Global Automotive Navigation Systems Market Report, Analysis and Forecast 2017-2021 (Focus on In-dash and Smartphone based Navigation Systems)

The automotive industry has been undergoing dynamic changes in the recent years due to various factors such as declining fuel prices, low industry growth rate, emergence of electric and hybrid electric vehicles, improvement in automotive credit availability, aging vehicle fleet, and the emergence of disruptive trends such as car sharing and ride hailing services, globally. Increase in the traffic congestion is one of the major concerns attributed to the increase in the number of vehicles. People across the globe, both living in the developed and developing countries, are facing the perils of wasting a significant number of hours driving on the roads at extremely slow speed which is consequently increasing the level of exhaustion while driving. This has led to automotive original equipment manufacturers (OEMs) equipping their vehicles with advanced navigation systems. These navigation systems make use of satellite navigation technology to find directions and steer drivers through unknown locations. However, the features provided with in car navigation systems are not confined to only getting directions but also include real time traffic data, locating point of interests, parking information and off-line navigation capabilities.

The report defines and estimates the market size and future growth potential of the automotive navigation systems market during the forecast period (2017 to 2021). The global automotive navigation systems market generated $20,953.2 million in 2016; the market currently is being driven by the rising concerns towards the global problem of traffic congestion especially in urban areas and changing consumer behavior towards better in-dash features. However, the factors such as the high cost associated with the technology and limitations arising from under developed telecommunication infrastructure is adversely affecting the adoption of this technology. On the other hand, the automobile manufacturers are investing extensively in the development of autonomous driving technologies. The market for embedded navigation systems is expected to grow significantly as navigation is an important feature for developing self-driving vehicles, as the car will be expected to take the most convenient and best possible route from the start point to the destination. The collaborations between the various stake holders across the value chain are expected to contribute positively towards the market growth.

Figure 1
Global Automotive In-dash Navigation Systems Market Snapshot

Source: Secondary Research, Expert interviews, and BIS Research Analysis

Automotive in-dash navigation system has been segmented into OEM and aftermarket distribution channels. At present, OEM channel accounts for the majority of the market share and the trend is expected to remain same during the forecast period.

Automotive navigation systems has been segmented into three device types namely in-dash navigation systems, portable navigation systems (PNDs) and smart phone based navigation systems. The market for in-dash navigation systems is expected to grow rapidly over the course of the forecast period. This growth is attributed to the increasing popularity of in-dash systems along with improved offering from OEM side at a reasonable price. 

The report also covers the global automotive navigation systems market by region and provides the revenue and shipments of the key regions which include North America, Europe, Asia-Pacific (APAC), Middle East & Africa, and South America. The presence of the highly developed telecommunication infrastructure, greater acceptance rate of emerging technologies and high per-capita income have contributed to the early market dominance in the European and North American region. Further, the increasing commercialization of these systems in other regions along with the increased smartphone penetration rate and growing disposable income is expected to play a key role in the growth of automotive navigation systems market.

Some of the key players in the automotive navigation systems market are Continental AG (Germany), Robert Bosch GmbH (Germany), Garmin Ltd. (the U.S.), Delphi Automotive PLC (the U.K), Tom-Tom NV (the Netherlands), Aisin Seiki Co., Ltd (Japan), and HERE Technologies (the Netherlands). These companies are aiming for a wider range of product portfolio and collaborations in order to enhance the adoption of navigation systems across all the vehicle category.

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