with a double digit CAGR of 23.13% during the forecast period, 2019-2025.

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Published Year: 2019
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The global augmented reality (AR) and virtual reality (VR) in the healthcare market is a multi-billion market which consists of a multitude of companies catering to different needs within hospitals, clinics, and education centres.  The broad segments the market has been defined under are hardware, software, and services, among others.

Hardware and software are the two leading segments contributing to 64.95% and 23.91% of the overall market, respectively. The hardware systems market is primarily driven by increasing surgeon’s demand for enhanced perception of depth during surgeries. The market segment comprises a broad range of products such as video systems, head-mounted displays, motion sensors, 360° cameras, and surgical displays, among others.

The purpose of this study is to gain a holistic view of the global AR and VR healthcare market in terms of various influencing factors such as regional adoption trends, technological advancements, and pricing patterns. The scope of this report constitutes an in-depth study of the global AR and VR the healthcare market, including a thorough analysis of the products across different regions. The report presents the reader with an opportunity to unlock comprehensive insights with respect to the market and helps in forming well-informed strategic decisions. The research uncovers some of the substantial parameters that must be taken into consideration before entering the market.

This research report aims at answering various aspects of the global AR and VR healthcare market with the help of key factors driving the market, restraints, and challenges that can possibly inhibit the overall market growth and the current growth opportunities that are likely to shape the future trajectory of the market expansion. The report includes an in-depth examination of the key ecosystem players and key strategies and developments taking place in this market. In addition, the report includes market dynamics (market drivers, opportunities, and challenges), and industry analysis.

The research study considers the market share analysis for a comprehensive understanding of the global AR and VR in healthcare market and assesses the factors governing the same. Funding scenarios, Porter’s Five Forces analysis, patent analysis, opportunity matrix, detailed product mapping, pricing analysis, and growth share analysis by products and by region, has been included in the report.

The market, by region, has been further sub-segmented into countries, and the key market trends, key players, and recent developments have been listed in each sub-segment. The answers to the following key questions can be derived from this report:

•    What are the major market drivers, challenges, and opportunities in the global augmented Reality (AR) and virtual Reality (VR) in healthcare market?
•    What are the underlying structures resulting in the emerging trends within the global AR and VR in healthcare market?
•    How is each segment of the global AR and VR in healthcare market expected to grow during the forecast period and what is the anticipated revenue generated by each of the segments by the end of 2025?
•    What are the significant development strategies implemented by the major players in order to sustain in the competitive market? 
•    What are the major hardware and software primarily being integrated in an AR and VR equipment?
•    What are the key success factors for companies to remain relevant and competitive in this crowded market? 
•    Who are the leading players with significant offerings to the global AR and VR in the healthcare market? Which are the leading players in the industry and what are their contribution for the growth of the market
•    What is the expected compound annual growth rate (CAGR) expected to be witnessed by the leading players in the market during the forecast period 2019-2025? 
•    What are the major technological as well as regional adoption trends pertaining to the global AR and VR in healthcare market?
•    What are the major technologies employed in the global AR and VR in healthcare market? Which is the most dominating technology?
•    What is the growth potential of the global AR and VR healthcare market in North America, Europe, Asia-Pacific, Latin America, and Rest-of-the-World?

The key players which have been contributing significantly to the global AR and VR in healthcare market include Alphabet Inc., Atheer, Augmedix, CAE Healthcare, DAQRI LLC, Echopixel, Firsthand Technology, Koninklijke Philips N.V., Medical Realities, Microsoft Corporation, Mindmaze, Orca Health, OssoVR, Psious, and Surgical Theater among others.

    Executive Summary
    1    Market Overview
          1.1    Market Introduction
          1.2    AR and VR Overall Scenario
          1.3    Cost Involved in the Development of an AR App
          1.4    Cost Involved in the Development of an VR app
 
    2    Market Dynamics
          2.1    Overview
          2.2    Impact Analysis
          2.3    Overview
          2.4    Market Drivers
                   2.4.1    Ample Investments in AR and VR market
                   2.4.2    Proficient delivery of services to patients in medical attention
                   2.4.3    Technological advancements in AR and VR
          2.5    Market Restraints
                   2.5.1    Increase of Risks and Threats Related to Data Breach
                   2.5.2    Social Issues such as Public Acceptance and Retention
          2.6    Market Opportunities
                   2.6.1    Hardware and App Development with Faster Processing
                   2.6.2    Combination of Innovative Methods such as Data Visualization, Interactive Patient Information and Body Mapping
 
    3    Competitive Landscape
          3.1    Introduction
          3.2    Key Development and Strategies
          3.3    Product Launches and Enhancements
          3.4    Joint Ventures, Partnerships and Collaborations
          3.5    Mergers and Acquisitions
 
    4    Industry Insights
          4.1    Overview: Porter’s Five Force Analysis
                   4.1.1    Bargaining Power of Suppliers
                   4.1.2    Bargaining Power of Buyers
                   4.1.3    Threat of New Entrants
                   4.1.4    Threat of Substitutes
                   4.1.5    Intensity of Competitive Rivalry
 
    5    Global AR & VR in Healthcare Market, by Industry Type
          5.1    Virtual Reality (VR)
          5.2    Augmented Reality (AR)
 
    6    Global AR & VR in Healthcare Market, by Component Type
          6.1    Software
                   6.1.1    Types of VR Software
                               6.1.1.1    Products based on VR Software
                   6.1.2    Types of AR Software
                               6.1.2.1    Products Based on AR Software
                   6.1.3    Content and Content Distribution Platforms
                   6.1.4    Enterprise Solutions
                   6.1.5    Games and Apps
                   6.1.6    Image Capture and Scanning
                   6.1.7    Dev Tools
          6.2    Hardware
                   6.2.1    AR Hardware
                               6.2.1.1    Products Based on AR Hardware
                   6.2.2    VR Hardware
                               6.2.2.1    Products Based on VR Hardware
                   6.2.3    Headsets, Control Inputs, and Haptics
                   6.2.4    Tracking Sensors and Cameras
                   6.2.5    Displays, Projectors, and Optical Engines
          6.3    Services
                   6.3.1    IT Integration
                   6.3.2    Consulting
                   6.3.3    Custom App Development
 
    7    Global AR & VR in Healthcare Market, by End User
          7.1    Hospitals and Clinics
          7.2    Diagnostic Centers
          7.3    Academic Institutes
          7.4    Medical Research Organizations
 
    8    Global AR & VR in Healthcare Market, by Application Type
          8.1    Surgical Planning, Training, and Navigation
          8.2    Behavioral Neurology/Rehabilitation
          8.3    Pain Management
          8.4    Others
 
    9    Global AR & VR in Healthcare Market, by Region
          9.1    Overview
          9.2    North America
                   9.2.1    The U.S.
                   9.2.2    Canada
          9.3    Europe
                   9.3.1    Germany
                   9.3.2    U.K.
                   9.3.3    France
                   9.3.4    Spain
                   9.3.5    Italy
          9.4    APAC
                   9.4.1    Japan
                   9.4.2    China
                   9.4.3    India
                   9.4.4    South Korea
                   9.4.5    Australia
          9.5    Rest-of-the-World (RoW)
                   9.5.1    Brazil
                   9.5.2    Mexico
                   9.5.3    Saudi Arabia
                   9.5.4    Russia
                   9.5.5    Others
 
   10    Company Profiles
           10.1    Overview
           10.2    Atheer
                      10.2.1    Company Overview
                      10.2.2    Role of Atheer in Global AR and VR in Healthcare Market
                      10.2.3    SWOT Analysis
            10.3    Augmedix
                       10.3.1    Company Overview
                       10.3.2    Role of Augmedix in Global AR and VR in Healthcare Market
                       10.3.3    SWOT Analysis
            10.4    Alphabet Inc.
                       10.4.1    Company Overview
                       10.4.2    Product Portfolio
                       10.4.3    Financials
                       10.4.4    SWOT Analysis
            10.5    CAE Healthcare
                       10.5.1    Company Overview
                       10.5.2    Role of CAE Healthcare in Global AR and VR in Healthcare Market
                       10.5.3    SWOT Analysis
            10.6    DAQRI LLC.
                       10.6.1    Company Overview
                       10.6.2    Role of DAQRI LLC. in Global AR and VR in Healthcare Market
                       10.6.3    SWOT Analysis
            10.7    Echopixel
                       10.7.1    Company Overview
                       10.7.2    Role of Echopixel in Global AR and VR in Healthcare Market
                       10.7.3    SWOT Analysis
            10.8    Firsthand Technology
                       10.8.1    Company Overview
                       10.8.2    Role of Firsthand Technology in Global AR and VR in Healthcare Market
                       10.8.3    SWOT Analysis
            10.9    Koninklijke Philips N.V.
                       10.9.1    Company Overview
                       10.9.2    Product Portfolio
                       10.9.3    Financials
                       10.9.4    SWOT Analysis
           10.10   MindMaze
                       10.10.1    Company Overview
                       10.10.2    Role of MindMaze in Global AR and VR in Healthcare Market
                       10.10.3    SWOT Analysis
            10.11  Medical Realities
                       10.11.1    Company Overview
                       10.11.2    Role of Medical Realities in Global AR and VR in Healthcare Market
                       10.11.3    SWOT Analysis
           10.12   Microsoft Corporation
                       10.12.1    Company Overview
                       10.12.2    Product Portfolio
                       10.12.3    Financials
                       10.12.4    SWOT Analysis
           10.13   Osso VR
                       10.13.1    Company Overview
                       10.13.2    Role of Osso VR in Global AR and VR in Healthcare Market
                       10.13.3    SWOT Analysis
           10.14   Orca Health
                       10.14.1    Company Overview
                       10.14.2    Role of Orca Health in Global AR and VR in Healthcare Market
                       10.14.3    SWOT Analysis
           10.15   Psious
                       10.15.1    Company Overview
                       10.15.2    Role of Psious in Global AR and VR in Healthcare Market
                       10.15.3    SWOT Analysis
           10.16   Surgical Theater
                       10.16.1    Company Overview
                       10.16.2    Role of Surgical Theater in Global AR and VR in Healthcare Market
                       10.16.3    SWOT Analysis
 
    11    Research Scope and Methodology
            11.1    Report Scope
            11.2    Global Augmented Reality (AR) and Virtual Reality (VR) in Healthcare Market: Research Methodology
                       11.2.1    Primary Data Sources
                       11.2.2    Secondary Data Sources
                       11.2.3    Data Triangulation
            11.3    Data and Prediction Modelling
 

List of Tables

Table 1:     Major Application Areas Various Commercially Available AR and VR Products are based upon
Table 1.1:    Some of the other AR and VR trend include:
Table 1.2:    List of Some of the AR Devices
Table 1.3:    List of Some of the VR devices
Table 2.1    Impact Analysis: Market Drivers
Table 2.2    Impact Analysis: Market Restraints
Table 2.3:    Investment in AR AND VR Industry
Table 3.1:    Key Product launches
Table 3.2:    Recent Patents by organizations
Table 3.3:    Key Partnerships and Collaborations
Table 3.4:    Key Mergers and Acquisitions
Table 6.1:    Content Management System
Table 6.2:    Enterprise Solutions
Table 6.3:    Games and Apps
Table 6.4:    Image Capture & Scanning
Table 6.5:    Dev Tools
Table 6.6:    Headsets, Control Inputs and Haptics
Table 6.7:    Tracking Sensors and Cameras
Table 6.8:    Display, Projectors and Optical Engines
Table 6.9:    Consulting Services
Table 6.10:    Custom App Development Companies

List of Figures

Figure 1:    Global AR and VR Market, $Billion, 2018-2025
Figure 2:    Global AR and VR Market in Healthcare, $Billion, 2018-2025
Figure 3:    Major Players in the Hardware Segment of Global AR and VR in Healthcare Market
Figure 4:    Leading Players in the Software Segment of the Global AR and VR in Healthcare Market
Figure 5:    Contribution of Various Product Types in the Overall Market from 2018 to 2025, Percentage
Figure 6:    Global AR and VR in Healthcare Market, by Hardware Type
Figure 7:    Global AR and VR in Healthcare Market, by Software Type
Figure 8:    Global AR and VR in Healthcare Market, by Services Type
Figure 9:    Global AR and VR in Healthcare Market, by Region
Figure 10:    Year-on-Year Cumulative Funding and Total Number of Deals (2010-2016)
Figure 1.1:    Historical and Technological Trends, 2016-2018
Figure 2.1:    Market Dynamics
Figure 3.1    Share of Key Developments and Strategies
Figure 4.1:    Porter’s Five Force Analysis
Figure 4.2:    Bargaining Power of Suppliers
Figure 4.3:    Bargaining Power of Buyers
Figure 4.4:    Threat of New Entrants
Figure 4.5:    Threat of New Substitution
Figure 4.6:    Intensity of Competitive Rivalry
Figure 5.1:    Augmented reality and Virtual Reality in Healthcare Market
Figure 5.2:    Benefits of VR
Figure 5.3:    Benefits of AR
Figure 6.1:    AR and VR in Healthcare Market by Component type
Figure 6.2:    Global AR and VR in Healthcare Component type, Software, $million, 2018-2025
Figure 6.3:    AR Software
Figure 6.4:    Global AR and VR in Healthcare Component type, Content and Content Distribution Platforms, $million, 2018-2025
Figure 6.5:    Global AR and VR in Healthcare Component type, Enterprise Solutions, $million, 2018-2025
Figure 6.6:    Global AR and VR in Healthcare Component type, Image Capture and Scanning, $million, 2018-2025
Figure 6.7:    Global AR and VR in Healthcare Component type, Dev Tools, $million,  2018-2025
Figure 6.8:    Global AR and VR in Healthcare Component type, Hardware, $million, 2018-2025
Figure 6.9:    AR Hardware
Figure 6.10:    VR Hardware
Figure 6.11:    Global AR and VR in Healthcare Component type, Headsets, Control Inputs and Haptics, $million, 2018-2025
Figure 6.12:    Global AR and VR in Healthcare Component type, Headsets, Tracking Sensors and Cameras, $million, 2018-2025
Figure 6.13:    Global AR and VR in Healthcare Component type, Display, Projectors and Optical Engines, $million, 2018-2025
Figure 6.14:    Global AR and VR in Healthcare Component type, Services, $million,  2018-2025
Figure 6.15:    Global AR and VR in Healthcare Component type, IT Integration, $million, 2018-2025
Figure 6.16:    Global AR and VR in Healthcare Component type, Consulting, $million, 2018-2025
Figure 6.17:    Global AR and VR in Healthcare Component type, Custom App Development, $million, 2018-2025
Figure 8.1:    Global AR and VR in Healthcare Application Market, Surgical Planning, Training and Navigation, $million, 2018-2025
Figure 8.2:    Global AR and VR in Healthcare Application Market, Behavioral Neurology/Rehabilitation, $million, 2018-2025
Figure 8.3:    Global AR and VR in Healthcare Application Market, Pain Management, $million, 2018-2025
Figure 8.4:    Global AR and VR in other Application Market, $million, 2018-2025
Figure 9.1:    North America AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.2:    The U.S. AR and VR in healthcare market, $million, 2018-2025
Figure 9.3:    Canada AR/VR in healthcare market, $million, 2018-2025
Figure 9.4:    Europe AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.5:    Germany AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.6:    U.K. AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.7:    France AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.8:    Spain AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.9:    Italy AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.10:    APAC AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.11:    Japan AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.12:    China AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.13:    India AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.14:    South Korea AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.15:    Australia AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.16:    Brazil AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.17:    Mexico AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.18:    Saudi Arabia AR and VR in Healthcare Market, $ Million, 2019-2025
Figure 9.19:    Russia AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.20:    Rest of RoW AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 10.1:    Total Number of Companies Profiled
Figure 10.2:    Atheer: Overall Product Portfolio
Figure 10.3:    Atheer: SWOT Analysis
Figure 10.4:    Augmedix: Overall Product Portfolio
Figure 10.5:    Augmedix: SWOT Analysis
Figure 10.6:    Overall Financials, 2016-18 ($Billion)
Figure 10.7:    Geographic Revenue Mix, 2014-16 ($Billion)
Figure 10.8:    Segment Revenue Mix, 2014-16 ($Billion)
Figure 10.9:    Alphabet Inc.: SWOT Analysis
Figure 10.10:    CAE Healthcare: Overall Product Portfolio
Figure 10.11:    CAE Healthcare: SWOT Analysis
Figure 10.12:    DAQRI LLC: Overall Product Portfolio
Figure 10.13:    DAQRI LLC: SWOT Analysis
Figure 10.14:    Echopixel : Overall Product Portfolio
Figure 10.15:    Echopixel : SWOT Analysis
Figure 10.16:    Firsthand Technology: Overall Product Portfolio
Figure 10.17:    Firsthand Technology: SWOT Analysis
Figure 10.18:    Overall Financials, 2014-16 ($Billion)
Figure 10.19:    Geographic Revenue Mix, 2014-16 ($Billion)
Figure 10.20:    Segment Revenue Mix, 2014-16 ($Billion)
Figure 10.21:    Koninklijke Philips N.V.: SWOT Analysis
Figure 10.22:    Mindmaze: Overall Product Portfolio
Figure 10.23:    MindMaze: SWOT Analysis
Figure 10.24:    Medical Realities: Overall Product Portfolio
Figure 10.25:    Medical Realities: SWOT Analysis
Figure 10.26:    Overall Financials, 2016-18 ($Billion)
Figure 10.27:    Geographic Revenue Mix, 2016-18 ($Billion)
Figure 10.28:    Segment Revenue Mix, 2016-18 ($Billion)
Figure 10.29:    Microsoft Corporation: SWOT Analysis
Figure 10.30:    Osso VR: Overall Product Portfolio
Figure 10.31:    Osso VR: SWOT Analysis
Figure 10.32:    Orca Health: Overall Product Portfolio
Figure 10.33:    Orca Health: SWOT Analysis
Figure 10.34:    Psious: Overall Product Portfolio
Figure 10.35:    Psious: SWOT Analysis
Figure 10.36:    Surgical Theatre: Overall Product Portfolio
Figure 10.37:    Surgical Theater : SWOT Analysis
Figure 11.1:    Global AR/VR in Healthcare Market- Research Methodology
Figure 11.2:    Global AR and VR in Healthcare Market: Data Triangulation
Figure 11.3:    Primary Research
Figure 11.4:    Secondary Research
Figure 11.5:    Data Triangulation
Figure 11.6:    Bottom-Up Approach
Figure 11.7:    Top-Down Approach
Figure 11.8    Considered Factors for Data Prediction and Modelling

The augmented reality (AR) and virtual reality (VR) market is witnessing significant technological advancements. Growth is mainly due to consumer’s interest in VR and AR gadgets which helps them in a real-time display of digital information. With respect to surgical navigation systems and study of the 3D anatomical structures in human, the concept of 3D structures has defined the current era. AR technology not only allows for better visualization of the human body, but also allows an improved augmented view of anatomical structures in real time. 

The healthcare sector has been consistently advancing with the adoption of cutting-edge technologies for better diagnostics and treatment. The increasing healthcare expenditure on technologies and the imminent need for effective solutions have been driving the AR market in the healthcare industry. Augmented reality provides the ability to project the organs or internal anatomy images of a patient in 3D on top of the actual anatomy so as to help in making the decisions regarding the most optimum procedure, becoming highly beneficial for doctors.

The global AR and VR market provides the players with numerous opportunities to carve out a niche through investments in healthcare-related application areas such as surgical planning/treatment, surgical navigation, behavioral neurology/rehabilitation, and pain management. 

The global AR and VR market has been witnessing a steady growth. The market is expected to grow with a double digit CAGR of 23.13% during the forecast period, 2019-2025. As of 2018, the surgical planning, treatment, and surgical navigation application appeared to be among the largest focus areas for the market players (especially in the AR segment) comprising an estimated 42.4% of the overall AR and VR in the healthcare market.  

Based on regions, the global AR and VR market is segmented into North America, Europe, Asia-Pacific, and Rest-of-the-World, which have been studied and documented in detail to understand the various factors that are consistently responsible for shaping up the market.

The key manufacturers who have been contributing significantly to the Global AR and VR market include Alphabet Inc., Atheer, Augmedix, CAE Healthcare, DAQRI LLC, Echopixel, Firsthand Technology, Koninklijke Philips N.V., Medical Realities, Microsoft Corporation, Mindmaze, Orca Health, OssoVR, Psious, and Surgical Theater.

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The global augmented reality (AR) and virtual reality (VR) in the healthcare market is a multi-billion market which consists of a multitude of companies catering to different needs within hospitals, clinics, and education centres.  The broad segments the market has been defined under are hardware, software, and services, among others.

Hardware and software are the two leading segments contributing to 64.95% and 23.91% of the overall market, respectively. The hardware systems market is primarily driven by increasing surgeon’s demand for enhanced perception of depth during surgeries. The market segment comprises a broad range of products such as video systems, head-mounted displays, motion sensors, 360° cameras, and surgical displays, among others.

The purpose of this study is to gain a holistic view of the global AR and VR healthcare market in terms of various influencing factors such as regional adoption trends, technological advancements, and pricing patterns. The scope of this report constitutes an in-depth study of the global AR and VR the healthcare market, including a thorough analysis of the products across different regions. The report presents the reader with an opportunity to unlock comprehensive insights with respect to the market and helps in forming well-informed strategic decisions. The research uncovers some of the substantial parameters that must be taken into consideration before entering the market.

This research report aims at answering various aspects of the global AR and VR healthcare market with the help of key factors driving the market, restraints, and challenges that can possibly inhibit the overall market growth and the current growth opportunities that are likely to shape the future trajectory of the market expansion. The report includes an in-depth examination of the key ecosystem players and key strategies and developments taking place in this market. In addition, the report includes market dynamics (market drivers, opportunities, and challenges), and industry analysis.

The research study considers the market share analysis for a comprehensive understanding of the global AR and VR in healthcare market and assesses the factors governing the same. Funding scenarios, Porter’s Five Forces analysis, patent analysis, opportunity matrix, detailed product mapping, pricing analysis, and growth share analysis by products and by region, has been included in the report.

The market, by region, has been further sub-segmented into countries, and the key market trends, key players, and recent developments have been listed in each sub-segment. The answers to the following key questions can be derived from this report:

•    What are the major market drivers, challenges, and opportunities in the global augmented Reality (AR) and virtual Reality (VR) in healthcare market?
•    What are the underlying structures resulting in the emerging trends within the global AR and VR in healthcare market?
•    How is each segment of the global AR and VR in healthcare market expected to grow during the forecast period and what is the anticipated revenue generated by each of the segments by the end of 2025?
•    What are the significant development strategies implemented by the major players in order to sustain in the competitive market? 
•    What are the major hardware and software primarily being integrated in an AR and VR equipment?
•    What are the key success factors for companies to remain relevant and competitive in this crowded market? 
•    Who are the leading players with significant offerings to the global AR and VR in the healthcare market? Which are the leading players in the industry and what are their contribution for the growth of the market
•    What is the expected compound annual growth rate (CAGR) expected to be witnessed by the leading players in the market during the forecast period 2019-2025? 
•    What are the major technological as well as regional adoption trends pertaining to the global AR and VR in healthcare market?
•    What are the major technologies employed in the global AR and VR in healthcare market? Which is the most dominating technology?
•    What is the growth potential of the global AR and VR healthcare market in North America, Europe, Asia-Pacific, Latin America, and Rest-of-the-World?

The key players which have been contributing significantly to the global AR and VR in healthcare market include Alphabet Inc., Atheer, Augmedix, CAE Healthcare, DAQRI LLC, Echopixel, Firsthand Technology, Koninklijke Philips N.V., Medical Realities, Microsoft Corporation, Mindmaze, Orca Health, OssoVR, Psious, and Surgical Theater among others.

    Executive Summary
    1    Market Overview
          1.1    Market Introduction
          1.2    AR and VR Overall Scenario
          1.3    Cost Involved in the Development of an AR App
          1.4    Cost Involved in the Development of an VR app
 
    2    Market Dynamics
          2.1    Overview
          2.2    Impact Analysis
          2.3    Overview
          2.4    Market Drivers
                   2.4.1    Ample Investments in AR and VR market
                   2.4.2    Proficient delivery of services to patients in medical attention
                   2.4.3    Technological advancements in AR and VR
          2.5    Market Restraints
                   2.5.1    Increase of Risks and Threats Related to Data Breach
                   2.5.2    Social Issues such as Public Acceptance and Retention
          2.6    Market Opportunities
                   2.6.1    Hardware and App Development with Faster Processing
                   2.6.2    Combination of Innovative Methods such as Data Visualization, Interactive Patient Information and Body Mapping
 
    3    Competitive Landscape
          3.1    Introduction
          3.2    Key Development and Strategies
          3.3    Product Launches and Enhancements
          3.4    Joint Ventures, Partnerships and Collaborations
          3.5    Mergers and Acquisitions
 
    4    Industry Insights
          4.1    Overview: Porter’s Five Force Analysis
                   4.1.1    Bargaining Power of Suppliers
                   4.1.2    Bargaining Power of Buyers
                   4.1.3    Threat of New Entrants
                   4.1.4    Threat of Substitutes
                   4.1.5    Intensity of Competitive Rivalry
 
    5    Global AR & VR in Healthcare Market, by Industry Type
          5.1    Virtual Reality (VR)
          5.2    Augmented Reality (AR)
 
    6    Global AR & VR in Healthcare Market, by Component Type
          6.1    Software
                   6.1.1    Types of VR Software
                               6.1.1.1    Products based on VR Software
                   6.1.2    Types of AR Software
                               6.1.2.1    Products Based on AR Software
                   6.1.3    Content and Content Distribution Platforms
                   6.1.4    Enterprise Solutions
                   6.1.5    Games and Apps
                   6.1.6    Image Capture and Scanning
                   6.1.7    Dev Tools
          6.2    Hardware
                   6.2.1    AR Hardware
                               6.2.1.1    Products Based on AR Hardware
                   6.2.2    VR Hardware
                               6.2.2.1    Products Based on VR Hardware
                   6.2.3    Headsets, Control Inputs, and Haptics
                   6.2.4    Tracking Sensors and Cameras
                   6.2.5    Displays, Projectors, and Optical Engines
          6.3    Services
                   6.3.1    IT Integration
                   6.3.2    Consulting
                   6.3.3    Custom App Development
 
    7    Global AR & VR in Healthcare Market, by End User
          7.1    Hospitals and Clinics
          7.2    Diagnostic Centers
          7.3    Academic Institutes
          7.4    Medical Research Organizations
 
    8    Global AR & VR in Healthcare Market, by Application Type
          8.1    Surgical Planning, Training, and Navigation
          8.2    Behavioral Neurology/Rehabilitation
          8.3    Pain Management
          8.4    Others
 
    9    Global AR & VR in Healthcare Market, by Region
          9.1    Overview
          9.2    North America
                   9.2.1    The U.S.
                   9.2.2    Canada
          9.3    Europe
                   9.3.1    Germany
                   9.3.2    U.K.
                   9.3.3    France
                   9.3.4    Spain
                   9.3.5    Italy
          9.4    APAC
                   9.4.1    Japan
                   9.4.2    China
                   9.4.3    India
                   9.4.4    South Korea
                   9.4.5    Australia
          9.5    Rest-of-the-World (RoW)
                   9.5.1    Brazil
                   9.5.2    Mexico
                   9.5.3    Saudi Arabia
                   9.5.4    Russia
                   9.5.5    Others
 
   10    Company Profiles
           10.1    Overview
           10.2    Atheer
                      10.2.1    Company Overview
                      10.2.2    Role of Atheer in Global AR and VR in Healthcare Market
                      10.2.3    SWOT Analysis
            10.3    Augmedix
                       10.3.1    Company Overview
                       10.3.2    Role of Augmedix in Global AR and VR in Healthcare Market
                       10.3.3    SWOT Analysis
            10.4    Alphabet Inc.
                       10.4.1    Company Overview
                       10.4.2    Product Portfolio
                       10.4.3    Financials
                       10.4.4    SWOT Analysis
            10.5    CAE Healthcare
                       10.5.1    Company Overview
                       10.5.2    Role of CAE Healthcare in Global AR and VR in Healthcare Market
                       10.5.3    SWOT Analysis
            10.6    DAQRI LLC.
                       10.6.1    Company Overview
                       10.6.2    Role of DAQRI LLC. in Global AR and VR in Healthcare Market
                       10.6.3    SWOT Analysis
            10.7    Echopixel
                       10.7.1    Company Overview
                       10.7.2    Role of Echopixel in Global AR and VR in Healthcare Market
                       10.7.3    SWOT Analysis
            10.8    Firsthand Technology
                       10.8.1    Company Overview
                       10.8.2    Role of Firsthand Technology in Global AR and VR in Healthcare Market
                       10.8.3    SWOT Analysis
            10.9    Koninklijke Philips N.V.
                       10.9.1    Company Overview
                       10.9.2    Product Portfolio
                       10.9.3    Financials
                       10.9.4    SWOT Analysis
           10.10   MindMaze
                       10.10.1    Company Overview
                       10.10.2    Role of MindMaze in Global AR and VR in Healthcare Market
                       10.10.3    SWOT Analysis
            10.11  Medical Realities
                       10.11.1    Company Overview
                       10.11.2    Role of Medical Realities in Global AR and VR in Healthcare Market
                       10.11.3    SWOT Analysis
           10.12   Microsoft Corporation
                       10.12.1    Company Overview
                       10.12.2    Product Portfolio
                       10.12.3    Financials
                       10.12.4    SWOT Analysis
           10.13   Osso VR
                       10.13.1    Company Overview
                       10.13.2    Role of Osso VR in Global AR and VR in Healthcare Market
                       10.13.3    SWOT Analysis
           10.14   Orca Health
                       10.14.1    Company Overview
                       10.14.2    Role of Orca Health in Global AR and VR in Healthcare Market
                       10.14.3    SWOT Analysis
           10.15   Psious
                       10.15.1    Company Overview
                       10.15.2    Role of Psious in Global AR and VR in Healthcare Market
                       10.15.3    SWOT Analysis
           10.16   Surgical Theater
                       10.16.1    Company Overview
                       10.16.2    Role of Surgical Theater in Global AR and VR in Healthcare Market
                       10.16.3    SWOT Analysis
 
    11    Research Scope and Methodology
            11.1    Report Scope
            11.2    Global Augmented Reality (AR) and Virtual Reality (VR) in Healthcare Market: Research Methodology
                       11.2.1    Primary Data Sources
                       11.2.2    Secondary Data Sources
                       11.2.3    Data Triangulation
            11.3    Data and Prediction Modelling
 

List of Tables

Table 1:     Major Application Areas Various Commercially Available AR and VR Products are based upon
Table 1.1:    Some of the other AR and VR trend include:
Table 1.2:    List of Some of the AR Devices
Table 1.3:    List of Some of the VR devices
Table 2.1    Impact Analysis: Market Drivers
Table 2.2    Impact Analysis: Market Restraints
Table 2.3:    Investment in AR AND VR Industry
Table 3.1:    Key Product launches
Table 3.2:    Recent Patents by organizations
Table 3.3:    Key Partnerships and Collaborations
Table 3.4:    Key Mergers and Acquisitions
Table 6.1:    Content Management System
Table 6.2:    Enterprise Solutions
Table 6.3:    Games and Apps
Table 6.4:    Image Capture & Scanning
Table 6.5:    Dev Tools
Table 6.6:    Headsets, Control Inputs and Haptics
Table 6.7:    Tracking Sensors and Cameras
Table 6.8:    Display, Projectors and Optical Engines
Table 6.9:    Consulting Services
Table 6.10:    Custom App Development Companies

List of Figures

Figure 1:    Global AR and VR Market, $Billion, 2018-2025
Figure 2:    Global AR and VR Market in Healthcare, $Billion, 2018-2025
Figure 3:    Major Players in the Hardware Segment of Global AR and VR in Healthcare Market
Figure 4:    Leading Players in the Software Segment of the Global AR and VR in Healthcare Market
Figure 5:    Contribution of Various Product Types in the Overall Market from 2018 to 2025, Percentage
Figure 6:    Global AR and VR in Healthcare Market, by Hardware Type
Figure 7:    Global AR and VR in Healthcare Market, by Software Type
Figure 8:    Global AR and VR in Healthcare Market, by Services Type
Figure 9:    Global AR and VR in Healthcare Market, by Region
Figure 10:    Year-on-Year Cumulative Funding and Total Number of Deals (2010-2016)
Figure 1.1:    Historical and Technological Trends, 2016-2018
Figure 2.1:    Market Dynamics
Figure 3.1    Share of Key Developments and Strategies
Figure 4.1:    Porter’s Five Force Analysis
Figure 4.2:    Bargaining Power of Suppliers
Figure 4.3:    Bargaining Power of Buyers
Figure 4.4:    Threat of New Entrants
Figure 4.5:    Threat of New Substitution
Figure 4.6:    Intensity of Competitive Rivalry
Figure 5.1:    Augmented reality and Virtual Reality in Healthcare Market
Figure 5.2:    Benefits of VR
Figure 5.3:    Benefits of AR
Figure 6.1:    AR and VR in Healthcare Market by Component type
Figure 6.2:    Global AR and VR in Healthcare Component type, Software, $million, 2018-2025
Figure 6.3:    AR Software
Figure 6.4:    Global AR and VR in Healthcare Component type, Content and Content Distribution Platforms, $million, 2018-2025
Figure 6.5:    Global AR and VR in Healthcare Component type, Enterprise Solutions, $million, 2018-2025
Figure 6.6:    Global AR and VR in Healthcare Component type, Image Capture and Scanning, $million, 2018-2025
Figure 6.7:    Global AR and VR in Healthcare Component type, Dev Tools, $million,  2018-2025
Figure 6.8:    Global AR and VR in Healthcare Component type, Hardware, $million, 2018-2025
Figure 6.9:    AR Hardware
Figure 6.10:    VR Hardware
Figure 6.11:    Global AR and VR in Healthcare Component type, Headsets, Control Inputs and Haptics, $million, 2018-2025
Figure 6.12:    Global AR and VR in Healthcare Component type, Headsets, Tracking Sensors and Cameras, $million, 2018-2025
Figure 6.13:    Global AR and VR in Healthcare Component type, Display, Projectors and Optical Engines, $million, 2018-2025
Figure 6.14:    Global AR and VR in Healthcare Component type, Services, $million,  2018-2025
Figure 6.15:    Global AR and VR in Healthcare Component type, IT Integration, $million, 2018-2025
Figure 6.16:    Global AR and VR in Healthcare Component type, Consulting, $million, 2018-2025
Figure 6.17:    Global AR and VR in Healthcare Component type, Custom App Development, $million, 2018-2025
Figure 8.1:    Global AR and VR in Healthcare Application Market, Surgical Planning, Training and Navigation, $million, 2018-2025
Figure 8.2:    Global AR and VR in Healthcare Application Market, Behavioral Neurology/Rehabilitation, $million, 2018-2025
Figure 8.3:    Global AR and VR in Healthcare Application Market, Pain Management, $million, 2018-2025
Figure 8.4:    Global AR and VR in other Application Market, $million, 2018-2025
Figure 9.1:    North America AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.2:    The U.S. AR and VR in healthcare market, $million, 2018-2025
Figure 9.3:    Canada AR/VR in healthcare market, $million, 2018-2025
Figure 9.4:    Europe AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.5:    Germany AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.6:    U.K. AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.7:    France AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.8:    Spain AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.9:    Italy AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.10:    APAC AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.11:    Japan AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.12:    China AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.13:    India AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.14:    South Korea AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.15:    Australia AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.16:    Brazil AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.17:    Mexico AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.18:    Saudi Arabia AR and VR in Healthcare Market, $ Million, 2019-2025
Figure 9.19:    Russia AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 9.20:    Rest of RoW AR and VR in Healthcare Market, $ Million, 2018-2025
Figure 10.1:    Total Number of Companies Profiled
Figure 10.2:    Atheer: Overall Product Portfolio
Figure 10.3:    Atheer: SWOT Analysis
Figure 10.4:    Augmedix: Overall Product Portfolio
Figure 10.5:    Augmedix: SWOT Analysis
Figure 10.6:    Overall Financials, 2016-18 ($Billion)
Figure 10.7:    Geographic Revenue Mix, 2014-16 ($Billion)
Figure 10.8:    Segment Revenue Mix, 2014-16 ($Billion)
Figure 10.9:    Alphabet Inc.: SWOT Analysis
Figure 10.10:    CAE Healthcare: Overall Product Portfolio
Figure 10.11:    CAE Healthcare: SWOT Analysis
Figure 10.12:    DAQRI LLC: Overall Product Portfolio
Figure 10.13:    DAQRI LLC: SWOT Analysis
Figure 10.14:    Echopixel : Overall Product Portfolio
Figure 10.15:    Echopixel : SWOT Analysis
Figure 10.16:    Firsthand Technology: Overall Product Portfolio
Figure 10.17:    Firsthand Technology: SWOT Analysis
Figure 10.18:    Overall Financials, 2014-16 ($Billion)
Figure 10.19:    Geographic Revenue Mix, 2014-16 ($Billion)
Figure 10.20:    Segment Revenue Mix, 2014-16 ($Billion)
Figure 10.21:    Koninklijke Philips N.V.: SWOT Analysis
Figure 10.22:    Mindmaze: Overall Product Portfolio
Figure 10.23:    MindMaze: SWOT Analysis
Figure 10.24:    Medical Realities: Overall Product Portfolio
Figure 10.25:    Medical Realities: SWOT Analysis
Figure 10.26:    Overall Financials, 2016-18 ($Billion)
Figure 10.27:    Geographic Revenue Mix, 2016-18 ($Billion)
Figure 10.28:    Segment Revenue Mix, 2016-18 ($Billion)
Figure 10.29:    Microsoft Corporation: SWOT Analysis
Figure 10.30:    Osso VR: Overall Product Portfolio
Figure 10.31:    Osso VR: SWOT Analysis
Figure 10.32:    Orca Health: Overall Product Portfolio
Figure 10.33:    Orca Health: SWOT Analysis
Figure 10.34:    Psious: Overall Product Portfolio
Figure 10.35:    Psious: SWOT Analysis
Figure 10.36:    Surgical Theatre: Overall Product Portfolio
Figure 10.37:    Surgical Theater : SWOT Analysis
Figure 11.1:    Global AR/VR in Healthcare Market- Research Methodology
Figure 11.2:    Global AR and VR in Healthcare Market: Data Triangulation
Figure 11.3:    Primary Research
Figure 11.4:    Secondary Research
Figure 11.5:    Data Triangulation
Figure 11.6:    Bottom-Up Approach
Figure 11.7:    Top-Down Approach
Figure 11.8    Considered Factors for Data Prediction and Modelling

The augmented reality (AR) and virtual reality (VR) market is witnessing significant technological advancements. Growth is mainly due to consumer’s interest in VR and AR gadgets which helps them in a real-time display of digital information. With respect to surgical navigation systems and study of the 3D anatomical structures in human, the concept of 3D structures has defined the current era. AR technology not only allows for better visualization of the human body, but also allows an improved augmented view of anatomical structures in real time. 

The healthcare sector has been consistently advancing with the adoption of cutting-edge technologies for better diagnostics and treatment. The increasing healthcare expenditure on technologies and the imminent need for effective solutions have been driving the AR market in the healthcare industry. Augmented reality provides the ability to project the organs or internal anatomy images of a patient in 3D on top of the actual anatomy so as to help in making the decisions regarding the most optimum procedure, becoming highly beneficial for doctors.

The global AR and VR market provides the players with numerous opportunities to carve out a niche through investments in healthcare-related application areas such as surgical planning/treatment, surgical navigation, behavioral neurology/rehabilitation, and pain management. 

The global AR and VR market has been witnessing a steady growth. The market is expected to grow with a double digit CAGR of 23.13% during the forecast period, 2019-2025. As of 2018, the surgical planning, treatment, and surgical navigation application appeared to be among the largest focus areas for the market players (especially in the AR segment) comprising an estimated 42.4% of the overall AR and VR in the healthcare market.  

Based on regions, the global AR and VR market is segmented into North America, Europe, Asia-Pacific, and Rest-of-the-World, which have been studied and documented in detail to understand the various factors that are consistently responsible for shaping up the market.

The key manufacturers who have been contributing significantly to the Global AR and VR market include Alphabet Inc., Atheer, Augmedix, CAE Healthcare, DAQRI LLC, Echopixel, Firsthand Technology, Koninklijke Philips N.V., Medical Realities, Microsoft Corporation, Mindmaze, Orca Health, OssoVR, Psious, and Surgical Theater.

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