Europe Smart Farming Market: Focus on Solutions (Hardware Systems, Software, Services) and Applications (Precision Crop Farming, Livestock Monitoring and Management, Indoor Farming and Aquaculture) – Analysis and Forecast 2018-2023

Executive Summary
1    Market Dynamics    
      1.1    Market Drivers    
               1.1.1    Increasing Farm Consolidation    
               1.1.2    Growing Market Penetration of Information and Communication Technologies in Farming    
               1.1.3    Rising Need for Climate Smart Farming    
               1.1.4    Increasing Dairy Farm Size    
       1.2    Market Restraints    
                1.2.1    High Initial Investment    
                1.2.2    Lack of Awareness and Infrastructure in Emerging Economies    
       1.3    Market Opportunities    
                1.3.1    Increasing Market Opportunities in Developing Countries    
                1.3.2    Increased Cloud Security    
                1.3.3    Impact of 3D Printing on Farming    
                1.3.4    Securing the Agriculture Value Chain with Blockchain    
                1.3.5    Data Management with Big Data

2    Competitive Landscape
      2.1    Key Market Developments and Strategies
               2.1.1    New Product Launches and Development    
               2.1.2    Business Expansion and Contracts    
               2.1.3    Partnerships, Collaborations, and Joint Ventures    
               2.1.4    Mergers and Acquisitions    
               2.1.5    Others (Awards and Recognitions)     
      2.2    Market Share Analysis    
               2.2.1    Share Analysis of Leading Players in the Europe Precision Crop Farming Market    
               2.2.2    Share Analysis of Leading Players in Europe Livestock Monitoring and Management Market

3    Industry Analysis
      3.1    Industry Attractiveness
               3.1.1    Threat of New Entrants    
               3.1.2    Bargaining Power of Buyers    
               3.1.3    Bargaining Power of Suppliers    
               3.1.4    Threat from Substitutes    
               3.1.5    Intensity of Competitive Rivalry    
      3.2    Agricultural Robots – Emerging Trend in Smart Farming    
               Overview  
               3.2.1    Types of Agricultural Robots for Smart Farming    
                           3.2.1.1    Unmanned Aerial Vehicles (UAVs)/Drones    
                           3.2.1.2    Milking Robots    
                           3.2.1.3    Harvesting and Picking Robots     
                           3.2.1.4    Others    
               3.2.2    Applications of Agricultural Robots for Smart Farming    
                           3.2.2.1    Crop Management    
                           3.2.2.2    Dairy Farm Management    
                           3.2.2.3    Soil Management    
                           3.2.2.4    Irrigation Management    
                           3.2.2.5    Others    
               3.2.3    Driverless Tractors – Upcoming Agricultural Robot Type

4    Europe Smart Farming Market (by Solution)
      4.1    Assumptions and Limitations for Analysis and Forecast of the Europe Smart Farming Market    
      4.2    Market Overview    
               4.2.1    Hardware Systems    
                           4.2.1.1    Automation and Control Systems    
                                          4.2.1.1.1    Displays/Yield Monitors    
                                          4.2.1.1.2    Flow and Application Rate Control Valves    
                                          4.2.1.1.3    Handheld Computers/Mobile Devices    
                                          4.2.1.1.4    Agricultural Cameras    
                                          4.2.1.1.5    Others    
                           4.2.1.2    Sensing and Navigation Systems    
                                          4.2.1.2.1    Sensing Systems    
                                          4.2.1.2.2    GPS/GNSS Systems    
                                          4.2.1.2.3    Guidance and Steering Systems    
                                          4.2.1.2.4    RFID Tags and Readers    
                           4.2.1.3    Indoor Farming Equipment    
                                          4.2.1.3.1    Climate Control Systems    
                                          4.2.1.3.2    LED Grow Lights    
                                          4.2.1.3.3    Others    
                          4.2.1.4    Other Hardware Systems    
              4.2.2    Software    
                           4.2.2.1    On-Cloud Delivery Model    
                           4.2.2.2    On-Premise Delivery Model    
              4.2.3    Services    
                          4.2.3.1    Integration and Deployment    
                          4.2.3.2    Maintenance and Support    
                          4.2.3.3    Other Services

5    Europe Smart Farming Market (by Application)
      5.1    Precision Crop Farming    
      5.2    Livestock Monitoring and Management    
      5.3    Indoor Farming    
      5.4    Aquaculture    
      5.5    Others

6    Europe Smart Farming Market (by Country)
      6.1    Germany    
      6.2    The U.K.    
      6.3    France    
      6.4    Italy    
      6.5    Spain    
      6.6    The Netherlands    
      6.7    Poland    
      6.8    Czech Republic    
      6.9    Rest-of-Europe

7    Company Profile
      Overview
      Precision Crop Farming and Farm Management
      7.1    AGCO Corporation
               7.1.1    Company Overview    
               7.1.2    Product Portfolio    
               7.1.3    Financials    
                           7.1.3.1    Financial Summary    
               7.1.4    SWOT Analysis    
       7.2    CNH Industrial     
                7.2.1    Company Overview    
                7.2.2    Product Portfolio    
                7.2.3    Financials    
                            7.2.3.1    Financial Summary    
                7.2.4    SWOT Analysis    
       7.3    Deere and Company    
                7.3.1    Company Overview    
                7.3.2    Product Portfolio    
                7.3.3    Financials    
                            7.3.3.1    Financial Summary    
                7.3.4    SWOT Analysis    
       7.4    Hexagon Agriculture    
                7.4.1    Company Overview    
                7.4.2    Product Portfolio    
                7.4.3    Corporate Summary    
                7.4.4    SWOT Analysis    
       7.5    Topcon Positioning Systems    
                7.5.1    Company Overview    
                7.5.2    Product Portfolio    
                7.5.3    Corporate Summary    
                7.5.4    SWOT Analysis    
       7.6    Trimble Inc.    
                7.6.1    Company Overview    
                7.6.2    Product Portfolio    
                7.6.3    Financials    
                            7.6.3.1    Financial Summary    
                7.6.4    SWOT Analysis

       Livestock Monitoring and Management
       7.7    Dairymaster
                7.7.1    Company Overview
                7.7.2    Product Portfolio
                7.7.3    Corporate Summary
                7.7.4    SWOT Analysis
       7.8    DeLaval
                7.8.1    Company Overview    
                7.8.2    Product Portfolio    
                7.8.3    Corporate Summary 
                7.8.4    SWOT Analysis      
       7.9    Fullwood Ltd.    
                7.9.1    Company Overview    
                7.9.2    Product Portfolio    
                7.9.3    Corporate Summary    
                7.9.4    SWOT Analysis    
    7.10    Lely S.a.r.l
               7.10.1    Company Overview
               7.10.2    Product Portfolio
               7.10.3    Corporate Summary
               7.10.4    SWOT Analysis

     Indoor Farming
     7.11    Osram Licht AG     
                7.11.1    Company Overview    
                7.11.2    Product Portfolio    
                7.11.3    Financials    
                              7.11.3.1    Financial Summary    
                7.11.4    SWOT Analysis      
     7.12    Signify Holding    
                 7.12.1    Company Overview    
                 7.12.2    Product Portfolio    
                 7.12.3    Financials    
                                7.12.3.1    Financial Summary    
                  7.12.4    SWOT Analysis    
       7.13    Evergreen Farm Oy    
                  7.13.1    Company Overview 

       Aquaculture
       7.14    AKVA Group ASA    
                  7.14.1    Company Overview    
                  7.14.2    Product Portfolio    
                  7.14.3    Financials    
                                7.14.3.1    Financial Summary     
                  7.14.4    SWOT Analysis    
       7.15    Integrated Information Systems S.A.    
                  7.15.1    Company Overview

8    Research Scope and Methodology    
      8.1    Report Scope    
      8.2    Europe Smart Farming Market Research Methodology    
               8.2.1    Assumptions     
               8.2.2    Limitations    
               8.2.3    Primary Data Sources    
               8.2.4    Secondary Data Sources    
               8.2.5    Data Triangulation    
               8.2.6    Market Estimation and Forecast    
9    Annexure A : List of Key Strategies and Developments (April 2015-April 2018)    
         
List of Tables            
Table 2.1   Market Ranking Analysis        
Table 3.1   Analyzing the Threat of New Entrants        
Table 3.2   Analyzing Bargaining Power of Buyers        
Table 3.3   Analyzing the Bargaining Power of Suppliers        
Table 3.4   Analyzing the Threat from Substitutes        
Table 3.5   Analyzing the Intensity of Competitive Rivalry        
Table 3.6   UAVs/Drones by Leading Companies for Smart Farming        
Table 3.7   Milking Robots by Leading Companies for Smart Farming        
Table 3.8   Harvesting and Picking Robots by Leading Companies for Smart Farming        
Table 3.9   Other Agricultural Robots by Leading Companies for Smart Farming        
Table 3.10   Driverless Tractors by Leading Companies for Smart Farming        
Table 4.1   Europe Smart Farming Market (by Solution), 2017-2023        
Table 4.2   Hardware Systems in Europe Smart Farming Market (by Type), 2017-2023        
Table 4.3   Displays/Yield Monitors by Key Companies        
Table 4.4   Flow and Application Rate Control Valves by Key Companies        
Table 4.5   Handheld Computers/Mobile Devices by Key Companies        
Table 4.6   Agricultural Cameras by Key Companies        
Table 4.7   Other Automation and Control Systems by Key Companies        
Table 4.8   GPS/GNSS Systems by Key Companies        
Table 4.9   Guidance and Steering Systems by Key Companies        
Table 4.10   RFID Tags and Readers by Key Companies        
Table 4.11   Climate Control Systems by Key Companies        
Table 4.12   LED Grow Lights by Key Companies        
Table 4.13   Other Indoor Farming Equipment by Key Companies        
Table 4.14   Other Hardware Systems by Key Companies        
Table 4.15   Software by Key Companies        
Table 4.16   Software in Europe Smart Farming Market (by Delivery Model), 2017-2023        
Table 4.17   Smart Farming Services Offered by Key Companies        
Table 4.18   Services in Europe Smart Farming Market, (by Type), 2017-2023        
Table 5.1   Europe Smart Farming Market (by Application), 2017-2023        
Table 5.2   Precision Crop Farming Products by Leading Companies        
Table 5.3   Key Livestock Monitoring and Management Solutions by Leading Companies        
Table 5.4   Indoor Farming Solutions by Key Companies        
Table 5.5   Key Smart Aquaculture Solutions by Leading Companies        
Table 5.6   Products in Other Applications in Smart Farming Market        
Table 6.1   Europe Smart Farming Market (by Country), 2017-2023        
Table 7.1   AGCO Corporation: Product Portfolio        
Table 7.2   CNH Industrial: Product Portfolio        
Table 7.3   Deere and Company: Product Portfolio        
Table 7.4   Hexagon Agriculture: Product Portfolio        
Table 7.5   Topcon Positioning Systems: Product Portfolio        
Table 7.6   Trimble Inc.: Product Portfolio        
Table 7.7   Dairymaster: Product Portfolio        
Table 7.8   DeLaval: Product Portfolio        
Table 7.9   Fullwood Ltd.: Product Portfolio        
Table 7.10   Lely S.a.r.l: Product Portfolio        
Table 7.11   Osram Licht AG: Product Portfolio        
Table 7.12   Signify Holding: Product Portfolio        
Table 7.13   AKVA Group: Product Portfolio        
        
List of Figures        
Figure 1   Macroeconomic Trends Impacting the Farming Industry Growth        
Figure 2   Drivers and Restraints - Europe Smart Farming Market        
Figure 3   Types and Applications of Agricultural Robots        
Figure 4   Europe Smart Farming Market Snapshot        
Figure 5   Europe Smart Farming Market (by Solution), 2018 and 2023        
Figure 6   Europe Smart Farming Market (by Application), $Million, 2018-2023        
Figure 7   Europe Smart Farming Market Size (by Country), 2018-2023        
Figure 1.1   Market Dynamics        
Figure 1.2   Impact Analysis of Drivers        
Figure 1.3   Role of ICT in Farming        
Figure 1.4   Mean Temperature Change (Degree Celsius) of Meteorological Year, 1961-2017        
Figure 1.5   Impact Analysis of Restraints        
Figure 1.6   Contribution of 3D Printing Applications, 2017 and 2022        
Figure 1.7   Applications of Blockchain Technology in Agriculture        
Figure 2.1   Strategies Adopted by the Key Players        
Figure 2.2   Share of Key Market Strategies and Developments        
Figure 2.3   Product Launches and Development Share (by Companies)        
Figure 2.4   Business Expansion and Contracts Share (by Companies)        
Figure 2.5   Partnerships, Collaborations, and Joint Ventures Share (by Companies)        
Figure 2.6   Mergers and Acquisitions Share (by Companies)        
Figure 2.7   Livestock Monitoring and Management Market Share Analysis of Leading Players,2017(%)        
Figure 3.1   Porter’s Five Forces Analysis for the Smart Farming Market        
Figure 3.2   Opportunities and Challenges for Agricultural Robots        
Figure 3.3   Types of Agricultural Robots        
Figure 3.4   Key Types of UAV/Drone        
Figure 3.5   Major Applications of UAV/Drone for Smart Farming        
Figure 3.6   Benefits of Milking Robots        
Figure 3.7   Applications of Agricultural Robots        
Figure 3.8   Advantages of Driverless Tractors in Farming        
Figure 4.1   Major Smart Farming Solutions        
Figure 4.2   Europe Smart Farming Market (by Solution), 2017, 2018, and 2023        
Figure 4.3   Hardware Systems in Europe Smart Farming Market, 2017-2023        
Figure 4.4   Hardware Systems in Europe Smart Farming Market (by Type), 2017, 2018 and 2023        
Figure 4.5   Types of Automation and Control Systems        
Figure 4.6   Hardware Systems in Europe Smart Farming Market (Automation and Control Systems), 2017-2023        
Figure 4.7   Sensing and Navigation Systems (by Type), 2017-2023        
Figure 4.8   Hardware Systems in Europe Smart Farming Market (Sensing and Navigation Systems), 2017-2023        
Figure 4.9   Indoor Farming Equipment (by Type), 2017-2023        
Figure 4.10   Hardware Systems in Americas Smart Farming Market (Indoor Farming Equipment), 2017-2023        
Figure 4.11   Other Hardware Systems Market in Europe Smart Farming Market, 2017-2023        
Figure 4.12   Software in Europe Smart Farming Market, 2017-2023        
Figure 4.13   Software in Europe Smart Farming Market (by Delivery Model), 2017, 2018 and 2023        
Figure 4.14   Advantages of On-Cloud Delivery Model        
Figure 4.15   Advantages of On-Premise Delivery Model        
Figure 4.16   Services in Europe Smart Farming Market, 2017-2023        
Figure 4.17   Types of Services in Smart Farming Market        
Figure 4.18   Services in Europe Smart Farming Market, (by Type) 2017, 2018 and 2023        
Figure 4.19   Services in Europe Smart Farming Market (Integration and Deployment), 2017-2023        
Figure 4.20   Services in Europe Smart Farming Market (Maintenance and Support), 2017-2023        
Figure 4.21   Services in Europe Smart Farming Market (Others), 2017-2023        
Figure 5.1   Applications of Smart Farming Technologies        
Figure 5.2   Europe Smart Farming Market (by Application), 2017, 2018, and 2023        
Figure 5.3   Europe Precision Crop Farming Market, 2017-2023        
Figure 5.4   Europe Livestock Monitoring and Management Market, 2017-2023        
Figure 5.5   Europe Indoor Farming Market, 2017-2023        
Figure 5.6   Europe Aquaculture Market, 2017-2023        
Figure 6.1   Europe Smart Farming Market (by Country), 2017-2023        
Figure 6.2   Farmer Adoption Rate of Agricultural Innovations in Germany, 2016        
Figure 6.3   Germany Smart Farming Market, 2017-2023        
Figure 6.4   The U.K. Smart Farming Technology Adoption Curve        
Figure 6.5   The U.K. Smart Farming Market, 2017-2023        
Figure 6.6   France Smart Farming Market, 2017-2023        
Figure 6.7   Italy Smart Farming Market, 2017-2023        
Figure 6.8   Spain Smart Farming Market, 2017-2023        
Figure 6.9   The Netherlands Smart Farming Market, 2017-2023        
Figure 6.10   Poland Smart Farming Market, 2017-2023        
Figure 6.11   Czech Republic Smart Farming Market, 2017-2023        
Figure 6.12   Rest-of-Europe Smart Farming Market, 2017-2023        
Figure 7.1   Share of Key Companies        
Figure 7.2   AGCO Corporation: Overall Financials, 2015-2017        
Figure 7.3   AGCO Corporation: Net Revenue (by Region), 2015-2016        
Figure 7.4   AGCO Corporation: Net Revenue (by Region), 2017        
Figure 7.5   AGCO Corporation: Net Revenue by Business Segment, 2015-2017        
Figure 7.6   AGCO Corporation: SWOT Analysis        
Figure 7.7   CNH Industrial: Overall Financials, 2015-2017        
Figure 7.8   CNH Industrial: Net Revenue (by Region), 2015-2017        
Figure 7.9   CNH Industrial: Net Revenue by Business Segment, 2015-2017        
Figure 7.10  CNH Industrial: SWOT Analysis        
Figure 7.11   Deere and Company: Overall Financials, 2015-2017        
Figure 7.12   Deere and Company: Net Revenue (by Region), 2015-2017        
Figure 7.13   Deere and Company: Net Revenue by Business Segment, 2015-2017        
Figure 7.14   Deere and Company: SWOT Analysis        
Figure 7.15   Hexagon Agriculture: SWOT Analysis        
Figure 7.16   Topcon Positioning Systems: SWOT Analysis        
Figure 7.17   Trimble Inc.: Overall Financials, 2015-2017        
Figure 7.18   Trimble Inc.: Net Revenue (by Region), 2015-2017        
Figure 7.19   Trimble Inc.: Net Revenue by Business Segment, 2015-2016        
Figure 7.20   Trimble Inc.: Net Revenue by Business Segment, 2017        
Figure 7.21   Trimble Inc.: SWOT Analysis        
Figure 7.22   Dairymaster: SWOT Analysis        
Figure 7.23   DeLaval: SWOT Analysis        
Figure 7.24   Fullwood Ltd.: SWOT Analysis        
Figure 7.25   Lely S.a.r.l: SWOT Analysis        
Figure 7.26   Osram Licht AG: Overall Financials, 2015-2017        
Figure 7.27   Osram Licht AG: Net Revenue (by Region), 2015-2017        
Figure 7.28   Osram Licht AG: Net Revenue by Business Segment, 2015-2017        
Figure 7.29   Osram Licht AG: SWOT Analysis        
Figure 7.30   Signify Holding: Overall Financials, 2015-2017        
Figure 7.31   Signify Holding: Net Revenue (by Region), 2015-2017        
Figure 7.32   Signify Holding: Net Revenue (by Business Segment), 2015-2017        
Figure 7.33   Signify Holding: SWOT Analysis        
Figure 7.34   AKVA Group: Overall Financials, 2015-2017        
Figure 7.35   AKVA Group: Net Revenue (by Region), 2015-2017        
Figure 7.36   AKVA Group: Net Revenue (by Business Segment), 2015-2017        
Figure 7.37   AKVA Group: SWOT Analysis        
Figure 8.1   Europe Smart Farming Market Scope        
Figure 8.2   Report Design        
Figure 8.3   Primary Interview Breakdown, by Companies, Designation, and Region        
Figure 8.4   Sources of Secondary Research        
Figure 8.5   Data Triangulation        
Figure 8.6   Top-Down and Bottom-Up Approach        

Farm productivity across Europe has been significantly increasing since the last decade. With the exponential growth of population, subsequent rise in demand for food, shrinking agricultural lands, and depletion of finite natural resources, the need to enhance farm yield has become critical. The increase in urban population in developing countries, such as Poland and Czech Republic with the enhancement of quality of living due to high income levels, and the demand for fresh crop produce and animal protein are boosting the demand for crop production. Limited availability of natural resources such as fresh water and arable land along with slowing yield trends in several staple crops has prompted growers and companies in the farming sector to introduce innovative and advanced smart farming techniques in order to enhance farm profitability.

Europe farming industry has witnessed numerous revolutions over decades starting from the domestication of livestock and crops to the organized use of crop rotation using new farming techniques. This was followed by the large-scale usage of fertilizers and pesticide and systematic breeding called as the green revolution. Finally, with the introduction of Information and Communication Technologies (ICT) in farming since the last decade, farming industry has been witnessing another revolutionary phase. The integration of sensing systems into farming equipment has led to the generation of large amounts of data, which provides farmers with valuable insights to promote yield growth when analyzed by the farm management software. The agricultural machinery is aided with precise movement in the field by the incorporation of navigation systems.

Figure 1
Europe Smart Farming Market Snapshot

Source: Secondary Research, Expert Views, and BIS Research Analysis

The high market growth is expected to be driven by the need to apply site-specific farming and variable rate application of raw materials and resources as per the requirement of high crop yield. Besides this, the deployment of automation and control systems to steer the application of agricultural inputs has become crucial to augment the growth of the market. In emerging countries, growth is expected to be driven by rising awareness among the governments of different countries about the need to elevate farm produce while taking care of the environment. The Europe smart farming market has also been strongly motivated by the substantial support of the government in terms of investments, favorable initiatives, and trade policies.

The smart farming market encompasses a wide array of solutions such as hardware systems, software, and services. Hardware systems involve a system that combines the equipment supported by the software solutions. Additionally, these hardware systems comprise automation and control systems, sensing and navigation systems, and indoor farming equipment, among others. Software solutions consist of software apps, tools, and cloud services that are provided by the companies on a subscription basis. The services include integration & deployment of farm equipment, maintenance & support, and other services such as consultancy and financial services. Smart farming systems have applications which cover most of the farming types including precision crop farming, livestock monitoring and management, indoor farming, aquaculture, and others (forestry, orchids, etc.).

The major countries in the region that have significant share in the smart farming market are Germany, U.K., France, Italy, Spain, Netherlands, Poland, and Czech Republic. Among all the countries, Germany generated the highest revenue in 2017. The strong growth in the Germany market was largely due to the high rate of adoption of technologies by the agricultural producers in the country. The extensive R&D activities that take place in the country and the urgent need to improve production from the decreasing number of farms, consolidation of farms, and increasing livestock herd sizes further contributed to the growth of the market in the country. However, during the forecast period, countries such as Netherlands, Czech Republic, Poland, and Spain are projected to display the fastest market growth. These countries present immense scope for market development owing to the increasing urban population size, growing market penetration of internet in farm management, and favorable government investments.

The competitive landscape for the smart farming market demonstrates a trend in which companies are adopting strategies such as product launch & development and business expansions & contracts. Thus, the established players in the market are focusing on product launches and developments to introduce new technologies or to develop the existing product portfolio. Deere and Co., Trimble Inc., Hexagon Agriculture, Topcon Positioning Systems, GEA Farm Technologies, Lely, Afimilk Ltd., DeLaval, Motorleaf, Infarm, Signify Holding, Osram Licht AG, 365FarmNet, and AKVA Group are some of the prominent players in the Europe smart farming market.

The key players operating in this market have ramped up their product launch activities over the recent years in order to generate public awareness about their existing as well as new products and technologies and to compete with the competitors’ product portfolios. This has been the most widely-adopted strategy by the players in this market. For instance, in July 2017, Allflex introduced an innovative cow monitoring and intelligence system called the SenseTime. In May 2017, Osram announced the launch of Oslon Square Hyper Red LED for better plant growth with improved emission characteristics, higher optical output, and impressive corrosion resistance. Earlier in December 2016, Ag Leader Technology enhanced its AgFiniti cloud-based platform with the announcement of an Application Program Interface (API) that allows third-party farm management information systems (FMIS) to transfer files.

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