Market Research Report

A quick peek into the report

1.1 Market Drivers
1.1.1 Increasing Farm Consolidation
1.1.2 Growing Market Penetration of Information and Communication Technologies in Farming
1.1.3 Rising Need for Climate Smart Farming
1.1.4 Increasing Dairy Farm Size
1.2 Market Restraints
1.2.1 High Initial Investment
1.2.2 Lack of Awareness and Infrastructure in Emerging Economies
1.3 Market Opportunities
1.3.1 Increasing Market Opportunities in Developing Countries
1.3.2 Increased Cloud Security
1.3.3 Impact of 3D Printing on Farming
1.3.4 Securing the Agriculture Value Chain with Blockchain
1.3.5 Data Management with Big Data

2.1 Key Market Developments and Strategies
2.1.1 New Product Launches and Development
2.1.2 Business Expansion and Contracts
2.1.3 Partnerships, Collaborations, and Joint Ventures
2.1.4 Mergers and Acquisitions
2.1.5 Others (Awards and Recognitions)
2.2 Market Share Analysis
2.2.1 Share Analysis of Leading Players in the Europe Precision Crop Farming Market
2.2.2 Share Analysis of Leading Players in Europe Livestock Monitoring and Management Market

3.1 Industry Attractiveness
3.1.1 Threat of New Entrants
3.1.2 Bargaining Power of Buyers
3.1.3 Bargaining Power of Suppliers
3.1.4 Threat from Substitutes
3.1.5 Intensity of Competitive Rivalry
3.2 Agricultural Robots – Emerging Trend in Smart Farming
Overview
3.2.1 Types of Agricultural Robots for Smart Farming
3.2.1.1 Unmanned Aerial Vehicles (UAVs)/Drones
3.2.1.2 Milking Robots
3.2.1.3 Harvesting and Picking Robots
3.2.1.4 Others
3.2.2 Applications of Agricultural Robots for Smart Farming
3.2.2.1 Crop Management
3.2.2.2 Dairy Farm Management
3.2.2.3 Soil Management
3.2.2.4 Irrigation Management
3.2.2.5 Others
3.2.3 Driverless Tractors – Upcoming Agricultural Robot Type

4.1 Assumptions and Limitations for Analysis and Forecast of the Europe Smart Farming Market
4.2 Market Overview
4.2.1 Hardware Systems
4.2.1.1 Automation and Control Systems
4.2.1.1.1 Displays/Yield Monitors
4.2.1.1.2 Flow and Application Rate Control Valves
4.2.1.1.3 Handheld Computers/Mobile Devices
4.2.1.1.4 Agricultural Cameras
4.2.1.1.5 Others
4.2.1.2 Sensing and Navigation Systems
4.2.1.2.1 Sensing Systems
4.2.1.2.2 GPS/GNSS Systems
4.2.1.2.3 Guidance and Steering Systems
4.2.1.2.4 RFID Tags and Readers
4.2.1.3 Indoor Farming Equipment
4.2.1.3.1 Climate Control Systems
4.2.1.3.2 LED Grow Lights
4.2.1.3.3 Others
4.2.1.4 Other Hardware Systems
4.2.2 Software
4.2.2.1 On-Cloud Delivery Model
4.2.2.2 On-Premise Delivery Model
4.2.3 Services
4.2.3.1 Integration and Deployment
4.2.3.2 Maintenance and Support
4.2.3.3 Other Services

5.1 Precision Crop Farming
5.2 Livestock Monitoring and Management
5.3 Indoor Farming
5.4 Aquaculture
5.5 Others

6.1 Germany
6.2 The U.K.
6.3 France
6.4 Italy
6.5 Spain
6.6 The Netherlands
6.7 Poland
6.8 Czech Republic
6.9 Rest-of-Europe

Overview
Precision Crop Farming and Farm Management
7.1 AGCO Corporation
7.1.1 Company Overview
7.1.2 Product Portfolio
7.1.3 Financials
7.1.3.1 Financial Summary
7.1.4 SWOT Analysis
7.2 CNH Industrial
7.2.1 Company Overview
7.2.2 Product Portfolio
7.2.3 Financials
7.2.3.1 Financial Summary
7.2.4 SWOT Analysis
7.3 Deere and Company
7.3.1 Company Overview
7.3.2 Product Portfolio
7.3.3 Financials
7.3.3.1 Financial Summary
7.3.4 SWOT Analysis
7.4 Hexagon Agriculture
7.4.1 Company Overview
7.4.2 Product Portfolio
7.4.3 Corporate Summary
7.4.4 SWOT Analysis
7.5 Topcon Positioning Systems
7.5.1 Company Overview
7.5.2 Product Portfolio
7.5.3 Corporate Summary
7.5.4 SWOT Analysis
7.6 Trimble Inc.
7.6.1 Company Overview
7.6.2 Product Portfolio
7.6.3 Financials
7.6.3.1 Financial Summary
7.6.4 SWOT Analysis

Livestock Monitoring and Management
7.7 Dairymaster
7.7.1 Company Overview
7.7.2 Product Portfolio
7.7.3 Corporate Summary
7.7.4 SWOT Analysis
7.8 DeLaval
7.8.1 Company Overview
7.8.2 Product Portfolio
7.8.3 Corporate Summary
7.8.4 SWOT Analysis
7.9 Fullwood Ltd.
7.9.1 Company Overview
7.9.2 Product Portfolio
7.9.3 Corporate Summary
7.9.4 SWOT Analysis
7.10 Lely S.a.r.l
7.10.1 Company Overview
7.10.2 Product Portfolio
7.10.3 Corporate Summary
7.10.4 SWOT Analysis

Indoor Farming
7.11 Osram Licht AG
7.11.1 Company Overview
7.11.2 Product Portfolio
7.11.3 Financials
7.11.3.1 Financial Summary
7.11.4 SWOT Analysis
7.12 Signify Holding
7.12.1 Company Overview
7.12.2 Product Portfolio
7.12.3 Financials
7.12.3.1 Financial Summary
7.12.4 SWOT Analysis
7.13 Evergreen Farm Oy
7.13.1 Company Overview

Aquaculture
7.14 AKVA Group ASA
7.14.1 Company Overview
7.14.2 Product Portfolio
7.14.3 Financials
7.14.3.1 Financial Summary
7.14.4 SWOT Analysis
7.15 Integrated Information Systems S.A.
7.15.1 Company Overview

8.1 Report Scope
8.2 Europe Smart Farming Market Research Methodology
8.2.1 Assumptions
8.2.2 Limitations
8.2.3 Primary Data Sources
8.2.4 Secondary Data Sources
8.2.5 Data Triangulation
8.2.6 Market Estimation and Forecast

Table 2.1 Market Ranking Analysis
Table 3.1 Analyzing the Threat of New Entrants
Table 3.2 Analyzing Bargaining Power of Buyers
Table 3.3 Analyzing the Bargaining Power of Suppliers
Table 3.4 Analyzing the Threat from Substitutes
Table 3.5 Analyzing the Intensity of Competitive Rivalry
Table 3.6 UAVs/Drones by Leading Companies for Smart Farming
Table 3.7 Milking Robots by Leading Companies for Smart Farming
Table 3.8 Harvesting and Picking Robots by Leading Companies for Smart Farming
Table 3.9 Other Agricultural Robots by Leading Companies for Smart Farming
Table 3.10 Driverless Tractors by Leading Companies for Smart Farming
Table 4.1 Europe Smart Farming Market (by Solution), 2017-2023
Table 4.2 Hardware Systems in Europe Smart Farming Market (by Type), 2017-2023
Table 4.3 Displays/Yield Monitors by Key Companies
Table 4.4 Flow and Application Rate Control Valves by Key Companies
Table 4.5 Handheld Computers/Mobile Devices by Key Companies
Table 4.6 Agricultural Cameras by Key Companies
Table 4.7 Other Automation and Control Systems by Key Companies
Table 4.8 GPS/GNSS Systems by Key Companies
Table 4.9 Guidance and Steering Systems by Key Companies
Table 4.10 RFID Tags and Readers by Key Companies
Table 4.11 Climate Control Systems by Key Companies
Table 4.12 LED Grow Lights by Key Companies
Table 4.13 Other Indoor Farming Equipment by Key Companies
Table 4.14 Other Hardware Systems by Key Companies
Table 4.15 Software by Key Companies
Table 4.16 Software in Europe Smart Farming Market (by Delivery Model), 2017-2023
Table 4.17 Smart Farming Services Offered by Key Companies
Table 4.18 Services in Europe Smart Farming Market, (by Type), 2017-2023
Table 5.1 Europe Smart Farming Market (by Application), 2017-2023
Table 5.2 Precision Crop Farming Products by Leading Companies
Table 5.3 Key Livestock Monitoring and Management Solutions by Leading Companies
Table 5.4 Indoor Farming Solutions by Key Companies
Table 5.5 Key Smart Aquaculture Solutions by Leading Companies
Table 5.6 Products in Other Applications in Smart Farming Market
Table 6.1 Europe Smart Farming Market (by Country), 2017-2023
Table 7.1 AGCO Corporation: Product Portfolio
Table 7.2 CNH Industrial: Product Portfolio
Table 7.3 Deere and Company: Product Portfolio
Table 7.4 Hexagon Agriculture: Product Portfolio
Table 7.5 Topcon Positioning Systems: Product Portfolio
Table 7.6 Trimble Inc.: Product Portfolio
Table 7.7 Dairymaster: Product Portfolio
Table 7.8 DeLaval: Product Portfolio
Table 7.9 Fullwood Ltd.: Product Portfolio
Table 7.10 Lely S.a.r.l: Product Portfolio
Table 7.11 Osram Licht AG: Product Portfolio
Table 7.12 Signify Holding: Product Portfolio
Table 7.13 AKVA Group: Product Portfolio

Figure 1 Macroeconomic Trends Impacting the Farming Industry Growth
Figure 2 Drivers and Restraints - Europe Smart Farming Market
Figure 3 Types and Applications of Agricultural Robots
Figure 4 Europe Smart Farming Market Snapshot
Figure 5 Europe Smart Farming Market (by Solution), 2018 and 2023
Figure 6 Europe Smart Farming Market (by Application), $Million, 2018-2023
Figure 7 Europe Smart Farming Market Size (by Country), 2018-2023
Figure 1.1 Market Dynamics
Figure 1.2 Impact Analysis of Drivers
Figure 1.3 Role of ICT in Farming
Figure 1.4 Mean Temperature Change (Degree Celsius) of Meteorological Year, 1961-2017
Figure 1.5 Impact Analysis of Restraints
Figure 1.6 Contribution of 3D Printing Applications, 2017 and 2022
Figure 1.7 Applications of Blockchain Technology in Agriculture
Figure 2.1 Strategies Adopted by the Key Players
Figure 2.2 Share of Key Market Strategies and Developments
Figure 2.3 Product Launches and Development Share (by Companies)
Figure 2.4 Business Expansion and Contracts Share (by Companies)
Figure 2.5 Partnerships, Collaborations, and Joint Ventures Share (by Companies)
Figure 2.6 Mergers and Acquisitions Share (by Companies)
Figure 2.7 Livestock Monitoring and Management Market Share Analysis of Leading Players,2017(%)
Figure 3.1 Porter’s Five Forces Analysis for the Smart Farming Market
Figure 3.2 Opportunities and Challenges for Agricultural Robots
Figure 3.3 Types of Agricultural Robots
Figure 3.4 Key Types of UAV/Drone
Figure 3.5 Major Applications of UAV/Drone for Smart Farming
Figure 3.6 Benefits of Milking Robots
Figure 3.7 Applications of Agricultural Robots
Figure 3.8 Advantages of Driverless Tractors in Farming
Figure 4.1 Major Smart Farming Solutions
Figure 4.2 Europe Smart Farming Market (by Solution), 2017, 2018, and 2023
Figure 4.3 Hardware Systems in Europe Smart Farming Market, 2017-2023
Figure 4.4 Hardware Systems in Europe Smart Farming Market (by Type), 2017, 2018 and 2023
Figure 4.5 Types of Automation and Control Systems
Figure 4.6 Hardware Systems in Europe Smart Farming Market (Automation and Control Systems), 2017-2023
Figure 4.7 Sensing and Navigation Systems (by Type), 2017-2023
Figure 4.8 Hardware Systems in Europe Smart Farming Market (Sensing and Navigation Systems), 2017-2023
Figure 4.9 Indoor Farming Equipment (by Type), 2017-2023
Figure 4.10 Hardware Systems in Americas Smart Farming Market (Indoor Farming Equipment), 2017-2023
Figure 4.11 Other Hardware Systems Market in Europe Smart Farming Market, 2017-2023
Figure 4.12 Software in Europe Smart Farming Market, 2017-2023
Figure 4.13 Software in Europe Smart Farming Market (by Delivery Model), 2017, 2018 and 2023
Figure 4.14 Advantages of On-Cloud Delivery Model
Figure 4.15 Advantages of On-Premise Delivery Model
Figure 4.16 Services in Europe Smart Farming Market, 2017-2023
Figure 4.17 Types of Services in Smart Farming Market
Figure 4.18 Services in Europe Smart Farming Market, (by Type) 2017, 2018 and 2023
Figure 4.19 Services in Europe Smart Farming Market (Integration and Deployment), 2017-2023
Figure 4.20 Services in Europe Smart Farming Market (Maintenance and Support), 2017-2023
Figure 4.21 Services in Europe Smart Farming Market (Others), 2017-2023
Figure 5.1 Applications of Smart Farming Technologies
Figure 5.2 Europe Smart Farming Market (by Application), 2017, 2018, and 2023
Figure 5.3 Europe Precision Crop Farming Market, 2017-2023
Figure 5.4 Europe Livestock Monitoring and Management Market, 2017-2023
Figure 5.5 Europe Indoor Farming Market, 2017-2023
Figure 5.6 Europe Aquaculture Market, 2017-2023
Figure 6.1 Europe Smart Farming Market (by Country), 2017-2023
Figure 6.2 Farmer Adoption Rate of Agricultural Innovations in Germany, 2016
Figure 6.3 Germany Smart Farming Market, 2017-2023
Figure 6.4 The U.K. Smart Farming Technology Adoption Curve
Figure 6.5 The U.K. Smart Farming Market, 2017-2023
Figure 6.6 France Smart Farming Market, 2017-2023
Figure 6.7 Italy Smart Farming Market, 2017-2023
Figure 6.8 Spain Smart Farming Market, 2017-2023
Figure 6.9 The Netherlands Smart Farming Market, 2017-2023
Figure 6.10 Poland Smart Farming Market, 2017-2023
Figure 6.11 Czech Republic Smart Farming Market, 2017-2023
Figure 6.12 Rest-of-Europe Smart Farming Market, 2017-2023
Figure 7.1 Share of Key Companies
Figure 7.2 AGCO Corporation: Overall Financials, 2015-2017
Figure 7.3 AGCO Corporation: Net Revenue (by Region), 2015-2016
Figure 7.4 AGCO Corporation: Net Revenue (by Region), 2017
Figure 7.5 AGCO Corporation: Net Revenue by Business Segment, 2015-2017
Figure 7.6 AGCO Corporation: SWOT Analysis
Figure 7.7 CNH Industrial: Overall Financials, 2015-2017
Figure 7.8 CNH Industrial: Net Revenue (by Region), 2015-2017
Figure 7.9 CNH Industrial: Net Revenue by Business Segment, 2015-2017
Figure 7.10 CNH Industrial: SWOT Analysis
Figure 7.11 Deere and Company: Overall Financials, 2015-2017
Figure 7.12 Deere and Company: Net Revenue (by Region), 2015-2017
Figure 7.13 Deere and Company: Net Revenue by Business Segment, 2015-2017
Figure 7.14 Deere and Company: SWOT Analysis
Figure 7.15 Hexagon Agriculture: SWOT Analysis
Figure 7.16 Topcon Positioning Systems: SWOT Analysis
Figure 7.17 Trimble Inc.: Overall Financials, 2015-2017
Figure 7.18 Trimble Inc.: Net Revenue (by Region), 2015-2017
Figure 7.19 Trimble Inc.: Net Revenue by Business Segment, 2015-2016
Figure 7.20 Trimble Inc.: Net Revenue by Business Segment, 2017
Figure 7.21 Trimble Inc.: SWOT Analysis
Figure 7.22 Dairymaster: SWOT Analysis
Figure 7.23 DeLaval: SWOT Analysis
Figure 7.24 Fullwood Ltd.: SWOT Analysis
Figure 7.25 Lely S.a.r.l: SWOT Analysis
Figure 7.26 Osram Licht AG: Overall Financials, 2015-2017
Figure 7.27 Osram Licht AG: Net Revenue (by Region), 2015-2017
Figure 7.28 Osram Licht AG: Net Revenue by Business Segment, 2015-2017
Figure 7.29 Osram Licht AG: SWOT Analysis
Figure 7.30 Signify Holding: Overall Financials, 2015-2017
Figure 7.31 Signify Holding: Net Revenue (by Region), 2015-2017
Figure 7.32 Signify Holding: Net Revenue (by Business Segment), 2015-2017
Figure 7.33 Signify Holding: SWOT Analysis
Figure 7.34 AKVA Group: Overall Financials, 2015-2017
Figure 7.35 AKVA Group: Net Revenue (by Region), 2015-2017
Figure 7.36 AKVA Group: Net Revenue (by Business Segment), 2015-2017
Figure 7.37 AKVA Group: SWOT Analysis
Figure 8.1 Europe Smart Farming Market Scope
Figure 8.2 Report Design
Figure 8.3 Primary Interview Breakdown, by Companies, Designation, and Region
Figure 8.4 Sources of Secondary Research
Figure 8.5 Data Triangulation
Figure 8.6 Top-Down and Bottom-Up Approach

Report Description

Over the last decade, the Europe agricultural industry has witnessed a massive transformation owing to the increasing demand for sustainable farming practices. Rising population and high-income growth have resulted in growing concerns of food security across the region. Various agricultural start-ups and technology innovators are developing numerous sustainable farming systems. With the rapid employment of smart farming solutions, farmers are able to enhance production yield by increasing inputs and efficient management of farm enterprises. The advent of innovative farm management techniques has resulted in reduced energy consumption and overall cost-effective operations owing to the more precise and resource-efficient approach of the software As a result, the smart farming industry is anticipated to progress due to the ever-growing affinity for smart farming solutions that are more convenient than the traditional methods.

The market research study offers a wide perspective of the different types of solutions and applications pertaining to the Europe smart farming market and analyzes their impact on the farming sector of the region by providing critical insights into the expected direction of the market expansion. The research is based on extensive primary interviews (in-house experts, industry leaders, and market players) and secondary research (a host of paid and unpaid databases), along with the analytical tools that have been used to build the forecast and the predictive models.

The report includes a thorough analysis of the impact of the five major forces to understand the overall attractiveness of the industry. The report also focuses on the key developments and investments made in the Europe smart farming market by the market players and by the government. Further, the report includes an exhaustive analysis of all the leading countries in the region. Deere and Co., Trimble Inc., Hexagon Agriculture, Topcon Positioning Systems, GEA Farm Technologies, Lely, Afimilk Ltd., DeLaval, Motorleaf, Infarm, Signify Holding, Osram Licht AG, 365FarmNet, and AKVA Group are some of the leading players in this market.

Key Questions Answered in this Report

The report answers the following questions about the Europe smart farming market:

• What is the Europe smart farming market size in terms of revenue along with the growth rate during the forecast period 2018-2023?
• What is the revenue generated by the different smart farming solutions such as hardware systems, software, and services?
• What are the major types of applications in the smart farming market in terms of revenue generation and future growth?
• What is the anticipated market size for different countries based on various solutions and applications during the forecast period?
• How attractive is the smart farming market for different stakeholders present in the industry as per the analysis of the complete supply chain?
• What are the major driving forces that are expected to increase the demand for smart farming during the forecast period?
• What are the major challenges inhibiting the growth of the market?
• What are the upcoming trends and opportunities in this market?
• What are the kinds of new strategies adopted by the existing market players to expand their market position in the industry?
• What is the competitive strength of the key players in the Europe smart farming market in terms of their recent developments, product offerings, and country presence?

Market Overview

Farm productivity across Europe has been significantly increasing since the last decade. With the exponential growth of population, subsequent rise in demand for food, shrinking agricultural lands, and depletion of finite natural resources, the need to enhance farm yield has become critical. The increase in urban population in developing countries, such as Poland and Czech Republic with the enhancement of quality of living due to high income levels, and the demand for fresh crop produce and animal protein are boosting the demand for crop production. Limited availability of natural resources such as fresh water and arable land along with slowing yield trends in several staple crops has prompted growers and companies in the farming sector to introduce innovative and advanced smart farming techniques in order to enhance farm profitability.

Europe farming industry has witnessed numerous revolutions over decades starting from the domestication of livestock and crops to the organized use of crop rotation using new farming techniques. This was followed by the large-scale usage of fertilizers and pesticide and systematic breeding called as the green revolution. Finally, with the introduction of Information and Communication Technologies (ICT) in farming since the last decade, farming industry has been witnessing another revolutionary phase. The integration of sensing systems into farming equipment has led to the generation of large amounts of data, which provides farmers with valuable insights to promote yield growth when analyzed by the farm management software. The agricultural machinery is aided with precise movement in the field by the incorporation of navigation systems.

The high market growth is expected to be driven by the need to apply site-specific farming and variable rate application of raw materials and resources as per the requirement of high crop yield. Besides this, the deployment of automation and control systems to steer the application of agricultural inputs has become crucial to augment the growth of the market. In emerging countries, growth is expected to be driven by rising awareness among the governments of different countries about the need to elevate farm produce while taking care of the environment. The Europe smart farming market has also been strongly motivated by the substantial support of the government in terms of investments, favorable initiatives, and trade policies.

The smart farming market encompasses a wide array of solutions such as hardware systems, software, and services. Hardware systems involve a system that combines the equipment supported by the software solutions. Additionally, these hardware systems comprise automation and control systems, sensing and navigation systems, and indoor farming equipment, among others. Software solutions consist of software apps, tools, and cloud services that are provided by the companies on a subscription basis. The services include integration & deployment of farm equipment, maintenance & support, and other services such as consultancy and financial services. Smart farming systems have applications which cover most of the farming types including precision crop farming, livestock monitoring and management, indoor farming, aquaculture, and others (forestry, orchids, etc.).

The major countries in the region that have significant share in the smart farming market are Germany, U.K., France, Italy, Spain, Netherlands, Poland, and Czech Republic. Among all the countries, Germany generated the highest revenue in 2017. The strong growth in the Germany market was largely due to the high rate of adoption of technologies by the agricultural producers in the country. The extensive R&D activities that take place in the country and the urgent need to improve production from the decreasing number of farms, consolidation of farms, and increasing livestock herd sizes further contributed to the growth of the market in the country. However, during the forecast period, countries such as Netherlands, Czech Republic, Poland, and Spain are projected to display the fastest market growth. These countries present immense scope for market development owing to the increasing urban population size, growing market penetration of internet in farm management, and favorable government investments.

The competitive landscape for the smart farming market demonstrates a trend in which companies are adopting strategies such as product launch & development and business expansions & contracts. Thus, the established players in the market are focusing on product launches and developments to introduce new technologies or to develop the existing product portfolio. Deere and Co., Trimble Inc., Hexagon Agriculture, Topcon Positioning Systems, GEA Farm Technologies, Lely, Afimilk Ltd., DeLaval, Motorleaf, Infarm, Signify Holding, Osram Licht AG, 365FarmNet, and AKVA Group are some of the prominent players in the Europe smart farming market.

The key players operating in this market have ramped up their product launch activities over the recent years in order to generate public awareness about their existing as well as new products and technologies and to compete with the competitors’ product portfolios. This has been the most widely-adopted strategy by the players in this market. For instance, in July 2017, Allflex introduced an innovative cow monitoring and intelligence system called the SenseTime. In May 2017, Osram announced the launch of Oslon Square Hyper Red LED for better plant growth with improved emission characteristics, higher optical output, and impressive corrosion resistance. Earlier in December 2016, Ag Leader Technology enhanced its AgFiniti cloud-based platform with the announcement of an Application Program Interface (API) that allows third-party farm management information systems (FMIS) to transfer files.