Global Automotive Navigation Systems Market Report, Analysis and Forecast 2017-2021

Focus on In-dash and Smartphone based Navigation Systems

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Report Description

The rising concerns regarding the global problem of traffic congestion, especially in the urban areas, and the changing consumer b

The rising concerns regarding the global problem of traffic congestion, especially in the urban areas, and the changing consumer behavior towards better in-dash features are the primary factors driving the demand for the automotive navigation systems. The market for navigation systems has been undergoing constant developments ever since the setting up of the Global Positioning System (GPS) satellites around the Earth’s orbit. The market caught significant traction in the late 90s and start of the 21st century due to the introduction of portable navigation systems. The demand for the portable navigation systems surged, especially in the aftermarket where varied economical options were available to the consumers. The market for in-dash navigation systems has seen significant changes as well. The feature which was available as a part of the high-end infotainment systems offered in luxury vehicles in the past has found its place in the entry-level, and mid-range vehicles as well. The automotive navigation systems market, in terms of value, generated $20,953 million in the year 2016, and is expected to grow at a robust rate over the forecast period 2017-2021. The research study is a compilation of various segmentations including the market breakdown by device type, by vehicle type, by distribution channel, and geographical regions, including an in-depth country analysis.

The report provides a detailed market analysis and forecast with respect to the various device types used for automotive navigation, including in-dash navigation, portable navigation devices (PNDs), and smartphone based navigation applications.

The report also includes an exhaustive analysis of the market on the basis of several geographical regions, namely North America, Europe, Asia-Pacific, South America, and Middle East & Africa. Each geographical region analysis details the individual push and pull forces in addition to the key players from that particular region.

The report examines the role of the leading market players involved in the industry as well. The company profiles section includes the highlights of significant information about the key companies involved, along with their financial positions, key strategies and developmental activities of the recent years (2015-2017), and the SWOT analysis of these players. Some of the key players in the automotive navigation systems market are Alpine Electronics Inc. (Japan), Robert Bosch GmbH (Germany), Clarion Corporation (Japan), Delphi Automotive PLC (the U.K), Denso Corporation (Japan), Aisin Seiki Co., Ltd. (Japan), HERE Technologies (the Netherlands), Fujitsu Ten (Japan), and Garmin Ltd. (the US).

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Key Question Answered in this Report

What the market size of the global automotive navigation systems is in terms of value, and volume from 2017-2021?

•    What the market size of the global automotive navigation systems is in terms of value, and volume from 2017-2021?
•    Which device type is dominating the global automotive navigation systems market in terms of value, and volume?
•    What will be the revenue generated by the different distribution channels in the global automotive navigation systems market from 2017-2021?
•    Which region in the global automotive navigation systems market is expected to grow at the fastest rate from 2017-2021?
•    What are the different factors driving the market forward during the forecast period?
•    What are the major factors challenging the growth of the global automotive navigation systems market?
•    Which type of new strategies are being adopted by the existing market players to make a mark in the industry?

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Market Overview

The automotive industry has been undergoing dynamic changes in the recent years due to various factors such as declining fuel pric

The automotive industry has been undergoing dynamic changes in the recent years due to various factors such as declining fuel prices, low industry growth rate, emergence of electric and hybrid electric vehicles, improvement in automotive credit availability, aging vehicle fleet, and the emergence of disruptive trends such as car sharing and ride hailing services, globally. Increase in the traffic congestion is one of the major concerns attributed to the increase in the number of vehicles. People across the globe, both living in the developed and developing countries, are facing the perils of wasting a significant number of hours driving on the roads at extremely slow speed which is consequently increasing the level of exhaustion while driving. This has led to automotive original equipment manufacturers (OEMs) equipping their vehicles with advanced navigation systems. These navigation systems make use of satellite navigation technology to find directions and steer drivers through unknown locations. However, the features provided with in car navigation systems are not confined to only getting directions but also include real time traffic data, locating point of interests, parking information and off-line navigation capabilities.

The report defines and estimates the market size and future growth potential of the automotive navigation systems market during the forecast period (2017 to 2021). The global automotive navigation systems market generated $20,953.2 million in 2016; the market currently is being driven by the rising concerns towards the global problem of traffic congestion especially in urban areas and changing consumer behavior towards better in-dash features. However, the factors such as the high cost associated with the technology and limitations arising from under developed telecommunication infrastructure is adversely affecting the adoption of this technology. On the other hand, the automobile manufacturers are investing extensively in the development of autonomous driving technologies. The market for embedded navigation systems is expected to grow significantly as navigation is an important feature for developing self-driving vehicles, as the car will be expected to take the most convenient and best possible route from the start point to the destination. The collaborations between the various stake holders across the value chain are expected to contribute positively towards the market growth.

Automotive in-dash navigation system has been segmented into OEM and aftermarket distribution channels. At present, OEM channel accounts for the majority of the market share and the trend is expected to remain same during the forecast period.

Automotive navigation systems has been segmented into three device types namely in-dash navigation systems, portable navigation systems (PNDs) and smart phone based navigation systems. The market for in-dash navigation systems is expected to grow rapidly over the course of the forecast period. This growth is attributed to the increasing popularity of in-dash systems along with improved offering from OEM side at a reasonable price. 

The report also covers the global automotive navigation systems market by region and provides the revenue and shipments of the key regions which include North America, Europe, Asia-Pacific (APAC), Middle East & Africa, and South America. The presence of the highly developed telecommunication infrastructure, greater acceptance rate of emerging technologies and high per-capita income have contributed to the early market dominance in the European and North American region. Further, the increasing commercialization of these systems in other regions along with the increased smartphone penetration rate and growing disposable income is expected to play a key role in the growth of automotive navigation systems market.

Some of the key players in the automotive navigation systems market are Continental AG (Germany), Robert Bosch GmbH (Germany), Garmin Ltd. (the U.S.), Delphi Automotive PLC (the U.K), Tom-Tom NV (the Netherlands), Aisin Seiki Co., Ltd (Japan), and HERE Technologies (the Netherlands). These companies are aiming for a wider range of product portfolio and collaborations in order to enhance the adoption of navigation systems across all the vehicle category.

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Table of Contents

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Executive Summary

1.1    Scope of the Report
1.2    Global Automotive Navigation Systems Market Research Methodology
 

2.1    Overview
2.2    Market Drivers
2.2.1    Global Increase in Traffic Congestion
2.2.2    Changing Consumer Behaviour
2.3    Market Restraints
2.3.1    Under-developed Telecommunications and Connectivity Infrastructure
2.3.2    High Price of In-Dash Navigation Systems
2.4    Market Opportunities
2.4.1    Development in the field of Connected Cars and Autonomous Vehicles
2.4.2    Increasing Demand of Fleet Management/Tracking Services

3.1    Key Developments and Strategies
3.1.1    Product Launches and Developments
3.1.2    Mergers & Acquisitions
3.1.3    Joint Ventures, Collaborations, and Partnerships
3.1.4    Others (Business Expansions, Exhibitions, Awards)
3.2    Strategic Benchmarking

4.1    Overview
4.2    Product Analysis
4.2.1    Mobile Phone Application-based Navigation Systems
4.2.2    Portable Navigation Devices
4.2.3    In-Dash Navigation Systems
4.3    Supply Chain Analysis
4.4    Technology Roadmap

5.1    Assumptions & Limitations for the Analysis & Forecast of Automotive Navigation Systems Market
5.2    Market Overview
5.3    Passenger Cars
5.3.1    In-dash Navigation Systems Market for Passenger Cars by OEM Channel
5.3.2    In-dash Navigation Systems Market for Passenger Cars by Aftermarket Channel
5.4    Commercial Vehicles
5.4.1    In-dash Navigation Systems Market for Commercial Vehicles by OEM Channel
5.4.2    In-dash Navigation Systems Market for Commercial Vehicles by Aftermarket Channel

6.1    Market Overview
6.2    Original Equipment Manufacturer (OEM) Channel
6.3    Aftermarket Channel

7.1    Market Overview
7.2    In-Dash Navigation Systems
7.3    Portable Navigation Devices (PNDs)
7.4    Mobile Application-based Navigation Systems

8.1    Regional Snapshot
8.2    Market Overview
8.3    North American Free Trade Association (NAFTA)
8.3.1    The U.S.
8.3.2    Canada
8.3.3    Mexico
8.4    Europe
8.4.1    Germany
8.4.2    United Kingdom
8.4.3    Italy
8.4.4    France
8.4.5    Spain
8.4.6    Russia
8.4.7    Others
8.5    Asia-Pacific
8.5.1    China
8.5.2    India
8.5.3    Japan
8.5.4    South Korea
8.5.5    Australia & New Zealand
8.5.6    Others
8.6    Rest of the World (RoW)
8.6.1    Middle East
8.6.1.1    Israel
8.6.1.2    Iran
8.6.1.3    Saudi Arabia
8.6.1.4    United Arab Emirates (UAE)
8.6.1.5    Others
8.6.2    Africa
8.6.2.1    North Africa
8.6.2.2    South Africa
8.6.2.3    Others
8.6.3    South America
8.6.3.1    Brazil
8.6.3.2    Others

9.1    Alpine Electronics, Inc.
9.1.1    Company Overview
9.1.2    Product Offerings
9.1.3    Financials
9.1.4    SWOT Analysis
9.2    Aisin Seiki Co. Ltd
9.2.1    Company Overview
9.2.2    Product Offerings
9.2.3    Financials
9.2.4    SWOT Analysis
9.3    Clarion Corporation
9.3.1    Company Overview
9.3.2    Product Offerings
9.3.3    Financials
9.3.4    SWOT Analysis
9.4    Continental AG
9.4.1    Company Overview
9.4.2    Product Offerings
9.4.3    Financials
9.4.4    SWOT Analysis
9.5    Delphi Automotive PLC
9.5.1    Company Overview
9.5.2    Product Offerings
9.5.3    Financials
9.5.4    SWOT Analysis
9.6    Denso Corporation
9.6.1    Company Overview
9.6.2    Product Offerings
9.6.3    Financials
9.6.4    SWOT Analysis
9.7    Fujitsu Ten Limited
9.7.1    Company Overview
9.7.2    Financials
9.7.3    SWOT Analysis
9.8    Garmin Limited
9.8.1    Company Overview
9.8.2    Product Offerings
9.8.3    Financials
9.8.4    SWOT Analysis
9.9    Harman International Industries Inc.
9.9.1    Company Overview
9.9.2    Product Offerings
9.9.3    Financials
9.9.4    SWOT Analysis
9.10    HERE Technologies
9.10.1    Company Overview
9.10.2    Product Offerings
9.10.3    Corporate & Financial Summary
9.10.4    SWOT Analysis
9.11    JVC Kenwood
9.11.1    Company Overview
9.11.2    Product Offerings
9.11.3    Financials
9.11.4    SWOT Analysis
9.12    MiTAC International Corporation
9.12.1    Company Overview
9.12.2    Product Offerings
9.12.3    Financials
9.12.4    SWOT Analysis
9.13    NNG Software Developing and Commercial LLC
9.13.1    Company Overview
9.13.2    Product Offerings
9.13.3    Major Global Partners
9.13.4    Corporate Summary
9.13.5    SWOT Analysis
9.14    Panasonic Corporation
9.14.1    Company Overview
9.14.2    Product Offerings
9.14.3    Financials
9.14.4    SWOT Analysis
9.15    Pioneer Corporation
9.15.1    Company Overview
9.15.2    Product Offerings
9.15.3    Financials
9.15.4    SWOT Analysis
9.16    Robert Bosch GmbH
9.16.1    Company Overview
9.16.2    Product Offerings
9.16.3    Financials
9.16.4    SWOT Analysis
9.17    Telenav, Inc.
9.17.1    Company Overview
9.17.2    Product Offerings
9.17.3    Financials
9.17.4    SWOT Analysis
9.18    TomTom N.V.
9.18.1    Company Overview
9.18.2    Product Offerings
9.18.3    Financials
9.18.4    SWOT Analysis

1    Product Launches & Developments
2    Mergers & Acquisitions
3    Joint Ventures, Collaborations, and Partnerships
4    Others (Business Expansions, Exhibitions, Awards)
5    Mobile Phone Navigation Applications
6    Garmin Limited Portable Navigation Products
7    TomTom N.V. Limited Portable Navigation Products
8    Magellan Portable Navigation Products
9    Navman Portable Navigation Products
10    In-Dash Navigation System Manufacturers
11    Global Automotive Navigation Market by Vehicle Type, 2016-2021
12    Global Automotive Navigation Systems Market by Channel, 2016-2021
13    Investments for Expansion in the United States
14    Automobile Investments in Mexico, 2011-2016
15    Alpine Electronics, Inc : Company Overview
16    Aisin Seiki Co. Ltd. : Company Overview
17    Clarion Corporation : Company Overview
18    Continental AG : Company Overview
19    Delphi Automotive PLC : Company Overview
20    Denso Corporation : Company Overview
21    Fujitsu Ten Ltd. : Company Overview
22    Garmin Ltd. : Company Overview
23    Harman International Industries Inc. : Company Overview
24    HERE Technologies : Company Overview
25    JVC Kenwood Corporation : Company Overview
26    MiTAC International Corporation: Company Overview
27    NNG Software Developing and Commercial LLC : Company Overview
28    Panasonic Corporation : Company Overview
29    Pioneer Corporation : Company Overview
30    Robert Bosch GmbH : Company Overview
31    Telenav, Inc. : Company Overview
32    TomTom N.V. : Company Overview

1    Global Passenger Car and Commercial Vehicle Sales Volume 2016 & 2022
2    Global Automotive In-Dash Navigation Systems Market (Million Units and $Million), 2016-2021
3    Global Automotive Navigation Systems Market by Distribution Channel, 2016-2021 
4    Global Automotive Navigation Systems Market by Vehicle Type, 2016-2021 
5    Automotive Navigation Systems Market Regional Snapshot, 2016-2021
6    Automotive Navigation Systems Market Scope
7    Secondary Sources
8    Top-Down and Bottom-Up Approach for Automotive Navigation Systems Market
9    Factors affecting Global Automotive Navigation Systems Market
10    Assumptions and Limitations
11    Market Dynamics Overview
12    Internet Adoption Rate
13    Key Developments and Strategies Share for Automotive Navigation Systems Market
14    Supply Chain for In-Dash Navigation Systems
15    Supply Chain for Portable Navigation Devices and Mobile App-based Navigation Systems
16    Technology Roadmap for Navigation Systems
17    Market Segmentation by Vehicle Type
18    Global Automotive Navigation Market Snapshot by Vehicle Type, 2016 & 2021
19    Passenger Vehicle Segmentation
20    Passenger Cars Navigation Systems Market by OEM Channel, 2016-2021
21    In-dash Navigation Systems Market for Passenger Cars by Aftermarket Channel
22    Commercial Vehicle Segmentation
23    Commercial Vehicles Navigation Systems Market by OEM Channel, 2016-2021
24    Commercial Vehicle Navigation Systems Market by Aftermarket Channel, 2016-2021
25    Market Segmentation by Distribution Channel
26    Global Automotive Navigation Market Snapshot by Channel, 2016 & 2021
27    Automotive Navigation System Segmentation by Device Type
28    Advantages and Disadvantages of In-Dash Navigation Systems
29    Global In-Dash Navigation Systems Market (Value and Volume), 2016-2021
30    Advantages & Disadvantages of Portable Navigation Devices
31    Global Portable Navigation Devices Market (Value and Volume), 2016-2021
32    Mobile User & Smartphone Penetration Rate, 2014-2020
33    Passenger and Commercial Vehicles Sales Volume– Regional Markets Snapshot, 2016 & 2021
34    Global Automotive Navigation Systems Market Regional Snapshot, 2016 & 2021
35    Automotive Navigation Systems Market – Regional Markets Snapshot, 2016
36    North America : Automotive Navigation Systems Market, 2016-2021
37    The U.S. : Automotive Navigation Systems Market, 2016-2021
38    Canada: Automotive Navigation Systems Market, 2016-2021
39    Mexico: Automotive Navigation Systems Market, 2016-2021
40    Europe: Automotive Navigation Systems Market, 2016-2021
41    Germany: Automotive Navigation Systems Market, 2016-2021
42    The U.K.: Automotive Navigation Systems Market, 2016-2021
43    Italy: Automotive Navigation Systems Market, 2016-2021
44    France: Automotive Navigation Systems Market, 2016-2021
45    Spain: Automotive Navigation Systems Market, 2016-2021
46    Russia: Automotive Navigation Systems Market, 2016-2021
47    Others: Automotive Navigation Systems Market, 2016-2021
48    APAC: Automotive Navigation Systems Market, 2016-2021
49    China: Automotive Navigation Systems Market, 2016-2021
50    India: Automotive Navigation Systems Market, 2016-2021
51    Japan: Automotive Navigation Systems Market, 2016-2021
52    South Korea: Automotive Navigation Systems Market, 2016-2021
53    Australia & New Zealand: Automotive Navigation Systems Market, 2016-2021
54    Others: Automotive Navigation Systems Market, 2016-2021
55    Middle East: Automotive Navigation Systems Market, 2016-2021
56    Israel: Automotive Navigation Systems Market, 2016-2021
57    Iran: Automotive Navigation Systems Market, 2016-2021
58    Saudi Arabia: Automotive Navigation Systems Market, 2016-2021
59    UAE: Automotive Navigation Systems Market, 2016-2021
60    Others: Automotive Navigation Systems Market, 2016-2021
61    Africa: Automotive Navigation Systems Market, 2016-2021
62    North Africa: Automotive Navigation Systems Market, 2016-2021
63    South Africa: Automotive Navigation Systems Market, 2016-2021
64    Others: Automotive Navigation Systems Market, 2016-2021
65    South America: Automotive Navigation Systems Market, 2016-2021
66    Brazil: Automotive Navigation Systems Market, 2016-2021
67    Others: Automotive Navigation Systems Market, 2016-2021
68    Alpine Electronics, Inc. : Product Offerings
69    Alpine Electronics Inc.: Overall Financials (2015-2017)
70    Alpine Electronics Inc.: Business Segmentation (2015-2017)
71    Alpine Electronics Inc., : Geographical Segmentation (2015-2017)
72    Alpine Electronics, Inc.: SWOT Analysis
73    Aisin Seiki Co. Ltd. : Product Offerings
74    Aisin Seiki Co. Ltd. : Overall Financials (2015-2017)
75    Aisin Seiki Co. Ltd. : Business Segmentation (2015 & 2016)
76    Aisin Seiki Co. Ltd. : Geographical Segmentation (2015 & 2016)
77    Aisin Seiki Co. Ltd. : Business Segmentation in terms of Subsidiaries, 2017
78    Aisin Seiki Co. Ltd. : SWOT Analysis
79    Clarion Corporation : Product Offerings
80    Clarion Corporation : Overall Financials (2015-2017)
81    Clarion Corporation : Geographic Segmentation (2015-2017)
82    Clarion Corporation : SWOT Analysis
83    Continental AG : Product Offerings
84    Continental AG : Overall Financials (2014-2016)
85    Continental AG : Business Segmentation (2014-2016)
86    Continental AG : Geographical Segmentation (2014-2016)
87    Continental AG : SWOT Analysis
88    Delphi Automotive PLC : Product Offerings
89    Delphi Automotive PLC : Overall Financials (2014-2016)
90    Delphi Automotive PLC : Business Segmentation (2014-2016)
91    Delphi Automotive PLC : Geographical Segmentation (2014-2016)
92    Delphi Automotive PLC : SWOT Analysis
93    Denso Corporation : Product Offerings
94    Denso Corporation : Overall Financials (2014-2016)
95    Denso Corporation : Business Segmentation (2014-2016)
96    Denso Corporation : Geographical Segmentation (2014-2016)
97    Denso Corporation : SWOT Analysis
98    Fujitsu Ten Ltd. : Overall Financials (2015-2017)
99    Fujitsu Ten Ltd. : Business Segmentation (2015-2017)
100    Fujitsu Ten Ltd. : Geographical Segmentation (2015-2017)
101    Fujitsu Ten : SWOT Analysis
102    Fig: Garmin Ltd. : Product Offerings
103    Garmin Ltd : Overall Financials (2014-2016)
104    Garmin Ltd : Business Segmentation (2014-2016)
105    Garmin Ltd : Geographical Segmentation (2014-2016)
106    Garmin Ltd. : SWOT Analysis
107    Harman International : Product Offerings
108    Harman International Industries Inc. : Overall Financials (2014-2016)
109    Harman International Industries Inc. : Business Segmentation (2014-2016)
110    Harman International Industries Inc. : Geographical Segmentation (2014-2016)
111    Harman International Industries Inc. : SWOT Analysis
112    HERE Technologies : Product Offerings
113    HERE Technologies : SWOT Analysis
114    JVC Kenwood Corporation : Product Offerings
115    JVC Kenwood Corporation : Overall Financials (2015-2017)
116    JVC Kenwood Corporation : Business Segmentation (2015-2017)
117    JVC Kenwood Corporation : Geographical Segmentation (2015-2017)
118    JVC Kenwood Corporation : SWOT Analysis
119    MiTAC International Corporation Product Offerings
120    MiTAC International Corporation : Overall Financials (2014-2016)
121    MiTAC International Corporation : Business Segmentation (2014-2016)
122    MiTAC International Corporation : Geographical Segmentation (2014-2016)
123    MiTAC International Corporation : SWOT Analysis
124    NNG Software Developing and Commercial Llc : Product Offerings
125    NNG Software Developing and Commercial Llc : SWOT Analysis
126    Panasonic Corporation : Product Offerings
127    Panasonic Corporation : Overall Financials (2015-2017)
128    Panasonic Corporation : Business Segmentation (2015-2017)
129    Panasonic Corporation : Geographical Segmentation (2015-2017)
130    Panasonic Corporation : SWOT Analysis
131    Pioneer Corporation : Product Offerings
132    Pioneer Corporation : Overall Financials (2015-2017)
133    Pioneer Corporation : Business Segmentation (2015-2017)
134    Pioneer Corporation : Geographical Segmentation (2015-2017)
135    Pioneer Corporation : SWOT Analysis
136    Robert Bosch GmbH : Product Offerings
137    Robert Bosch GmbH : Overall Financials (2014-2016)
138    Robert Bosch GmbH : Business Segmentation (2014-2016)
139    Robert Bosch GmbH : Geographical Segmentation (2014-2016)
140    Robert Bosch GmbH : SWOT Analysis
141    Telenav, Inc. : Product Offerings
142    Telenav Inc. : Overall Financials (2015-2017)
143    Telenav Inc. : Business Segmentation (2015-2017)
144    Telenav Inc. : Geographical Segmentation (2015-2017)
145    Telenav, Inc. : SWOT Analysis
146    TomTom N.V. : Product Offerings
147    TomTom N.V. : Overall Financials (2014-2016)
148    TomTom N.V. : Business Segmentation (2014-2016)
149    TomTom N.V. : Geographical Segmentation (2014-2016)
150    TomTom N.V. : SWOT Analysis

Key Question Answered in this Report

•    What the market size of the global automotive navigation systems is in terms of value, and volume from 2017-2021?
•    Which device type is dominating the global automotive navigation systems market in terms of value, and volume?
•    What will be the revenue generated by the different distribution channels in the global automotive navigation systems market from 2017-2021?
•    Which region in the global automotive navigation systems market is expected to grow at the fastest rate from 2017-2021?
•    What are the different factors driving the market forward during the forecast period?
•    What are the major factors challenging the growth of the global automotive navigation systems market?
•    Which type of new strategies are being adopted by the existing market players to make a mark in the industry?

Report Description

The rising concerns regarding the global problem of traffic congestion, especially in the urban areas, and the changing consumer behavior towards better in-dash features are the primary factors driving the demand for the automotive navigation systems. The market for navigation systems has been undergoing constant developments ever since the setting up of the Global Positioning System (GPS) satellites around the Earth’s orbit. The market caught significant traction in the late 90s and start of the 21st century due to the introduction of portable navigation systems. The demand for the portable navigation systems surged, especially in the aftermarket where varied economical options were available to the consumers. The market for in-dash navigation systems has seen significant changes as well. The feature which was available as a part of the high-end infotainment systems offered in luxury vehicles in the past has found its place in the entry-level, and mid-range vehicles as well. The automotive navigation systems market, in terms of value, generated $20,953 million in the year 2016, and is expected to grow at a robust rate over the forecast period 2017-2021. The research study is a compilation of various segmentations including the market breakdown by device type, by vehicle type, by distribution channel, and geographical regions, including an in-depth country analysis.

The report provides a detailed market analysis and forecast with respect to the various device types used for automotive navigation, including in-dash navigation, portable navigation devices (PNDs), and smartphone based navigation applications.

The report also includes an exhaustive analysis of the market on the basis of several geographical regions, namely North America, Europe, Asia-Pacific, South America, and Middle East & Africa. Each geographical region analysis details the individual push and pull forces in addition to the key players from that particular region.

The report examines the role of the leading market players involved in the industry as well. The company profiles section includes the highlights of significant information about the key companies involved, along with their financial positions, key strategies and developmental activities of the recent years (2015-2017), and the SWOT analysis of these players. Some of the key players in the automotive navigation systems market are Alpine Electronics Inc. (Japan), Robert Bosch GmbH (Germany), Clarion Corporation (Japan), Delphi Automotive PLC (the U.K), Denso Corporation (Japan), Aisin Seiki Co., Ltd. (Japan), HERE Technologies (the Netherlands), Fujitsu Ten (Japan), and Garmin Ltd. (the US).

Market Overview

The automotive industry has been undergoing dynamic changes in the recent years due to various factors such as declining fuel prices, low industry growth rate, emergence of electric and hybrid electric vehicles, improvement in automotive credit availability, aging vehicle fleet, and the emergence of disruptive trends such as car sharing and ride hailing services, globally. Increase in the traffic congestion is one of the major concerns attributed to the increase in the number of vehicles. People across the globe, both living in the developed and developing countries, are facing the perils of wasting a significant number of hours driving on the roads at extremely slow speed which is consequently increasing the level of exhaustion while driving. This has led to automotive original equipment manufacturers (OEMs) equipping their vehicles with advanced navigation systems. These navigation systems make use of satellite navigation technology to find directions and steer drivers through unknown locations. However, the features provided with in car navigation systems are not confined to only getting directions but also include real time traffic data, locating point of interests, parking information and off-line navigation capabilities.

The report defines and estimates the market size and future growth potential of the automotive navigation systems market during the forecast period (2017 to 2021). The global automotive navigation systems market generated $20,953.2 million in 2016; the market currently is being driven by the rising concerns towards the global problem of traffic congestion especially in urban areas and changing consumer behavior towards better in-dash features. However, the factors such as the high cost associated with the technology and limitations arising from under developed telecommunication infrastructure is adversely affecting the adoption of this technology. On the other hand, the automobile manufacturers are investing extensively in the development of autonomous driving technologies. The market for embedded navigation systems is expected to grow significantly as navigation is an important feature for developing self-driving vehicles, as the car will be expected to take the most convenient and best possible route from the start point to the destination. The collaborations between the various stake holders across the value chain are expected to contribute positively towards the market growth.

Automotive in-dash navigation system has been segmented into OEM and aftermarket distribution channels. At present, OEM channel accounts for the majority of the market share and the trend is expected to remain same during the forecast period.

Automotive navigation systems has been segmented into three device types namely in-dash navigation systems, portable navigation systems (PNDs) and smart phone based navigation systems. The market for in-dash navigation systems is expected to grow rapidly over the course of the forecast period. This growth is attributed to the increasing popularity of in-dash systems along with improved offering from OEM side at a reasonable price. 

The report also covers the global automotive navigation systems market by region and provides the revenue and shipments of the key regions which include North America, Europe, Asia-Pacific (APAC), Middle East & Africa, and South America. The presence of the highly developed telecommunication infrastructure, greater acceptance rate of emerging technologies and high per-capita income have contributed to the early market dominance in the European and North American region. Further, the increasing commercialization of these systems in other regions along with the increased smartphone penetration rate and growing disposable income is expected to play a key role in the growth of automotive navigation systems market.

Some of the key players in the automotive navigation systems market are Continental AG (Germany), Robert Bosch GmbH (Germany), Garmin Ltd. (the U.S.), Delphi Automotive PLC (the U.K), Tom-Tom NV (the Netherlands), Aisin Seiki Co., Ltd (Japan), and HERE Technologies (the Netherlands). These companies are aiming for a wider range of product portfolio and collaborations in order to enhance the adoption of navigation systems across all the vehicle category.

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