A quick peek into the report
Global PMS and Menstrual Health Supplements Market Report Coverage
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Global PMS and Menstrual Health Supplements Market |
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Base Year |
2023 |
Market Size in 2023 |
$21.68 Billion |
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Forecast Period |
2024-2033 |
Value Projection and Estimation by 2033 |
$37.23 Billion |
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CAGR During Forecast Period |
5.45% |
Number of Pages |
167 |
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Number of Tables |
138 | Number of Figures | 43 |
Key Market Players and Competition Synopsis
The companies that are profiled have been selected based on inputs gathered from primary experts and analysing company coverage, product portfolio, and market penetration.
The PMS indication segment players leading the market captured around 58.52% of the market's presence as of 2023. Perimenopause, on the other hand, accounted for approximately 41.48% of the market presence in 2023.
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Some prominent names established in this market are:
• Herbalife International of America, Inc.
• Nature’s Bounty Co.
• Amway Corporation
• Pharmavite LLC
• GNC Holdings, Inc.
• USANA Health Sciences, Inc.
• Power Gummies
• Health and Her Ltd.
• RBK Nutraceuticals Pty Ltd.
• Looni
• Ora Organic
• SMP Nutra
• Nature's Way
• Pure Encapsulations, LLC.
• Keffy
Global PMS and Menstrual Health Supplements Market Industry Overview
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Introduction of PMS and Menstrual Health Supplements Market
The global PMS and menstrual health supplements market was valued at $21.68 billion in 2023 and is expected to reach $37.23 billion by 2033, growing at a CAGR of 5.45% between 2023 and 2033. The growth of the PMS and menstrual health supplements market is driven by several factors such as growing awareness and acceptance of menstrual health issues globally, leading to increased demand for products that address these concerns. Additionally, advancements in medical research and technology have led to the development of more effective and innovative supplements tailored specifically for menstrual health. Moreover, changing lifestyles, dietary habits, and increasing stress levels among women have contributed to a rise in the prevalence of PMS symptoms, fueling the demand for supplements that can alleviate these symptoms and promote overall well-being. Furthermore, initiatives by governments and healthcare organizations to promote women's health and menstrual hygiene have also played a significant role in driving market growth. Moreover, the expanding availability of these supplements through various distribution channels, including online platforms and retail stores, has further facilitated market expansion and accessibility to consumers worldwide.
Market Introduction
The PMS and menstrual health supplements market has emerged as a significant segment within the broader health and wellness industry, catering to the specific needs of individuals experiencing premenstrual syndrome (PMS) symptoms and seeking to enhance their menstrual health. With increasing awareness and recognition of menstrual health issues worldwide, there has been a notable shift towards proactive approaches to managing menstrual symptoms and promoting overall well-being. This has led to a surge in demand for a diverse range of supplements formulated to address various aspects of menstrual health, including alleviating symptoms such as cramps, bloating, mood swings, and fatigue, while also supporting hormone balance and reproductive health.
Driven by evolving consumer preferences, advancements in medical research, and the proliferation of wellness-focused lifestyles, the PMS and menstrual health supplements market has witnessed significant growth and innovation in recent years. Manufacturers and healthcare providers are increasingly investing in research and development efforts to develop efficacious and safe supplements tailored to meet the specific needs of women at different stages of their menstrual cycles. Moreover, the market is characterized by a growing emphasis on natural and herbal ingredients, as well as sustainable and eco-friendly product formulations, reflecting consumer preferences for holistic approaches to health and environmental consciousness. As awareness continues to rise and stigma surrounding menstrual health dissipates, the PMS and menstrual health supplements market is poised for further expansion and diversification in the coming years.
Industrial Impact
The growth of the PMS and menstrual health supplements market has not only provided relief to individuals experiencing menstrual symptoms but has also had a notable industrial impact. Manufacturers and suppliers of these supplements have witnessed increased demand, leading to expanded production capacities and job creation within the industry.
Market Segmentation:
Segmentation 1: by Product Type
• Combined Nutritional Supplements
• Single Nutritional Supplements
Combined Nutritional Supplements Segment to Dominate the PMS and Menstrual Health Supplements Market (by Product Type)
The combined nutritional supplements segment is poised to dominate the PMS and menstrual health supplements market by product type. This dominance can be attributed to the comprehensive approach of combined nutritional supplements in addressing various aspects of menstrual health, including hormonal balance, mood regulation, and alleviation of physical symptoms like cramps and bloating. These supplements often contain a combination of vitamins, minerals, herbal extracts, and other natural ingredients known for their efficacy in supporting women's health throughout the menstrual cycle. With growing consumer preference for holistic and multifunctional solutions, combined nutritional supplements are expected to maintain their lead in the market, offering convenience and comprehensive support for menstrual health management.
Segmentation 2: by Indication
• Perimenopause
• PMS
PMS Segment to Segment to Dominate the PMS and Menstrual Health Supplements Market (by Indication)
The PMS segment is anticipated to dominate the PMS and menstrual health supplements market by indication. This dominance stems from the widespread prevalence of premenstrual syndrome symptoms among menstruating individuals worldwide, driving a high demand for supplements specifically formulated to alleviate these symptoms. PMS encompasses a range of physical and emotional symptoms, including cramps, bloating, mood swings, and fatigue, which significantly impact the quality of life for many individuals during their menstrual cycles. Consequently, there is a growing recognition of the need for effective solutions to manage these symptoms, leading to a strong market demand for PMS-focused supplements that offer relief and support menstrual well-being.
Segmentation 3: by Formulation
• Capsules/Tablets
• Powder
• Softgels
• Other
Capsules/Tablets Segment to Segment to Dominate the PMS and Menstrual Health Supplements Market (by Formulation)
The capsules/tablets segment is expected to dominate the PMS and menstrual health supplements market by formulation. This dominance is driven by the convenience, ease of consumption, and precise dosing offered by capsules and tablets, making them preferred choices for consumers seeking menstrual health supplements. Capsules and tablets provide a convenient way to deliver a precise combination of vitamins, minerals, and herbal extracts tailored to address specific menstrual health concerns. Additionally, the shelf stability and portability of capsules and tablets make them suitable for daily supplementation routines, further enhancing their appeal among consumers. As a result, the capsules/tablets segment is poised to maintain its lead in the market, catering to the diverse needs of individuals seeking effective and convenient solutions for menstrual health support.
Segmentation 4: by Sales Channel
• Pharmacies/Drug Stores
• Online Sales Channel
• Direct Sales Channel
• Others
Pharmacies/Drug Stores Segment to Segment to Dominate the PMS and Menstrual Health Supplements Market (by Sales Channel)
The pharmacies/drug stores segment is positioned to dominate the PMS and menstrual health supplements market by sales channel due to several key reasons. Firstly, pharmacies and drug stores are widely accessible to consumers, often located in convenient locations within communities, making them easily reachable for individuals seeking menstrual health supplements. Secondly, these establishments typically employ trained pharmacists and healthcare professionals who can provide personalized recommendations and guidance on selecting the most suitable supplements based on individual needs and health conditions. Thirdly, pharmacies and drug stores maintain a reputation for offering trusted and reliable products, instilling confidence among consumers in the quality and efficacy of the supplements available. Finally, the established presence of pharmacies and drug stores in the healthcare landscape facilitates seamless integration with other healthcare services, allowing for holistic management of menstrual health issues. As a result, the pharmacies/drug stores segment is poised to dominate the sales channel for PMS and menstrual health supplements, providing a convenient and trusted destination for consumers seeking these products.
Segmentation 5: by Region
• North America
o U.S.
o Canada
• Europe
o Germany
o U.K.
o France
o Italy
o Spain
o Rest-of-Europe
• Asia-Pacific
o Japan
o India
o China
o South Korea
o Australia
o Rest-of-Asia-Pacific
• Latin America
o Brazil
o Mexico
o Rest-of-Latin America
• Middle East and Africa
o South Africa
o U.A.E.
o Rest-of-Middle East and Africa
The Asia-Pacific segment is positioned to hold a significant share in the global market for several compelling reasons. The Asia-Pacific region encompasses a large and diverse population, including a significant proportion of menstruating individuals, thereby creating a substantial market demand for PMS and menstrual health supplements. Secondly, rapid urbanization, rising disposable incomes, and increasing health awareness in countries across the Asia-Pacific region have fueled greater consumer spending on healthcare products, including supplements for menstrual health management. Cultural attitudes towards menstruation are evolving, with a growing emphasis on women's health and well-being, leading to heightened awareness and acceptance of menstrual health issues and the importance of proactive management. Additionally, the Asia-Pacific region is witnessing a surge in e-commerce and digital platforms, providing greater accessibility and convenience for consumers to purchase menstrual health supplements online.
Recent Developments in the PMS and Menstrual Health Supplements Market
• In March 2024, Amway India commemorates international women's day by prioritizing women's health with the #HerHealthFirst initiative
• In September 2023, GNC is teamed up with SPINS to boost its capabilities in research and understanding market trends. This collaboration aims to strengthen GNC's focus on customers by utilizing SPINS' specialized knowledge in natural products. It marks SPINS' most significant partnership within the Vitamins, Minerals, and Supplements (VMS) sector. Through this partnership, GNC will gain access to comprehensive data in the VMS categories, aiding in product development and design.
• In August 2022, Looni launched menstrual health supplements designed to tackle hormone imbalance.
• In October 2022, Health & Her Ltd developed its inaugural live culture supplements free from phytoestrogens, specifically aimed at individuals experiencing perimenopause and menopause. These supplements are crafted for those who have sensitivities to phytoestrogens or any other types of estrogen.
Demand – Drivers, Challenges, and Opportunities
Market Demand Drivers:
Growing Awareness and Education Regarding Menstrual Health: Growing awareness and education regarding menstrual health is significantly driving the demand for PMS and menstrual health supplements. As more individuals become informed about the importance of menstrual health and hygiene, there is a corresponding increase in the recognition of the need for supportive supplements to alleviate symptoms associated with PMS. Educational initiatives and awareness campaigns are empowering individuals to seek out products that can help manage menstrual discomfort and promote overall well-being. This surge in awareness is fueling the expansion of the menstrual health supplement market, as consumers prioritize proactive approaches to address their menstrual health concerns.
Market Challenges:
Availability of Alternative Treatments for Menstrual Health: Competition from hormone replacement therapy (HRT) and selective serotonin reuptake inhibitors (SSRIs) presents a significant challenge for manufacturers of PMS and perimenopause supplements. Hormone replacement therapy involves the administration of estrogen and sometimes progesterone to alleviate perimenopausal symptoms such as hot flashes, night sweats, and vaginal dryness. Selective serotonin reuptake inhibitors (SSRIs) are commonly used as antidepressants and prescribed off-label to alleviate symptoms such as mood swings and anxiety during perimenopause and gives the PMS and menstrual health supplement market a competition.
Market Opportunities:
Introduction of Technological Advancements in Menstrual Health Supplement Market: Technological advancements play a pivotal role in shaping the market, with innovations such as data-driven analysis, AI algorithms, and wearable technology offering personalized recommendations for supplements tailored to address specific menstrual symptoms or health issues. For instance, a mobile application may utilize the user's menstrual cycle data to suggest a customized blend of vitamins, minerals, and herbs to alleviate particular PMS symptoms.
Analyst’s Thoughts
According to Swati Sood, Principal Analyst – BIS Research, “The growth of the global PMS and menstrual health supplement market is primarily driven by rising awareness, rise in adoption of menstrual health supplements and rise in hormonal disorders.
Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market - A Global and Regional Analysis
Focus on Product, Indication, Formulation, Sales Channel, Region, Country-Level Analysis, and Competitive Landscape - Analysis and Forecast, 2024-2033
Frequently Asked Questions
Ans: Premenstrual syndrome (PMS) and menstrual health supplements are products designed to support women's health during their menstrual cycle. PMS refers to a combination of physical and emotional symptoms that many women experience in the days leading up to their menstrual period. These symptoms can include bloating, cramps, mood swings, fatigue, and irritability. Menstrual health supplements are formulated to alleviate these symptoms and promote overall well-being during menstruation. They typically contain a combination of vitamins, minerals, herbal extracts, and other nutrients known to support hormone balance, reduce inflammation, relieve pain, and improve mood. These supplements aim to provide women with natural and holistic approaches to managing menstrual symptoms and maintaining reproductive health.
Ans: Existing market players in the PMS and menstrual health supplements industry are adopting various new strategies to strengthen their market position. One prominent strategy is product diversification, where companies expand their product lines to offer a wider range of supplements tailored to different aspects of menstrual health. This allows them to cater to diverse consumer needs and preferences, capturing a larger share of the market. Additionally, companies are investing in research and development to innovate and improve existing formulations, incorporating new ingredients or technologies to enhance the effectiveness and appeal of their products. Another strategy involves strategic partnerships or collaborations with healthcare professionals, wellness experts, or influencers to endorse their products and increase brand credibility and visibility. Furthermore, market players are leveraging digital marketing and e-commerce platforms to reach a broader audience and enhance consumer engagement, offering convenient online purchasing options and educational content about menstrual health.
The following are the USPs of this report:
• Market regulations and a list of key trends in the PMS and menstrual health supplements market
• A competitive index of the market specific to the unmet needs and innovations of the key players
• Key challenges faced by manufacturers
• Market dynamic analysis of the opportunities, trends, and challenges in the market
• Competitive benchmarking of key players for each product type
Ans: Healthcare professionals, including doctors, gynaecologists, and nutritionists, can benefit from the insights to better understand available products and recommend suitable supplements to their patients. Pharmaceutical companies and manufacturers involved in producing menstrual health supplements can use the report to assess market trends, identify opportunities for product development, and refine marketing strategies. Retailers, including pharmacies, drug stores, and online retailers, can gain insights into consumer preferences and market dynamics to optimize their product offerings and distribution channels. Investors and financial analysts can leverage the report to evaluate the market's growth potential, assess investment opportunities, and make informed decisions.