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The beacons technology market is experiencing an advanced rate of growth over the past couple of years due to an increasing demand for beacons for providing location-based marketing solutions from the retailers. The beacons technology market has witnessed a high growth rate owing to the increase in the IoT spending, a rise in the demand for beacons to provide location-based marketing, and development visions for smart cities across the globe. Recent innovations in beacon standards, protocols, and services have enabled the beacons technology to reach a wider segment of consumers in the industry. Companies are developing various software for beacon-enabled proximity platforms, such as content management system, analytical system, mobile apps, firmware, and Software Development Kits (SDKs), among others, to make the beacons system cost-effective, durable, and efficient. This, in effect, is expected to increase competition in the near future as well as facilitate the utilization of beacons for varied applications. Increasing market penetration of beacons technology in emerging sectors: airport, railways, real estate, automobile, and hotel, continued advancements in Bluetooth technology, and beacons gaining traction in enterprises for Industry 4.0 are the major factors which are expected to create lucrative opportunities for the market in the next five years. In terms of revenue, the beacons technology market generated $519.6 million in the year 2016.
Following points provide a concrete description of the report content and the topics covered in the report:
• What is the size, in terms of revenue and volume, of beacons technology market in 2016, and growth rate during the forecast period, 2017-2026?
• What is the market size of different protocol types, including iBeacon, Eddystone, and others for beacons?
• What was the market value of different end users of beacons in 2016?
• What is the size of beacons technology market on the basis of different geographical regions and respective leading nations? What is the market size of different end users of beacons operating in these regions?
• What are the key trends and opportunities in beacons technology market, across different regions and respective countries?
• What are the major driving forces that tend to increase the demand for beacons during the forecast period?
• What are the major challenges inhibiting the growth of the global beacons technology market?
• What kinds of new strategies are being adopted by existing market players to make a mark in the industry?
• What is the competitive strength of key players in the beacons technology market by analyzing through market share analysis and competitive benchmarking model?
• The report also provides industry insights through patent analysis, value chain model, product, and pricing analysis as well as details about emerging companies (startups) in beacons technology market
• How attractive is the market for different stakeholders present in the market by using Porter’s Five Forces model?
• Additionally, detailed analysis and profiling of key market players have been covered in the report. Furthermore, company profile section covers the business financials, company snapshots, key products & services, major developments, SWOT analysis and future programs (if any) of 16 leading players in the market
| TABLE OF CONTENT | ||
| Executive Summary | ||
| 1 | Research Scope & Methodology | |
| 1.1 | Scope of the Report | |
| 1.2 | Global Beacons Technology Market Research Methodology | |
| 2 | Market Dynamics | |
| 2.1 | Drivers | |
| 2.1.1 | Increase in Internet of Things (IoT) Spending | |
| 2.1.2 | Rise in Demand of Beacons for Providing Location Based Marketing | |
| 2.1.3 | Development Visions for Smart City across the Globe | |
| 2.2 | Challenges | |
| 2.2.1 | Dependency on Bluetooth Enabled Mobile Devices With Compatible Software Application | |
| 2.2.2 | Significant Reduction in Maintenance Cost | |
| 2.3 | Opportunities | |
| 2.3.1 | Increasing Market Penetration of Beacons Technology into Emerging Sectors | |
| 2.3.2 | Continued Advancements in Bluetooth Technology | |
| 2.3.3 | Beacons Gaining Traction in Enterprises - Industry 4.0 | |
| 3 | Competitive Insights | |
| 3.1 | Competitive Landscape | |
| 3.2 | Key Market Developments and Strategies | |
| 3.2.1 | Product Launches | |
| 3.2.2 | Partnership, Joint Venture, and Collaboration | |
| 3.2.3 | Mergers and Acquisitions | |
| 3.2.4 | Others | |
| 3.3 | Market Share Analysis and Competitive Benchmarking | |
| 4 | Industry Analysis | |
| 4.1 | Evolution of Beacons Technology and Technological Advancements | |
| 4.2 | Product Assortment and Pricing Analysis | |
| 4.3 | Beacons Technology Start-Ups, 2011-2016 | |
| 4.4 | Patent Analysis | |
| 4.5 | Value Chain Analysis | |
| 4.6 | Industry Attractiveness (Porter’s Five Force Analysis) | |
| 4.6.1 | Bargaining Power of Suppliers | |
| 4.6.2 | Bargaining Power of Buyers | |
| 4.6.3 | Threat of New Entrants | |
| 4.6.4 | Threat of Substitutes | |
| 4.6.5 | Intensity of Competitive Rivalry | |
| 5 | Global Beacons Technology Market | |
| 5.1 | Assumptions and Limitations | |
| 5.2 | Market Overview | |
| 5.2.1 | Market Definition | |
| 6 | Global Beacons Technology Market by Protocol Type | |
| 6.1 | Market Overview | |
| 6.2 | iBeacon | |
| 6.3 | Eddystone | |
| 6.4 | Others | |
| 7 | Global Beacons Technology Market by End User | |
| 7.1 | Market Overview | |
| 7.2 | Retail | |
| 7.3 | Hospitality | |
| 7.4 | Transport | |
| 7.5 | Real Estate | |
| 7.6 | Education | |
| 7.7 | Others (Residential, Industrial, Healthcare, Stadiums and Museums) | |
| 8 | Global Beacons Technology Market by Region | |
| 8.1 | Market Overview | |
| 8.2 | North America | |
| 8.2.1 | North American Beacons Technology Market Analysis by End User | |
| 8.2.2 | The U.S. Beacons Technology Market | |
| 8.2.3 | Canadian Beacons Technology Market | |
| 8.3 | Europe | |
| 8.3.1 | European Beacons Technology Market Analysis by End User | |
| 8.3.2 | The U.K. Beacons Technology Market | |
| 8.3.3 | Germany Beacons Technology Market | |
| 8.3.4 | Italy Beacons Technology Market | |
| 8.3.5 | The Netherlands Beacons Technology Market | |
| 8.3.6 | France Beacons Technology Market | |
| 8.3.7 | Russian Beacons Technology Market | |
| 8.3.8 | Spain Beacons Technology Market | |
| 8.3.9 | Rest of Europe Beacons Technology Market | |
| 8.4 | Asia-Pacific | |
| 8.4.1 | Asia-Pacific Beacons Technology Market Analysis by End User | |
| 8.4.2 | China Beacons Technology Market | |
| 8.4.3 | India Beacons Technology Market | |
| 8.4.4 | Japan Beacons Technology Market | |
| 8.4.5 | South Korea Beacons Technology Market | |
| 8.4.6 | Rest of Asia-Pacific Beacons Technology Market | |
| 8.5 | Rest of the World (RoW) | |
| 8.5.1 | Rest of the World Beacons Technology Market Analysis by End User | |
| 8.5.2 | Middle East Beacons Technology Market | |
| 8.5.3 | Latin America Beacons Technology Market | |
| 8.5.4 | African Beacons Technology Market | |
| 9 | Company Profile | |
| 9.1 | Accent Advanced Systems, SLU | |
| 9.1.1 | Company Overview | |
| 9.1.2 | Product Offerings | |
| 9.1.3 | SWOT Analysis | |
| 9.2 | Aruba Networks, Inc. (a Hewlett Packard Enterprise company) | |
| 9.2.1 | Company Overview | |
| 9.2.2 | Product Offerings | |
| 9.2.3 | Financials | |
| 9.2.4 | SWOT Analysis | |
| 9.3 | Beaconinside GmbH | |
| 9.3.1 | Company Overview | |
| 9.3.2 | Product Offerings | |
| 9.3.3 | SWOT Analysis | |
| 9.4 | BKON Connect, Inc. | |
| 9.4.1 | Company Overview | |
| 9.4.2 | Product Offerings | |
| 9.4.3 | SWOT Analysis | |
| 9.5 | Blue Sense Networks Ltd. | |
| 9.5.1 | Company Overview | |
| 9.5.2 | Product Offerings | |
| 9.5.3 | SWOT Analysis | |
| 9.6 | BlueCats Australia Pty Ltd. | |
| 9.6.1 | Company Overview | |
| 9.6.2 | Product Offerings | |
| 9.6.3 | SWOT Analysis | |
| 9.7 | Bluvision Inc. | |
| 9.7.1 | Company Overview | |
| 9.7.2 | Product Offerings | |
| 9.7.3 | SWOT Analysis | |
| 9.8 | Estimote, Inc. | |
| 9.8.1 | Company Overview | |
| 9.8.2 | Product Offerings | |
| 9.8.3 | SWOT Analysis | |
| 9.9 | Fujitsu Ltd. | |
| 9.9.1 | Company Overview | |
| 9.9.2 | Product Offerings | |
| 9.9.3 | Financials | |
| 9.9.4 | SWOT Analysis | |
| 9.10 | G24 Power Ltd. | |
| 9.10.1 | Company Overview | |
| 9.10.2 | Product Offerings | |
| 9.10.3 | SWOT Analysis | |
| 9.11 | Gimbal, Inc. | |
| 9.11.1 | Company Overview | |
| 9.11.2 | Product Offerings | |
| 9.11.3 | SWOT Analysis | |
| 9.12 | Glimworm Beacons | |
| 9.12.1 | Company Overview | |
| 9.12.2 | Product Offerings | |
| 9.13 | Kontakt Micro-Location Sp. Z.o.o. | |
| 9.13.1 | Company Overview | |
| 9.13.2 | Product Offerings | |
| 9.13.3 | SWOT Analysis | |
| 9.14 | Onyx Beacon Ltd. | |
| 9.14.1 | Company Overview | |
| 9.14.2 | Product Offerings | |
| 9.14.3 | SWOT Analysis | |
| 9.15 | Radius Networks, Inc. | |
| 9.15.1 | Company Overview | |
| 9.15.2 | Product Offerings | |
| 9.15.3 | SWOT Analysis | |
| 10 | Appendix | |
| 10.1 | Related Reports | |
| List of Tables | ||
| Table 2.1 | Beacons Technology: Emerging Applications | |
| Table 3.1 | New Product Launch | |
| Table 3.2 | Partnership, Joint Venture, and Collaboration | |
| Table 3.3 | Mergers and Acquisitions | |
| Table 3.4 | Others | |
| Table 4.1 | Product Offerings by Leading Beacons Manufacturers | |
| Table 4.2 | Pricing of Beacons Technology, 2016 | |
| Table 4.3 | Beacons Technology and Emerging Start-Ups | |
| Table 4.4 | Patent Analysis: Method and Apparatus for Detecting and Connecting to Wi-Fi Networks | |
| Table 4.5 | Patent Analysis: Crowdsourcing Vehicle Setting Recommendations | |
| Table 4.6 | Patent Analysis: System and Method for Providing Content Using Beacon Systems | |
| Table 4.7 | Patent Analysis: Associating Code Instances without User Input | |
| Table 4.8 | Patent Analysis: Efficient Roaming of Mobile Clients | |
| Table 4.9 | Patent Analysis: Interleaving Multiple Bluetooth Low Energy Advertisements | |
| Table 4.10 | Patent Analysis: Beacon Implemented System for Mobile Content Management | |
| Table 4.11 | Patent Analysis: Wireless Access System | |
| Table 4.12 | Patent Analysis: Facilitating Wireless Connections Using Able Beacon | |
| Table 4.13 | Patent Analysis: System for the Secure Distributed Firmware and Configuration Update of Un-Networked Physical Devices | |
| Table 4.14 | Analysis of Bargaining Power of Suppliers | |
| Table 4.15 | Analysis of Bargaining Power of Buyers | |
| Table 4.16 | Analysis of Threat of New Entrants | |
| Table 4.17 | Analysis of Threat of Substitutes | |
| Table 4.18 | Analysis of Intensity of Competitive Rivalry | |
| Table 6.1 | Global Beacons Technology Market by Protocol Type, 2016-2026 | |
| Table 7.1 | Global Beacons Technology Market by End User, 2016-2026 | |
| Table 8.1 | Global Beacons Technology Market by Region, 2016-2026 | |
| List of Figures | ||
| Figure 1 | Key Information and Communications Technology (ICT) Indicators by Geographical Regions, 2016 (Million) | |
| Figure 2 | E-commerce Turnover by Geographical Regions, 2014 – 2016 ($Billion) | |
| Figure 3 | Market Penetration of Proximity Technologies and Software Solutions, 2016 | |
| Figure 4 | Global Beacons Technology Market by Value and Volume 2016-2026 ($Million) | |
| Figure 5 | Global Beacons Technology Market by Protocol Type, 2016-2026 (%) | |
| Figure 6 | Global Beacons Technology Market by End User, 2016 and 2026 ($Million) | |
| Figure 7 | Global Beacons Technology Market by Region, 2016-2026 ($Million) | |
| Figure 1.1 | Global Beacons Technology Market Segmentation | |
| Figure 1.2 | Secondary Data Sources | |
| Figure 1.3 | Top-Down and Bottom-Up Approach | |
| Figure 1.4 | Global Beacons Technology Market Influencing Factors | |
| Figure 1.5 | Assumptions and Limitations | |
| Figure 2.1 | Global Beacons Technology Market: Impact Analysis on Market Drivers, Challenges, and Opportunities | |
| Figure 2.2 | Connected Devices per Person, 2003 - 2020 | |
| Figure 2.3 | Internet of Things Platform with Beacons Technology | |
| Figure 2.4 | Global Internet of Things (IoT) Market, by 2022 | |
| Figure 2.5 | Location Based Marketing – Leveraging Active Social Media Users on Mobile | |
| Figure 2.6 | Number of Smart City Projects, Globally, 2006 - 2016 | |
| Figure 2.7 | Proximity Sensors Deployed Globally, Q2 2015 – Q4 2016 | |
| Figure 2.8 | Beacons Technology: Trending Applications in Emerging Sectors | |
| Figure 2.9 | Advancements in Bluetooth Standards | |
| Figure 2.10 | Industrial Revolution Roadmap | |
| Figure 2.11 | Industry 4.0 Patents Registered, 2010 – 2017 | |
| Figure 3.1 | Some of the Organic and Inorganic Growth Strategies Adopted by the Key Players | |
| Figure 3.2 | Share of Key Developments and Strategies | |
| Figure 3.3 | Number of Strategic Developments by Leading Companies, 2014 – 2017 | |
| Figure 3.4 | Global Beacons Technology Market: Market Share Analysis, 2016 | |
| Figure 3.5 | Beacons Technology: Analysis of Top Companies | |
| Figure 3.6 | Beacons Technology: Competitive Benchmarking | |
| Figure 4.1 | Comparison of Battery Life across Top Beacons in the Market | |
| Figure 4.2 | Superiority of Beacons Technology over Other Wireless Communication Platforms | |
| Figure 4.3 | Major Technological Advancements in Beacons Technology | |
| Figure 4.4 | Number of Patents Published in Global Beacons Technology Market: 2010-2017 | |
| Figure 4.5 | Number of Patents Assigned by Leading Companies in Beacons Technology Market (till August 2017) | |
| Figure 4.6 | Beacons Technology: Value Chain Analysis | |
| Figure 4.7 | Focus Areas for Designing Beacons | |
| Figure 4.8 | Beacons Technology: Porter’s Five Forces | |
| Figure 4.9 | Bargaining Power of Suppliers | |
| Figure 4.10 | Bargaining Power of Buyers | |
| Figure 4.11 | Threat of New Entrants | |
| Figure 4.12 | Threat of Substitutes | |
| Figure 4.13 | Intensity of Competitive Rivalry | |
| Figure 5.1 | Global Beacons Technology Market by Value and Volume, 2016-2026 | |
| Figure 6.1 | Classification of Beacons Technology Market by Protocol Type, Market Share (%) 2016 | |
| Figure 6.2 | Global Beacons Technology Market by Protocol Type, 2016 and 2026 | |
| Figure 6.3 | Global iBeacon Market Size, 2016-2026 | |
| Figure 6.4 | Global Eddystone Market Size, 2016-2026 | |
| Figure 6.5 | Other Beacons Market Size, 2016-2026 | |
| Figure 6.6 | Advantages of GeoBeacon | |
| Figure 7.1 | Classification of Beacons Technology Market by End User | |
| Figure 7.2 | Global Beacons Technology Market by End User, 2016 and 2026 | |
| Figure 7.3 | Global Beacons Technology Market for Retail, 2016-2026 | |
| Figure 7.4 | Global Beacons Technology Market for Hospitality, 2016-2026 | |
| Figure 7.5 | Benefits of Beacons in Hospitality, 2016-2026 | |
| Figure 7.6 | Global Beacons Technology Market for Transport, 2016-2026 | |
| Figure 7.7 | Beacons Advantages for Transport Companies | |
| Figure 7.8 | Global Beacons Technology Market for Real Estate, 2016 - 2026 | |
| Figure 7.9 | Usage of Beacons in Real Estate for Proximity Marketing | |
| Figure 7.10 | Global Beacons Technology Market for Education, 2016 - 2026 | |
| Figure 7.11 | Application of Beacons in Education Sector | |
| Figure 7.12 | Global Beacons Technology Market for Other End Users, 2016 - 2026 | |
| Figure 8.1 | Classification of Beacons Technology Market by Region | |
| Figure 8.2 | Global Beacons Technology Market by Region, 2016-2026 ($Million) | |
| Figure 8.3 | North American Beacons Technology Market by Country | |
| Figure 8.4 | North American Beacons Technology Market Analysis by End User | |
| Figure 8.5 | The U.S. Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.6 | Canadian Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.7 | European Beacons Technology Market by Country | |
| Figure 8.8 | European Beacons Technology Market Analysis by End User | |
| Figure 8.9 | The U.K. Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.10 | Germany Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.11 | Italy Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.12 | The Netherlands Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.13 | France Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.14 | Russian Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.15 | Spain Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.16 | Rest of Europe Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.17 | Asia-Pacific Beacons Technology Market by Country | |
| Figure 8.18 | Asia-Pacific Beacons Technology Market Analysis by End User | |
| Figure 8.19 | China Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.20 | India Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.21 | Japan Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.22 | South Korean Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.23 | Rest of Asia-Pacific Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.24 | Rest of the World Beacons Technology Market by Country | |
| Figure 8.25 | Rest of the World Beacons Technology Market Analysis by End User | |
| Figure 8.26 | Middle East Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.27 | Latin America Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 8.28 | African Beacons Technology Market Size, 2016-2026 ($Million) | |
| Figure 9.1 | Accent Advanced Systems, SLU: Product Offerings | |
| Figure 9.2 | Aruba Networks, Inc.: Product Offerings | |
| Figure 9.3 | Aruba Networks, Inc. – Overall Financials, Q4 2014-Q2 2015 | |
| Figure 9.4 | Beaconinside GmbH: Product Offerings | |
| Figure 9.5 | BKON Connect, Inc.: Product Offerings | |
| Figure 9.6 | Blue Sense Networks Ltd.: Product Offerings | |
| Figure 9.7 | BlueCats Australia Pty Ltd.: Product Offerings | |
| Figure 9.8 | Bluvision Inc.: Product Offerings | |
| Figure 9.9 | Estimote, Inc.: Product Offerings | |
| Figure 9.10 | Fujitsu Ltd.: Product Offerings | |
| Figure 9.11 | Fujitsu Ltd. – Overall Financials, 2014-2016 | |
| Figure 9.12 | Fujitsu Ltd. – Revenue by Business Segment, 2015-2017 | |
| Figure 9.13 | Fujitsu Ltd. – Share in Overall Revenue by Geographical Region, 2015-2017 | |
| Figure 9.14 | G24 Power Ltd.: Product Offerings | |
| Figure 9.15 | Gimbal, Inc.: Product Offerings | |
| Figure 9.16 | Glimworm Beacons: Product Offerings | |
| Figure 9.17 | Kontakt Micro-Location Sp. Z.o.o.: Product Offerings | |
| Figure 9.18 | Onyx Beacon Ltd.: Product Offerings | |
| Figure 9.19 | Radius Networks, Inc.: Product Offerings | |
Rapid advancements in wireless communication technologies in the recent years has led to the emergence and growth of Bluetooth beacons, which is a distinctive field of proximity connectivity. Beacons are defined as proximity devices, transmitting Bluetooth Low Energy (BLE) signals, received by nearby portable electronic devices, in order to facilitate varied applications, including advertising, indoor navigation, notification & alert, monitoring, real-time analysis, and quick interaction, among others. Bluetooth technology was developed in 1989 by Dr. Nils Rydbeck, CTO at Ericsson Mobile, with the basic purpose of providing a means of wireless communication. Prodigious need and interest to incorporate wireless technologies across numerous industry verticals have led to a drastic transformation in the Bluetooth technology, with the latest Bluetooth versions replacing legacy technologies and strengthening beacon solutions in IoT driven wireless communication systems, thus, enabling the maturation and growth of the beacon industry. Beacon essentially operates using Bluetooth 4.0 Low Energy standard, which allows it to establish a one-way connection, unlike prior versions of Bluetooth.
The beacons technology market will take a couple of years to reach its full market potential and commercialization. Currently, beacons are dependent on Bluetooth enabled mobile devices with a compatible software application. The effective realization of beacons technology platform involves creative concepts and resources for developing interactive applications. Large and well-known retailers may not face an issue in getting the user to download their applications, however, the small and medium-sized retailers and business certainly have the problem of expanding their reach. Moreover, the maintenance cost of beacons system is quite high as compared to other proximity wireless communication platforms. However, companies are opting for strategies to reduce the maintenance cost incurred due to batteries by utilizing USB beacons, which are easy to configure with infinite durability and low maintenance cost.
FIGURE 1
GLOBAL BEACONS TECHNOLOGY MARKET, 2016-2026 ($MILLION)
Source: BIS Research Analysis
Increase in the Internet of Things (IoT) spending, a rise in the demand for beacons for providing location-based marketing, and development visions for smart cities across the globe are driving the growth of the market. In addition to this, dependency on Bluetooth enabled mobile devices with a compatible software application and a significant reduction in maintenance cost of beacons system act as major challenges to the market. Furthermore, increasing market penetration of beacons technology into the emerging sectors: airport, railways, real estate, automobile, and hotel, continued advancements in Bluetooth technology, and beacons gaining traction in enterprises - Industry 4.0, are expected to create lucrative opportunities for the market in the coming years. Each of these factors has a definite impact on the growth of the market. The beacons technology market reported a revenue of $519.6 million in 2016, with retail end user accommodating for the highest revenue by 2026.
FIGURE 2
GLOBAL BEACONS TECHNOLOGY MARKET ANALYSIS BY END USER, 2016 AND 2026 ($MILLION)
Source: BIS Research Analysis
As the figure shows, the retail end user had the highest penetration rate in the overall beacons technology market in 2016, followed by hospitality and others, including residential, industrial, healthcare, stadium, and museum. The end user is expected to witness a high growth rate owing to the rise in the deployment of beacons at retail stores, in order to offer rich, customized, and seamless customer experiences through promotions, in-store navigation, or loyalty programs.
The future demand for beacons technology across different geographies is expected to be promising, with North America having the highest market share during the forecast period (2017-2026), followed by Europe, Asia-Pacific, and Rest of the World. North America is expected to maintain its dominance through the forecast period, owing to the maximum number of beacons installation for the retail industry. In addition to this, the emerging start-ups in the region are also keen to develop beacons for the emerging applications for varied end users, thus, boosting the utilization of beacons in the industrial and transportation industry. Moreover, Asia-Pacific is expected to witness the highest growth in the market, mainly driven by the increasing focus of the nations in the region on developing efficient wireless connectivity, thus, making it as one of the key strategic industries, which will make the country innovation-driven, high-tech, and capable enough to compete with the leading nations in the IT industry across the globe.
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